ASST (Strive, Inc. Class A Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by ASST officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-18 | Pierre Rochard | Director | Buy | — | — |
| 2026-08-10 | Brian Logan Beirne | Chief Legal Officer | A | — | — |
| 2026-08-10 | Matthew Ryan Cole | Chief Executive Officer | A | — | — |
| 2026-08-10 | Benjamin Pham | Chief Financial Officer | A | — | — |
| 2026-08-10 | Arshia Sarkhani | Chief Marketing Officer | A | — | — |
| 2026-07-02 | ERIC SEMLER | Director | A | — | — |
| 2026-07-02 | Benjamin Pham | Chief Financial Officer | MIXED | — | — |
| 2025-11-07 | Vivek Ramaswamy | 10%+ Owner | Buy | — | — |
| 2025-10-03 | Matthew Ryan Cole | Chief Executive Officer | MIXED | — | — |
| 2025-10-03 | Brian Logan Beirne | Chief Legal Officer | MIXED | — | — |
| 2025-10-03 | Benjamin Pham | Chief Financial Officer | MIXED | — | — |
| 2025-09-16 | David Livingston Reynolds | Director | J | — | — |
| 2025-09-16 | Brian Logan Beirne | Chief Legal Officer | A | — | — |
| 2025-09-16 | Asset Entities Holdings, LLC | 10%+ Owner | MIXED | — | — |
| 2025-09-16 | Arshia Sarkhani | Chief Marketing Officer | MIXED | — | — |
| 2025-09-16 | Richard Alfred Burton | Director | J | — | — |
| 2025-09-16 | Scott Kelley McDonald | Director | J | — | — |
| 2025-09-16 | Vivek Ramaswamy | 10%+ Owner | — | — | — |
| 2025-09-16 | Michael Gaubert | Executive Chairman | MIXED | — | — |
| 2025-09-16 | Matthew Krueger | CFO, Treasurer and Secretary | MIXED | — | — |
| 2025-09-16 | Jackson Fairbanks | 10%+ Owner | MIXED | — | — |
| 2025-09-16 | Arman Sarkhani | Chief Operating Officer | MIXED | — | — |
| 2025-09-16 | John A II Jack | Director | J | — | — |
| 2025-09-16 | Kyle Fairbanks | Ex Vice-Chairman & CMO | MIXED | — | — |
| 2025-09-16 | Matthew Ryan Cole | Chief Executive Officer | A | — | — |
| 2025-09-16 | Jason Youngsuk Lee | Chief Technology Officer | J | — | — |
| 2025-09-16 | Benjamin Pham | Chief Financial Officer | A | — | — |
| 2025-06-06 | Matthew Krueger | CFO, Treasurer and Secretary | Sell | — | — |
| 2025-06-06 | Michael Gaubert | Executive Chairman | Sell | — | — |
| 2025-06-02 | Jason Youngsuk Lee | Chief Technology Officer | Sell | — | — |
| 2024-12-10 | Asset Entities Holdings, LLC | 10%+ Owner | C | — | — |
| 2024-12-10 | Jackson Fairbanks | 10%+ Owner | C | — | — |
| 2024-12-10 | Arman Sarkhani | Chief Operating Officer | C | — | — |
| 2024-12-10 | Arshia Sarkhani | CEO & President | C | — | — |
| 2024-12-10 | Kyle Fairbanks | EX. VC & CMO | C | — | — |
| 2024-12-10 | Michael Gaubert | Executive Chairman | C | — | — |
| 2024-12-10 | Matthew Krueger | CFO, Treasurer and Secretary | C | — | — |
| 2024-11-13 | Richard Alfred Burton | Director | A | — | — |
| 2024-11-13 | David Livingston Reynolds | Director | A | — | — |
| 2024-11-13 | John A II Jack | Director | A | — | — |
| 2024-11-13 | Scott Kelley McDonald | Director | A | — | — |
| 2024-09-16 | Jackson Fairbanks | 10%+ Owner | MIXED | — | — |
| 2024-09-16 | Asset Entities Holdings, LLC | 10%+ Owner | MIXED | — | — |
| 2024-09-16 | Arman Sarkhani | Chief Operating Officer | MIXED | — | — |
| 2024-09-16 | Michael Gaubert | Executive Chairman | MIXED | — | — |
| 2024-09-16 | Arshia Sarkhani | CEO and President | MIXED | — | — |
| 2024-09-16 | Matthew Krueger | CFO, Treasurer and Secretary | MIXED | — | — |
| 2024-09-16 | Kyle Fairbanks | Exe. Vice-Chairman and CMO | MIXED | — | — |
| 2024-09-09 | Matthew Krueger | CFO, Treasurer and Secretary | Sell | — | — |
| 2024-09-06 | Michael Gaubert | Executive Chairman | Sell | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 7,112,837 | — |
| — | Ex Vice-Chairman & CMO | 64,333 | — |
| — | Chief Operating Officer | 62,500 | — |
| — | 10%+ Owner | 62,500 | — |
| — | Director | 15,900 | — |
| — | Chief Legal Officer | 3,704 | — |
| — | Chief Financial Officer | 3,704 | — |
| — | Chief Marketing Officer | 1,996 | — |
| — | Executive Chairman | 1,028 | — |
| — | Director | 500 | — |
| — | Director | 500 | — |
| — | CFO, Treasurer and Secretary | 250 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the ASST quote page; the site-wide leaderboard is on the insider transactions hub.