GPRO · Insider Trading
GoPro, Inc.
Every open-market purchase and sale reported by GPRO officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-19 | Charles Lafrades | Chief Accounting Officer | F | −2,894 | −$1.78K |
| 2026-08-19 | Jason Christopher Stephen | SVP, General Counsel | F | −1,317 | −$809 |
| 2026-08-19 | Brian Robert Tratt | SVP, Chief Financial Officer | F | −2,871 | −$1.76K |
| 2026-07-13 | Woodman Family Trust under Trust Agreement dated March 11, 2011 | 10%+ Owner | Buy | — | — |
| 2026-06-04 | Susan M Lyne | Director | A | +110,181 | — |
| 2026-06-04 | Michael C. Dennison | Director | A | +110,181 | — |
| 2026-06-04 | Tyrone Ahmad-Taylor | Director | A | +110,181 | — |
| 2026-06-04 | Miguel A Lopez | Director | A | +110,181 | — |
| 2026-06-04 | Shaz Kahng | Director | A | +110,181 | — |
| 2026-06-04 | Hogue Emily S. Culp | Director | A | +110,181 | — |
| 2026-05-22 | Brian McGee | President and COO | Sell | −130,631 | −$127.09K |
| 2026-05-19 | Charles Lafrades | Chief Accounting Officer | MIXED | +42,849 | −$13.53K |
| 2026-05-19 | Dean Jahnke | SVP, Global Sales, CM, RE | MIXED | +244,440 | −$28.67K |
| 2026-05-19 | Brian McGee | President and COO | MIXED | +389,108 | −$48.09K |
| 2026-05-19 | Brian Robert Tratt | Chief Financial Officer | MIXED | +231,390 | −$11.79K |
| 2026-05-19 | Jason Christopher Stephen | SVP, General Counsel | MIXED | +246,782 | −$34.29K |
| 2026-02-24 | Brian McGee | EVP, CFO and COO | Sell | −59,509 | −$47.14K |
| 2026-02-19 | Dean Jahnke | SVP, Global Sales, CM, RE | F | −13,167 | −$10.62K |
| 2026-02-19 | Charles Lafrades | Chief Accounting Officer | F | −6,386 | −$5.15K |
| 2026-02-19 | Nicholas Woodman | CEO, Chairman of the Board | F | −10,855 | −$8.76K |
| 2026-02-19 | Jason Christopher Stephen | SVP, General Counsel | MIXED | −9,172 | −$7.35K |
| 2026-02-19 | Brian McGee | EVP, CFO and COO | F | −25,735 | −$20.76K |
| 2025-11-24 | Brian McGee | EVP, CFO and COO | Sell | −4,579 | −$7.19K |
| 2025-11-20 | Jason Christopher Stephen | VP, GC and Corporate Secretary | Sell | −26,011 | −$39.57K |
| 2025-11-19 | Dean Jahnke | SVP, Global Sales, CM, RE | F | −792 | −$1.22K |
| 2025-11-19 | Vincent G. Nakayama | SVP, Engineering | F | −31,714 | −$48.84K |
| 2025-11-19 | Brian McGee | EVP, CFO and COO | F | −1,505 | −$2.32K |
| 2025-11-19 | Nicholas Woodman | CEO, Chairman of the Board | F | −9,188 | −$14.15K |
| 2025-11-13 | Nicholas Woodman | CEO, Chairman of the Board | A | +2,259,888 | +$4.00M |
| 2025-09-26 | William George Brumder | 10%+ Owner | Sell | −12,000 | −$29.88K |
| 2025-08-21 | Brian McGee | EVP, CFO and COO | Sell | −150,043 | −$186.56K |
| 2025-08-19 | Jason Christopher Stephen | VP, GC and Corporate Secretary | MIXED | +109,924 | −$4.43K |
| 2025-08-19 | Charles Lafrades | Chief Accounting Officer | F | −5,548 | −$7.49K |
| 2025-08-19 | Nicholas Woodman | CEO, Chairman of the Board | F | −9,192 | −$12.41K |
| 2025-08-19 | Brian McGee | EVP, CFO and COO | F | −1,507 | −$2.03K |
| 2025-08-19 | Dean Jahnke | SVP, Global Sales, CM, RE | F | −792 | −$1.07K |
| 2025-06-05 | Hogue Emily S. Culp | Director | A | +127,358 | — |
| 2025-06-05 | Miguel A Lopez | Director | A | +127,358 | — |
| 2025-06-05 | Shaz Kahng | Director | A | +127,358 | — |
| 2025-06-05 | Susan M Lyne | Director | A | +127,358 | — |
| 2025-06-05 | Tyrone Ahmad-Taylor | Director | A | +127,358 | — |
| 2025-06-05 | Michael C. Dennison | Director | A | +127,358 | — |
| 2025-05-19 | Miguel A Lopez | Director | A | +40,641 | — |
| 2025-05-19 | Eve T. Saltman | SVP, Corp/Bus Dev, CLO, Sec | F | −11,828 | −$7.14K |
| 2025-05-19 | Charles Lafrades | Chief Accounting Officer | A | +25,000 | — |
| 2025-05-19 | Brian McGee | EVP, CFO and COO | MIXED | +436,376 | −$9.93K |
| 2025-05-19 | Vincent G. Nakayama | SVP, Engineering | MIXED | +199,859 | −$16.03K |
| 2025-05-19 | Nicholas Woodman | CEO, Chairman of the Board | F | −9,196 | −$5.55K |
| 2025-05-19 | Dean Jahnke | SVP, Global Sales, CM, RE | MIXED | +217,116 | −$5.61K |
| 2025-02-20 | Nicholas Woodman | CEO, Chairman of the Board | F | −17,628 | −$15.69K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| William George Brumder | 10%+ Owner | 10,838,000 | $11.00M |
| Nicholas Woodman | CEO, Chairman of the Board | 1,922,003 | $1.95M |
| Woodman Family Trust under Trust Agreement dated March 11, 2011 | 10%+ Owner | 1,922,003 | $1.95M |
| Brian McGee | President and COO | 947,399 | $961.61K |
| Dean Jahnke | SVP, Global Sales, CM, RE | 833,164 | $845.66K |
| Vincent G. Nakayama | SVP, Engineering | 735,932 | $746.97K |
| Susan M Lyne | Director | 449,100 | $455.84K |
| Shaz Kahng | Director | 424,455 | $430.82K |
| Jason Christopher Stephen | SVP, General Counsel | 380,007 | $385.71K |
| Tyrone Ahmad-Taylor | Director | 363,645 | $369.10K |
| Brian Robert Tratt | SVP, Chief Financial Officer | 333,810 | $338.82K |
| Eve T. Saltman | SVP, Corp/Bus Dev, CLO, Sec | 288,895 | $293.23K |
| Miguel A Lopez | Director | 278,180 | $282.35K |
| Hogue Emily S. Culp | Director | 237,539 | $241.10K |
| Michael C. Dennison | Director | 237,539 | $241.10K |
| Charles Lafrades | Chief Accounting Officer | 161,556 | $163.98K |
| Alexander J Lurie | Director | 60,744 | $61.66K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the GPRO quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.