CFFI · Insider Trading
C&F Financial Corp
Every open-market purchase and sale reported by CFFI officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-09 | S Dustin Crone | PRESIDENT & CEO C&F FINANCE | Sell | −900 | −$84.97K |
| 2026-09-08 | Larry G Dillon | EXECUTIVE CHAIRMAN | Sell | −1,000 | −$95.07K |
| 2026-08-20 | Larry G Dillon | EXECUTIVE CHAIRMAN | Sell | −1,000 | −$86.00K |
| 2026-08-07 | D Anthony Peay | Director | Sell | −425 | −$36.52K |
| 2026-08-07 | Thomas F Cherry | PRESIDENT & CEO | Sell | −500 | −$43.56K |
| 2026-08-07 | D Anthony Peay | Director | Sell | −425 | −$36.52K |
| 2026-08-07 | Thomas F Cherry | PRESIDENT & CEO | Sell | −500 | −$43.56K |
| 2026-08-04 | John A Seaman III | EVP, CHIEF CREDIT OFFICER | Sell | −650 | −$55.00K |
| 2026-07-07 | Elizabeth R Kelley | Director | W | +217 | — |
| 2026-06-15 | Thomas F Cherry | PRESIDENT & CEO | Sell | −171 | −$13.28K |
| 2026-06-10 | Thomas F Cherry | PRESIDENT & CEO | Sell | −1,207 | −$92.06K |
| 2026-06-09 | Jason E Long | EVP, CHIEF FINANCIAL OFFICER | Sell | −1,360 | −$102.68K |
| 2026-05-28 | Thomas F Cherry | PRESIDENT & CEO | Sell | −500 | −$37.50K |
| 2026-05-13 | Elizabeth R Kelley | Director | Sell | −1,025 | −$74.83K |
| 2026-04-22 | Julie R Agnew | Director | A | +450 | — |
| 2026-04-22 | J P Causey Jr | Director | A | +450 | — |
| 2026-04-22 | Audrey Dale Holmes | Director | A | +450 | — |
| 2026-04-22 | D Anthony Peay | Director | A | +450 | — |
| 2026-04-22 | George R Sisson III | Director | A | +450 | — |
| 2026-04-22 | David Hendrick Downs | Director | A | +450 | — |
| 2026-04-22 | Paul C Robinson | Director | A | +450 | — |
| 2026-04-22 | Jeffery O Smith | Director | A | +450 | — |
| 2026-04-22 | James T Napier | Director | A | +450 | — |
| 2026-04-22 | Elizabeth R Kelley | Director | A | +450 | — |
| 2026-04-22 | Charles Elis Olsson | Director | A | +450 | — |
| 2026-03-02 | S Dustin Crone | PRESIDENT & CEO C&F FINANCE | F | −536 | −$39.03K |
| 2026-03-02 | Mark A Fox | PRESIDENT & CEO C&F MORTGAGE | F | −278 | −$20.24K |
| 2026-03-02 | Jason E Long | EVP, CHIEF FINANCIAL OFFICER | F | −865 | −$62.99K |
| 2026-03-02 | Thomas F Cherry | PRESIDENT & CEO | MIXED | −1,883 | −$137.18K |
| 2026-02-25 | Mark A Fox | PRESIDENT & CEO C&F MORTGAGE | A | +800 | — |
| 2026-02-25 | John A Seaman III | EVP, CHIEF CREDIT OFFICER | A | +800 | — |
| 2026-02-25 | Jason E Long | EVP, CHIEF FINANCIAL OFFICER | A | +1,900 | — |
| 2026-02-25 | Thomas F Cherry | PRESIDENT & CEO | A | +4,350 | — |
| 2026-02-25 | S Dustin Crone | PRESIDENT & CEO C&F FINANCE | A | +1,000 | — |
| 2026-02-25 | Larry G Dillon | EXECUTIVE CHAIRMAN | A | +675 | — |
| 2026-02-20 | John A Seaman III | EVP, CHIEF CREDIT OFFICER | F | −266 | −$20.48K |
| 2026-02-20 | Larry G Dillon | EXECUTIVE CHAIRMAN | F | −282 | −$21.71K |
| 2025-08-25 | Thomas F Cherry | PRESIDENT & CEO | Sell | −1,205 | −$85.56K |
| 2025-05-30 | D Anthony Peay | Director | Sell | −136 | −$9.10K |
| 2025-05-22 | D Anthony Peay | Director | Sell | −103 | −$6.89K |
| 2025-05-21 | D Anthony Peay | Director | Sell | −254 | −$17.28K |
| 2025-05-16 | D Anthony Peay | Director | Sell | −507 | −$34.67K |
| 2025-04-16 | D Anthony Peay | Director | A | +425 | — |
| 2025-04-16 | Elizabeth R Kelley | Director | A | +425 | — |
| 2025-04-16 | Paul C Robinson | Director | A | +425 | — |
| 2025-04-16 | Jeffery O Smith | Director | A | +425 | — |
| 2025-04-16 | James T Napier | Director | A | +425 | — |
| 2025-04-16 | Audrey Dale Holmes | Director | A | +425 | — |
| 2025-04-16 | George R Sisson III | Director | A | +425 | — |
| 2025-04-16 | J P Causey Jr | Director | A | +425 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Thomas F Cherry | PRESIDENT & CEO | 38,869 | $3.94M |
| Larry G Dillon | EXECUTIVE CHAIRMAN | 33,058 | $3.35M |
| J P Causey Jr | Director | 30,016 | $3.04M |
| Paul C Robinson | Director | 20,692 | $2.10M |
| Audrey Dale Holmes | Director | 17,723 | $1.80M |
| Bryan Edwin McKernon | PRESIDENT & CEO C&F MORTGAGE | 13,245 | $1.34M |
| Mark A Fox | PRESIDENT & CEO C&F MORTGAGE | 11,527 | $1.17M |
| Charles Elis Olsson | Director | 11,209 | $1.14M |
| Jason E Long | EVP, CHIEF FINANCIAL OFFICER | 10,083 | $1.02M |
| S Dustin Crone | PRESIDENT & CEO C&F FINANCE | 8,378 | $849.45K |
| George R Sisson III | Director | 7,248 | $734.87K |
| James T Napier | Director | 6,510 | $660.05K |
| Julie R Agnew | Director | 5,047 | $511.72K |
| John A Seaman III | EVP, CHIEF CREDIT OFFICER | 4,632 | $469.64K |
| Elizabeth R Kelley | Director | 4,239 | $429.79K |
| Jeffery O Smith | Director | 3,120 | $316.34K |
| D Anthony Peay | Director | 1,850 | $187.57K |
| David Hendrick Downs | Director | 1,300 | $131.81K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the CFFI quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.