BZUN · Insider Trading
Baozun Inc. American Depositary Shares
Every open-market purchase and sale reported by BZUN officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-23 | Wenbin Qiu | Chief Executive Officer | Buy | +11,400 | +$39.90K |
| 2026-10-16 | Wenbin Qiu | Chief Executive Officer | Buy | +5,800 | +$19.95K |
| 2026-10-14 | Wenbin Qiu | Chief Executive Officer | Buy | +11,800 | +$40.17K |
| 2026-09-22 | Wenbin Qiu | Chief Executive Officer | Buy | +13,900 | +$39.83K |
| 2026-09-18 | Wenbin Qiu | Chief Executive Officer | Buy | +14,400 | +$40.17K |
| 2026-09-17 | Junhua Wu | Chief Strategy Officer | Buy | +13,900 | +$37.95K |
| 2026-09-16 | Wenbin Qiu | Chief Executive Officer | Buy | +14,600 | +$39.86K |
| 2026-09-04 | Junhua Wu | Chief Strategy Officer | Buy | +13,500 | +$38.48K |
| 2026-09-01 | Wenbin Qiu | Chief Executive Officer | A | +174,000 deriv. | — |
| 2026-09-01 | Bin Helen Yu | Director | M | +5,603 | — |
| 2026-07-02 | Changqing Ye | Director | M | +17,269 | — |
| 2026-06-26 | Junhua Wu | Chief Strategy Officer | Buy | +29,000 | +$82.65K |
| 2026-06-24 | Wenbin Qiu | Chief Executive Officer | Buy | +10,000 | +$28.10K |
| 2026-06-22 | Junhua Wu | Chief Strategy Officer | Buy | +18,500 | +$52.54K |
| 2026-06-22 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$56.00K |
| 2026-06-17 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$55.10K |
| 2026-06-15 | Junhua Wu | Chief Strategy Officer | Buy | +18,000 | +$48.42K |
| 2026-06-15 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$53.90K |
| 2026-06-11 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$53.60K |
| 2026-06-09 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$54.20K |
| 2026-06-05 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$53.00K |
| 2026-06-03 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$54.20K |
| 2026-06-03 | Junhua Wu | Chief Strategy Officer | Buy | +20,000 | +$54.00K |
| 2026-06-01 | Junhua Wu | Chief Strategy Officer | Buy | +19,500 | +$49.92K |
| 2026-06-01 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$51.30K |
| 2026-05-28 | Junhua Wu | Chief Strategy Officer | Buy | +10,000 | +$25.50K |
| 2026-05-28 | Wenbin Qiu | Chief Executive Officer | Buy | +20,000 | +$51.30K |
| 2026-05-26 | Yiu Pong Chan | Director | A | +42,000 deriv. | — |
| 2026-05-26 | Changqing Ye | Director | A | +42,000 deriv. | — |
| 2026-05-26 | Bin Yu | Director | A | +24,000 deriv. | — |
| 2026-05-26 | Hsien-Chieng Steve Hsia | Director | A | +42,000 deriv. | — |
| 2026-04-21 | Wenbin Qiu | Chief Executive Officer | Buy | +16,000 | +$50.24K |
| 2026-04-17 | Wenbin Qiu | Chief Executive Officer | Buy | +28,500 | +$79.51K |
| 2026-04-15 | Wenbin Qiu | Chief Executive Officer | Buy | +23,600 | +$60.25K |
| 2026-04-14 | Junhua Wu | Chief Strategy Officer | Buy | +16,456 | +$40.49K |
| 2026-04-13 | Wenbin Qiu | Chief Executive Officer | Buy | +24,050 | +$60.19K |
| 2026-04-10 | Junhua Wu | Chief Strategy Officer | Buy | +30,886 | +$78.45K |
| 2026-04-09 | Wenbin Qiu | Chief Executive Officer | Buy | +23,600 | +$60.05K |
| 2026-04-06 | Junhua Wu | Chief Strategy Officer | Buy | +30,000 | +$74.02K |
| 2026-04-01 | Junhua Wu | Chief Strategy Officer | Buy | +14,000 | +$33.60K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Wenbin Qiu | Chief Executive Officer | 1,690,072 | $5.86M |
| Junhua Wu | Chief Strategy Officer | 281,170 | $974.25K |
| Changqing Ye | Director | 17,269 | $59.84K |
| Bin Helen Yu | Director | 17,269 | $59.84K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the BZUN quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.