SG · Insider Trading
Sweetgreen, Inc.
Every open-market purchase and sale reported by SG officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-18 | Jason Miles Cochran | Chief Operating Officer | Sell | −15,038 | −$120.16K |
| 2026-08-18 | Jason Miles Cochran | Chief Operating Officer | Sell | −4,809 | −$29.86K |
| 2026-08-18 | Jamie McConnell | Chief Financial Officer | Sell | −1,401 | −$11.21K |
| 2026-08-18 | Jamie McConnell | Chief Financial Officer | Sell | −15,033 | −$93.35K |
| 2026-06-15 | Dawn Ostroff | Director | A | +24,115 | — |
| 2026-06-15 | Bradley E Singer | Director | A | +24,115 | — |
| 2026-06-15 | Clifford Burrows | Director | A | +24,115 | — |
| 2026-06-15 | Julie Bornstein | Director | A | +24,115 | — |
| 2026-06-15 | Neil Harris Blumenthal | Director | A | +24,115 | — |
| 2026-06-15 | Montgomery F Moran | Director | A | +24,115 | — |
| 2026-06-15 | Nathaniel Ru | Director | A | +24,115 | — |
| 2026-05-19 | Jason Miles Cochran | Chief Operating Officer | Sell | +15,038 | +$120.16K |
| 2026-05-19 | Jamie McConnell | Chief Financial Officer | Sell | +1,401 | +$11.21K |
| 2026-04-09 | GOLDMAN SACHS & CO. LLC | 10%+ Owner | Buy | +1,189,106 | +$6.77M |
| 2026-03-17 | Jason Miles Cochran | Chief Operating Officer | A | +76,923 | — |
| 2026-03-17 | Jamie McConnell | Chief Financial Officer | A | +76,923 | — |
| 2026-03-17 | Nicolas Jammet | Chief Concept Officer | A | +53,846 | — |
| 2026-03-09 | Nicolas Jammet | Chief Concept Officer | Buy | +4,428 | +$25.28K |
| 2025-11-12 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | Buy | +179,800 | +$999.69K |
| 2025-11-12 | Nicolas Jammet | Chief Concept Officer | Buy | +18,115 | +$99.80K |
| 2025-10-15 | Jamie McConnell | Chief Financial Officer | A | +150,000 | — |
| 2025-09-17 | Jason Miles Cochran | Chief Operating Officer | A | +50,000 | — |
| 2025-09-08 | Mitch Reback | CHIEF FINANCIAL OFFICER | G | — | — |
| 2025-08-19 | Mitch Reback | CHIEF FINANCIAL OFFICER | Sell | −11,530 | −$105.96K |
| 2025-06-13 | Julie Bornstein | Director | A | +13,755 | — |
| 2025-06-13 | Bradley E Singer | Director | A | +13,755 | — |
| 2025-06-13 | Montgomery F Moran | Director | A | +13,755 | — |
| 2025-06-13 | Dawn Ostroff | Director | A | +13,755 | — |
| 2025-06-13 | Clifford Burrows | Director | A | +13,755 | — |
| 2025-06-13 | Neil Harris Blumenthal | Director | A | +13,755 | — |
| 2025-05-28 | Clifford Burrows | Director | Buy | +19,200 | +$251.71K |
| 2025-05-19 | Mitch Reback | CHIEF FINANCIAL OFFICER | Sell | −10,088 | −$153.64K |
| 2025-05-16 | Jason Miles Cochran | Chief Operating Officer | A | +100,000 | — |
| 2025-04-16 | Mitch Reback | CHIEF FINANCIAL OFFICER | G | −18,380 | — |
| 2025-04-16 | Mitch Reback | CHIEF FINANCIAL OFFICER | MIXED | — | −$65.16K |
| 2025-03-18 | Nathaniel Ru | Director | MIXED | +3,169 | −$50.53K |
| 2025-03-18 | Nicolas Jammet | Chief Concept Officer | MIXED | +3,169 | −$50.53K |
| 2025-03-18 | Mitch Reback | CHIEF FINANCIAL OFFICER | MIXED | +5,968 | −$174.19K |
| 2025-03-18 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | MIXED | +9,749 | −$136.06K |
| 2025-03-18 | Rossann Williams | CHIEF OPERATING OFFICER | MIXED | +4,694 | −$118.45K |
| 2025-03-12 | Nathaniel Ru | Director | MIXED | — | −$185.37K |
| 2025-03-12 | Nicolas Jammet | Chief Concept Officer | MIXED | — | −$185.37K |
| 2025-03-12 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | MIXED | — | −$185.37K |
| 2025-02-20 | Rossann Williams | CHIEF OPERATING OFFICER | F | −9,178 | −$249.46K |
| 2025-02-19 | Mitch Reback | CHIEF FINANCIAL OFFICER | MIXED | −6,926 | −$269.67K |
| 2025-01-17 | Mitch Reback | CHIEF FINANCIAL OFFICER | MIXED | — | −$226.83K |
| 2024-12-23 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | M | +40,485 | +$397.93K |
| 2024-12-16 | Nicolas Jammet | Chief Concept Officer | Sell | −170,199 | −$6.42M |
| 2024-12-16 | Nathaniel Ru | Chief Brand Officer | Sell | −170,199 | −$6.42M |
| 2024-12-16 | Jonathan Neman | CHIEF EXECUTIVE OFFICER | Sell | −170,199 | −$6.42M |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| GOLDMAN SACHS & CO. LLC | 10%+ Owner | 11,898,723 | $120.65M |
| Jonathan Neman | CHIEF EXECUTIVE OFFICER | 2,754,254 | $27.93M |
| Nicolas Jammet | Chief Concept Officer | 1,839,592 | $18.65M |
| Nathaniel Ru | Chief Brand Officer | 1,809,214 | $18.35M |
| Mitch Reback | CHIEF FINANCIAL OFFICER | 322,891 | $3.27M |
| Bradley E Singer | Director | 249,060 | $2.53M |
| Jamie McConnell | Chief Financial Officer | 210,489 | $2.13M |
| Jason Miles Cochran | Chief Operating Officer | 207,076 | $2.10M |
| Clifford Burrows | Director | 163,635 | $1.66M |
| Wouleta Ayele | CHIEF TECHNOLOGY OFFICER | 140,302 | $1.42M |
| Neil Harris Blumenthal | Director | 123,287 | $1.25M |
| Adrienne Gemperle | CHIEF PEOPLE OFFICER | 104,733 | $1.06M |
| Rossann Williams | CHIEF OPERATING OFFICER | 95,516 | $968.53K |
| Montgomery F Moran | Director | 77,870 | $789.60K |
| Julie Bornstein | Director | 70,507 | $714.94K |
| Youngme E Moon | Director | 43,191 | $437.96K |
| Dawn Ostroff | Director | 37,870 | $384.00K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the SG quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.