SAM · Insider Trading
Boston Beer Company
Every open-market purchase and sale reported by SAM officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-11-02 | Cynthia A Fisher | Director | M | +1,698 | +$237.80K |
| 2026-10-28 | Allison Robl Stranksy | Chief Marketing Officer | A | +4,993 | — |
| 2026-10-28 | C James Koch | Chairman, President & CEO | M | +4,256 | +$754.99K |
| 2026-05-28 | Meghan V. Joyce | Director | A | +358 | — |
| 2026-05-28 | Cynthia A Fisher | Director | A | +358 | — |
| 2026-05-28 | Julio N Nemeth | Director | A | −358 | — |
| 2026-05-28 | Cynthia Swanson | Director | A | +358 | — |
| 2026-05-28 | Joseph Hugh Jordan | Director | A | +358 | — |
| 2026-05-28 | Christopher Isaac Stone | Director | A | +358 | — |
| 2026-04-03 | Cynthia A Fisher | Director | M | +1,560 | +$245.82K |
| 2026-03-20 | Matthew Donal Murphy | CAO & VP of Finance | A | +129 | +$17.55K |
| 2026-03-03 | Diego Reynoso | CFO and Treasurer | MIXED | +5,112 | −$141.06K |
| 2026-03-03 | Michael R. Crowley | Chief Sales Officer | MIXED | +1,865 | −$77.33K |
| 2026-03-03 | Tara L. Heath | Chief Legal Officer | MIXED | +1,909 | −$67.35K |
| 2026-03-03 | Laura J. Boynton | Chief People Officer | MIXED | +1,236 | −$19.96K |
| 2026-03-03 | Philip E. Savastano | Chief Supply Chain Officer | MIXED | +1,410 | −$30.39K |
| 2026-03-03 | Matthew Donal Murphy | CAO & VP of Finance | MIXED | +1,571 | −$43.77K |
| 2026-03-03 | Annette N Fritsch | VP of Product Design and R&D | F | −270 | −$61.23K |
| 2026-03-03 | Lesya Lysyj | Chief Marketing Officer | F | −383 | −$86.86K |
| 2026-03-03 | Philip A. Hodges | Chief Operating Officer | F | −1,587 | −$359.90K |
| 2025-11-04 | Michael Spillane | Director | Sell | −3,120 | −$642.04K |
| 2025-10-29 | Philip A. Hodges | Chief Operating Officer | A | +13,186 | — |
| 2025-08-12 | Philip A. Hodges | Chief Supply Chain Officer | A | +13,796 | — |
| 2025-08-12 | Diego Reynoso | CFO and Treasurer | A | +5,518 | — |
| 2025-08-11 | Annette N Fritsch | VP of Product Design and R&D | Sell | −600 | −$131.55K |
| 2025-05-15 | Cynthia A Fisher | Director | A | +271 | — |
| 2025-05-15 | Meghan V. Joyce | Director | A | +271 | — |
| 2025-05-15 | Julio N Nemeth | Director | A | −271 | — |
| 2025-05-15 | Cynthia Swanson | Director | A | +271 | — |
| 2025-05-15 | Christopher Isaac Stone | Director | A | +271 | — |
| 2025-05-15 | Joseph Hugh Jordan | Director | A | +271 | — |
| 2025-03-20 | Matthew Donal Murphy | CAO & VP of Finance | A | +120 | +$17.55K |
| 2025-03-20 | Carolyn L. O'Boyle | Chief People Officer | A | +120 | +$17.55K |
| 2025-03-17 | Jean Michel Valette | Director | Sell | −3,500 | −$799.58K |
| 2025-03-04 | Carolyn L. O'Boyle | Chief People Officer | MIXED | +6,262 | −$73.86K |
| 2025-03-04 | Michael R. Crowley | Chief Sales Officer | MIXED | +8,037 | −$41.44K |
| 2025-03-04 | Michael Spillane | President and CEO | A | +4,103 | — |
| 2025-03-04 | Tara L. Heath | Chief Legal Officer | MIXED | +8,050 | −$38.27K |
| 2025-03-04 | Philip A. Hodges | Chief Supply Chain Officer | MIXED | +3,659 | −$108.23K |
| 2025-03-04 | Lesya Lysyj | Chief Marketing Officer | MIXED | +6,256 | −$75.32K |
| 2025-03-04 | Diego Reynoso | CFO and Treasurer | MIXED | +9,011 | −$103.85K |
| 2025-03-04 | Matthew Donal Murphy | CAO & VP of Finance | A | +1,437 | — |
| 2025-03-04 | Annette N Fritsch | VP of Product Design and R&D | MIXED | +8,078 | −$31.45K |
| 2025-01-03 | Carolyn L. O'Boyle | Chief People Officer | Sell | −62 | −$18.71K |
| 2024-12-03 | Carolyn L. O'Boyle | Chief People Officer | Sell | −62 | −$19.61K |
| 2024-11-04 | Carolyn L. O'Boyle | Chief People Officer | Sell | −62 | −$18.15K |
| 2024-10-02 | Carolyn L. O'Boyle | Chief People Officer | Sell | −62 | −$17.91K |
| 2024-09-04 | Carolyn L. O'Boyle | Chief People Officer | Sell | −63 | −$17.32K |
| 2024-08-14 | Carolyn L. O'Boyle | Chief People Officer | Sell | −63 | −$17.32K |
| 2024-08-02 | Joseph Hugh Jordan | Director | A | +782 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Philip A. Hodges | Chief Operating Officer | 45,301 | $10.34M |
| Cynthia A Fisher | Director | 29,583 | $6.75M |
| Diego Reynoso | CFO and Treasurer | 26,376 | $6.02M |
| C James Koch | Chairman, President & CEO | 17,504 | $4.00M |
| Lesya Lysyj | Chief Marketing Officer | 16,505 | $3.77M |
| Jean Michel Valette | Director | 15,863 | $3.62M |
| Tara L. Heath | Chief Legal Officer | 13,999 | $3.20M |
| Carolyn L. O'Boyle | Chief People Officer | 13,037 | $2.98M |
| Michael R. Crowley | Chief Sales Officer | 12,812 | $2.93M |
| Michael Spillane | President and CEO | 10,877 | $2.48M |
| Annette N Fritsch | VP of Product Design and R&D | 9,445 | $2.16M |
| Matthew Donal Murphy | CAO & VP of Finance | 7,235 | $1.65M |
| Allison Robl Stranksy | Chief Marketing Officer | 4,993 | $1.14M |
| Laura J. Boynton | Chief People Officer | 2,522 | $575.82K |
| Philip E. Savastano | Chief Supply Chain Officer | 2,003 | $457.32K |
| Joseph Hugh Jordan | Director | 1,411 | $322.16K |
| Christopher Isaac Stone | Director | 1,411 | $322.16K |
| Cynthia Swanson | Director | 1,294 | $295.45K |
| Meghan V. Joyce | Director | 1,076 | $245.67K |
| Julio N Nemeth | Director | 1,076 | $245.67K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the SAM quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.