REF (Reformation Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by REF officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-03 | Yael Aflalo | Director | Sell | — | — |
| 2026-09-03 | Permira VI L.P.1 | 10%+ Owner | Sell | — | — |
| 2026-07-31 | Brigitte Kleine | Director | A | — | — |
| 2026-07-31 | John Joseph Coyle | Director | A | — | — |
| 2026-07-31 | Yael Aflalo | Director | Sell | — | — |
| 2026-07-31 | STACEY RAUCH | Director | A | — | — |
| 2026-07-31 | Ivan Tchakarov | Chief Operating Officer | A | — | — |
| 2026-07-31 | Steven Clive Miller | Director | A | — | — |
| 2026-07-31 | Hali Borenstein | CEO and President | MIXED | — | — |
| 2026-07-31 | Zipporah Allen | Director | A | — | — |
| 2026-07-31 | Permira VI L.P.1 | 10%+ Owner | Sell | — | — |
| 2026-07-31 | Joshua Moore | Chief Financial Officer | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 28,942,153 | — |
| — | Director | 11,665,505 | — |
| — | CEO and President | 531,951 | — |
| — | Chief Financial Officer | 324,781 | — |
| — | Chief Operating Officer | 186,835 | — |
| — | Director | 66,313 | — |
| — | Director | 19,607 | — |
| — | Director | 9,333 | — |
| — | Director | 9,333 | — |
| — | Director | 9,333 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the REF quote page; the site-wide leaderboard is on the insider transactions hub.