IBUY vs RETL
Amplify Online Retail ETF against Direxion Daily Retail Bull 3X ETF: cost, size, returns, what they hold and how much of it is the same.
Overlap by weight
14%
18 shared positions
Fee gap
—
same fee
1-year return gap
11.1 pts
IBUY is ahead
Larger fund
IBUY
$124M
Side by side
| IBUY | RETL | |
|---|---|---|
| Fund | Amplify Online Retail ETF | Direxion Daily Retail Bull 3X ETF |
| Issuer | Amplify | Direxion |
| Category | Internet & Innovation | Leveraged Equity |
| Expense ratio | 0.65% | — |
| Assets | $124M | $29M |
| Average daily dollar volume | $869K | $1.9M |
| Listed | Apr 19, 2016 | Jul 14, 2010 |
| FrenzyCap score | 43 | 31 |
| 1-month return | +1.8% | +0.4% |
| 3-month return | −2.5% | −15.4% |
| Year to date | −7.5% | −17.8% |
| 1-year return | −8.8% | −20.0% |
| 30-day volatility | 19.3% | 46.6% |
| Worst drawdown, 1 year | −21.7% | −38.3% |
| Trailing 12-month yield | 0.12% | 0.97% |
| Holdings | 85 | 81 |
| Top 10 weight | 29.4% | 263.3% |
| Look-through P/E | 22.6 | 20.4 |
| Holdings vs fair value | +11.2% | +17.2% |
| Holdings above 200-day average | 67% | 45% |
| Net flow, latest 3 reported months | −$14M thru Jun 2026 | −$7.2M thru Jul 2026 |
| 30-day implied volatility | 36.0% | 59.6% |
| Holdings as of | as of Oct 9, 2026issuer data | as of Oct 9, 2026issuer data |
Returns are price returns and exclude distributions. Flows are each fund's own latest reported months and may not cover the same period.
Largest shared holdings
24% of IBUY · 18% of RETL
Sector mix of the stock holdings
| Sector | IBUY | RETL | Gap |
|---|---|---|---|
| Consumer Discretionary | 29.8% | 54.1% | −24.3% |
| Industrials | 35.2% | 4.0% | +31.2% |
| Technology | 7.3% | 0.0% | +7.3% |
| Consumer Staples | 0.0% | 6.6% | −6.6% |
| Health Care | 3.0% | 2.0% | +1.0% |
| Communication Services | 3.0% | 0.7% | +2.3% |
| Financials | 2.9% | 0.0% | +2.9% |
| Energy | 0.0% | 1.0% | −1.0% |
| Materials | 0.9% | 0.0% | +0.9% |
| Real Estate | 0.7% | 0.0% | +0.7% |
| Other | 0.0% | 0.5% | −0.5% |
More: full overlap table · IBUY holdings · RETL holdings
Fund data comes from each fund's SEC filings and issuer disclosures and is shown with the date it is as of. SEC portfolio and flow filings become public about 60 days after the period they cover. Nothing here is investment advice; see Terms.