LFMD (LifeMD, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by LFMD officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-18 | John R Strawn Jr | Director | A | — | — |
| 2026-08-18 | JOAN LAROVERE | Director | A | — | — |
| 2026-08-13 | Roberto Simon | Director | A | — | — |
| 2026-08-13 | CALUM ARCHIBALD MACRAE | Director | A | — | — |
| 2026-08-13 | Joseph DiTrolio | Director | A | — | — |
| 2026-08-13 | Roberto Simon | Director | A | — | — |
| 2021-09-23 | Joseph DiTrolio | Director | A | — | — |
| 2021-09-21 | Eleanor Concepcion Mariano | Director | A | — | — |
| 2021-09-20 | NAVEEN BHATIA | Director | X | — | — |
| 2021-09-15 | Happy David Walters | — | Buy | — | — |
| 2021-09-10 | Alexander Mironov | President | A | — | — |
| 2021-09-08 | John R Strawn Jr | Director | A | — | — |
| 2021-08-25 | Corey Deutsch | Chief Business Officer | Buy | — | — |
| 2021-08-23 | Corey Deutsch | Chief Business Officer | Buy | — | — |
| 2021-08-19 | Joseph DiTrolio | Director | Buy | — | — |
| 2021-08-18 | Marc David Benathen | Chief Financial Officer | Buy | — | — |
| 2021-08-18 | Corey Deutsch | Chief Business Officer | Buy | — | — |
| 2021-08-03 | Roberto Simon | Director | A | — | — |
| 2021-07-27 | Justin Schreiber | CEO | G | — | — |
| 2021-05-24 | Corey Deutsch | Chief Business Officer | Buy | — | — |
| 2021-05-24 | Corey Deutsch | Chief Business Officer | Buy | — | — |
| 2021-05-21 | Stefan Galluppi | Chief Technology Officer | Buy | — | — |
| 2021-05-21 | Joseph DiTrolio | Director | Buy | — | — |
| 2021-05-21 | Justin Schreiber | Chief Executive Officer | Buy | — | — |
| 2021-05-19 | Corey Deutsch | Chief Business Officer | Buy | — | — |
| 2021-05-19 | Eric Harold Yecies | CCO and General Counsel | Buy | — | — |
| 2021-05-19 | Marc David Benathen | Chief Financial Officer | Buy | — | — |
| 2021-04-30 | Brad Michael Roberts | Chief Operating Officer | Buy | — | — |
| 2021-04-22 | John R Strawn Jr | Director | MIXED | — | — |
| 2021-04-07 | Dagnery Juan Manuel Pineiro | Former Chief Revenue Officer | MIXED | — | — |
| 2021-03-24 | Happy David Walters | Director | J | — | — |
| 2021-02-26 | Happy David Walters | Director | MIXED | — | — |
| 2021-02-25 | Eric Harold Yecies | Chief Compliance Officer | Buy | — | — |
| 2021-02-25 | Brad Michael Roberts | Chief Operating Officer | Buy | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | Director | 3,348,956 | — |
| — | CEO | 2,954,284 | — |
| — | Chief Technology Officer | 1,653,596 | — |
| — | Director | 558,001 | — |
| — | Director | 308,413 | — |
| — | Director | 156,162 | — |
| — | Former Chief Revenue Officer | 142,182 | — |
| — | Director | 142,050 | — |
| — | Chief Business Officer | 123,569 | — |
| — | Director | 96,349 | — |
| — | Director | 73,865 | — |
| — | Chief Operating Officer | 67,632 | — |
| — | Director | 20,000 | — |
| — | Chief Financial Officer | 19,723 | — |
| — | CCO and General Counsel | 16,100 | — |
| — | President | 2,857 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LFMD quote page; the site-wide leaderboard is on the insider transactions hub.