COFS · Insider Trading
CHOICEONE FINANCIAL
Every open-market purchase and sale reported by COFS officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-02 | Gregory A McConnell | Director | A | +213 | +$6.88K |
| 2026-10-02 | Bruce John Essex Jr | Director | A | +213 | +$6.88K |
| 2026-10-02 | Eric E Burrough | Director | A | +514 | +$16.61K |
| 2026-10-02 | Bradley F. McGinnis | Director | A | +514 | +$16.61K |
| 2026-10-02 | Brian P Petty | Director | A | +514 | +$16.61K |
| 2026-10-02 | Harold J Burns | Director | A | +515 | +$16.64K |
| 2026-10-02 | Randy D Hicks | Director | A | +515 | +$16.64K |
| 2026-10-02 | Greg L. Armock | Director | A | +514 | +$16.61K |
| 2026-10-02 | Roxanne M Page | Director | A | +213 | +$6.88K |
| 2026-10-02 | Curt E Coulter | Director | A | +213 | +$6.88K |
| 2026-10-02 | Michelle M Wendling | Director | A | +213 | +$6.88K |
| 2026-10-02 | Keith D. Brophy | Director | A | +364 | +$11.76K |
| 2026-10-02 | Steven Theodore Krause | Director | A | +514 | +$16.61K |
| 2026-07-06 | Bradley F. McGinnis | Director | A | +489 | +$16.63K |
| 2026-07-06 | Steven Theodore Krause | Director | A | +489 | +$16.63K |
| 2026-07-06 | Randy D Hicks | Director | A | +489 | +$16.63K |
| 2026-07-06 | Brian P Petty | Director | A | +489 | +$16.63K |
| 2026-07-06 | Roxanne M Page | Director | A | +202 | +$6.87K |
| 2026-07-06 | Harold J Burns | Director | A | +489 | +$16.63K |
| 2026-07-06 | Gregory A McConnell | Director | A | +202 | +$6.87K |
| 2026-07-06 | Curt E Coulter | Director | A | +202 | +$6.87K |
| 2026-07-06 | Michelle M Wendling | Director | A | +202 | +$6.87K |
| 2026-07-06 | Bruce John Essex Jr | Director | A | +202 | +$6.87K |
| 2026-07-06 | Keith D. Brophy | Director | A | +345 | +$11.73K |
| 2026-07-06 | Greg L. Armock | Director | A | +489 | +$16.63K |
| 2026-07-06 | Eric E Burrough | Director | A | +489 | +$16.63K |
| 2026-05-04 | Bradley Henion | E.V.P. - ChoiceOne Bank (Sub.) | MIXED | +1,318 | −$4.11K |
| 2026-05-04 | Michael J. Burke Jr. | President | MIXED | +2,187 | −$7.57K |
| 2026-05-04 | Adom Greenland | Secretary | MIXED | +1,379 | −$3.81K |
| 2026-05-04 | Kelly Potes | Chief Executive Officer | MIXED | +3,966 | −$13.51K |
| 2026-04-03 | Gregory A McConnell | Director | A | +244 | +$6.86K |
| 2026-04-03 | Randy D Hicks | Director | A | +591 | +$16.62K |
| 2026-04-03 | Curt E Coulter | Director | A | +245 | +$6.89K |
| 2026-04-03 | Brian P Petty | Director | A | +591 | +$16.62K |
| 2026-04-03 | Eric E Burrough | Director | A | +591 | +$16.62K |
| 2026-04-03 | Keith D. Brophy | Director | A | +418 | +$11.75K |
| 2026-04-03 | Harold J Burns | Director | A | +591 | +$16.62K |
| 2026-04-03 | Greg L. Armock | Director | A | +591 | +$16.62K |
| 2026-04-03 | Steven Theodore Krause | Director | A | +591 | +$16.62K |
| 2026-04-03 | Bradley F. McGinnis | Director | A | +591 | +$16.62K |
| 2026-04-03 | Roxanne M Page | Director | A | +244 | +$6.86K |
| 2026-04-03 | Bruce John Essex Jr | Director | A | +244 | +$6.86K |
| 2026-04-03 | Michelle M Wendling | Director | A | +244 | +$6.86K |
| 2026-03-16 | Adom Greenland | Secretary | Buy | +500 | +$13.70K |
| 2026-03-12 | Eric E Burrough | Director | Buy | +5,000 | +$137.50K |
| 2026-03-09 | Gregory A McConnell | Director | Buy | +1,050 | +$29.34K |
| 2026-03-04 | Bradley F. McGinnis | Director | Buy | +1,000 | +$29.15K |
| 2026-03-02 | Michael J. Burke Jr. | President | Buy | +250 | +$7.14K |
| 2026-02-17 | Gregory A McConnell | Director | Buy | +1,550 | +$45.01K |
| 2026-02-12 | Brian P Petty | Director | Sell | −15,000 | −$443.40K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Bruce John Essex Jr | Director | 250,716 | $8.60M |
| Eric E Burrough | Director | 181,991 | $6.24M |
| Randy D Hicks | Director | 100,530 | $3.45M |
| Brian P Petty | Director | 92,701 | $3.18M |
| Greg L. Armock | Director | 64,655 | $2.22M |
| Kelly Potes | Chief Executive Officer | 54,146 | $1.86M |
| Gregory A McConnell | Director | 37,659 | $1.29M |
| Steven Theodore Krause | Director | 36,004 | $1.24M |
| Bradley F. McGinnis | Director | 30,034 | $1.03M |
| Harold J Burns | Director | 26,739 | $917.45K |
| Keith D. Brophy | Director | 22,474 | $771.12K |
| Adom Greenland | Secretary | 21,490 | $737.34K |
| Jack Hendon | Director | 20,932 | $718.19K |
| Michael J. Burke Jr. | President | 13,511 | $463.58K |
| Curt E Coulter | Director | 12,864 | $441.37K |
| Roxanne M Page | Director | 9,688 | $332.40K |
| Michelle M Wendling | Director | 7,690 | $263.84K |
| Bradley Henion | E.V.P. - ChoiceOne Bank (Sub.) | 4,826 | $165.60K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the COFS quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.