CFFI (C&F Financial Corp)
Insider Trading Activity
Every open-market purchase and sale reported by CFFI officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-20 | LARRY G DILLON | EXECUTIVE CHAIRMAN | Sell | — | — |
| 2026-08-07 | D ANTHONY PEAY | Director | Sell | — | — |
| 2026-08-07 | THOMAS F CHERRY | PRESIDENT & CEO | Sell | — | — |
| 2026-08-07 | D ANTHONY PEAY | Director | Sell | — | — |
| 2026-08-07 | THOMAS F CHERRY | PRESIDENT & CEO | Sell | — | — |
| 2026-08-04 | John A III Seaman | EVP, CHIEF CREDIT OFFICER | Sell | — | — |
| 2026-07-07 | Elizabeth R Kelley | Director | W | — | — |
| 2026-06-15 | THOMAS F CHERRY | PRESIDENT & CEO | Sell | — | — |
| 2026-06-10 | THOMAS F CHERRY | PRESIDENT & CEO | Sell | — | — |
| 2026-06-09 | Jason E Long | EVP, CHIEF FINANCIAL OFFICER | Sell | — | — |
| 2026-05-28 | THOMAS F CHERRY | PRESIDENT & CEO | Sell | — | — |
| 2026-05-13 | Elizabeth R Kelley | Director | Sell | — | — |
| 2026-04-22 | Julie R Agnew | Director | A | — | — |
| 2026-04-22 | J P JR CAUSEY | Director | A | — | — |
| 2026-04-22 | Audrey Dale Holmes | Director | A | — | — |
| 2026-04-22 | D ANTHONY PEAY | Director | A | — | — |
| 2026-04-22 | George R III Sisson | Director | A | — | — |
| 2026-04-22 | David Hendrick Downs | Director | A | — | — |
| 2026-04-22 | PAUL C ROBINSON | Director | A | — | — |
| 2026-04-22 | Jeffery O Smith | Director | A | — | — |
| 2026-04-22 | JAMES T NAPIER | Director | A | — | — |
| 2026-04-22 | Elizabeth R Kelley | Director | A | — | — |
| 2026-04-22 | Charles Elis Olsson | Director | A | — | — |
| 2026-03-02 | S Dustin Crone | PRESIDENT & CEO C&F FINANCE | F | — | — |
| 2026-03-02 | Mark A Fox | PRESIDENT & CEO C&F MORTGAGE | F | — | — |
| 2026-03-02 | Jason E Long | EVP, CHIEF FINANCIAL OFFICER | F | — | — |
| 2026-03-02 | THOMAS F CHERRY | PRESIDENT & CEO | MIXED | — | — |
| 2026-02-25 | Mark A Fox | PRESIDENT & CEO C&F MORTGAGE | A | — | — |
| 2026-02-25 | John A III Seaman | EVP, CHIEF CREDIT OFFICER | A | — | — |
| 2026-02-25 | Jason E Long | EVP, CHIEF FINANCIAL OFFICER | A | — | — |
| 2026-02-25 | THOMAS F CHERRY | PRESIDENT & CEO | A | — | — |
| 2026-02-25 | S Dustin Crone | PRESIDENT & CEO C&F FINANCE | A | — | — |
| 2026-02-25 | LARRY G DILLON | EXECUTIVE CHAIRMAN | A | — | — |
| 2026-02-20 | John A III Seaman | EVP, CHIEF CREDIT OFFICER | F | — | — |
| 2026-02-20 | LARRY G DILLON | EXECUTIVE CHAIRMAN | F | — | — |
| 2025-08-25 | THOMAS F CHERRY | PRESIDENT & CEO | Sell | — | — |
| 2025-05-30 | D ANTHONY PEAY | Director | Sell | — | — |
| 2025-05-22 | D ANTHONY PEAY | Director | Sell | — | — |
| 2025-05-21 | D ANTHONY PEAY | Director | Sell | — | — |
| 2025-05-16 | D ANTHONY PEAY | Director | Sell | — | — |
| 2025-04-16 | D ANTHONY PEAY | Director | A | — | — |
| 2025-04-16 | Elizabeth R Kelley | Director | A | — | — |
| 2025-04-16 | PAUL C ROBINSON | Director | A | — | — |
| 2025-04-16 | Jeffery O Smith | Director | A | — | — |
| 2025-04-16 | JAMES T NAPIER | Director | A | — | — |
| 2025-04-16 | Audrey Dale Holmes | Director | A | — | — |
| 2025-04-16 | George R III Sisson | Director | A | — | — |
| 2025-04-16 | J P JR CAUSEY | Director | A | — | — |
| 2025-04-16 | Julie R Agnew | Director | A | — | — |
| 2025-04-16 | Charles Elis Olsson | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | PRESIDENT & CEO | 38,869 | — |
| — | Director | 35,611 | — |
| — | EXECUTIVE CHAIRMAN | 35,058 | — |
| — | Director | 30,016 | — |
| — | Director | 20,692 | — |
| — | Director | 17,723 | — |
| — | PRESIDENT & CEO C&F MORTGAGE | 13,245 | — |
| — | Director | 13,001 | — |
| — | Director | 12,516 | — |
| — | PRESIDENT & CEO C&F MORTGAGE | 11,527 | — |
| — | Director | 11,209 | — |
| — | EVP, CHIEF FINANCIAL OFFICER | 10,083 | — |
| — | PRESIDENT & CEO C&F FINANCE | 9,278 | — |
| — | Director | 7,248 | — |
| — | Director | 6,633 | — |
| — | Director | 6,510 | — |
| — | Director | 5,047 | — |
| — | EVP, CHIEF CREDIT OFFICER | 4,632 | — |
| — | Director | 4,239 | — |
| — | Executive Vice President & COO | 3,500 | — |
| — | Director | 3,120 | — |
| — | Director | 1,850 | — |
| — | Director | 1,300 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the CFFI quote page; the site-wide leaderboard is on the insider transactions hub.