LFVN (Lifevantage Corporation Common Stock (Delaware))
Insider Trading Activity
Every open-market purchase and sale reported by LFVN officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-10 | Terrence Moorehead | President and CEO | A | — | — |
| 2026-07-06 | Kristen Cunningham | Chief Sales Officer | F | — | — |
| 2026-07-06 | Alissa Neufeld | General Counsel | F | — | — |
| 2026-07-06 | Carl Aure | Chief Financial Officer | F | — | — |
| 2026-06-17 | Darwin Lewis | Director | Buy | — | — |
| 2026-06-05 | MICHAEL A BEINDORFF | Director | Sell | — | — |
| 2026-04-03 | Steven R Fife | President and CEO | F | — | — |
| 2026-04-03 | Kristen Cunningham | Chief Sales Officer | F | — | — |
| 2026-04-03 | Carl Aure | Chief Financial Officer | F | — | — |
| 2026-04-03 | Alissa Neufeld | General Counsel | F | — | — |
| 2026-03-18 | Darwin Lewis | Director | Buy | — | — |
| 2026-03-02 | Judd Dayton | Director | Buy | — | — |
| 2026-02-11 | Darwin Lewis | Director | Buy | — | — |
| 2026-01-05 | Steven R Fife | President and CEO | F | — | — |
| 2026-01-05 | Kristen Cunningham | Chief Sales Officer | F | — | — |
| 2026-01-05 | Alissa Neufeld | General Counsel | F | — | — |
| 2026-01-05 | Carl Aure | Chief Financial Officer | F | — | — |
| 2025-12-29 | Todd Thompson | Chief Information Officer | F | — | — |
| 2025-12-17 | Darwin Lewis | Director | Buy | — | — |
| 2025-12-17 | MICHAEL A BEINDORFF | Director | G | — | — |
| 2025-11-21 | MICHAEL A BEINDORFF | Director | Sell | — | — |
| 2025-11-10 | Darwin Lewis | Director | A | — | — |
| 2025-11-10 | Cynthia Latham | Director | A | — | — |
| 2025-11-10 | Raymond B Greer | Director | A | — | — |
| 2025-11-10 | Rajendran Anbalagan | Director | A | — | — |
| 2025-11-10 | Judd Dayton | Director | A | — | — |
| 2025-11-10 | MICHAEL A BEINDORFF | Director | MIXED | — | — |
| 2025-10-03 | Steven R Fife | President and CEO | F | — | — |
| 2025-10-03 | Kristen Cunningham | Chief Sales Officer | F | — | — |
| 2025-10-03 | Julie Boyster | Chief Marketing Officer | F | — | — |
| 2025-10-03 | Alissa Neufeld | General Counsel | F | — | — |
| 2025-10-03 | Carl Aure | Chief Financial Officer | F | — | — |
| 2025-09-18 | Darwin Lewis | Director | Buy | — | — |
| 2025-09-11 | MICHAEL A BEINDORFF | Director | Sell | — | — |
| 2025-09-03 | Kristen Cunningham | Chief Sales Officer | MIXED | — | — |
| 2025-09-03 | Carl Aure | Chief Financial Officer | MIXED | — | — |
| 2025-09-03 | Julie Boyster | Chief Marketing Officer | MIXED | — | — |
| 2025-09-03 | Steven R Fife | President and CEO | MIXED | — | — |
| 2025-09-03 | Alissa Neufeld | General Counsel | MIXED | — | — |
| 2025-08-28 | Kristen Cunningham | Chief Sales Officer | A | — | — |
| 2025-08-28 | Carl Aure | Chief Financial Officer | A | — | — |
| 2025-08-28 | Steven R Fife | President and CEO | A | — | — |
| 2025-08-28 | Alissa Neufeld | General Counsel | A | — | — |
| 2025-08-28 | Julie Boyster | Chief Marketing Officer | A | — | — |
| 2025-08-07 | MICHAEL A BEINDORFF | Director | G | — | — |
| 2025-07-03 | Steven R Fife | President and CEO | F | — | — |
| 2025-07-03 | Carl Aure | Chief Financial Officer | MIXED | — | — |
| 2025-07-03 | Julie Boyster | Chief Marketing Officer | MIXED | — | — |
| 2025-07-03 | Kristen Cunningham | Chief Sales Officer | MIXED | — | — |
| 2025-07-03 | Alissa Neufeld | General Counsel | MIXED | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | — | 861,250 | — |
| — | Director | 801,087 | — |
| — | — | 750,025 | — |
| — | President and CEO | 735,471 | — |
| — | Chief Executive Officer | 459,590 | — |
| — | President and CEO | 308,642 | — |
| — | Chief Sales Officer | 175,377 | — |
| — | Chief Financial Officer | 155,554 | — |
| — | Chief Marketing Officer | 150,088 | — |
| — | Chief Marketing Officer | 149,343 | — |
| — | Director | 137,268 | — |
| — | Chief Sales Officer | 131,417 | — |
| — | Director | 119,239 | — |
| — | Director | 112,819 | — |
| — | General Counsel | 112,744 | — |
| — | Director | 64,879 | — |
| — | Chief Operating Officer | 64,111 | — |
| — | Director | 62,943 | — |
| — | Chief Information Officer | 50,729 | — |
| — | General Counsel | 50,706 | — |
| — | Director | 50,373 | — |
| — | Executive Vice Chairman | 49,364 | — |
| — | Director | 48,594 | — |
| — | President & CEO | 45,714 | — |
| — | General Counsel | 43,212 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LFVN quote page; the site-wide leaderboard is on the insider transactions hub.