BBW (Build-A-Bear Workshop, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by BBW officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-05 | Yevgeny Fundler | Chief Legal Officer &Secretary | F | — | — |
| 2026-07-02 | Sharon Price John | Director | G | — | — |
| 2026-06-15 | Sharon Price John | Director | D | — | — |
| 2026-06-12 | Sharon Price John | Director | A | — | — |
| 2026-06-12 | Narayan Raghu Iyengar | Director | A | — | — |
| 2026-06-12 | Richard A Johnson | Director | A | — | — |
| 2026-06-12 | George Carrara | Director | A | — | — |
| 2026-06-12 | Craig Leavitt | Director | A | — | — |
| 2026-06-12 | Lesli Rotenberg | Director | A | — | — |
| 2026-06-12 | JAMES A GOLDMAN | Director | A | — | — |
| 2026-06-08 | George Carrara | Director | Sell | — | — |
| 2026-06-05 | David D. Henderson | Chief Revenue Officer | F | — | — |
| 2026-06-05 | Sharon Price John | President and CEO | F | — | — |
| 2026-06-05 | Vojin Todorovic | Chief Financial Officer | F | — | — |
| 2026-06-05 | J. Christopher Hurt | Chief Ops & Experience Officer | F | — | — |
| 2026-05-04 | Sharon Price John | President and CEO | F | — | — |
| 2026-05-04 | David D. Henderson | Chief Revenue Officer | F | — | — |
| 2026-05-04 | J. Christopher Hurt | Chief Ops & Experience Officer | F | — | — |
| 2026-05-04 | Vojin Todorovic | Chief Financial Officer | F | — | — |
| 2026-04-16 | Yevgeny Fundler | Chief Legal Officer &Secretary | A | — | — |
| 2026-04-16 | Sharon Price John | President and CEO | A | — | — |
| 2026-04-16 | Vojin Todorovic | Chief Financial Officer | A | — | — |
| 2026-04-16 | J. Christopher Hurt | Chief Ops & Experience Officer | A | — | — |
| 2026-04-16 | David D. Henderson | Chief Revenue Officer | A | — | — |
| 2026-04-13 | Sharon Price John | President and CEO | G | — | — |
| 2026-02-10 | JAMES A GOLDMAN | Director | A | — | — |
| 2025-10-14 | Lesli Rotenberg | Director | Sell | — | — |
| 2025-10-07 | Lesli Rotenberg | Director | Sell | — | — |
| 2025-10-07 | Craig Leavitt | Director | Sell | — | — |
| 2025-10-02 | Craig Leavitt | Director | Sell | — | — |
| 2025-09-24 | Sharon Price John | President and CEO | Sell | — | — |
| 2025-09-24 | Vojin Todorovic | Chief Financial Officer | Sell | — | — |
| 2025-09-18 | Sharon Price John | President and CEO | Sell | — | — |
| 2025-09-18 | Vojin Todorovic | Chief Financial Officer | Sell | — | — |
| 2025-08-05 | Yevgeny Fundler | Chief Legal Officer &Secretary | A | — | — |
| 2025-06-26 | Lesli Rotenberg | Director | Sell | — | — |
| 2025-06-13 | Lesli Rotenberg | Director | A | — | — |
| 2025-06-13 | Richard A Johnson | Director | A | — | — |
| 2025-06-13 | George Carrara | Director | A | — | — |
| 2025-06-13 | Narayan Raghu Iyengar | Director | A | — | — |
| 2025-06-13 | Craig Leavitt | Director | MIXED | — | — |
| 2025-06-10 | ERIC R FENCL | CAO, Gen. Counsel & Secretary | Sell | — | — |
| 2025-06-05 | J. Christopher Hurt | Chief Operations Officer | A | — | — |
| 2025-06-05 | David D. Henderson | Chief Revenue Officer | A | — | — |
| 2025-06-05 | Vojin Todorovic | Chief Financial Officer | A | — | — |
| 2025-06-05 | Sharon Price John | President and CEO | MIXED | — | — |
| 2025-06-05 | ERIC R FENCL | CAO, Gen. Counsel & Secretary | MIXED | — | — |
| 2025-06-04 | George Carrara | Director | Sell | — | — |
| 2025-05-02 | David D. Henderson | Chief Revenue Officer | F | — | — |
| 2025-05-02 | ERIC R FENCL | CAO, Gen. Counsel & Secretary | F | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 2,958,825 | — |
| — | 10%+ Owner | 2,724,976 | — |
| — | 10%+ Owner | 2,059,500 | — |
| — | 10%+ Owner | 1,944,064 | — |
| — | 10%+ Owner | 1,442,674 | — |
| — | — | 1,423,043 | — |
| — | Director | 934,216 | — |
| — | Director | 933,825 | — |
| — | 10%+ Owner | 854,573 | — |
| — | — | 587,591 | — |
| — | President and CEO | 188,471 | — |
| — | Chief Oper. Bear | 157,214 | — |
| — | Director | 127,333 | — |
| — | See Remarks | 120,585 | — |
| — | Director | 116,751 | — |
| — | CAO, Gen. Counsel & Secretary | 111,550 | — |
| — | President Bear | 107,282 | — |
| — | 10%+ Owner | 100,000 | — |
| — | Director | 87,121 | — |
| — | Chief Financial Officer | 79,142 | — |
| — | Director | 77,801 | — |
| — | Director | 67,840 | — |
| — | Director | 67,531 | — |
| — | Director | 60,160 | — |
| — | Chief Ops & Experience Officer | 59,049 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the BBW quote page; the site-wide leaderboard is on the insider transactions hub.