UAA (Under Armour, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by UAA officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-19 | Eric Liedtke | Chief Marketing Officer | F | — | — |
| 2026-05-19 | Mehri Shadman | Chief Legal Officer | F | — | — |
| 2026-05-19 | Kevin A Plank | President and CEO | F | — | — |
| 2026-05-18 | Eric J Aumen | Chief Accounting Officer | MIXED | — | — |
| 2026-05-18 | Adam Peake | President of the Americas | MIXED | — | — |
| 2026-05-18 | Shawn Curran | Chief Supply Chain Officer | MIXED | — | — |
| 2026-05-18 | Kara Trent | Chief Merchandising Officer | MIXED | — | — |
| 2026-05-18 | Reza Taleghani | Chief Financial Officer | A | — | — |
| 2026-05-14 | V PREM ET AL WATSA | 10%+ Owner | Buy | — | — |
| 2026-04-02 | DOUGLAS E COLTHARP | Director | A | — | — |
| 2026-04-02 | Mohamed El-Erian | Director | A | — | — |
| 2026-04-02 | Carolyn Everson | Director | A | — | — |
| 2026-04-02 | Dawn N. Fitzpatrick | Director | A | — | — |
| 2026-04-02 | Robert John Sweeney | Director | A | — | — |
| 2026-04-02 | Patrick Whitesell | Director | A | — | — |
| 2026-04-02 | David W Gibbs | Director | A | — | — |
| 2026-02-18 | Adam Peake | President of the Americas | A | — | — |
| 2026-02-18 | Kara Trent | Chief Merchandising Officer | A | — | — |
| 2026-02-18 | Reza Taleghani | Chief Financial Officer | A | — | — |
| 2026-02-18 | Eric J Aumen | Chief Accounting Officer | F | — | — |
| 2026-01-29 | V PREM ET AL WATSA | 10%+ Owner | Buy | — | — |
| 2026-01-26 | V PREM ET AL WATSA | 10%+ Owner | Buy | — | — |
| 2026-01-21 | V PREM ET AL WATSA | 10%+ Owner | Buy | — | — |
| 2026-01-05 | DOUGLAS E COLTHARP | Director | A | — | — |
| 2026-01-05 | Mohamed El-Erian | Director | A | — | — |
| 2026-01-05 | Carolyn Everson | Director | A | — | — |
| 2026-01-05 | Dawn N. Fitzpatrick | Director | A | — | — |
| 2026-01-05 | David W Gibbs | Director | A | — | — |
| 2026-01-05 | Robert John Sweeney | Director | A | — | — |
| 2026-01-05 | Patrick Whitesell | Director | A | — | — |
| 2026-01-02 | V PREM ET AL WATSA | 10%+ Owner | Buy | — | — |
| 2025-12-29 | V PREM ET AL WATSA | 10%+ Owner | Buy | — | — |
| 2025-11-18 | Shawn Curran | Chief Supply Chain Officer | F | — | — |
| 2025-11-18 | Mehri Shadman | Chief Legal Officer | F | — | — |
| 2025-10-02 | DOUGLAS E COLTHARP | Director | A | — | — |
| 2025-10-02 | Mohamed El-Erian | Director | A | — | — |
| 2025-10-02 | Carolyn Everson | Director | A | — | — |
| 2025-10-02 | Dawn N. Fitzpatrick | Director | A | — | — |
| 2025-10-02 | David W Gibbs | Director | A | — | — |
| 2025-10-02 | Robert John Sweeney | Director | A | — | — |
| 2025-10-02 | Patrick Whitesell | Director | A | — | — |
| 2025-09-05 | DOUGLAS E COLTHARP | Director | A | — | — |
| 2025-09-05 | JERRI DEVARD | Director | A | — | — |
| 2025-09-05 | Mohamed El-Erian | Director | A | — | — |
| 2025-09-05 | Carolyn Everson | Director | A | — | — |
| 2025-09-05 | Dawn N. Fitzpatrick | Director | A | — | — |
| 2025-09-05 | David W Gibbs | Director | A | — | — |
| 2025-09-05 | Eric T Olson | Director | A | — | — |
| 2025-09-05 | Eugene Dubois Smith | Director | A | — | — |
| 2025-09-05 | Robert John Sweeney | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 44,179,216 | — |
| — | President and CEO | 4,041,298 | — |
| — | President & CEO | 1,638,797 | — |
| — | CEO & President | 1,607,005 | — |
| — | Chief Merchandising Officer | 631,650 | — |
| — | Chief Operating Officer | 626,871 | — |
| — | Chief Supply Chain Officer | 555,838 | — |
| — | Chief Financial Officer | 536,526 | — |
| — | Chief Product Officer | 433,413 | — |
| — | Chief Experience Officer | 401,671 | — |
| — | Director | 353,617 | — |
| — | EVP, General Counsel | 331,999 | — |
| — | Director | 317,690 | — |
| — | President of the Americas | 308,260 | — |
| — | Chief Marketing Officer | 289,901 | — |
| — | President, Americas | 262,589 | — |
| — | Chief Product Officer | 260,328 | — |
| — | Chief Administrative Officer | 254,377 | — |
| — | President, North America | 231,473 | — |
| — | Chief Consumer Officer | 225,847 | — |
| — | Director | 224,011 | — |
| — | Director | 223,055 | — |
| — | Chief Product Officer | 197,271 | — |
| — | Director | 192,567 | — |
| — | Director | 188,479 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the UAA quote page; the site-wide leaderboard is on the insider transactions hub.