FLO Flowers Foods, Inc.
XNYS
6.27
Delayed
Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership. Iron condor setups Expected move IV rank history Fibonacci levels Insider trading
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
- 52-Week Range
- $5.40 – $12.21
- YTD
- -41.89%
- IV Rank (30D)
- 60.83
- Straddle Price
- $1.30
- P/C Vol Ratio
- 0.10
- Market Cap
- $1.3B
- Open
- $6.27
- Day Range
- $6.16 – $6.33
- Volume
- 4,714,517
- Prev Close
- $6.18
A blended fair-value estimate combining up to six valuation methods. Each method is weighted by how well it fits the company — DCF down-weights for unprofitable names; DDM only fires for steady dividend payers; comparables down-weight when peer multiples disagree.
- DCF (quality-aware) — projects free cash flow with a horizon that scales to business quality. True compounders (quality 6/6) get 10 years explicit + 10 years fade before terminal; cyclical/struggling names (quality 0-1) get a 5-year terminal cliff. Quality is scored from ROE, gross margin, growth, FCF margin, debt load, and FCF consistency — the same factors that drive market premium for compounders.
- Market-Implied Growth (in Model Inputs) — reverse-DCF that answers "what growth rate is the market pricing in?". Lets you sanity-check the deviation: if implied growth is plausible for the business, the model's bearish flag may be wrong; if implausible, the market may be over-extrapolating.
- DDM (Gordon Growth Dividend Model) — values the stream of future dividends. Only used when trailing yield ≥ 2% and dividend payments are stable — below that the dividend is a token payout and Gordon (which values only the dividend stream) systematically underprices growth names, so those route to DCF + comparables + market anchor instead.
- P/E, EV/EBITDA, P/B, P/S — applies the peer-group median multiple to this company's per-share metric. Peers come from the same set as the "Related symbols" card. Earnings/sales metrics are forward-tilted by the company's recent revenue growth (capped at 25%) so they're comparable to peers' growth-embedded multiples — mimics how analysts use NTM rather than TTM. Per-multiple weights are biased by company quality (e.g. P/B down-weighted for asset-light tech).
- Market Anchor (SMA50) — the 50-day moving average, weighted by recent trading-range stability (tighter Bollinger bands → higher weight). Captures information fundamentals miss (forward consensus, sentiment, supply/demand) — but only when recent trading is steady enough that the market has converged on a view. During wild breakouts or breakdowns the anchor's weight collapses.
- Options Expected (B-L 30d) — the risk-neutral expected stock price at 30-day options expiration, derived from the full implied-volatility surface via Breeden-Litzenberger (second derivative of call price wrt strike → implied PDF, then E[S_T]). Forward-looking, captures all options-implied information (smile, skew, term structure) in one number. Weighted by chain liquidity. SP500-only at present (pre-computed daily). Backtest evidence: adds modest alpha across most bucket × holding combos.
- Blended value — weighted average. Confidence reflects how many methods fired and how tight peer dispersion is.
- Deviation pill — green when blended FV ≥ 10% above current price (undervalued); red when ≥ 10% below; grey otherwise.
| 10-yr Treasury (rf) | 4.99% |
| Beta vs SPY | 0.49 |
| Cost of Equity (CAPM) | 7.45% (VRP-adj) |
| WACC | 6.04% |
| Volatility Risk Premium | +19.2pp (IV − HV30) |
| Effective Tax Rate | 30.8% |
| Rev. Growth (YoY, DCF input) | -2.7% |
| DCF Horizon | 5 years explicit + fade |
| Free Cash Flow (TTM) | $0.3B |
| Return on Equity (TTM) | 4.2% |
| Book / Price | 100.9% — banking bias active (P/B is primary) |
| Gross Margin (TTM) | 48.6% |
| FCF Margin (TTM) | 5.9% |
| Debt / Equity | 0.97 |
| Quality Score | 1/6 — cyclical/struggling (5y DCF) |
| SMA 50 | $6.18 (Market Anchor value) |
| SMA 20 / Bollinger Mid | $5.99 |
| Bollinger Width / SMA20 | 230.2% (drives anchor stability) |
| Net Debt | $1.2B |
| Market Cap | $1B |
| Method | Implied Price | Weight | Detail |
|---|---|---|---|
| DCF | $26.88 | 23% | |
| DDM (Gordon) | $7.11 | 18% | |
| Peer P/E | $7.52 | 5% | median 28.9× · 5 peers |
| Peer EV/EBITDA | $17.94 | 7% | median 11.1× · 7 peers |
| Peer P/B | $10.91 | 9% | median 1.8× · 7 peers |
| Peer P/S | $20.91 | 9% | median 0.8× · 7 peers |
| Market Anchor (SMA50) | $6.18 | 29% | stability 63% (BB-width) |
| Options Expected (B-L 30d) | n/a | 0% |

- Industry (SIC)
- FOOD AND KINDRED PRODUCTS (2000) · industry map
- Exchange
- XNYS
- Market Cap
- $1.3B
- Employees
- 10,300
- List Date
- 1987-12-08
- CIK
- 0001128928
- Next Earnings
- 2026-11-12 (After-Close)
- EPS Forecast
- $0.15
- Headquarters
- Thomasville, GA
- Homepage
- https://www.flowersfoods.com
Flowers Foods Inc operates as a producer and marketer of packaged bakery foods in the United States. Its principal products include breads, buns, rolls, snack items (bars, cakes, cookies, and crackers), bagels, English muffins, tortillas, and baking mixes. These products are sold under the brand names Nature's Own, Dave's Killer Bread (DKB), Canyon Bakehouse, Simple Mills, Wonder, and Tastykake. The company derives the majority of its revenue from the sales of its bakery products.
Each spoke is this symbol's rank within its sector (0–100; the dotted ring marks the sector median at 50). Higher is more constructive for a long. One spoke — News sentiment — is an absolute reading, not a sector rank. Grayed spokes have no data. A fuller shape is a summary, not a recommendation.
| Month | '21 | '22 | '23 | '24 | '25 | '26 | Avg |
|---|---|---|---|---|---|---|---|
| Jan | 0.22% | 2.40% | -2.74% | -0.78% | -4.87% | 5.93% | 0.03% |
| Feb | -3.72% | -2.42% | 0.80% | -4.92% | -4.14% | -12.18% | -4.43% |
| Mar | 9.07% | -5.82% | -0.76% | 6.84% | 0.05% | -14.39% | -0.84% |
| Apr | 0.08% | 1.03% | -0.97% | 5.54% | -7.13% | 11.44% | 1.67% |
| May | -0.58% | 5.87% | -10.21% | -7.27% | -2.03% | -12.39% | -4.43% |
| Jun | -1.43% | -0.38% | 0.00% | -4.10% | -3.85% | 3.13% | -1.10% |
| Jul | -2.32% | 6.48% | -1.67% | 2.22% | -2.28% | -16.58% | -2.36% |
| Aug | 2.38% | -4.21% | -4.69% | 2.51% | -5.05% | -4.16% | -2.20% |
| Sep | -2.36% | -9.49% | -3.73% | -0.35% | -12.06% | -17.04% | -7.50% |
| Oct | 3.95% | 15.21% | 0.23% | -2.80% | -8.86% | 12.77%* | 3.42% |
| Nov | 3.57% | 5.18% | -5.02% | 1.89% | -9.68% | -- | -0.81% |
| Dec | 7.10% | -3.85% | 5.98% | -9.54% | 0.09% | -- | -0.04% |
| Total | 16.21% | 7.86% | -21.25% | -11.51% | -46.34% | -40.02% | -15.84% |
Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.
- SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
- EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
- MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
- ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
- +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
- RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
- Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
- Williams %R — inverted scale: <−80 oversold, >−20 overbought.
Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.
- Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
- OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
- Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
- ATR / True Range — average daily $ move; sizing and stop-loss reference.
- HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.
Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →
Trend Indicators
Momentum Oscillators
Volume & Volatility
Data Summary
Here is the LLM Stock Analysis Report:
Executive Summary
Overall Assessment: NEUTRAL with confidence level 6/10
Key Drivers: Technical trend indicators, momentum signals, and options market sentiment
Primary Risks: Low volatility, recent negative news headlines, and mixed earnings outlook
Investment Thesis: FLO's current price is caught in a range-bound trend, with technical indicators suggesting a potential breakout or mean reversion. Options market sentiment indicates a moderate bullish bias, but low volatility may limit the stock's upside.
Recent News Sentiment Impact: The recent negative news headlines have contributed to the stock's bearish momentum, but the options market suggests that investors are still optimistic about FLO's future performance.
Technical Analysis
Trend Direction:
- Short-term (1-4 weeks): Neutral
- Medium-term (1-3 months): Bearish
- Long-term (3-12 months): Bullish
Support/Resistance Levels:
- Upper: $8.20
- Middle: $7.47
- Lower: $6.74
Momentum Signals:
- RSI interpretation: 43.43 is neutral, indicating a lack of strong trend
- MACD signal: Bearish, with the histogram below the zero line
- Bollinger Bands position: Neutral, with the price near the middle band
Volume Analysis:
- Volume SMA 20: 5242407.33 (increasing)
- On-Balance Volume (OBV): -276618446.01 (decreasing)
- Volume Rate of Change: -27.15% (decreasing)
News & Sentiment Analysis
Recent Headlines Summary: The recent news headlines have been mostly negative, with concerns about management changes and earnings misses.
Sentiment Assessment: Overall sentiment is bearish, with 4 out of 6 headlines having a negative tone.
Catalyst Identification: There are no imminent catalysts that could significantly impact the stock's price.
Market Narrative: The market narrative is focused on FLO's mixed earnings performance and concerns about management changes.
Risk & Volatility Assessment
Risk Interpretation: Low volatility, with a beta of 0.09 indicating that the stock moves less than the market.
Volatility Regime: Current volatility is low compared to historical levels.
Options Market Signals:
- IV Rank: 37.2% (Medium)
- Put/call ratios: 0.06 (Bullish sentiment)
Downside Protection: The current price is supported by the lower Bollinger Band at $6.74, with a potential bounce possible if the stock breaks above this level.
Market Context & Positioning
Sector Performance: FLO's performance has been weak compared to its sector peers.
Institutional Activity: Institutional investors have been reducing their exposure to FLO in recent months.
Correlation Analysis: The stock is negatively correlated with the market, indicating that it tends to move in the opposite direction of the broader market.
Relative Valuation: FLO's valuation is slightly below its 1-year average, suggesting that it may be undervalued relative to its peers.
Key Levels & Action Items
Critical Price Levels:
- Support: $6.74 (lower Bollinger Band)
- Resistance: $8.20 (upper Bollinger Band)
Breakout/Breakdown Levels:
- Breakout above $7.47 (SMA 50) could signal a potential uptrend
- Breakdown below $6.74 (lower Bollinger Band) could lead to further declines
Time-Sensitive Catalysts: None immediately apparent.
Risk Management: Consider setting stop-loss levels near the lower Bollinger Band or using options strategies to manage risk.
Please note that this report is based on a hypothetical dataset and should not be taken as investment advice. It is intended solely for educational purposes.
| Earnings Date | Timing | Expected Move | Actual Move | Ratio | Outcome |
|---|---|---|---|---|---|
| 2021-02-12 | After-Close | 2.87% | 1.41% | 0.49x | Within |
| 2021-05-21 | After-Close | 3.73% | 0.04% | 0.01x | Within |
| 2021-08-13 | After-Close | 4.03% | 1.15% | 0.29x | Within |
| 2021-11-12 | After-Close | 4.37% | 3.68% | 0.84x | Within |
| 2022-02-10 | After-Close | 6.94% | 0.57% | 0.08x | Within |
| 2022-05-20 | After-Close | 7.28% | 1.47% | 0.20x | Within |
| 2022-08-12 | After-Close | 6.36% | 0.98% | 0.15x | Within |
| 2022-11-10 | After-Close | 4.56% | 8.53% | 1.87x | Exceeded |
| 2023-05-19 | After-Close | 6.39% | 1.54% | 0.24x | Within |
| 2023-08-11 | After-Close | 3.68% | 1.36% | 0.37x | Within |
| 2023-11-09 | After-Close | 5.19% | 6.90% | 1.33x | Exceeded |
| 2024-02-09 | After-Close | 2.48% | 1.89% | 0.76x | Within |
| 2024-05-16 | After-Close | 5.53% | 4.08% | 0.74x | Within |
| 2024-08-16 | Pre-Market | 5.08% | 0.22% | 0.04x | Within |
| 2024-11-08 | After-Close | 5.60% | 0.56% | 0.10x | Within |
| 2025-02-07 | Pre-Market | 5.69% | 1.29% | 0.23x | Within |
| 2025-05-16 | Pre-Market | 4.83% | 1.41% | 0.29x | Within |
| 2025-08-15 | Pre-Market | 7.69% | 5.37% | 0.70x | Within |
| 2025-11-06 | After-Close | 12.23% | 1.89% | 0.15x | Within |
| 2026-02-12 | After-Close | 10.13% | 8.72% | 0.86x | Within |
| 2026-05-21 | After-Close | 15.34% | 13.27% | 0.87x | Within |
| 2026-08-20 | After-Close | 7.39% | 2.11% | 0.29x | Within |
Earnings calendar: this week’s reports with expected vs actual moves →
FLO Options Activity & IV Rank
FLO IV rank history, 52-week IV rank and IV percentile →
Volatility Metrics
Options Flow
ATM Options Pricing
Chain Summary
Each spread is ranked by a composite score built in three stages. Full documentation →
score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.
RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.
- RSI <40 bullish / >60 bearish
- MACD crossover + histogram trend
- Price vs SMA 50 & SMA 200
- Stochastic %K <20 / >80
- Williams %R <−80 / >−20
- Blended ATR + straddle expected-move penalty
- Bollinger Band signal (+ counter-trend penalty)
- BB width — vol contraction boost for ICs
- IV rank ≥ 75 → strong boost for credit spreads
- IV rank < 25 → penalty (selling cheap vol)
- Min open interest across all legs
- OI < 100 → −0.10 · OI < 500 → −0.05
score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →
Enter a ticker to scan for optimal spread opportunities.
Evaluates all bull put, bear call, iron condor, and calendar spread combinations using GPU-accelerated analysis.
Estimated net dealer gamma is at the 80th percentile of this name's own daily history, within its typical range. This describes current positioning; it is not a forecast or a trading signal.
Net dealer gamma is an estimate of the aggregate gamma held by options market makers across this name's option chain, weighted by open interest. Dealer positions aren't public, so it uses a standard simplifying assumption: dealers are treated as long the calls and short the puts that are open. Actual dealer books can differ.
Gamma percentile ranks today's estimate against this name's own daily history, from 0% (the lowest reading on record) to 100% (the highest). Raw gamma scales with how much open interest a chain carries, so it isn't comparable across names; the percentile is. The badge marks the bottom 20% as low and the top 20% as high.
Tilts run from −1 to +1 and show how lopsided the estimated dealer exposure is. GEX tilt compares call gamma with put gamma. Vanna tilt describes how the hedge would shift if implied volatility changed, and charm tilt how it would shift with the passage of time.
This card describes estimated positioning and where it sits historically. It is not a forecast of price direction or volatility and not a trading signal. Market-wide view: Dealer positioning screener.
IV(put wing) − IV(ATM), in vol pointsHow much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.
- Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
- Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
- Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
- Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
IV(call wing) − IV(put wing), equal delta on each sideWhich side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.
- Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
- Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
- Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
- Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:
- High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
- Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
- Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.
Enter a ticker to render the implied volatility surface.
Enter a ticker to render the implied volatility smile.
Risk Metrics
Analysis Details
Data Points: 251
Period: 252 trading days
Negative beta - stock moves opposite to market
| Investor | Value | Share of their portfolio | Rank | Q/Q shares | Source |
|---|---|---|---|---|---|
| Citadel Hedge fund Ken Griffin | $9.1M | #1650 of 6285 | -50.9% | 13F | |
| Renaissance Technologies Hedge fund Jim Simons | $5.9M | #1372 of 3138 | -51.0% | 13F | |
| Bridgewater Associates Hedge fund Ray Dalio | $2.9M | #614 of 997 | +118.5% | 13F | |
| Rockefeller Capital Management Family office Rockefeller family | $20K | #3733 of 4729 | -71.6% | 13F |
Hedge funds, activists, holding companies and family offices we track, from their latest 13F (quarter-end value) and Form 4 filings in the last 3 years. Family offices · all institutions
FLO Institutional Ownership (13F)
Latest filings — 2026-09-30Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.
- Shares — long equity positions in this name, aggregated across share classes.
- Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
- % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
- Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.
Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | Susquehanna International Group, LLP Custodian | $3.75M | 57.84% | 2026-06-30 |
| 2 | Jane Street Group, LLC Custodian | $785.26K | 12.12% | 2026-06-30 |
| 3 | CAPITAL FUND MANAGEMENT S.A. | $413.17K | 6.38% | 2026-06-30 |
| 4 | Walleye Capital LLC | $320.74K | 4.95% | 2026-06-30 |
| 5 | GROUP ONE TRADING LLC Custodian | $277.29K | 4.28% | 2026-06-30 |
| 6 | Simplex Trading, LLC Custodian | $244.90K | 3.78% | 2026-06-30 |
| 7 | Citadel Advisors LLC Custodian | $207.77K | 3.21% | 2026-06-30 |
| 8 | Wolverine Trading, LLC Custodian | $190.20K | 2.94% | 2025-09-30 |
| 9 | Total Clarity Wealth Management, Inc. | $172.05K | 2.66% | 2026-09-30 |
| 10 | IMC-Chicago, LLC Custodian | $120.08K | 1.85% | 2026-06-30 |
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | Susquehanna International Group, LLP Custodian | $1.52M | 30.70% | 2026-06-30 |
| 2 | Citadel Advisors LLC Custodian | $1.00M | 20.28% | 2026-06-30 |
| 3 | IMC-Chicago, LLC Custodian | $744.18K | 15.07% | 2026-06-30 |
| 4 | Jane Street Group, LLC Custodian | $733.91K | 14.86% | 2026-06-30 |
| 5 | GROUP ONE TRADING LLC Custodian | $572.75K | 11.60% | 2026-06-30 |
| 6 | Wolverine Trading, LLC Custodian | $183.86K | 3.72% | 2025-09-30 |
| 7 | Walleye Capital LLC | $102.70K | 2.08% | 2026-06-30 |
| 8 | Simplex Trading, LLC Custodian | $83.74K | 1.70% | 2026-06-30 |
FLO Insider Trading (Form 4)
Latest: 2026-10-13| Filed | Reporter | Role | Action | Shares | Avg Price | Net $ | Link |
|---|---|---|---|---|---|---|---|
| 2026-10-13 | Cindy Cox | Chief Human Resources Officer | Sell (S) | −4,400 | $5.89 | -$25.9K | EDGAR |
| 2026-06-16 | H Mark Courtney | Chief Brand Officer | Award (A) | +25,980 | — | EDGAR | |
| 2026-06-10 | Diego Anthony Scaglione | Chief Financial Officer | Buy (P) | +5,000 | $7.51 | $37.5K | EDGAR |
| 2026-06-08 | Thomas Caldecot Chubb III | Director | Exer (M) | +3,710 | — | EDGAR | |
| 2026-06-01 | Edward J. Casey Jr. | Director | Exer (M) | +9,350 | — | EDGAR | |
| 2026-06-01 | George E Deese | Director | Exer (M) | +9,350 | — | EDGAR | |
| 2026-06-01 | James T Spear | Director | Grant (A) | +22,260 RSU | — | EDGAR | |
| 2026-06-01 | William Jameson McFadden | Director | Exer (M) | +9,350 | — | EDGAR | |
| 2026-06-01 | Sterling A Spainhour Jr. | Director | Exer (M) | +7,900 | — | EDGAR | |
| 2026-06-01 | Margaret G Lewis | Director | Exer (M) | +9,350 | — | EDGAR | |
| 2026-06-01 | Rhonda Gass | Director | Grant (A) | +22,260 RSU | — | EDGAR | |
| 2026-06-01 | Joanne D Smith | Director | Grant (A) | +22,260 RSU | — | EDGAR | |
| 2026-06-01 | Brigitte King | Director | Grant (A) | +22,260 RSU | — | EDGAR | |
| 2026-06-01 | Thomas Caldecot Chubb III | Director | Exer (M) | +9,350 | — | EDGAR | |
| 2026-04-02 | Ryals McMullian | Chairman and CEO | Sell (S) | −209,000 | $8.03 | -$1.68M | EDGAR |
FLO Insider Holdings
23 insiders · @ $6.27| # | Insider | Role | Shares | Disclosed Exposure | Lifetime OM Net | Filings | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | George E Deese | Director | 2,689,340 | $16.86M | -$49.53M | 56 | 2026-06-01 |
| 2 | Ryals McMullian | Chairman and CEO | 2,172,320 | $13.62M | -$14.24M | 30 | 2026-04-02 |
| 3 | C Martin Wood III | Director | 1,257,923 | $7.89M | $0 | 45 | 2025-05-27 |
| 4 | William Jameson McFadden | Director | 651,124 | $4.08M | $50.8K | 10 | 2026-06-01 |
| 5 | R Steve Kinsey | Chief Financial Officer | 481,034 | $3.02M | -$8.71M | 30 | 2025-02-20 |
| 6 | Diego Anthony Scaglione | Chief Financial Officer | 194,180 | $1.22M | $37.5K | 3 | 2026-06-10 |
| 7 | David M Roach | Chief DSD Operations Officer | 178,206 | $1.12M | -$221.7K | 13 | 2026-02-27 |
| 8 | Heeth Varnedoe IV | President and COO | 131,999 | $827.6K | -$77.8K | 19 | 2026-02-27 |
| 9 | H Mark Courtney | Chief Brand Officer | 131,496 | $824.5K | -$1.94M | 32 | 2026-06-16 |
| 10 | Melvin T Stith | Director | 127,106 | $797.0K | $5.4K | 31 | 2026-01-05 |
FLO Board & Officers
As of SEC filings through Oct 13, 2026Directors 8
- Margaret G Lewis · since May 21, 2014
- James T Spear · since Jan 2, 2015
- Rhonda Gass · since Jan 3, 2016
- Ryals McMullian · listed since Nov 2019
- William Jameson McFadden · since Jan 4, 2021
- Brigitte King · since Oct 1, 2023
- Joanne D Smith · since Oct 1, 2023
- Sterling A Spainhour Jr. · since Oct 1, 2025
Officers 9
- Ryals McMullian · Chairman and CEO · listed since Sep 2023
- Heeth Varnedoe IV · President and COO · listed since Sep 2023
- Diego Anthony Scaglione · Chief Financial Officer · since Jan 1, 2026
- Stephanie B Tillman · Chief Legal Counsel · since Jan 1, 2020
- John Mark Chaffin · Chief Information Officer · since Feb 14, 2020
- H Mark Courtney · Chief Brand Officer · listed since Jan 2021
- Thomas L Winters · Chief Supply Chain Officer · since Apr 4, 2022
- Cindy Cox · Chief Human Resources Officer · since Feb 6, 2023
- David M Roach · Chief Strategic Projects Offic · listed since Feb 2023
Changes in the last 10 years (52)
| Jun 4, 2026 | The company announced the departure of Thomas Caldecot Chubb III from the board in an SEC filing |
| Mar 25, 2026 | The company announced the departure of Terry S Thomas as Chief Growth Officer in an SEC filing |
| Feb 17, 2026 | The company announced the departure of George E Deese from the board in an SEC filing |
| Feb 17, 2026 | The company announced the departure of George E Deese from the board in an SEC filing |
| Feb 17, 2026 | The company announced the departure of Edward J. Casey Jr. from the board in an SEC filing |
| Jan 1, 2026 | Diego Anthony Scaglione became Chief Financial Officer |
| Oct 1, 2025 | Sterling A Spainhour Jr. became a director |
| Sep 19, 2025 | The company announced the departure of R Steve Kinsey as Chief Financial Officer in an SEC filing |
| Aug 22, 2025 | The company announced the departure of Melvin T Stith from the board in an SEC filing |
| Feb 14, 2025 | The company announced the departure of C Martin Wood III from the board in an SEC filing |
| Jan 7, 2025 | R Steve Kinsey listed as Chief Financial Officer (previously Chief Financial Officer & CAO) in SEC filings |
| Oct 1, 2023 | Joanne D Smith became a director |
| Oct 1, 2023 | Brigitte King became a director |
| Sep 29, 2023 | Ryals McMullian listed as Chairman and CEO (previously President and CEO) in SEC filings |
| Sep 20, 2023 | Heeth Varnedoe IV listed as President and COO (previously Chief Operating Officer) in SEC filings |
| Sep 6, 2023 | Terry S Thomas first listed as Chief Growth Officer in an SEC filing |
| Aug 17, 2023 | The company announced the departure of Terry S Thomas from the board in an SEC filing |
| Aug 10, 2023 | The company announced the departure of David Keith Wheeler as Chief Sales Officer in an SEC filing |
| Mar 6, 2023 | The company announced the departure of Benjamin H Griswold IV from the board in an SEC filing |
| Feb 24, 2023 | David M Roach listed as Chief Strategic Projects Offic (previously President of Cake Operations) in SEC filings |
| Feb 15, 2023 | George E Deese first listed as a director in an SEC filing |
| Feb 6, 2023 | Cindy Cox became Chief Human Resources Officer |
| Jan 9, 2023 | Heeth Varnedoe IV listed as Chief Operating Officer (previously Chief Transformation Officer) in SEC filings |
| May 25, 2022 | The company announced the departure of Brad K Alexander as Chief Operating Officer in an SEC filing |
| Apr 4, 2022 | Thomas L Winters became Chief Supply Chain Officer |
| Feb 8, 2021 | Robert L Benton Jr listed as EVP of Network Optimization (previously Chief Supply Chain Officer) in SEC filings |
| Feb 8, 2021 | R Steve Kinsey listed as Chief Financial Officer & CAO (previously Chief Financial Officer) in SEC filings |
| Feb 8, 2021 | David M Roach listed as President of Cake Operations (previously President, Specialty/Snacking) in SEC filings |
| Feb 8, 2021 | Brad K Alexander listed as Chief Operating Officer (previously President, Fresh Pkgd Bread BU) in SEC filings |
| Jan 7, 2021 | H Mark Courtney listed as Chief Brand Officer (previously President/Fresh Packaged Bread) in SEC filings |
| Jan 4, 2021 | William Jameson McFadden became a director |
| Jan 4, 2021 | Heeth Varnedoe IV became Chief Transformation Officer |
| Sep 8, 2020 | Brad Cashaw became Chief Supply Chain Officer |
| Aug 14, 2020 | Thomas Caldecot Chubb III became a director |
| Aug 14, 2020 | Terry S Thomas became a director |
| Aug 14, 2020 | Edward J. Casey Jr. became a director |
| Feb 14, 2020 | John Mark Chaffin became Chief Information Officer |
| Jan 1, 2020 | Stephanie B Tillman became Chief Legal Counsel |
| Nov 21, 2019 | Ryals McMullian first listed as a director in an SEC filing |
| Jun 3, 2019 | H Mark Courtney listed as President/Fresh Packaged Bread (previously SVP Sales, Flowers Bakeries) in SEC filings |
| May 28, 2019 | Ryals McMullian listed as President and CEO (previously Chief Operating Officer) in SEC filings |
| Jan 31, 2019 | Ryals McMullian listed as Chief Operating Officer (previously Chief Strategy Officer) in SEC filings |
| Apr 4, 2018 | Stephen R Avera listed as Chief Legal Counsel (previously Chief Legal Officer) in SEC filings |
| Nov 30, 2017 | Stephen R Avera listed as Chief Legal Officer (previously EVP, Secretary & Gen Counsel) in SEC filings |
| Nov 30, 2017 | R Steve Kinsey listed as Chief Financial Officer (previously EVP & Chief Financial Officer) in SEC filings |
| Nov 22, 2017 | Tonja W Taylor listed as Chief Human Resources Officer (previously SVP - Human Resources) in SEC filings |
| Nov 15, 2017 | David Keith Wheeler listed as Chief Sales Officer (previously President, Flowers Bakeries) in SEC filings |
| Nov 15, 2017 | Brad K Alexander listed as President, Fresh Pkgd Bread BU (previously EVP & Chief Operating Officer) in SEC filings |
| Oct 4, 2017 | Robert L Benton Jr listed as Chief Supply Chain Officer (previously SVP/ChiefManufacturingOfficer) in SEC filings |
| Sep 27, 2017 | Debo Mukherjee became Chief Marketing Officer |
| Aug 18, 2017 | Ryals McMullian became Chief Strategy Officer |
| Aug 18, 2017 | David M Roach became President, Specialty/Snacking |
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Not reported recently (16)
- Robert L Benton Jr · Last reported as EVP of Network Optimization in an SEC filing dated Feb 24, 2023
- Debo Mukherjee · Last reported as Chief Marketing Officer in an SEC filing dated Feb 24, 2023
- Tonja W Taylor · Last reported as Chief Human Resources Officer in an SEC filing dated Feb 25, 2022
- Brad Cashaw · Last reported as Chief Supply Chain Officer in an SEC filing dated Sep 15, 2020
- David V Singer · Last reported as a director in an SEC filing dated May 26, 2020
- Allen L Shiver · Last reported as a director in an SEC filing dated Feb 22, 2019
- Stephen R Avera · Last reported as Chief Legal Counsel in an SEC filing dated Feb 22, 2019
- Karyl H Lauder · Last reported as SVP & Chief Accounting Officer in an SEC filing dated Feb 22, 2019
- Joseph V Shields Jr · Last reported as a director in an SEC filing dated May 31, 2018
- Marta Jones Turner · Last reported as EVP / Corporate Relations in an SEC filing dated Aug 22, 2017
- Richard Lan · Last reported as a director in an SEC filing dated Jun 1, 2017
- David Hubbard · Last reported as SVP/Information Technology CIO in an SEC filing dated Feb 27, 2017
- Robert B Hysell · Last reported as Pres-Flowers Foodservice Group in an SEC filing dated Feb 27, 2017
- Joseph G Tashie · Last reported as President - Flowers Cake Group in an SEC filing dated Feb 27, 2017
- Dan W Stone · Last reported as SVP Supply Chain Logistics in an SEC filing dated Feb 27, 2017
- Craig Parr · Last reported as SVP Finance/Chief Risk Officer in an SEC filing dated Feb 27, 2017
FLO Proposed Insider Sales (Form 144)
Latest: 2026-10-08What is Form 144? A notice of intent to sell restricted or control stock under Rule 144. Affiliates (officers, directors, 10%+ owners) and holders of restricted shares must file Form 144 when planning to sell more than 5,000 shares or $50,000 in any 3-month rolling window.
How it relates to Form 4: Form 144 is filed before the trade (up to 90 days in advance); Form 4 is filed within 2 business days after the trade executes. Not every Form 144 results in a sale — the filer may cancel or delay. Look for the corresponding Form 4 on the Insider Activity card to confirm a sale actually happened.
10b5-1 plans: Trades made under a pre-scheduled Rule 10b5-1 plan are not discretionary — they execute automatically on dates set months earlier, regardless of news. High 10b5-1 percentages mean less per-filing signal value, though cumulative selling volume still matters.
"Notice value": Aggregate market value the filer wrote into the Form 144 — i.e. the size of the planned sale, not necessarily the executed dollars. An amended notice (Form 144/A) replaces the original it amends, and cancelled notices are dropped, so neither is double-counted above. A filed value that is clearly inconsistent with the share count at the stock's price (a filer typo) shows as a dash and is left out of the totals.
Source & freshness: Sourced from public Form 144 filings. Refreshed daily; new filings typically appear here the morning after they are filed.
| Filed | Filer | Role | Shares | Notice Value | Planned Sale | Broker | Plan | Link |
|---|---|---|---|---|---|---|---|---|
| 2026-10-08 | Cox Cindy | Officer | 4,400 | $25.9K | 2026-10-08 | Fidelity Brokerage Services LLC | — | EDGAR |
| 2023-06-22 | GRISWOLD BENJAMIN H IV | Former Director | 5,000 | $122.3K | 2023-06-21 | CHARLES SCHWAB CORPORATION | — | EDGAR |
| Filing Date | Accession | Link |
|---|---|---|
| 2026-06-05 | 0001193125-26-259809 | EDGAR |
| 2026-06-02 | 0001193125-26-253700 | EDGAR |
| 2026-05-21 | 0001193125-26-234421 | EDGAR |
| 2026-04-07 | 0001193125-26-145638 | EDGAR |
| 2026-03-30 | 0001193125-26-130523 | EDGAR |
| 2026-02-23 | 0001193125-26-064143 | EDGAR |
| 2026-02-12 | 0001193125-26-048756 | EDGAR |
| 2026-01-06 | 0001193125-26-004576 | EDGAR |
| 2025-11-19 | 0001193125-25-288244 | EDGAR |
| 2025-11-06 | 0001193125-25-269692 | EDGAR |
| Filing Date | Accession | Link |
|---|---|---|
| 2026-02-25 | 0001193125-26-071441 | EDGAR |
| 2025-02-18 | 0000950170-25-022243 | EDGAR |
| 2024-02-21 | 0000950170-24-017647 | EDGAR |
| 2023-02-22 | 0000950170-23-003619 | EDGAR |
| 2022-02-23 | 0001564590-22-006065 | EDGAR |
| 2021-02-24 | 0001564590-21-007896 | EDGAR |
| 2020-02-19 | 0001564590-20-005163 | EDGAR |
| 2019-02-20 | 0001564590-19-003388 | EDGAR |
| 2018-02-21 | 0001564590-18-002612 | EDGAR |
| 2017-02-23 | 0001564590-17-002099 | EDGAR |
| Filing Date | Accession | Link |
|---|---|---|
| 2026-05-21 | 0001193125-26-234437 | EDGAR |
| 2025-11-06 | 0001193125-25-269546 | EDGAR |
| 2025-08-15 | 0001193125-25-181262 | EDGAR |
| 2025-05-16 | 0000950170-25-073101 | EDGAR |
| 2024-11-08 | 0000950170-24-123679 | EDGAR |
| 2024-08-16 | 0000950170-24-097806 | EDGAR |
| 2024-05-16 | 0000950170-24-061086 | EDGAR |
| 2023-11-09 | 0000950170-23-062044 | EDGAR |
| 2023-08-10 | 0000950170-23-041331 | EDGAR |
| 2023-05-18 | 0000950170-23-023032 | EDGAR |
| # | ETF | Provider | Weight | $ Exposure | ETF AUM | As Of |
|---|---|---|---|---|---|---|
| 1 | IJR iShares Core S&P Small-Cap ETF | iShares (BlackRock) | 0.07% | $78.9M | $105.6B | 2026-10-29 |
| 2 | PEY Invesco High Yield Equity Dividend Achievers ETF | Invesco | 3.62% | $40.9M | — | 2026-10-29 |
| 3 | SCHD Schwab U.S. Dividend Equity ETF | Nport | 0.04% | $38.4M | — | 2026-05-31 |
| 4 | VTI Vanguard Morningstar Total Stock Market ETF | Vanguard | 0.00% | $33.8M | — | 2026-09-30 |
| 5 | IWM iShares Russell 2000 ETF | iShares (BlackRock) | 0.04% | $30.3M | $75.5B | 2026-10-29 |
| 6 | VB Vanguard Morningstar Small-Cap ETF | Vanguard | 0.01% | $23.9M | — | 2026-09-30 |
| 7 | DFSV Dimensional US Small Cap Value ETF | Dimensional | 0.06% | $16.2M | — | 2026-10-29 |
| 8 | VBR Vanguard Morningstar Small-Cap Value ETF | Vanguard | 0.02% | $15.5M | — | 2026-09-30 |
| 9 | VXF Vanguard Extended Market ETF | Vanguard | 0.01% | $13.3M | — | 2026-09-30 |
| 10 | SPSM State Street® SPDR® Portfolio S&P 600™ Small Cap ETF | SPDR (State Street) | 0.07% | $12.1M | $16.2B | 2026-10-29 |
| 11 | IWN iShares Russell 2000 Value ETF | iShares (BlackRock) | 0.08% | $11.2M | $14.1B | 2026-10-29 |
| 12 | IJS iShares S&P Small-Cap 600 Value ETF | iShares (BlackRock) | 0.14% | $10.8M | $7.7B | 2026-10-29 |
| 13 | CALF Pacer US Small Cap Cash Cows 100 ETF | Nport | 0.26% | $9.7M | — | 2026-07-31 |
| 14 | VDC Vanguard Consumer Staples ETF | Vanguard | 0.09% | $7.8M | — | 2026-09-30 |
| 15 | SCHA Schwab U.S. Small-Cap ETF | Nport | 0.03% | $7.7M | — | 2026-05-31 |
| 16 | SLYV State Street® SPDR® S&P 600™ Small Cap Value ETF | SPDR (State Street) | 0.14% | $7.0M | $5.0B | 2026-10-29 |
| 17 | RWJ Invesco S&P SmallCap 600 Revenue ETF | Invesco | 0.33% | $6.7M | — | 2026-10-29 |
| 18 | VTWO Vanguard Russell 2000 ETF | Vanguard | 0.03% | $6.2M | — | 2026-09-30 |
| 19 | IFLN Invesco Bloomberg Enhanced Fallen Angels ETF | Invesco | 2.04% | $5.8M | — | 2026-10-29 |
| 20 | FYX First Trust Small Cap Core AlphaDEX® Fund | First Trust | 0.34% | $4.7M | $1.4B | 2026-10-29 |
| 21 | VYM Vanguard High Dividend Yield ETF | Vanguard | 0.00% | $4.2M | — | 2026-09-30 |
| 22 | VIOO Vanguard S&P Small-Cap 600 ETF | Vanguard | 0.07% | $4.2M | — | 2026-09-30 |
| 23 | FESM Fidelity Enhanced Small Cap Core ETF | Fidelity | 0.06% | $4.0M | $6.9B | 2026-10-29 |
| 24 | FMDE Fidelity Enhanced Mid Cap Core ETF | Fidelity | 0.04% | $3.8M | $8.7B | 2026-10-29 |
| 25 | FNDX Schwab Fundamental U.S. Large Company ETF | Nport | 0.01% | $2.7M | — | 2026-05-31 |
Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.
- Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
- Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
- Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
- Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
- Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
- YoY growth — compare to the same quarter a year earlier to remove seasonality.
- Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
- Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.
TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.
Quarterly figures (12 quarters)
| Quarter | Period End | Revenue | Net Income | Diluted EPS | Op. Cash Flow |
|---|---|---|---|---|---|
| Q2 '26 | 2026-07-18 | $1.19B | $40.66M | $0.19 | $133.69M |
| Q1 '26 | 2026-04-25 | $1.57B | $42.05M | $0.20 | $107.86M |
| Q4 '25 | 2026-01-03 | $1.23B | $-67.07M | $-0.31 | $125.38M |
| Q3 '25 | 2025-10-04 | $1.23B | $39.53M | $0.19 | $54.36M |
| Q2 '25 | 2025-07-12 | $1.24B | $58.37M | $0.28 | $130.83M |
| Q1 '25 | 2025-04-19 | $1.55B | $53.00M | $0.25 | $135.63M |
| Q4 '24 | 2024-12-28 | $1.11B | $43.12M | $0.20 | $130.29M |
| Q3 '24 | 2024-10-05 | $1.19B | $64.98M | $0.31 | $113.95M |
| Q2 '24 | 2024-07-13 | $1.22B | $66.97M | $0.32 | $63.27M |
| Q1 '24 | 2024-04-20 | $1.58B | $73.04M | $0.34 | $105.15M |
| Q4 '23 | 2023-12-30 | $1.13B | $35.68M | $0.17 | $92.03M |
| Q3 '23 | 2023-10-07 | $1.20B | $-46.73M | $-0.22 | $128.41M |
Ratios derived from TTM financials and the current market price, sampled daily. History chart shows how expensive the stock is today relative to its own recent past.
- P/E — price / TTM earnings. Rough market rule: 10–15 value, 15–25 market, >30 growth/premium. Negative when earnings are negative.
- P/B — price / book value. Useful for financials and asset-heavy names; meaningless for asset-light software.
- P/S — price / TTM revenue. Useful when earnings are negative or noisy (early-stage growth).
- EV/EBITDA — capital-structure-neutral. <10 cheap, 10–15 reasonable, >20 rich. Good for comparing across leverage profiles.
- EV/Sales — like P/S but accounts for debt + cash. Compare within sector.
- ROE — return on equity. >15% strong, >25% exceptional. Caution: high leverage inflates ROE.
- ROA — return on assets. Leverage-neutral; >5% solid, >10% exceptional.
- Div Yield — annual dividend / price. Compare to 10Y Treasury; sustained yield >6% often signals distress.
- FCF Yield — free cash flow / market cap. >5% is attractive; negative means burning cash.
- Debt/Equity — leverage. <1 conservative, >2 aggressive. Sector-dependent (utilities naturally high, tech low).
- Current Ratio — short-term liquidity. >1.5 comfortable, <1 raises short-term solvency flags.
- Compare current level to the 3-year band: near the high end = relatively expensive; near the low = relatively cheap.
- Multiples expanding while earnings are flat = sentiment-driven rally.
- Multiples compressing while earnings grow = value coming from fundamentals.
Regulatory short-interest reports publish on a bi-weekly settlement cadence; short-volume is reported daily by the trade-reporting facilities. Float is derived from insider-ownership filings.
- Short Interest — total shares currently sold short as of the settlement date. Lags real time by ~8 business days.
- SI % of Float — short interest / free float. The key crowding metric.
- Days to Cover — short interest / avg daily volume. How many full trading days it would take shorts to buy back. High DTC + catalyst = squeeze fuel.
- Short Vol Ratio — today's short-sale volume / total volume. Intraday selling pressure proxy (not the same as short interest).
- Free Float — shares available for public trading (total shares minus insider / restricted).
- Float % — free float / shares outstanding. <50% = tightly held, more prone to squeezes.
- SI % of Float < 5% — typical, no particular signal.
- 5–15% — elevated; watch for catalysts (earnings, guidance, macro).
- 15–30% — heavily shorted; tight-float names in this range have produced notable squeezes historically.
- >30% — extreme; borrow is likely expensive and squeeze risk is material.
- Days to Cover > 5 combined with high SI% amplifies squeeze potential.
- Trend matters more than level. Rapidly rising short interest often precedes negative catalysts or heavy hedging.
- A sudden drop in SI after a rally may indicate a squeeze in progress.
Short interest is reported mid-month and end-of-month; short volume is daily.