UA · Insider Trading
Under Armour, Inc. Class C Common Stock, $0.0003 1/3 par value
Every open-market purchase and sale reported by UA officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-02 | Dawn N. Fitzpatrick | Director | A | +6,070 | — |
| 2026-10-02 | Carolyn Everson | Director | A | +1,103 | — |
| 2026-10-02 | Douglas E Coltharp | Director | A | +7,864 | — |
| 2026-10-02 | Robert John Sweeney | Director | A | +6,070 | — |
| 2026-10-02 | Patrick Whitesell | Director | A | +5,518 | — |
| 2026-10-02 | Mohamed El-Erian | Director | A | +14,624 | — |
| 2026-10-02 | David W Gibbs | Director | A | +6,346 | — |
| 2026-09-02 | Mohamed El-Erian | Director | A | +29,880 | — |
| 2026-09-02 | Patrick Whitesell | Director | A | +29,880 | — |
| 2026-09-02 | Jerri Devard | Director | A | +29,880 | — |
| 2026-09-02 | Eugene Dubois Smith | Director | A | +29,880 | — |
| 2026-09-02 | Dawn N. Fitzpatrick | Director | A | +29,880 | — |
| 2026-09-02 | Eric T Olson | Director | A | +29,880 | — |
| 2026-09-02 | Douglas E Coltharp | Director | A | +29,880 | — |
| 2026-09-02 | Carolyn Everson | Director | A | +29,880 | — |
| 2026-09-02 | Robert John Sweeney | Director | A | +29,880 | — |
| 2026-09-02 | David W Gibbs | Director | A | +29,880 | — |
| 2026-09-01 | Simon James Pestridge | Chief Marketing Officer | F | −3,679 | — |
| 2026-08-28 | Kevin A Plank | President and CEO | A | +2,165,533 | — |
| 2026-08-18 | Eric J Aumen | Chief Accounting Officer | F | −3,568 | — |
| 2026-08-12 | Reza Taleghani | Chief Financial Officer | Buy | +18,656 | +$100.18K |
| 2026-07-06 | Robert John Sweeney | Director | A | +4,303 | — |
| 2026-07-06 | Dawn N. Fitzpatrick | Director | A | +4,303 | — |
| 2026-07-06 | Patrick Whitesell | Director | A | +3,912 | — |
| 2026-07-06 | David W Gibbs | Director | A | +4,499 | — |
| 2026-07-06 | Carolyn Everson | Director | A | +782 | — |
| 2026-07-06 | Mohamed El-Erian | Director | A | +10,367 | — |
| 2026-07-06 | Douglas E Coltharp | Director | A | +5,575 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Kevin A Plank | President and CEO | 6,388,439 | $30.22M |
| Mohamed El-Erian | Director | 278,884 | $1.32M |
| David W Gibbs | Director | 263,781 | $1.25M |
| Simon James Pestridge | Chief Marketing Officer | 233,729 | $1.11M |
| Dawn N. Fitzpatrick | Director | 220,595 | $1.04M |
| Robert John Sweeney | Director | 220,595 | $1.04M |
| Jerri Devard | Director | 197,875 | $935.95K |
| Patrick Whitesell | Director | 161,995 | $766.24K |
| Eric J Aumen | Chief Accounting Officer | 141,194 | $667.85K |
| Carolyn Everson | Director | 140,197 | $663.14K |
| Eugene Dubois Smith | Director | 90,929 | $430.09K |
| Reza Taleghani | Chief Financial Officer | 87,621 | $414.45K |
| Douglas E Coltharp | Director | 77,734 | $367.68K |
| Eric T Olson | Director | 13,758 | $65.08K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the UA quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.