LFVN · Insider Trading
Lifevantage Corporation Common Stock (Delaware)
Every open-market purchase and sale reported by LFVN officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-09 | Terrence Moorehead | President and CEO | A | +193,237 | — |
| 2026-10-09 | Kristen Cunningham | Chief Sales Officer | A | +32,850 | — |
| 2026-10-09 | Carl Aure | Chief Financial Officer | A | +35,749 | — |
| 2026-10-05 | Kristen Cunningham | Chief Sales Officer | F | −637 | −$3.97K |
| 2026-10-05 | Carl Aure | Chief Financial Officer | F | −460 | −$2.87K |
| 2026-09-17 | Darwin Lewis | Director | Buy | +976 | +$6.07K |
| 2026-09-14 | Carl Aure | Chief Financial Officer | F | −1,869 | −$11.91K |
| 2026-09-14 | Kristen Cunningham | Chief Sales Officer | MIXED | −11,255 | −$70.01K |
| 2026-08-10 | Terrence Moorehead | President and CEO | A | +308,642 | — |
| 2026-07-06 | Kristen Cunningham | Chief Sales Officer | F | −1,717 | −$10.73K |
| 2026-07-06 | Alissa Neufeld | General Counsel | F | −1,342 | −$8.39K |
| 2026-07-06 | Carl Aure | Chief Financial Officer | F | −1,361 | −$8.51K |
| 2026-06-17 | Darwin Lewis | Director | Buy | +705 | +$6.06K |
| 2026-06-05 | Michael A Beindorff | Director | Sell | −10,000 | −$85.46K |
| 2026-04-03 | Steven R Fife | President and CEO | F | −8,180 | −$34.36K |
| 2026-04-03 | Kristen Cunningham | Chief Sales Officer | F | −1,928 | −$8.10K |
| 2026-04-03 | Carl Aure | Chief Financial Officer | F | −1,527 | −$6.41K |
| 2026-04-03 | Alissa Neufeld | General Counsel | F | −1,446 | −$6.07K |
| 2026-03-18 | Darwin Lewis | Director | Buy | +1,055 | +$5.52K |
| 2026-03-02 | Judd Dayton | Director | Buy | +33,197 | +$152.42K |
| 2026-02-11 | Darwin Lewis | Director | Buy | +3,955 | +$20.65K |
| 2026-01-05 | Steven R Fife | President and CEO | F | −9,169 | −$56.48K |
| 2026-01-05 | Kristen Cunningham | Chief Sales Officer | F | −1,926 | −$11.86K |
| 2026-01-05 | Alissa Neufeld | General Counsel | F | −1,445 | −$8.90K |
| 2026-01-05 | Carl Aure | Chief Financial Officer | F | −1,527 | −$9.41K |
| 2025-12-29 | Todd Thompson | Chief Information Officer | F | −601 | −$3.74K |
| 2025-12-17 | Darwin Lewis | Director | Buy | +805 | +$5.26K |
| 2025-12-17 | Michael A Beindorff | Director | G | — | — |
| 2025-11-21 | Michael A Beindorff | Director | Sell | −12,607 | −$80.93K |
| 2025-11-10 | Darwin Lewis | Director | A | +13,531 | +$105.00K |
| 2025-11-10 | Cynthia Latham | Director | A | +13,531 | +$105.00K |
| 2025-11-10 | Raymond B Greer | Director | A | +13,531 | +$105.00K |
| 2025-11-10 | Rajendran Anbalagan | Director | A | +13,531 | +$105.00K |
| 2025-11-10 | Judd Dayton | Director | A | +13,531 | +$105.00K |
| 2025-11-10 | Michael A Beindorff | Director | MIXED | −22,469 | −$144.58K |
| 2025-10-03 | Steven R Fife | President and CEO | F | −8,181 | −$78.21K |
| 2025-10-03 | Kristen Cunningham | Chief Sales Officer | F | −1,720 | −$16.44K |
| 2025-10-03 | Julie Boyster | Chief Marketing Officer | F | −1,835 | −$17.54K |
| 2025-10-03 | Alissa Neufeld | General Counsel | F | −1,283 | −$12.27K |
| 2025-10-03 | Carl Aure | Chief Financial Officer | F | −1,361 | −$13.01K |
| 2025-09-18 | Darwin Lewis | Director | Buy | +450 | +$4.88K |
| 2025-09-11 | Michael A Beindorff | Director | Sell | −4,325 | −$49.46K |
| 2025-09-03 | Kristen Cunningham | Chief Sales Officer | MIXED | +22,101 | −$285.59K |
| 2025-09-03 | Carl Aure | Chief Financial Officer | MIXED | +17,068 | −$217.59K |
| 2025-09-03 | Julie Boyster | Chief Marketing Officer | MIXED | +23,607 | −$305.14K |
| 2025-09-03 | Steven R Fife | President and CEO | MIXED | +101,501 | −$1.29M |
| 2025-09-03 | Alissa Neufeld | General Counsel | MIXED | +17,655 | −$206.05K |
| 2025-08-28 | Kristen Cunningham | Chief Sales Officer | A | +12,349 | — |
| 2025-08-28 | Carl Aure | Chief Financial Officer | A | +10,241 | — |
| 2025-08-28 | Steven R Fife | President and CEO | A | +48,193 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Judd Dayton | Director | 801,087 | $4.77M |
| Steven R Fife | President and CEO | 735,471 | $4.38M |
| Terrence Moorehead | President and CEO | 501,879 | $2.99M |
| Carl Aure | Chief Financial Officer | 191,784 | $1.14M |
| Kristen Cunningham | Chief Sales Officer | 152,375 | $908.15K |
| Julie Boyster | Chief Marketing Officer | 150,088 | $894.52K |
| Darwin Lewis | Director | 138,244 | $823.93K |
| Garry Paul Mauro | Director | 119,239 | $710.66K |
| Raymond B Greer | Director | 112,819 | $672.40K |
| Alissa Neufeld | General Counsel | 112,744 | $671.95K |
| Cynthia Latham | Director | 64,879 | $386.68K |
| Todd Thompson | Chief Information Officer | 50,729 | $302.34K |
| Michael A Beindorff | Director | 27,696 | $165.07K |
| Rajendran Anbalagan | Director | 23,999 | $143.03K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LFVN quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.