BBW · Insider Trading
Build-A-Bear Workshop, Inc.
Every open-market purchase and sale reported by BBW officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-25 | Sharon Price John | Director | Sell | −6,818 | −$272.95K |
| 2026-08-05 | Yevgeny Fundler | Chief Legal Officer &Secretary | F | −156 | −$5.35K |
| 2026-07-02 | Sharon Price John | Director | G | −10,000 | — |
| 2026-06-15 | Sharon Price John | Director | D | +23,336 | — |
| 2026-06-12 | Sharon Price John | Director | A | +2,663 | — |
| 2026-06-12 | Narayan Raghu Iyengar | Director | A | +2,663 | — |
| 2026-06-12 | Richard A Johnson | Director | A | +2,663 | — |
| 2026-06-12 | George Carrara | Director | A | +2,663 | — |
| 2026-06-12 | Craig Leavitt | Director | A | +3,698 | — |
| 2026-06-12 | Lesli Rotenberg | Director | A | +2,663 | — |
| 2026-06-12 | James A Goldman | Director | A | +2,663 | — |
| 2026-06-08 | George Carrara | Director | Sell | −3,000 | −$103.57K |
| 2026-06-05 | David D. Henderson | Chief Revenue Officer | F | −464 | −$16.37K |
| 2026-06-05 | Sharon Price John | President and CEO | F | −982 | −$34.64K |
| 2026-06-05 | Vojin Todorovic | Chief Financial Officer | F | −466 | −$16.44K |
| 2026-06-05 | J. Christopher Hurt | Chief Ops & Experience Officer | F | −466 | −$16.44K |
| 2026-05-04 | Sharon Price John | President and CEO | F | −5,300 | −$195.78K |
| 2026-05-04 | David D. Henderson | Chief Revenue Officer | F | −245 | −$9.05K |
| 2026-05-04 | J. Christopher Hurt | Chief Ops & Experience Officer | F | −1,604 | −$59.25K |
| 2026-05-04 | Vojin Todorovic | Chief Financial Officer | F | −1,609 | −$59.44K |
| 2026-04-16 | Yevgeny Fundler | Chief Legal Officer &Secretary | A | +5,916 | — |
| 2026-04-16 | Sharon Price John | President and CEO | A | +19,275 | — |
| 2026-04-16 | Vojin Todorovic | Chief Financial Officer | A | +15,970 | — |
| 2026-04-16 | J. Christopher Hurt | Chief Ops & Experience Officer | A | +10,647 | — |
| 2026-04-16 | David D. Henderson | Chief Revenue Officer | A | +14,788 | — |
| 2026-04-13 | Sharon Price John | President and CEO | G | −42,511 | — |
| 2026-02-10 | James A Goldman | Director | A | +556 | — |
| 2025-10-14 | Lesli Rotenberg | Director | Sell | −1,000 | −$61.34K |
| 2025-10-07 | Lesli Rotenberg | Director | Sell | −1,000 | −$59.98K |
| 2025-10-07 | Craig Leavitt | Director | Sell | −4,000 | −$242.42K |
| 2025-10-02 | Craig Leavitt | Director | Sell | −4,250 | −$269.01K |
| 2025-09-24 | Sharon Price John | President and CEO | Sell | −12,643 | −$923.91K |
| 2025-09-24 | Vojin Todorovic | Chief Financial Officer | Sell | −2,744 | −$200.00K |
| 2025-09-18 | Sharon Price John | President and CEO | Sell | −30,000 | −$2.20M |
| 2025-09-18 | Vojin Todorovic | Chief Financial Officer | Sell | −10,000 | −$732.52K |
| 2025-08-05 | Yevgeny Fundler | Chief Legal Officer &Secretary | A | +1,698 | — |
| 2025-06-26 | Lesli Rotenberg | Director | Sell | −1,755 | −$93.92K |
| 2025-06-13 | Lesli Rotenberg | Director | A | +1,856 | — |
| 2025-06-13 | Richard A Johnson | Director | A | +1,856 | — |
| 2025-06-13 | George Carrara | Director | A | +1,856 | — |
| 2025-06-13 | Narayan Raghu Iyengar | Director | A | +1,856 | — |
| 2025-06-13 | Craig Leavitt | Director | MIXED | −5,775 | −$414.24K |
| 2025-06-10 | Eric R Fencl | CAO, Gen. Counsel & Secretary | Sell | −16,466 | −$797.07K |
| 2025-06-05 | J. Christopher Hurt | Chief Operations Officer | A | +4,698 | — |
| 2025-06-05 | David D. Henderson | Chief Revenue Officer | A | +4,698 | — |
| 2025-06-05 | Vojin Todorovic | Chief Financial Officer | A | +4,698 | — |
| 2025-06-05 | Sharon Price John | President and CEO | MIXED | −21,353 | −$1.43M |
| 2025-06-05 | Eric R Fencl | CAO, Gen. Counsel & Secretary | MIXED | −2,295 | −$339.16K |
| 2025-06-04 | George Carrara | Director | Sell | −6,000 | −$287.09K |
| 2025-05-02 | David D. Henderson | Chief Revenue Officer | F | −253 | −$8.93K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Sharon Price John | President and CEO | 181,653 | $4.72M |
| Eric R Fencl | CAO, Gen. Counsel & Secretary | 111,550 | $2.90M |
| Vojin Todorovic | Chief Financial Officer | 79,142 | $2.06M |
| Craig Leavitt | Director | 67,840 | $1.76M |
| J. Christopher Hurt | Chief Ops & Experience Officer | 59,049 | $1.53M |
| David D. Henderson | Chief Revenue Officer | 20,687 | $537.24K |
| Narayan Raghu Iyengar | Director | 18,716 | $486.05K |
| George Carrara | Director | 13,940 | $362.02K |
| Lesli Rotenberg | Director | 12,488 | $324.31K |
| Yevgeny Fundler | Chief Legal Officer &Secretary | 7,458 | $193.68K |
| Richard A Johnson | Director | 5,124 | $133.07K |
| James A Goldman | Director | 3,219 | $83.60K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the BBW quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.