VSCO (Victorias Secret & Co.)
Insider Trading Activity
Every open-market purchase and sale reported by VSCO officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-06 | Anne Sheehan | Director | Buy | — | — |
| 2026-04-06 | Anne Sheehan | Director | Buy | — | — |
| 2026-04-06 | DONNA JAMES | Director | Buy | — | — |
| 2026-03-23 | Scott Sekella | Chief Fin. & Operating Officer | A | — | — |
| 2026-03-23 | Hillary Super | Chief Executive Officer | MIXED | — | — |
| 2026-03-23 | Melinda R. McAfee | Chief Legal & Compliance Ofcr | MIXED | — | — |
| 2026-03-23 | Elizabeth Preis | Chief Marketing Officer | A | — | — |
| 2026-03-23 | Lucrecia Borgonovo | Chief People Officer | A | — | — |
| 2026-03-18 | Melinda R. McAfee | Chief Legal & Compliance Ofcr | F | — | — |
| 2026-02-20 | Melinda R. McAfee | Chief HR Off & Chief Legal Off | A | — | — |
| 2026-02-04 | Scott Sekella | Chief Fin. & Operating Officer | F | — | — |
| 2025-11-03 | Melinda R. McAfee | Chief HR Off & Chief Legal Off | F | — | — |
| 2025-10-08 | Hillary Super | Chief Executive Officer | F | — | — |
| 2025-09-05 | Scott Sekella | Chief Fin. & Operating Officer | A | — | — |
| 2025-06-23 | Anne Sheehan | Director | A | — | — |
| 2025-06-23 | Sarah R. Davis | Director | A | — | — |
| 2025-06-23 | Jacqueline Hernandez | Director | A | — | — |
| 2025-06-23 | DONNA JAMES | Director | A | — | — |
| 2025-06-23 | ROD R LITTLE | Director | A | — | — |
| 2025-06-23 | Irene Chang Britt | Director | A | — | — |
| 2025-06-23 | LAUREN B PETERS | Director | A | — | — |
| 2025-06-23 | David W. McCreight | Director | A | — | — |
| 2025-06-23 | Mariam Naficy | Director | A | — | — |
| 2025-06-03 | Elizabeth Preis | Chief Marketing Officer | A | — | — |
| 2025-04-04 | BBRC INTERNATIONAL PTE LTD | 10%+ Owner | Buy | — | — |
| 2025-04-01 | BBRC INTERNATIONAL PTE LTD | 10%+ Owner | Buy | — | — |
| 2025-03-28 | BBRC INTERNATIONAL PTE LTD | 10%+ Owner | Buy | — | — |
| 2025-03-25 | Dein Boyle | COO | MIXED | — | — |
| 2025-03-25 | Melinda R. McAfee | Chief HR Off & Chief Legal Off | MIXED | — | — |
| 2025-03-25 | Hillary Super | Chief Executive Officer | A | — | — |
| 2025-03-18 | Dein Boyle | COO | F | — | — |
| 2025-03-18 | Melinda R. McAfee | Chief HR Off & Chief Legal Off | F | — | — |
| 2025-03-14 | BBRC INTERNATIONAL PTE LTD | 10%+ Owner | Buy | — | — |
| 2025-03-12 | BBRC INTERNATIONAL PTE LTD | 10%+ Owner | Buy | — | — |
| 2025-02-24 | Dein Boyle | COO | A | — | — |
| 2025-02-24 | Melinda R. McAfee | Chief HR Off & Chief Legal Off | A | — | — |
| 2025-02-04 | Scott Sekella | CFO | A | — | — |
| 2024-11-04 | Melinda R. McAfee | Chief HR Off & Chief Legal Off | F | — | — |
| 2024-10-09 | Hillary Super | Chief Executive Officer | A | — | — |
| 2024-09-13 | DONNA JAMES | Director | Buy | — | — |
| 2024-08-20 | Melinda R. McAfee | Chief HR Off & Chief Legal Off | F | — | — |
| 2024-08-05 | TIMOTHY A JOHNSON | CFO & CAO | F | — | — |
| 2024-07-08 | Gregory Unis | Chief Growth Officer | F | — | — |
| 2024-06-14 | Irene Chang Britt | Director | A | — | — |
| 2024-06-14 | Mariam Naficy | Director | A | — | — |
| 2024-06-14 | DONNA JAMES | Director | A | — | — |
| 2024-06-14 | Sarah R. Davis | Director | A | — | — |
| 2024-06-14 | LAUREN B PETERS | Director | A | — | — |
| 2024-06-14 | Jacqueline Hernandez | Director | A | — | — |
| 2024-06-14 | Anne Sheehan | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 18,312,685 | — |
| — | CEO | 460,151 | — |
| — | Chief Executive Officer | 421,483 | — |
| — | Chief Growth Officer | 244,306 | — |
| — | Chief Legal & Compliance Ofcr | 170,817 | — |
| — | Chief Customer Officer | 170,211 | — |
| — | COO | 148,922 | — |
| — | CFO & CAO | 130,645 | — |
| — | CEO - Victoria's Secret & PINK | 109,629 | — |
| — | Director | 63,097 | — |
| — | Chief Fin. & Operating Officer | 61,349 | — |
| — | Chief Marketing Officer | 59,625 | — |
| — | Chief Information Officer | 49,712 | — |
| — | Chief Human Resources Ofcr | 43,683 | — |
| — | Director | 34,261 | — |
| — | Director | 27,111 | — |
| — | Director | 27,111 | — |
| — | Director | 26,616 | — |
| — | Director | 26,616 | — |
| — | Director | 22,047 | — |
| — | Director | 21,572 | — |
| — | Chief People Officer | 13,444 | — |
| — | Director | 10,550 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the VSCO quote page; the site-wide leaderboard is on the insider transactions hub.