TBHC · Insider Trading
The Brand House Collective, Inc. Common Stock
Every open-market purchase and sale reported by TBHC officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-03 | Eric L. Schwartzman | Director | D | −23,463 | — |
| 2026-04-03 | Steven C Woodward | Director | D | −223,463 | — |
| 2026-04-03 | Neely J. Tamminga | Director | D | −23,463 | — |
| 2026-04-03 | Melody Rose Jubert | Chief Transformation Officer | MIXED | −139,837 | −$36.06K |
| 2026-04-03 | Tamara Ward | Director | D | −23,463 | — |
| 2026-04-03 | Andrea K. Courtois | CFO | MIXED | −100,000 | −$27.87K |
| 2026-04-03 | Lisa Foley Dubois | Chief Marketing Officer | MIXED | −100,000 | −$27.21K |
| 2026-04-03 | Amy Ervin Sullivan | President, CEO | MIXED | −608,579 | −$122.78K |
| 2026-03-30 | Melody Rose Jubert | Chief Transformation Officer | F | −1,382 | −$1.24K |
| 2026-03-30 | Amy Ervin Sullivan | President, CEO | F | −3,612 | −$3.23K |
| 2026-02-06 | Amy Ervin Sullivan | President, CEO | F | −7,413 | −$8.30K |
| 2025-10-23 | Lisa Foley Dubois | Chief Marketing Officer | A | +100,000 | — |
| 2025-09-25 | Amy Ervin Sullivan | President, CEO | A | +250,000 | — |
| 2025-09-25 | Neely J. Tamminga | Director | A | +23,463 | — |
| 2025-09-25 | Eric L. Schwartzman | Director | A | +23,463 | — |
| 2025-09-25 | Andrea K. Courtois | CFO | A | +100,000 | — |
| 2025-09-25 | Tamara Ward | Director | A | +23,463 | — |
| 2025-09-25 | Melody Rose Jubert | Chief Transformation Officer | A | +50,000 | — |
| 2025-09-25 | Steven C Woodward | Director | A | +23,463 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Amy Ervin Sullivan | President, CEO | 589,640 | $554.20K |
| Lisa Foley Dubois | Chief Marketing Officer | 71,049 | $66.78K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the TBHC quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.