ASST · Insider Trading
Strive, Inc. Class A Common Stock
Every open-market purchase and sale reported by ASST officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-05 | Jonathan R Macey | Director | Sell | −6,700 | −$203.14K |
| 2026-10-05 | James Lavish | Director | Sell | −6,000 | −$184.53K |
| 2026-10-05 | Brian Logan Beirne | Chief Legal Officer | Sell | −20,077 | −$629.10K |
| 2026-10-05 | Arshia Sarkhani | Chief Marketing Officer | Sell | −5,634 | −$176.54K |
| 2026-10-05 | Benjamin Pham | Chief Financial Officer | Sell | −4,209 | −$131.89K |
| 2026-10-05 | Matthew Ryan Cole | Chief Executive Officer | MIXED | −140,572 | −$1.84M |
| 2026-10-02 | Jonathan R Macey | Director | M | +14,815 | — |
| 2026-10-02 | Shirish Jajodia | Director | M | +14,815 | — |
| 2026-10-02 | Benjamin Pham | Chief Financial Officer | M | +11,574 | — |
| 2026-10-02 | Eric Semler | Director | A | +7,009 deriv. | — |
| 2026-10-02 | Pierre Rochard | Director | M | +14,815 | — |
| 2026-10-02 | Mahesh Ramakrishnan | Director | M | +14,815 | — |
| 2026-10-02 | Matthew Ryan Cole | Chief Executive Officer | M | +140,571 | — |
| 2026-10-02 | Arshia Sarkhani | Chief Marketing Officer | M | +15,432 | — |
| 2026-10-02 | Brian Logan Beirne | Chief Legal Officer | M | +46,296 | — |
| 2026-10-02 | James Lavish | Director | M | +14,815 | — |
| 2026-08-18 | Pierre Rochard | Director | Buy | +15,900 | +$199.39K |
| 2026-08-10 | Brian Logan Beirne | Chief Legal Officer | A | +87,535 deriv. | — |
| 2026-08-10 | Matthew Ryan Cole | Chief Executive Officer | A | +280,112 deriv. | — |
| 2026-08-10 | Benjamin Pham | Chief Financial Officer | A | +87,535 deriv. | — |
| 2026-08-10 | Arshia Sarkhani | Chief Marketing Officer | A | +9,191 deriv. | — |
| 2026-07-02 | Eric Semler | Director | A | +14,815 deriv. | — |
| 2026-07-02 | Benjamin Pham | Chief Financial Officer | MIXED | −4,267 deriv. | — |
| 2025-11-07 | Vivek Ramaswamy | 10%+ Owner | Buy | +15,625 | +$1.25M |
| 2025-10-03 | Matthew Ryan Cole | Chief Executive Officer | MIXED | −10,982,229 deriv. | — |
| 2025-10-03 | Brian Logan Beirne | Chief Legal Officer | MIXED | −228,393 deriv. | — |
| 2025-10-03 | Benjamin Pham | Chief Financial Officer | MIXED | −534,153 deriv. | — |
| 2025-09-16 | David Livingston Reynolds | Director | J | — | — |
| 2025-09-16 | Brian Logan Beirne | Chief Legal Officer | A | — | — |
| 2025-09-16 | Asset Entities Holdings, LLC | 10%+ Owner | MIXED | +1,000,000 | — |
| 2025-09-16 | Arshia Sarkhani | Chief Marketing Officer | MIXED | +1,000,000 | — |
| 2025-09-16 | Richard Alfred Burton | Director | J | — | — |
| 2025-09-16 | Scott Kelley McDonald | Director | J | — | — |
| 2025-09-16 | Vivek Ramaswamy | 10%+ Owner | — | — | — |
| 2025-09-16 | Michael Gaubert | Executive Chairman | MIXED | +1,000,000 | — |
| 2025-09-16 | Matthew Krueger | CFO, Treasurer and Secretary | MIXED | +1,000,000 | — |
| 2025-09-16 | Jackson Fairbanks | 10%+ Owner | MIXED | +1,000,000 | — |
| 2025-09-16 | Arman Sarkhani | Chief Operating Officer | MIXED | +1,000,000 | — |
| 2025-09-16 | John A Jack II | Director | J | — | — |
| 2025-09-16 | Kyle Fairbanks | Ex Vice-Chairman & CMO | MIXED | +1,000,000 | — |
| 2025-09-16 | Matthew Ryan Cole | Chief Executive Officer | A | +18,516,687 deriv. | — |
| 2025-09-16 | Jason Youngsuk Lee | Chief Technology Officer | J | — | — |
| 2025-09-16 | Benjamin Pham | Chief Financial Officer | A | — | — |
| 2025-06-06 | Matthew Krueger | CFO, Treasurer and Secretary | Sell | −26,400 | −$217.27K |
| 2025-06-06 | Michael Gaubert | Executive Chairman | Sell | −30,000 | −$223.22K |
| 2025-06-02 | Jason Youngsuk Lee | Chief Technology Officer | Sell | −4,182 | −$33.59K |
| 2024-12-10 | Asset Entities Holdings, LLC | 10%+ Owner | C | +250,000 | — |
| 2024-12-10 | Jackson Fairbanks | 10%+ Owner | C | +250,000 | — |
| 2024-12-10 | Arman Sarkhani | Chief Operating Officer | C | +250,000 | — |
| 2024-12-10 | Arshia Sarkhani | CEO & President | C | +250,000 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Vivek Ramaswamy | 10%+ Owner | 7,112,837 | $171.35M |
| Matthew Ryan Cole | Chief Executive Officer | 763,012 | $18.38M |
| Kyle Fairbanks | Ex Vice-Chairman & CMO | 64,333 | $1.55M |
| Arman Sarkhani | Chief Operating Officer | 62,500 | $1.51M |
| Asset Entities Holdings, LLC | 10%+ Owner | 62,500 | $1.51M |
| Brian Logan Beirne | Chief Legal Officer | 41,425 | $997.93K |
| Pierre Rochard | Director | 30,715 | $739.92K |
| Benjamin Pham | Chief Financial Officer | 21,069 | $507.55K |
| Mahesh Ramakrishnan | Director | 14,815 | $356.89K |
| Shirish Jajodia | Director | 14,815 | $356.89K |
| Arshia Sarkhani | Chief Marketing Officer | 11,795 | $284.14K |
| James Lavish | Director | 8,815 | $212.35K |
| Jonathan R Macey | Director | 8,115 | $195.49K |
| Michael Gaubert | Executive Chairman | 1,028 | $24.76K |
| Richard Alfred Burton | Director | 500 | $12.04K |
| Scott Kelley McDonald | Director | 500 | $12.04K |
| Matthew Krueger | CFO, Treasurer and Secretary | 250 | $6.02K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the ASST quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.