UAA · Insider Trading
Under Armour, Inc.
Every open-market purchase and sale reported by UAA officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-19 | Eric Liedtke | Chief Marketing Officer | F | −34,233 | — |
| 2026-05-19 | Mehri Shadman | Chief Legal Officer | F | −23,490 | — |
| 2026-05-19 | Kevin A Plank | President and CEO | F | −61,636 | — |
| 2026-05-18 | Eric J Aumen | Chief Accounting Officer | MIXED | +53,017 | — |
| 2026-05-18 | Adam Peake | President of the Americas | MIXED | +180,591 | — |
| 2026-05-18 | Shawn Curran | Chief Supply Chain Officer | MIXED | +136,164 | — |
| 2026-05-18 | Kara Trent | Chief Merchandising Officer | MIXED | +171,908 | — |
| 2026-05-18 | Reza Taleghani | Chief Financial Officer | A | +957,855 deriv. | — |
| 2026-05-14 | V Prem Et Al Watsa | 10%+ Owner | Buy | +1,178,344 | +$5.87M |
| 2026-04-02 | Douglas E Coltharp | Director | A | +6,361 | — |
| 2026-04-02 | Mohamed El-Erian | Director | A | +11,830 | — |
| 2026-04-02 | Carolyn Everson | Director | A | +892 | — |
| 2026-04-02 | Dawn N. Fitzpatrick | Director | A | +4,910 | — |
| 2026-04-02 | Robert John Sweeney | Director | A | +4,910 | — |
| 2026-04-02 | Patrick Whitesell | Director | A | +4,464 | — |
| 2026-04-02 | David W Gibbs | Director | A | +5,133 | — |
| 2026-02-18 | Adam Peake | President of the Americas | A | +50,216 | — |
| 2026-02-18 | Kara Trent | Chief Merchandising Officer | A | +35,869 | — |
| 2026-02-18 | Reza Taleghani | Chief Financial Officer | A | +1,069,520 deriv. | — |
| 2026-02-18 | Eric J Aumen | Chief Accounting Officer | F | −2,376 | — |
| 2026-01-29 | V Prem Et Al Watsa | 10%+ Owner | Buy | +2,641,105 | +$16.45M |
| 2026-01-26 | V Prem Et Al Watsa | 10%+ Owner | Buy | +2,335,350 | +$14.42M |
| 2026-01-21 | V Prem Et Al Watsa | 10%+ Owner | Buy | +8,607,267 | +$49.68M |
| 2026-01-05 | Douglas E Coltharp | Director | A | +7,026 | — |
| 2026-01-05 | Mohamed El-Erian | Director | A | +4,437 | — |
| 2026-01-05 | Carolyn Everson | Director | A | +986 | — |
| 2026-01-05 | Dawn N. Fitzpatrick | Director | A | +5,424 | — |
| 2026-01-05 | David W Gibbs | Director | A | +5,670 | — |
| 2026-01-05 | Robert John Sweeney | Director | A | +5,424 | — |
| 2026-01-05 | Patrick Whitesell | Director | A | +4,930 | — |
| 2026-01-02 | V Prem Et Al Watsa | 10%+ Owner | Buy | +13,182,469 | +$67.44M |
| 2025-12-29 | V Prem Et Al Watsa | 10%+ Owner | Buy | +15,681,964 | +$70.96M |
| 2025-11-18 | Shawn Curran | Chief Supply Chain Officer | F | −10,749 | — |
| 2025-11-18 | Mehri Shadman | Chief Legal Officer | F | −6,094 | — |
| 2025-10-02 | Douglas E Coltharp | Director | A | +7,300 | — |
| 2025-10-02 | Mohamed El-Erian | Director | A | +4,610 | — |
| 2025-10-02 | Carolyn Everson | Director | A | +1,024 | — |
| 2025-10-02 | Dawn N. Fitzpatrick | Director | A | +5,635 | — |
| 2025-10-02 | David W Gibbs | Director | A | +5,891 | — |
| 2025-10-02 | Robert John Sweeney | Director | A | +5,635 | — |
| 2025-10-02 | Patrick Whitesell | Director | A | +5,122 | — |
| 2025-09-05 | Douglas E Coltharp | Director | A | +30,674 | — |
| 2025-09-05 | Jerri Devard | Director | A | +30,674 | — |
| 2025-09-05 | Mohamed El-Erian | Director | A | +30,674 | — |
| 2025-09-05 | Carolyn Everson | Director | A | +30,674 | — |
| 2025-09-05 | Dawn N. Fitzpatrick | Director | A | +30,674 | — |
| 2025-09-05 | David W Gibbs | Director | A | +30,674 | — |
| 2025-09-05 | Eric T Olson | Director | A | +30,674 | — |
| 2025-09-05 | Eugene Dubois Smith | Director | A | +30,674 | — |
| 2025-09-05 | Robert John Sweeney | Director | A | +30,674 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| V Prem Et Al Watsa | 10%+ Owner | 44,179,216 | $212.07M |
| Kevin A Plank | President and CEO | 4,041,298 | $19.40M |
| Kara Trent | Chief Merchandising Officer | 631,650 | $3.03M |
| Shawn Curran | Chief Supply Chain Officer | 555,838 | $2.67M |
| David Bergman | Chief Financial Officer | 536,526 | $2.58M |
| Yassine Saidi | Chief Product Officer | 433,413 | $2.08M |
| Douglas E Coltharp | Director | 317,690 | $1.53M |
| Adam Peake | President of the Americas | 308,260 | $1.48M |
| Eric Liedtke | Chief Marketing Officer | 289,901 | $1.39M |
| Mohamed El-Erian | Director | 224,011 | $1.08M |
| David W Gibbs | Director | 223,055 | $1.07M |
| Karen Katz | Director | 188,479 | $904.76K |
| Eric T Olson | Director | 187,267 | $898.94K |
| Robert John Sweeney | Director | 180,340 | $865.69K |
| Dawn N. Fitzpatrick | Director | 180,340 | $865.69K |
| Jerri Devard | Director | 167,994 | $806.43K |
| Mehri Shadman | Chief Legal Officer | 165,054 | $792.31K |
| Eric J Aumen | Chief Accounting Officer | 144,293 | $692.65K |
| Patrick Whitesell | Director | 122,683 | $588.92K |
| Carolyn Everson | Director | 108,431 | $520.50K |
| Eugene Dubois Smith | Director | 61,048 | $293.05K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the UAA quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.