GPRO (GoPro, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by GPRO officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-19 | Charles Lafrades | Chief Accounting Officer | F | — | — |
| 2026-08-19 | Jason Christopher Stephen | SVP, General Counsel | F | — | — |
| 2026-08-19 | Brian Robert Tratt | SVP, Chief Financial Officer | F | — | — |
| 2026-07-13 | Woodman Family Trust under Trust Agreement dated March 11, 2011 | 10%+ Owner | Buy | — | — |
| 2026-06-04 | Susan M Lyne | Director | A | — | — |
| 2026-06-04 | MICHAEL C. DENNISON | Director | A | — | — |
| 2026-06-04 | Tyrone Ahmad-Taylor | Director | A | — | — |
| 2026-06-04 | MIGUEL A LOPEZ | Director | A | — | — |
| 2026-06-04 | Shaz Kahng | Director | A | — | — |
| 2026-06-04 | Hogue Emily S. Culp | Director | A | — | — |
| 2026-05-22 | BRIAN MCGEE | President and COO | Sell | — | — |
| 2026-05-19 | Charles Lafrades | Chief Accounting Officer | MIXED | — | — |
| 2026-05-19 | Dean Jahnke | SVP, Global Sales, CM, RE | MIXED | — | — |
| 2026-05-19 | BRIAN MCGEE | President and COO | MIXED | — | — |
| 2026-05-19 | Brian Robert Tratt | Chief Financial Officer | MIXED | — | — |
| 2026-05-19 | Jason Christopher Stephen | SVP, General Counsel | MIXED | — | — |
| 2026-02-24 | BRIAN MCGEE | EVP, CFO and COO | Sell | — | — |
| 2026-02-19 | Dean Jahnke | SVP, Global Sales, CM, RE | F | — | — |
| 2026-02-19 | Charles Lafrades | Chief Accounting Officer | F | — | — |
| 2026-02-19 | Nicholas Woodman | CEO, Chairman of the Board | F | — | — |
| 2026-02-19 | Jason Christopher Stephen | SVP, General Counsel | MIXED | — | — |
| 2026-02-19 | BRIAN MCGEE | EVP, CFO and COO | F | — | — |
| 2025-11-24 | BRIAN MCGEE | EVP, CFO and COO | Sell | — | — |
| 2025-11-20 | Jason Christopher Stephen | VP, GC and Corporate Secretary | Sell | — | — |
| 2025-11-19 | Dean Jahnke | SVP, Global Sales, CM, RE | F | — | — |
| 2025-11-19 | Vincent G. Nakayama | SVP, Engineering | F | — | — |
| 2025-11-19 | BRIAN MCGEE | EVP, CFO and COO | F | — | — |
| 2025-11-19 | Nicholas Woodman | CEO, Chairman of the Board | F | — | — |
| 2025-11-13 | Nicholas Woodman | CEO, Chairman of the Board | A | — | — |
| 2025-09-26 | William George Brumder | 10%+ Owner | Sell | — | — |
| 2025-08-21 | BRIAN MCGEE | EVP, CFO and COO | Sell | — | — |
| 2025-08-19 | Jason Christopher Stephen | VP, GC and Corporate Secretary | MIXED | — | — |
| 2025-08-19 | Charles Lafrades | Chief Accounting Officer | F | — | — |
| 2025-08-19 | Nicholas Woodman | CEO, Chairman of the Board | F | — | — |
| 2025-08-19 | BRIAN MCGEE | EVP, CFO and COO | F | — | — |
| 2025-08-19 | Dean Jahnke | SVP, Global Sales, CM, RE | F | — | — |
| 2025-06-05 | Hogue Emily S. Culp | Director | A | — | — |
| 2025-06-05 | MIGUEL A LOPEZ | Director | A | — | — |
| 2025-06-05 | Shaz Kahng | Director | A | — | — |
| 2025-06-05 | Susan M Lyne | Director | A | — | — |
| 2025-06-05 | Tyrone Ahmad-Taylor | Director | A | — | — |
| 2025-06-05 | MICHAEL C. DENNISON | Director | A | — | — |
| 2025-05-19 | MIGUEL A LOPEZ | Director | A | — | — |
| 2025-05-19 | Eve T. Saltman | SVP, Corp/Bus Dev, CLO, Sec | F | — | — |
| 2025-05-19 | Charles Lafrades | Chief Accounting Officer | A | — | — |
| 2025-05-19 | BRIAN MCGEE | EVP, CFO and COO | MIXED | — | — |
| 2025-05-19 | Vincent G. Nakayama | SVP, Engineering | MIXED | — | — |
| 2025-05-19 | Nicholas Woodman | CEO, Chairman of the Board | F | — | — |
| 2025-05-19 | Dean Jahnke | SVP, Global Sales, CM, RE | MIXED | — | — |
| 2025-02-20 | Nicholas Woodman | CEO, Chairman of the Board | F | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 10,838,000 | — |
| — | 10%+ Owner | 9,414,480 | — |
| — | 10%+ Owner | 9,368,480 | — |
| — | 10%+ Owner | 8,560,838 | — |
| — | 10%+ Owner | 3,156,647 | — |
| — | CEO, Chairman of the Board | 1,922,003 | — |
| — | 10%+ Owner | 1,922,003 | — |
| — | 10%+ Owner | 1,920,000 | — |
| — | President and COO | 947,399 | — |
| — | SVP, Global Sales, CM, RE | 833,164 | — |
| — | SVP, Engineering | 735,932 | — |
| — | 10%+ Owner | 618,790 | — |
| — | 10%+ Owner | 576,800 | — |
| — | Director | 449,100 | — |
| — | Director | 424,455 | — |
| — | SVP, General Counsel | 380,007 | — |
| — | Director | 363,645 | — |
| — | SVP, Chief Financial Officer | 333,810 | — |
| — | Director | 321,632 | — |
| — | 10%+ Owner | 312,084 | — |
| — | Director | 301,410 | — |
| — | SVP, Corp/Bus Dev, CLO, Sec | 288,895 | — |
| — | Director | 278,180 | — |
| — | SVP, Chf. Digital & Mktg. Off | 276,062 | — |
| — | Director | 237,539 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the GPRO quote page; the site-wide leaderboard is on the insider transactions hub.