SMPL (The Simply Good Foods Company Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by SMPL officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-07-24 | Christopher J Bealer | Chief Financial Officer | A | — | — |
| 2026-07-24 | TIMOTHY RICHARD KRAFT | Chf Administrative Officer | A | — | — |
| 2026-05-18 | CLAYTON C DALEY JR | Director | Buy | — | — |
| 2026-05-13 | DAVID J WEST | Director | G | — | — |
| 2026-04-24 | JAMES M KILTS | Director | Buy | — | — |
| 2026-04-17 | Christopher J Bealer | Chief Financial Officer | F | — | — |
| 2026-03-06 | Amy C Held | SVP and CHRO | F | — | — |
| 2026-01-30 | Robert G. Montgomery | Director | A | — | — |
| 2026-01-30 | JAMES M KILTS | Director | A | — | — |
| 2026-01-30 | JAMES D WHITE | Director | A | — | — |
| 2026-01-30 | DAVID W RITTERBUSH | Director | A | — | — |
| 2026-01-30 | DAVID J WEST | Director | A | — | — |
| 2026-01-30 | Romitha Mally | Director | A | — | — |
| 2026-01-30 | Brian K. Ratzan | Director | A | — | — |
| 2026-01-30 | MICHELLE P GOOLSBY | Director | A | — | — |
| 2026-01-30 | Joseph J Schena | Director | A | — | — |
| 2026-01-30 | CLAYTON C DALEY JR | Director | A | — | — |
| 2026-01-21 | JOSEPH SCALZO | President and CEO | A | — | — |
| 2025-11-19 | Michael L Clawson | Chief Commercial Officer | Buy | — | — |
| 2025-11-12 | Ryan Thomas | SVP and GM Atkins marketing | MIXED | — | — |
| 2025-11-12 | Geoff E Tanner | President and CEO | MIXED | — | — |
| 2025-11-12 | Christopher J Bealer | Chief Financial Officer | A | — | — |
| 2025-11-12 | TIMOTHY RICHARD KRAFT | Chf Legal & Corp. Dev. Of. | MIXED | — | — |
| 2025-11-12 | Amy C Held | SVP and CHRO | MIXED | — | — |
| 2025-11-12 | Stuart E. Heflin Jr. | SVP & General Manager, Quest | MIXED | — | — |
| 2025-11-12 | Timothy Allen Matthews | VP, Controller and CAO | MIXED | — | — |
| 2025-11-10 | Christopher J Bealer | Chief Financial Officer | Buy | — | — |
| 2025-09-09 | Robert G. Montgomery | Director | A | — | — |
| 2025-09-09 | DAVID W RITTERBUSH | Director | A | — | — |
| 2025-09-09 | CLAYTON C DALEY JR | Director | A | — | — |
| 2025-09-09 | Brian K. Ratzan | Director | A | — | — |
| 2025-09-09 | JAMES M KILTS | Director | A | — | — |
| 2025-09-09 | Joseph J Schena | Director | A | — | — |
| 2025-09-09 | Romitha Mally | Director | A | — | — |
| 2025-09-09 | DAVID J WEST | Director | A | — | — |
| 2025-09-09 | JAMES D WHITE | Director | A | — | — |
| 2025-09-09 | MICHELLE P GOOLSBY | Director | A | — | — |
| 2025-07-23 | Geoff E Tanner | President and CEO | Buy | — | — |
| 2025-07-02 | Mark A. Olivieri Jr. | SVP and GM OWYN | F | — | — |
| 2025-05-02 | Stuart E. Heflin Jr. | SVP & General Manager, Quest | F | — | — |
| 2025-04-11 | Stuart E. Heflin Jr. | SVP & General Manager, Quest | Sell | — | — |
| 2025-04-11 | Geoff E Tanner | President and CEO | F | — | — |
| 2025-03-05 | Amy C Held | SVP and CHRO | F | — | — |
| 2025-02-04 | Timothy Allen Matthews | VP, Controller and CAO | A | — | — |
| 2025-01-28 | Romitha Mally | Director | A | — | — |
| 2025-01-21 | TIMOTHY RICHARD KRAFT | Chf Legal & Corp. Affairs Of. | F | — | — |
| 2024-11-20 | TIMOTHY RICHARD KRAFT | Chf Legal & Corp. Affairs Of. | MIXED | — | — |
| 2024-11-14 | Timothy Allen Matthews | VP, Controller and CAO | Sell | — | — |
| 2024-11-14 | Brian K. Ratzan | Director | Sell | — | — |
| 2024-11-12 | Amy C Held | SVP and CHRO | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | Director | 2,057,609 | — |
| — | Director | 1,659,800 | — |
| — | Director | 1,068,011 | — |
| — | President and CEO | 160,595 | — |
| — | Director | 151,886 | — |
| — | President and CEO | 150,323 | — |
| — | Chf Administrative Officer | 147,781 | — |
| — | Chief Financial Officer | 132,962 | — |
| — | Chief Mkting Officer, Atkins | 122,467 | — |
| — | Director | 111,743 | — |
| — | Chief Financial Officer | 73,884 | — |
| — | Chief Financial Officer | 65,430 | — |
| — | Director | 62,287 | — |
| — | Director | 62,212 | — |
| — | Chief Customer Officer | 49,992 | — |
| — | Chief Marketing Officer | 41,098 | — |
| — | Director | 40,713 | — |
| — | SVP and CHRO | 37,810 | — |
| — | Chief Commercial Officer | 37,620 | — |
| — | Director | 34,766 | — |
| — | SVP and Chief HR Officer | 29,124 | — |
| — | Director | 29,076 | — |
| — | Director | 26,600 | — |
| — | Director | 24,957 | — |
| — | Chief Product Tech Officer | 24,610 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the SMPL quote page; the site-wide leaderboard is on the insider transactions hub.