SMPL · Insider Trading

The Simply Good Foods Company Common Stock

Every open-market purchase and sale reported by SMPL officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.

Form 4 Filings
50
most recent
Open-Market Buys
5
code P
Sales
3
code S
Reporting Insiders
22
current holders
SMPL — Recent Form 4 Transactions (latest 2026-07-24)
FiledInsiderRole TypeSharesValue
2026-07-24 Christopher J Bealer Chief Financial Officer A +73,361 —
2026-07-24 Timothy Richard Kraft Chf Administrative Officer A +88,081 —
2026-05-18 Clayton C Daley Jr Director Buy +10,000 +$117.78K
2026-05-13 David J West Director G −348,000 —
2026-04-24 James M Kilts Director Buy +80,000 +$991.48K
2026-04-17 Christopher J Bealer Chief Financial Officer F −2,361 −$27.41K
2026-03-06 Amy C Held SVP and CHRO F −1,891 −$30.97K
2026-01-30 Robert G. Montgomery Director A +6,500 —
2026-01-30 James M Kilts Director A +6,500 —
2026-01-30 James D White Director A +6,500 —
2026-01-30 David W Ritterbush Director A +6,500 —
2026-01-30 David J West Director A +6,500 —
2026-01-30 Romitha Mally Director A +6,500 —
2026-01-30 Brian K. Ratzan Director A +6,500 —
2026-01-30 Michelle P Goolsby Director A +6,500 —
2026-01-30 Joseph J Schena Director A +6,500 —
2026-01-30 Clayton C Daley Jr Director A +6,500 —
2026-01-21 Joseph Scalzo President and CEO A +2,000,000 deriv. —
2025-11-19 Michael L Clawson Chief Commercial Officer Buy +5,000 +$100.00K
2025-11-12 Ryan Thomas SVP and GM Atkins marketing MIXED +12,079 −$15.59K
2025-11-12 Geoff E Tanner President and CEO MIXED +56,170 −$124.64K
2025-11-12 Christopher J Bealer Chief Financial Officer A +28,996 —
2025-11-12 Timothy Richard Kraft Chf Legal & Corp. Dev. Of. MIXED +21,530 −$37.86K
2025-11-12 Amy C Held SVP and CHRO MIXED +13,124 −$23.05K
2025-11-12 Stuart E. Heflin Jr. SVP & General Manager, Quest MIXED +399 −$21.45K
2025-11-12 Timothy Allen Matthews VP, Controller and CAO MIXED −1,630 −$123.09K
2025-11-10 Christopher J Bealer Chief Financial Officer Buy +9,946 +$199.02K
2025-09-09 Robert G. Montgomery Director A +1,722 —
2025-09-09 David W Ritterbush Director A +1,722 —
2025-09-09 Clayton C Daley Jr Director A +1,722 —
2025-09-09 Brian K. Ratzan Director A +1,722 —
2025-09-09 James M Kilts Director A +1,722 —
2025-09-09 Joseph J Schena Director A +1,722 —
2025-09-09 Romitha Mally Director A +1,722 —
2025-09-09 David J West Director A +1,722 —
2025-09-09 James D White Director A +1,722 —
2025-09-09 Michelle P Goolsby Director A +1,722 —
2025-07-23 Geoff E Tanner President and CEO Buy +6,050 +$200.30K
2025-07-02 Mark A. Olivieri Jr. SVP and GM OWYN F −2,519 −$81.69K
2025-05-02 Stuart E. Heflin Jr. SVP & General Manager, Quest F −328 −$11.79K
2025-04-11 Stuart E. Heflin Jr. SVP & General Manager, Quest Sell −5,000 −$186.26K
2025-04-11 Geoff E Tanner President and CEO F −1,916 −$69.49K
2025-03-05 Amy C Held SVP and CHRO F −2,132 −$77.84K
2025-02-04 Timothy Allen Matthews VP, Controller and CAO A +2,632 —
2025-01-28 Romitha Mally Director A +2,215 —
2025-01-21 Timothy Richard Kraft Chf Legal & Corp. Affairs Of. F −1,898 −$64.29K
2024-11-20 Timothy Richard Kraft Chf Legal & Corp. Affairs Of. MIXED — −$1.52M
2024-11-14 Timothy Allen Matthews VP, Controller and CAO Sell −5,325 −$198.69K
2024-11-14 Brian K. Ratzan Director Sell −50,000 −$1.87M
2024-11-12 Amy C Held SVP and CHRO A +8,064 —
SMPL — Current Insider Holders
InsiderRole Shares HeldValue
Brian K. Ratzan Director 2,057,609 $21.43M
David J West Director 1,659,800 $17.29M
James M Kilts Director 1,068,011 $11.12M
Geoff E Tanner President and CEO 160,595 $1.67M
Nomi Ghez Director 151,886 $1.58M
Joseph Scalzo President and CEO 150,323 $1.57M
Timothy Richard Kraft Chf Administrative Officer 147,781 $1.54M
Christopher J Bealer Chief Financial Officer 132,962 $1.38M
Clayton C Daley Jr Director 111,743 $1.16M
Shaun Mara Chief Financial Officer 65,430 $681.45K
Robert G. Montgomery Director 62,287 $648.72K
Michelle P Goolsby Director 40,713 $424.03K
Amy C Held SVP and CHRO 37,810 $393.79K
Michael L Clawson Chief Commercial Officer 37,620 $391.81K
James D White Director 29,076 $302.83K
David W Ritterbush Director 26,600 $277.04K
Joseph J Schena Director 24,957 $259.93K
Timothy Allen Matthews VP, Controller and CAO 24,376 $253.88K
Mark A. Olivieri Jr. SVP and GM OWYN 22,296 $232.21K
Ryan Thomas SVP and GM Atkins marketing 20,639 $214.96K
Stuart E. Heflin Jr. SVP & General Manager, Quest 12,910 $134.46K
Romitha Mally Director 10,437 $108.70K
SMPL Insider Trading FAQ
Who are the insiders at SMPL?
22 officers, directors and 10%+ beneficial owners currently report holdings in SMPL via SEC Form 4.
Are SMPL insiders buying or selling?
Across the 50 most recent Form 4 filings for SMPL, 5 were open-market purchases (code P) and 3 were sales (code S). Sales frequently reflect scheduled 10b5-1 plans or tax withholding rather than a view on the stock.
How current is SMPL insider data?
Form 4 must be filed within two business days of the transaction, so this is close to real time. The most recent SMPL filing is dated 2026-07-24.
How to read Form 4 activity

Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.

Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.

Full filing history and per-insider positions are on the SMPL quote page; the site-wide leaderboard is on the insider transactions hub.

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.