FLO · Insider Trading

Flowers Foods, Inc.

Every open-market purchase and sale reported by FLO officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.

Form 4 Filings
50
most recent
Open-Market Buys
1
code P
Sales
2
code S
Reporting Insiders
23
current holders
FLO — Recent Form 4 Transactions (latest 2026-10-13)
FiledInsiderRole TypeSharesValue
2026-10-13 Cindy Cox Chief Human Resources Officer Sell −4,400 −$25.94K
2026-06-16 H Mark Courtney Chief Brand Officer A +25,980 —
2026-06-10 Diego Anthony Scaglione Chief Financial Officer Buy +5,000 +$37.54K
2026-06-08 Thomas Caldecot Chubb III Director M +3,710 —
2026-06-01 Edward J. Casey Jr. Director M +9,350 —
2026-06-01 George E Deese Director M +9,350 —
2026-06-01 James T Spear Director A +22,260 deriv. —
2026-06-01 William Jameson McFadden Director M +9,350 —
2026-06-01 Sterling A Spainhour Jr. Director M +7,900 —
2026-06-01 Margaret G Lewis Director M +9,350 —
2026-06-01 Rhonda Gass Director A +22,260 deriv. —
2026-06-01 Joanne D Smith Director A +22,260 deriv. —
2026-06-01 Brigitte King Director A +22,260 deriv. —
2026-06-01 Thomas Caldecot Chubb III Director M +9,350 —
2026-04-02 Ryals McMullian Chairman and CEO Sell −209,000 −$1.68M
2026-03-05 William Jameson McFadden Director G +109,303 —
2026-03-04 Ryals McMullian Chairman and CEO A +161,670 —
2026-02-27 Terry S Thomas Chief Growth Officer MIXED +26,189 −$81.33K
2026-02-27 Stephanie B Tillman Chief Legal Counsel MIXED +10,385 −$80.28K
2026-02-27 H Mark Courtney Chief Brand Officer MIXED +6,914 −$57.35K
2026-02-27 David M Roach Chief DSD Operations Officer MIXED +6,329 −$41.91K
2026-02-27 John Mark Chaffin Chief Information Officer MIXED +8,354 −$29.85K
2026-02-27 Thomas L Winters Chief Supply Chain Officer MIXED +6,502 −$42.64K
2026-02-27 Cindy Cox Chief Human Resources Officer MIXED +9,026 −$29.63K
2026-02-27 Heeth Varnedoe IV President and COO MIXED +13,365 −$69.27K
2026-02-27 Ryals McMullian Chairman and CEO MIXED +56,882 −$405.11K
2026-02-17 Rhonda Gass Director M +10,322 —
2026-01-20 Cindy Cox Chief Human Resources Officer F −1,230 −$12.69K
2026-01-07 H Mark Courtney Chief Brand Officer F −2,733 −$28.20K
2026-01-07 David M Roach Chief Strategic Projects Offic F −1,905 −$19.66K
2026-01-07 Stephanie B Tillman Chief Legal Counsel F −4,114 −$42.46K
2026-01-07 Thomas L Winters Chief Supply Chain Officer F −2,251 −$23.23K
2026-01-07 Heeth Varnedoe IV President and COO F −3,622 −$37.38K
2026-01-07 Cindy Cox Chief Human Resources Officer F −1,399 −$14.44K
2026-01-07 Ryals McMullian Chairman and CEO F −21,430 −$221.16K
2026-01-07 Terry S Thomas Chief Growth Officer F −2,841 −$29.32K
2026-01-07 John Mark Chaffin Chief Information Officer F −2,086 −$21.53K
2026-01-06 David M Roach Chief Strategic Projects Offic A +19,690 —
2026-01-06 Diego Anthony Scaglione Chief Financial Officer A +60,500 —
2026-01-06 Cindy Cox Chief Human Resources Officer A +20,640 —
2026-01-06 John Mark Chaffin Chief Information Officer A +20,640 —
2026-01-06 Stephanie B Tillman Chief Legal Counsel A +35,980 —
2026-01-06 H Mark Courtney Chief Brand Officer A +24,570 —
2026-01-06 Terry S Thomas Chief Growth Officer A +41,770 —
2026-01-06 Heeth Varnedoe IV President and COO A +48,950 —
2026-01-06 Ryals McMullian Chairman and CEO MIXED −36,830 −$2.27M
2026-01-06 Thomas L Winters Chief Supply Chain Officer A +20,180 —
2026-01-05 Joanne D Smith Director A +9,191 deriv. —
2026-01-05 James T Spear Director M +7,196 —
2026-01-05 Diego Anthony Scaglione Chief Financial Officer A +128,680 —
FLO — Current Insider Holders
InsiderRole Shares HeldValue
George E Deese Director 2,689,340 $16.86M
Ryals McMullian Chairman and CEO 2,172,320 $13.62M
C Martin Wood III Director 1,257,923 $7.89M
William Jameson McFadden Director 651,124 $4.08M
R Steve Kinsey Chief Financial Officer 481,034 $3.02M
Diego Anthony Scaglione Chief Financial Officer 194,180 $1.22M
David M Roach Chief DSD Operations Officer 178,206 $1.12M
Heeth Varnedoe IV President and COO 131,999 $827.64K
H Mark Courtney Chief Brand Officer 131,496 $824.48K
Melvin T Stith Director 127,106 $796.96K
Terry S Thomas Chief Growth Officer 123,405 $773.75K
Stephanie B Tillman Chief Legal Counsel 119,048 $746.43K
Margaret G Lewis Director 100,645 $631.05K
James T Spear Director 98,831 $619.67K
John Mark Chaffin Chief Information Officer 89,956 $564.02K
Rhonda Gass Director 71,680 $449.43K
Thomas Caldecot Chubb III Director 58,921 $369.43K
Thomas L Winters Chief Supply Chain Officer 54,803 $343.61K
Edward J. Casey Jr. Director 42,190 $264.53K
Cindy Cox Chief Human Resources Officer 41,030 $257.26K
Joanne D Smith Director 9,102 $57.07K
Sterling A Spainhour Jr. Director 7,900 $49.53K
Brigitte King Director 4,660 $29.22K
FLO Insider Trading FAQ
Who are the insiders at FLO?
23 officers, directors and 10%+ beneficial owners currently report holdings in FLO via SEC Form 4.
Are FLO insiders buying or selling?
Across the 50 most recent Form 4 filings for FLO, 1 were open-market purchases (code P) and 2 were sales (code S). Sales frequently reflect scheduled 10b5-1 plans or tax withholding rather than a view on the stock.
How current is FLO insider data?
Form 4 must be filed within two business days of the transaction, so this is close to real time. The most recent FLO filing is dated 2026-10-13.
How to read Form 4 activity

Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.

Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.

Full filing history and per-insider positions are on the FLO quote page; the site-wide leaderboard is on the insider transactions hub.

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.