LFMD · Insider Trading
LifeMD, Inc. Common Stock
Every open-market purchase and sale reported by LFMD officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-18 | John R Strawn Jr | Director | A | +85,000 | — |
| 2026-08-18 | Joan Larovere | Director | A | +35,000 | — |
| 2026-08-13 | Roberto Simon | Director | A | +85,000 | — |
| 2026-08-13 | Calum Archibald Macrae | Director | A | +35,000 | — |
| 2026-08-13 | Joseph DiTrolio | Director | A | +35,000 | — |
| 2026-08-13 | Roberto Simon | Director | A | +80,810 | — |
| 2021-09-23 | Joseph DiTrolio | Director | A | — | — |
| 2021-09-21 | Eleanor Concepcion Mariano | Director | A | — | — |
| 2021-09-20 | Naveen Bhatia | Director | X | +96,349 | +$168.61K |
| 2021-09-15 | Happy David Walters | — | Buy | +41,697 | +$299.66K |
| 2021-09-10 | Alexander Mironov | President | A | — | — |
| 2021-09-08 | John R Strawn Jr | Director | A | — | — |
| 2021-08-25 | Corey Deutsch | Chief Business Officer | Buy | +6,400 | +$49.24K |
| 2021-08-23 | Corey Deutsch | Chief Business Officer | Buy | +4,000 | +$29.47K |
| 2021-08-19 | Joseph DiTrolio | Director | Buy | +2,000 | +$13.57K |
| 2021-08-18 | Marc David Benathen | Chief Financial Officer | Buy | +3,067 | +$22.29K |
| 2021-08-18 | Corey Deutsch | Chief Business Officer | Buy | +12,000 | +$81.80K |
| 2021-08-03 | Roberto Simon | Director | A | — | — |
| 2021-07-27 | Justin Schreiber | CEO | G | −20,000 | — |
| 2021-05-24 | Corey Deutsch | Chief Business Officer | Buy | +30,000 | +$369.30K |
| 2021-05-24 | Corey Deutsch | Chief Business Officer | Buy | +22,539 | +$199.47K |
| 2021-05-21 | Stefan Galluppi | Chief Technology Officer | Buy | +3,796 | +$39.48K |
| 2021-05-21 | Joseph DiTrolio | Director | Buy | +2,000 | +$20.88K |
| 2021-05-21 | Justin Schreiber | Chief Executive Officer | Buy | +3,500 | +$29.89K |
| 2021-05-19 | Corey Deutsch | Chief Business Officer | Buy | +22,539 | +$199.47K |
| 2021-05-19 | Eric Harold Yecies | CCO and General Counsel | Buy | +11,100 | +$102.56K |
| 2021-05-19 | Marc David Benathen | Chief Financial Officer | Buy | +1,416 | +$12.61K |
| 2021-04-30 | Brad Michael Roberts | Chief Operating Officer | Buy | +5,000 | +$102.50K |
| 2021-04-22 | John R Strawn Jr | Director | MIXED | +259,880 | +$4 |
| 2021-04-07 | Dagnery Juan Manuel Pineiro | Former Chief Revenue Officer | MIXED | +97,182 | +$2.28M |
| 2021-03-24 | Happy David Walters | Director | J | +1,200,000 | — |
| 2021-02-26 | Happy David Walters | Director | MIXED | +2,000,000 | — |
| 2021-02-25 | Eric Harold Yecies | Chief Compliance Officer | Buy | +5,000 | +$100.40K |
| 2021-02-25 | Brad Michael Roberts | Chief Operating Officer | Buy | +5,000 | +$102.50K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| John R Strawn Jr | Director | 558,001 | $1.23M |
| Joseph DiTrolio | Director | 308,413 | $681.59K |
| Roberto Simon | Director | 156,162 | $345.12K |
| Joan Larovere | Director | 142,050 | $313.93K |
| Calum Archibald Macrae | Director | 73,865 | $163.24K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LFMD quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.