SBH (Sally Beauty Holdings, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by SBH officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-06-09 | Marlo Michelle Cormier Platz | Former SVP & CFO | MIXED | — | — |
| 2026-05-15 | Adrianne Lee | SVP & CFO | A | — | — |
| 2026-04-22 | Erin Nealy Cox | Director | M | — | — |
| 2026-01-26 | DIANA SUE FERGUSON | Director | A | — | — |
| 2026-01-26 | Debra Golding Perelman | Director | A | — | — |
| 2026-01-26 | Lawrence Molloy | Director | M | — | — |
| 2026-01-26 | James M Head | Director | A | — | — |
| 2026-01-26 | Max R. Rangel | Director | A | — | — |
| 2026-01-26 | Rachel Rothe Bishop | Director | M | — | — |
| 2026-01-26 | JEFFREY N BOYER | Director | M | — | — |
| 2026-01-26 | Dorlisa K Flur | Director | M | — | — |
| 2026-01-26 | Erin Nealy Cox | Director | A | — | — |
| 2025-12-12 | Kim McIntosh | GVP, CONTROLLER & CAO | Sell | — | — |
| 2025-12-03 | Scott C Sherman | SVP, CLO and CHRO | Sell | — | — |
| 2025-11-18 | Mark Gregory Spinks | President Beauty Systems Group | MIXED | — | — |
| 2025-11-18 | Denise Paulonis | President & CEO | MIXED | — | — |
| 2025-11-18 | Scott C Sherman | SVP, CLO and CHRO | MIXED | — | — |
| 2025-11-18 | Marlo Michelle Cormier Platz | SVP & CFO | MIXED | — | — |
| 2025-11-18 | Kim McIntosh | GVP, CONTROLLER & CAO | MIXED | — | — |
| 2025-11-18 | John Howard Goss JR | SVP & President Sally Beauty | MIXED | — | — |
| 2025-11-07 | John Howard Goss JR | SVP & President Sally Beauty | A | — | — |
| 2025-11-07 | Marlo Michelle Cormier Platz | SVP & CFO | A | — | — |
| 2025-11-07 | Kim McIntosh | GVP, CONTROLLER & CAO | A | — | — |
| 2025-11-07 | Mark Gregory Spinks | President Beauty Systems Group | A | — | — |
| 2025-11-07 | Scott C Sherman | SVP, CLO and CHRO | A | — | — |
| 2025-11-07 | Denise Paulonis | President & CEO | A | — | — |
| 2025-09-08 | Max R. Rangel | Director | Buy | — | — |
| 2025-08-14 | Debra Golding Perelman | Director | Buy | — | — |
| 2025-08-11 | Denise Paulonis | President & CEO | Buy | — | — |
| 2025-08-11 | DIANA SUE FERGUSON | Director | Buy | — | — |
| 2025-01-27 | James M Head | Director | A | — | — |
| 2025-01-27 | DIANA SUE FERGUSON | Director | A | — | — |
| 2025-01-27 | Lawrence Molloy | Director | M | — | — |
| 2025-01-27 | Rachel Rothe Bishop | Director | M | — | — |
| 2025-01-27 | JEFFREY N BOYER | Director | M | — | — |
| 2025-01-27 | Dorlisa K Flur | Director | M | — | — |
| 2025-01-27 | Erin Nealy Cox | Director | A | — | — |
| 2025-01-27 | Debra Golding Perelman | Director | A | — | — |
| 2025-01-27 | James Grant Conroy | Director | M | — | — |
| 2024-11-26 | Scott C Sherman | See Remarks | Sell | — | — |
| 2024-11-26 | Kim McIntosh | GVP, CONTROLLER & CAO | Sell | — | — |
| 2024-11-19 | Mary Beth Beth Edwards | See remarks | MIXED | — | — |
| 2024-11-19 | Mark Gregory Spinks | See remarks | MIXED | — | — |
| 2024-11-19 | Kim McIntosh | GVP, CONTROLLER & CAO | MIXED | — | — |
| 2024-11-19 | Scott C Sherman | See Remarks | MIXED | — | — |
| 2024-11-19 | Denise Paulonis | President & CEO | MIXED | — | — |
| 2024-11-19 | Marlo Michelle Cormier Platz | SVP & CFO | MIXED | — | — |
| 2024-11-19 | John Howard Goss JR | SVP & President Sally Beauty | MIXED | — | — |
| 2024-11-08 | Kim McIntosh | GVP, Controller & CAO | A | — | — |
| 2024-11-08 | Scott C Sherman | See Remarks | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 22,959,641 | — |
| — | President and CCO | 2,130,808 | — |
| — | CEO | 1,831,428 | — |
| — | Director | 695,886 | — |
| — | 10%+ Owner | 693,118 | — |
| — | President & CEO | 607,103 | — |
| — | 10%+ Owner | 510,408 | — |
| — | President & CEO | 492,067 | — |
| — | Director | 337,429 | — |
| — | Executive Chairman | 278,005 | — |
| — | Director | 185,868 | — |
| — | Former SVP & CFO | 180,916 | — |
| — | Director | 175,876 | — |
| — | SVP & Gen. Merchandise Mgr. | 164,699 | — |
| — | SVP & CFO | 150,000 | — |
| — | COO & CFO | 141,241 | — |
| — | SVP & President Sally Beauty | 140,141 | — |
| — | Director | 139,368 | — |
| — | SVP, CFO & President-SBS | 98,853 | — |
| — | SVP of Distribution | 78,076 | — |
| — | Director | 62,290 | — |
| — | See remarks | 60,745 | — |
| — | SVP, CLO and CHRO | 57,585 | — |
| — | Director | 57,138 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the SBH quote page; the site-wide leaderboard is on the insider transactions hub.