Wealth Group, Ltd. — 13F Holdings & Portfolio
CIK 2013988 · latest 13F-HR filed 2026-10-30
Wealth Group, Ltd. manages $118.0M in 13F-reported U.S. long-equity assets across 91 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (13.66%), GOOGL (5.57%), AMZN (4.74%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 16 new positions and exited 31; 5 existing positions rose in reported value and 69 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$118.0M
Long-equity book
Holdings
91
Distinct positions
Period
2026-09-30
Filed 2026-10-30
Q/Q Activity
+16 / −31 / ↑5 / ↓69
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26AAPL13.7% · -76%GOOGL5.6% · -75%AMZN4.7% · -78%NVDA4.7% · -77%MSFT4.5% · -76%WMT4.1% · -71%CAT3.8% · -71%CVX3.0% · -55%DUK2.4% · -38%MA2.3% · -73%LRCX1.8% · -6%PH1.7% · -64%COST1.7% · -69%LLY1.6% · -68%PG1.5% · -55%AMGN1.5% · -75%CMI1.5% · -72%JNJ1.4% · -74%KO1.4% · -68%AVGO1.3% · -71%JPM1.3% · -45%GEV1.2% · -43%MCD1.2% · -69%ADP1.2% · -76%HD1.2% · -61%PM1.1% · -15%QCOM1.1% · -61%PANW1.0% · -15%BRK.B1.0% · -74%LMT1.0% · -69%AMAT0.9% · -24%V0.9% · -82%PEP0.9% · -62%ABBV0.9% · -67%TGT0.9% · -28%TFC0.9% · -36%XOM0.8% · +138%ETN0.8% · -60%AMD0.7% · -82%DE0.7% · -76%MMM0.7% · -66%LOW0.7% · -81%NUE0.6% · -51%HSY0.6% · -56%RDDT0.5% · newRY0.5% · +123%IBM0.5% · -74%SBUX0.5% · -62%ITW0.5% · -66%CRWD0.4% · newRTX0.4% · -80%CSCO0.4% · -85%GOOG0.4% · -82%UNP0.4% · -70%BA0.4% · -47%TSM0.3% · newAXP0.3% · -66%TM0.3% · -54%MRK0.3% · -75%SHW0.3% · -43%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 48.8%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Sep 9, 2026.
Assets Under Management
$1.18B
Discretionary
$1.18B
Employees
38
Accounts
4,637
Address
NW CORNER OCEAN AVENUE AND MISSION STREET
SECOND LEVEL
CARMEL BY THE SEA, CA 93921
SECOND LEVEL
CARMEL BY THE SEA, CA 93921
Phone
(800) 324-3010
Mailing Address
26 MIRAMONTE RD, CARMEL VALLEY, CA, 93924
This firm reports 2 disclosure items on its registration.
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| GORDON, GARY, BRUCE Control | PRESIDENT since Mar 2026 | Less than 5% | Individual |
| PURPLE MARLIN LLC Control | MEMBER since Apr 2021 | 75% or more | Domestic Entity |
| RUTHERFORD, GREGORY, ALLAN Control | CHIEF EXECUTIVE OFFICER / MANAGING MEMBER since Apr 2021 | Less than 5% | Individual |
| Balas, Justin | CHIEF INVESTMENT OFFICER since Jul 2026 | Less than 5% | Individual |
| LEIN, CHRISTOPHER, Paul | CHIEF OPERATING OFFICER since Jan 2025 | Less than 5% | Individual |
| LUCICH, ANDREW, THOMAS | CHIEF COMPLIANCE OFFICER since Jun 2026 | Less than 5% | Individual |
| RUTHERFORD, GREGORY, ALLAN Control Indirect owner via PURPLE MARLIN LLC | MANAGER since Mar 2021 | 75% or more | Individual |
Ownership & leadership changes · 12 filings with changes since Oct 6, 2021
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Aug 6, 2026 filing
- Listed againBalas, Justin · CHIEF INVESTMENT OFFICER · Less than 5%
Jun 10, 2026 filing
- No longer listedSMITH, JEFFREY, ANDREW · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Mar 2023
- AddedLUCICH, ANDREW, THOMAS · CHIEF COMPLIANCE OFFICER · Less than 5%
Mar 23, 2026 filing
- AddedGORDON, GARY, BRUCE · PRESIDENT · Less than 5% · control person
May 7, 2025 filing
- ChangedLEIN, CHRISTOPHER, Paul · no longer a control person
- ChangedSMITH, JEFFREY, ANDREW · no longer a control person
Jan 2, 2025 filing
- No longer listedKENT, TREVIN, RICHARD · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Mar 2023
- AddedLEIN, CHRISTOPHER, Paul · CHIEF OPERATING OFFICER · Less than 5% · control person
Oct 29, 2024 filing
- No longer listedBalas, Justin · CHIEF INVESTMENT OFFICER · Less than 5% · control person · listed since Dec 2023
Mar 30, 2024 filing
- AddedBalas, Justin · CHIEF INVESTMENT OFFICER · Less than 5% · control person
- ChangedPURPLE MARLIN LLC · ownership 25–50% → 75% or more
- ChangedRUTHERFORD, GREGORY, ALLAN · ownership 75% or more → Less than 5%
Mar 29, 2023 filing
- AddedKENT, TREVIN, RICHARD · CHIEF OPERATING OFFICER · Less than 5% · control person
- AddedSMITH, JEFFREY, ANDREW · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedRUTHERFORD, GREGORY, ALLAN · title CHIEF COMPLIANCE OFFICER/CHIEF EXECUTIVE OFFICER / MANAGING MEMBER → CHIEF EXECUTIVE OFFICER / MANAGING MEMBER
Jan 5, 2023 filing
- No longer listedALEXANDER AND DEBRA POPOVICH FAMILY TRUST · MEMBER · 25–50% · control person · listed since Apr 2021
- No longer listedCAVALIER 2021 LLC · MEMBER · 10–25% · listed since Apr 2021
- No longer listedMFM TRUST · MEMBER · 10–25% · listed since Jan 2022
- No longer listedPOPOVICH, ALEXANDER, MICHAEL · CEO/ MANAGING MEMBER · Less than 5% · control person · listed since Apr 2021
- No longer listedPOPOVICH, ALEXANDER, MICHAEL · TRUSTEE · 50–75% · indirect via ALEXANDER AND DEBRA POPOVICH FAMILY TRUST · control person · listed since Jan 2019
- No longer listedPOPOVICH, ALEXANDER, MICHAEL · MANAGER · 50–75% · indirect via CAVALIER 2021 LLC · control person · listed since Mar 2021
- No longer listedPOPOVICH, DEBRA, FORDYCE · TRUSTEE · 50–75% · indirect via ALEXANDER AND DEBRA POPOVICH FAMILY TRUST · control person · listed since Jan 2019
- No longer listedRUTHERFORD, GREGORY, ALLAN · MANAGER · 50–75% · indirect via CAVALIER 2021 LLC · control person · listed since Mar 2021
- No longer listedSCHAFFIELD, BRIAN, ALLAN · TRUSTEE · 75% or more · indirect via MFM TRUST · listed since Jun 2016
- No longer listedVILLEGAS, RAULIN, KEITH · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Apr 2021
- ChangedRUTHERFORD, GREGORY, ALLAN · title CHIEF EXECUTIVE OFFICER / MANAGING MEMBER → CHIEF COMPLIANCE OFFICER/CHIEF EXECUTIVE OFFICER / MANAGING MEMBER; ownership Less than 5% → 75% or more
Mar 22, 2022 filing
- AddedMFM TRUST · MEMBER · 10–25%
- AddedSCHAFFIELD, BRIAN, ALLAN · TRUSTEE · 75% or more · indirect via MFM TRUST
- ChangedPOPOVICH, ALEXANDER, MICHAEL · title PRESIDENT / MANAGING MEMBER → CEO/ MANAGING MEMBER
Older changes (3 more filings)
Nov 19, 2021 filing
- ChangedPOPOVICH, ALEXANDER, MICHAEL · title PRESIDENT → PRESIDENT / MANAGING MEMBER; now a control person
- ChangedPOPOVICH, ALEXANDER, MICHAEL · indirect via CAVALIER 2021 LLC: title OWNER → MANAGER
- ChangedRUTHERFORD, GREGORY, ALLAN · title CHIEF EXECUTIVE OFFICER → CHIEF EXECUTIVE OFFICER / MANAGING MEMBER
- ChangedRUTHERFORD, GREGORY, ALLAN · indirect via CAVALIER 2021 LLC: title OWNER → MANAGER
Oct 18, 2021 filing
- ChangedPOPOVICH, ALEXANDER, MICHAEL · indirect via ALEXANDER AND DEBRA POPOVICH FAMILY TRUST: title OWNER → TRUSTEE
- ChangedPOPOVICH, DEBRA, FORDYCE · indirect via ALEXANDER AND DEBRA POPOVICH FAMILY TRUST: title OWNER → TRUSTEE
Oct 6, 2021 filing (earliest on record)
- ListedALEXANDER AND DEBRA POPOVICH FAMILY TRUST · MEMBER · 25–50% · control person
- ListedCAVALIER 2021 LLC · MEMBER · 10–25%
- ListedPOPOVICH, ALEXANDER, MICHAEL · PRESIDENT · Less than 5%
- ListedPOPOVICH, ALEXANDER, MICHAEL · OWNER · 50–75% · indirect via ALEXANDER AND DEBRA POPOVICH FAMILY TRUST · control person
- ListedPOPOVICH, ALEXANDER, MICHAEL · OWNER · 50–75% · indirect via CAVALIER 2021 LLC · control person
- ListedPOPOVICH, DEBRA, FORDYCE · OWNER · 50–75% · indirect via ALEXANDER AND DEBRA POPOVICH FAMILY TRUST · control person
- ListedPURPLE MARLIN LLC · MEMBER · 25–50% · control person
- ListedRUTHERFORD, GREGORY, ALLAN · CHIEF EXECUTIVE OFFICER · Less than 5% · control person
- ListedRUTHERFORD, GREGORY, ALLAN · MANAGER · 75% or more · indirect via PURPLE MARLIN LLC · control person
- ListedRUTHERFORD, GREGORY, ALLAN · OWNER · 50–75% · indirect via CAVALIER 2021 LLC · control person
- ListedVILLEGAS, RAULIN, KEITH · CHIEF COMPLIANCE OFFICER · Less than 5%
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- EXXON MOBIL CORP$576.0K +183.4%
- ROYAL BK CDA$320.0K +112.3%
- CHARLES SCHWAB$94.0K +34.6%
- VEEVA SYS INC$50.0K +16.5%
- NORFOLK SOUTHN CORP$27.0K +8.8%
Top Trims
- APPLE INC-$43.1M -72.8%
- ALPHABET INC-$20.8M -76.0%
- AMAZON COM INC-$18.6M -76.8%
- CATERPILLAR INC-$15.8M -77.8%
- NVIDIA CORPORATION-$15.4M -73.4%
New Positions
- REDDIT INC$610.0K
- CROWDSTRIKE HLDGS INC$526.0K
- TAIWAN SEMICONDUCTOR$405.0K
- ENBRIDGE INC$330.0K
- MICRON TECHNOLOGY$320.0K
Exited Positions
- Meta Platforms A$7.4M
- Oracle Systems$3.5M
- Equinix Inc$2.1M
- Novartis AG$1.9M
- BankAmerica Corp$1.3M
Wealth Group, Ltd. Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $16.1M | 13.66% | 48,420 | SH |
| 2 | ALPHABET INC | GOOGL | 02079K305 | $6.6M | 5.57% | 19,105 | SH |
| 3 | AMAZON COM INC | AMZN | 023135106 | $5.6M | 4.74% | 22,465 | SH |
| 4 | NVIDIA CORPORATION | NVDA | 67066G104 | $5.6M | 4.71% | 24,357 | SH |
| 5 | MICROSOFT CORP | MSFT | 594918104 | $5.3M | 4.51% | 10,385 | SH |
| 6 | WALMART INC | WMT | 931142103 | $4.8M | 4.08% | 46,311 | SH |
| 7 | CATERPILLAR INC | CAT | 149123101 | $4.5M | 3.82% | 5,556 | SH |
| 8 | CHEVRON CORP NEW | CVX | 166764100 | $3.5M | 3.00% | 17,317 | SH |
| 9 | DUKE ENERGY CORP NEW | DUK | 26441C204 | $2.9M | 2.44% | 25,275 | SH |
| 10 | MASTERCARD INCORPORATED | MA | 57636Q104 | $2.7M | 2.29% | 4,902 | SH |
| 11 | LAM RESEARCH CORP | LRCX | 512807306 | $2.1M | 1.77% | 6,350 | SH |
| 12 | PARKER HANNIFIN | PH | 701094104 | $2.0M | 1.71% | 2,111 | SH |
| 13 | COSTCO WHSL CORP NEW | COST | 22160K105 | $2.0M | 1.68% | 2,178 | SH |
| 14 | ELI LILLY & CO | LLY | 532457108 | $1.9M | 1.64% | 1,675 | SH |
| 15 | PROCTER AND GAMBLE CO | PG | 742718109 | $1.8M | 1.53% | 12,458 | SH |
| 16 | AMGEN INC | AMGN | 031162100 | $1.8M | 1.52% | 4,246 | SH |
| 17 | CUMMINS INC | CMI | 231021106 | $1.7M | 1.48% | 3,374 | SH |
| 18 | JOHNSON & JOHNSON | JNJ | 478160104 | $1.7M | 1.40% | 6,237 | SH |
| 19 | COCA COLA CO | KO | 191216100 | $1.6M | 1.39% | 19,106 | SH |
| 20 | BROADCOM INC | AVGO | 11135F101 | $1.6M | 1.33% | 4,461 | SH |
| 21 | JPMORGAN CHASE & CO | JPM | 46625H100 | $1.5M | 1.28% | 4,550 | SH |
| 22 | GE VERNOVA INC | GEV | 36828A101 | $1.5M | 1.24% | 1,536 | SH |
| 23 | MCDONALDS CORP | MCD | 580135101 | $1.5M | 1.23% | 6,305 | SH |
| 24 | AUTOMATIC DATA PROCESSING IN | ADP | 053015103 | $1.4M | 1.20% | 5,499 | SH |
| 25 | HOME DEPOT INC | HD | 437076102 | $1.4M | 1.18% | 4,910 | SH |
| 26 | PHILIP MORRIS INTL INC | PM | 718172109 | $1.3M | 1.12% | 6,929 | SH |
| 27 | QUALCOMM INC | QCOM | 747525103 | $1.2M | 1.05% | 6,741 | SH |
| 28 | PALTO ALTO NETWORKS | PANW | 697435105 | $1.2M | 1.05% | 3,115 | SH |
| 29 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $1.2M | 1.00% | 2,371 | SH |
| 30 | LOCKHEED MARTIN CORP | LMT | 539830109 | $1.2M | 0.99% | 2,295 | SH |
| 31 | APPLIED MATLS INC | AMAT | 038222105 | $1.1M | 0.93% | 2,148 | SH |
| 32 | VISA INC | V | 92826C839 | $1.1M | 0.90% | 2,971 | SH |
| 33 | PEPSICO INC | PEP | 713448108 | $1.0M | 0.88% | 8,240 | SH |
| 34 | ABBVIE INC | ABBV | 00287Y109 | $1.0M | 0.88% | 3,965 | SH |
| 35 | TARGET | TGT | 87612E106 | $1.0M | 0.87% | 6,531 | SH |
| 36 | TRUIST FINL CORP | TFC | 89832Q109 | $1.0M | 0.85% | 21,710 | SH |
| 37 | EXXON MOBIL CORP | XOM | 30231G102 | $890.0K | 0.75% | 5,468 | SH |
| 38 | EATON CORP PLC | ETN | G29183103 | $888.0K | 0.75% | 2,066 | SH |
| 39 | ADVANCED MICRO DEVICES | AMD | 007903107 | $849.0K | 0.72% | 1,388 | SH |
| 40 | DEERE & CO | DE | 244199105 | $817.0K | 0.69% | 1,216 | SH |
| 41 | 3M CO | MMM | 88579Y101 | $816.0K | 0.69% | 4,973 | SH |
| 42 | LOWES COS INC | LOW | 548661107 | $784.0K | 0.66% | 4,253 | SH |
| 43 | NUCOR CORP | NUE | 670346105 | $746.0K | 0.63% | 3,193 | SH |
| 44 | HERSHEY CO | HSY | 427866108 | $706.0K | 0.60% | 4,480 | SH |
| 45 | REDDIT INC | RDDT | 75734B100 | $610.0K | 0.52% | 4,283 | SH |
| 46 | ROYAL BK CDA | RY | 780087102 | $605.0K | 0.51% | 3,075 | SH |
| 47 | INTERNATION BUSINESS MACHS | IBM | 459200101 | $574.0K | 0.49% | 2,609 | SH |
| 48 | STARBUCKS CORP | SBUX | 855244109 | $569.0K | 0.48% | 6,058 | SH |
| 49 | ILLINOIS TOOL WKS INC | ITW | 452308109 | $556.0K | 0.47% | 2,162 | SH |
| 50 | CROWDSTRIKE HLDGS INC | CRWD | 22788C105 | $526.0K | 0.45% | 1,988 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-30 | $118.0M | 91 | 0002013988-26-000004 |
| 2026-06-30 | 2026-07-21 | $400.7M | 106 | 0002013988-26-000003 |
| 2026-03-31 | 2026-04-14 | $107.2M | 88 | 0002013988-26-000002 |
| 2025-12-31 | 2026-01-22 | $102.6M | 84 | 0002013988-26-000001 |
Filer Information
Address
100 E. SIX FORKS ROADSUITE W00
RALEIGH, NC 27605
Phone
(919) 865-1924
Filing Manager
Wealth Group, Ltd.
RALEIGH, NC
Signatory
Cornelius T. McDonald III
President