UNF · Insider Trading
Unifirst Corp
Every open-market purchase and sale reported by UNF officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-21 | Cecelia Levenstein | 10%+ Owner | G | −1,500 | — |
| 2026-02-18 | David Martin Katz | Executive VP, Sales/Marketing | Sell | −1,464 | −$347.76K |
| 2026-02-10 | William Masters Ross | Executive Vice President | Sell | −1,128 | −$227.16K |
| 2026-01-07 | David A Difillippo | Retired EVP of Operations | F | −1,138 | −$225.23K |
| 2025-12-18 | Cynthia Croatti | Director | A | +987 deriv. | — |
| 2025-12-18 | Cecilia K McKenney | Director | A | +575 | — |
| 2025-12-18 | Shane O'Connor | Executive VP and CFO | A | +2,440 | — |
| 2025-12-18 | Sergio A Pupkin | Director | A | +575 | — |
| 2025-12-18 | David Martin Katz | Executive VP, Sales/Marketing | A | +1,866 | — |
| 2025-12-18 | Matthew Croatti | 10%+ Owner | A | +646 | — |
| 2025-12-18 | Michael Iandoli | Director | A | +987 deriv. | — |
| 2025-12-18 | Steven S Sintros | President and CEO | A | +5,167 | — |
| 2025-12-18 | Joseph M Nowicki | Director | A | +575 | — |
| 2025-12-18 | Kelly C. Rooney | Executive VP and COO | A | +3,445 | — |
| 2025-12-18 | William Masters Ross | Executive Vice President | A | +1,292 | — |
| 2025-11-21 | Steven S Sintros | President and CEO | F | −287 | −$45.88K |
| 2025-11-05 | David Martin Katz | Executive VP, Sales/Marketing | MIXED | — | −$393.16K |
| 2025-11-04 | David A Difillippo | Executive VP of Operations | MIXED | −334 | −$128.88K |
| 2025-11-04 | Matthew Croatti | 10%+ Owner | F | −272 | −$41.98K |
| 2025-11-04 | Shane O'Connor | Executive VP and CFO | MIXED | −399 | −$200.04K |
| 2025-11-04 | William Masters Ross | Executive Vice President | MIXED | −334 | −$128.88K |
| 2025-11-04 | Kelly C. Rooney | Executive VP and COO | MIXED | +981 | −$238.93K |
| 2025-11-04 | Steven S Sintros | President and CEO | MIXED | +202 | −$261.78K |
| 2025-11-04 | David Martin Katz | Executive VP, Sales/Marketing | MIXED | −396 | −$167.16K |
| 2025-10-02 | Kelly C. Rooney | Executive VP and COO | F | −1,919 | −$320.84K |
| 2025-02-19 | David Martin Katz | Executive VP, Sales/Marketing | Sell | −1,299 | −$274.02K |
| 2025-02-18 | William Masters Ross | Executive Vice President | Sell | −1,060 | −$225.89K |
| 2025-02-18 | David A Difillippo | Executive VP of Operations | MIXED | — | −$861.24K |
| 2025-01-15 | Raymond C. Zemlin | Director | MIXED | +393 | −$131.32K |
| 2024-11-22 | Michael A Croatti | Executive VP of Operations | MIXED | +344 | −$49.36K |
| 2024-11-22 | William Masters Ross | Executive Vice President | MIXED | +1,576 | −$49.36K |
| 2024-11-22 | Steven S Sintros | President and CEO | MIXED | +3,122 | −$958.47K |
| 2024-11-22 | David A Difillippo | Executive VP of Operations | MIXED | +1,576 | −$49.36K |
| 2024-11-22 | David Martin Katz | Executive VP, Sales/Marketing | MIXED | +2,129 | −$577.34K |
| 2024-11-21 | Cynthia Croatti | Director | A | +823 deriv. | — |
| 2024-11-21 | Kelly C. Rooney | Executive VP and COO | A | +3,112 | — |
| 2024-11-21 | Michael Iandoli | Director | A | +823 deriv. | — |
| 2024-11-21 | Sergio A Pupkin | Director | A | +312 | — |
| 2024-11-21 | Joseph M Nowicki | Director | A | +519 | — |
| 2024-11-21 | Matthew Croatti | 10%+ Owner | A | +584 | — |
| 2024-11-21 | Cecilia K McKenney | Director | A | +519 | — |
| 2024-11-21 | Shane O'Connor | Executive VP and CFO | MIXED | +2,698 | −$70.19K |
| 2024-11-21 | Raymond C. Zemlin | Director | A | +312 | — |
| 2024-11-21 | The Ronald D Croatti Trust - 1993 | 10%+ Owner | MIXED | — | −$18.50M |
| 2024-11-04 | Shane O'Connor | Executive VP and CFO | F | −687 | −$123.53K |
| 2024-11-04 | Steven S Sintros | President and CEO | F | −1,037 | −$186.46K |
| 2024-11-04 | David Martin Katz | Executive VP, Sales/Marketing | F | −634 | −$114.00K |
| 2024-11-04 | Michael A Croatti | Executive VP of Operations | F | −531 | −$95.48K |
| 2024-11-04 | David A Difillippo | Executive VP of Operations | F | −531 | −$95.48K |
| 2024-11-04 | William Masters Ross | Executive Vice President | F | −531 | −$95.48K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Cecelia Levenstein | 10%+ Owner | 1,936,758 | $540.34M |
| Cynthia Croatti | Director | 72,569 | $20.25M |
| Matthew Croatti | 10%+ Owner | 42,046 | $11.73M |
| Steven S Sintros | President and CEO | 33,982 | $9.48M |
| The Ronald D Croatti Trust - 1993 | 10%+ Owner | 12,586 | $3.51M |
| Kelly C. Rooney | Executive VP and COO | 11,409 | $3.18M |
| Shane O'Connor | Executive VP and CFO | 10,267 | $2.86M |
| David A Difillippo | Retired EVP of Operations | 9,834 | $2.74M |
| David Martin Katz | Executive VP, Sales/Marketing | 6,461 | $1.80M |
| Michael A Croatti | Executive VP of Operations | 6,370 | $1.78M |
| Michael Iandoli | Director | 5,941 | $1.66M |
| Raymond C. Zemlin | Director | 4,063 | $1.13M |
| William Masters Ross | Executive Vice President | 3,914 | $1.09M |
| Joseph M Nowicki | Director | 2,213 | $617.40K |
| Sergio A Pupkin | Director | 1,777 | $495.77K |
| Cecilia K McKenney | Director | 1,230 | $343.16K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the UNF quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.