SG (Sweetgreen, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by SG officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-18 | Jason Miles Cochran | Chief Operating Officer | Sell | — | — |
| 2026-08-18 | Jason Miles Cochran | Chief Operating Officer | Sell | — | — |
| 2026-08-18 | Jamie McConnell | Chief Financial Officer | Sell | — | — |
| 2026-08-18 | Jamie McConnell | Chief Financial Officer | Sell | — | — |
| 2026-06-15 | DAWN OSTROFF | Director | A | — | — |
| 2026-06-15 | BRADLEY E SINGER | Director | A | — | — |
| 2026-06-15 | CLIFFORD BURROWS | Director | A | — | — |
| 2026-06-15 | Julie Bornstein | Director | A | — | — |
| 2026-06-15 | Neil Harris Blumenthal | Director | A | — | — |
| 2026-06-15 | Montgomery F Moran | Director | A | — | — |
| 2026-06-15 | Nathaniel Ru | Director | A | — | — |
| 2026-05-19 | Jason Miles Cochran | Chief Operating Officer | Sell | — | — |
| 2026-05-19 | Jamie McConnell | Chief Financial Officer | Sell | — | — |
| 2026-04-09 | GOLDMAN SACHS & CO. LLC | 10%+ Owner | Buy | — | — |
| 2026-03-17 | Jason Miles Cochran | Chief Operating Officer | A | — | — |
| 2026-03-17 | Jamie McConnell | Chief Financial Officer | A | — | — |
| 2026-03-17 | Nicolas Jammet | Chief Concept Officer | A | — | — |
| 2026-03-09 | Nicolas Jammet | Chief Concept Officer | Buy | — | — |
| 2025-11-12 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | Buy | — | — |
| 2025-11-12 | Nicolas Jammet | Chief Concept Officer | Buy | — | — |
| 2025-10-15 | Jamie McConnell | Chief Financial Officer | A | — | — |
| 2025-09-17 | Jason Miles Cochran | Chief Operating Officer | A | — | — |
| 2025-09-08 | Mitch Reback | CHIEF FINANCIAL OFFICER | G | — | — |
| 2025-08-19 | Mitch Reback | CHIEF FINANCIAL OFFICER | Sell | — | — |
| 2025-06-13 | Julie Bornstein | Director | A | — | — |
| 2025-06-13 | BRADLEY E SINGER | Director | A | — | — |
| 2025-06-13 | Montgomery F Moran | Director | A | — | — |
| 2025-06-13 | DAWN OSTROFF | Director | A | — | — |
| 2025-06-13 | CLIFFORD BURROWS | Director | A | — | — |
| 2025-06-13 | Neil Harris Blumenthal | Director | A | — | — |
| 2025-05-28 | CLIFFORD BURROWS | Director | Buy | — | — |
| 2025-05-19 | Mitch Reback | CHIEF FINANCIAL OFFICER | Sell | — | — |
| 2025-05-16 | Jason Miles Cochran | Chief Operating Officer | A | — | — |
| 2025-04-16 | Mitch Reback | CHIEF FINANCIAL OFFICER | G | — | — |
| 2025-04-16 | Mitch Reback | CHIEF FINANCIAL OFFICER | MIXED | — | — |
| 2025-03-18 | Nathaniel Ru | Director | MIXED | — | — |
| 2025-03-18 | Nicolas Jammet | Chief Concept Officer | MIXED | — | — |
| 2025-03-18 | Mitch Reback | CHIEF FINANCIAL OFFICER | MIXED | — | — |
| 2025-03-18 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | MIXED | — | — |
| 2025-03-18 | Rossann Williams | CHIEF OPERATING OFFICER | MIXED | — | — |
| 2025-03-12 | Nathaniel Ru | Director | MIXED | — | — |
| 2025-03-12 | Nicolas Jammet | Chief Concept Officer | MIXED | — | — |
| 2025-03-12 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | MIXED | — | — |
| 2025-02-20 | Rossann Williams | CHIEF OPERATING OFFICER | F | — | — |
| 2025-02-19 | Mitch Reback | CHIEF FINANCIAL OFFICER | MIXED | — | — |
| 2025-01-17 | Mitch Reback | CHIEF FINANCIAL OFFICER | MIXED | — | — |
| 2024-12-23 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | M | — | — |
| 2024-12-16 | Nicolas Jammet | Chief Concept Officer | Sell | — | — |
| 2024-12-16 | Nathaniel Ru | Chief Brand Officer | Sell | — | — |
| 2024-12-16 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | Sell | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 11,898,723 | — |
| — | CHIEF EXECUTIVE OFFICER | 2,754,254 | — |
| — | Chief Concept Officer | 1,839,592 | — |
| — | Chief Brand Officer | 1,809,214 | — |
| — | CHIEF FINANCIAL OFFICER | 322,891 | — |
| — | Director | 249,060 | — |
| — | SVP, Digital and Growth | 236,547 | — |
| — | Chief Financial Officer | 210,489 | — |
| — | Chief Operating Officer | 207,076 | — |
| — | Director | 163,635 | — |
| — | Director | 163,544 | — |
| — | Chief Operating Officer | 152,616 | — |
| — | CHIEF TECHNOLOGY OFFICER | 140,302 | — |
| — | Director | 123,287 | — |
| — | Chief Development Officer | 118,435 | — |
| — | CHIEF PEOPLE OFFICER | 104,733 | — |
| — | CHIEF OPERATING OFFICER | 95,516 | — |
| — | Director | 91,208 | — |
| — | Director | 77,870 | — |
| — | Director | 70,507 | — |
| — | Director | 43,191 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the SG quote page; the site-wide leaderboard is on the insider transactions hub.