W (Wayfair Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by W officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-14 | Jeremy King | Director | A | — | — |
| 2026-08-14 | ANDREA JUNG | Director | A | — | — |
| 2026-08-14 | Niraj Shah | Chief Executive Officer | Sell | — | — |
| 2026-08-14 | Steven Conine | Director | Sell | — | — |
| 2026-07-06 | Kate Gulliver | CFO and Chief Admin Officer | MIXED | — | — |
| 2026-07-06 | Jon Blotner | Pres., Commercial & Operations | MIXED | — | — |
| 2026-07-06 | Fiona Tan | Chief Technology Officer | MIXED | — | — |
| 2026-05-04 | Fiona Tan | Chief Technology Officer | A | — | — |
| 2026-05-04 | Jon Blotner | Pres., Commercial & Operations | A | — | — |
| 2026-05-04 | Kate Gulliver | CFO and Chief Admin Officer | A | — | — |
| 2026-04-27 | Jon Blotner | Pres., Commercial & Operations | W | — | — |
| 2026-04-27 | Niraj Shah | Chief Executive Officer | Sell | — | — |
| 2026-04-27 | Steven Conine | Director | Sell | — | — |
| 2026-04-21 | Niraj Shah | Chief Executive Officer | C | — | — |
| 2026-04-21 | Steven Conine | Director | C | — | — |
| 2026-04-03 | Jon Blotner | Pres., Commercial & Operations | MIXED | — | — |
| 2026-04-03 | Kate Gulliver | CFO and Chief Admin Officer | MIXED | — | — |
| 2026-04-03 | Fiona Tan | Chief Technology Officer | MIXED | — | — |
| 2026-03-26 | Niraj Shah | Chief Executive Officer | Sell | — | — |
| 2026-03-26 | Steven Conine | Director | Sell | — | — |
| 2026-03-25 | Steven Conine | Director | Sell | — | — |
| 2026-03-25 | Niraj Shah | Chief Executive Officer | Sell | — | — |
| 2026-03-20 | Jon Blotner | Pres., Commercial & Operations | A | — | — |
| 2026-03-20 | Kate Gulliver | CFO and Chief Admin Officer | A | — | — |
| 2026-03-20 | Fiona Tan | Chief Technology Officer | A | — | — |
| 2026-03-06 | Michael Andrew Kumin | Director | A | — | — |
| 2026-03-06 | JEFFREY G NAYLOR | Director | A | — | — |
| 2026-03-06 | Diana Frost | Director | A | — | — |
| 2026-02-27 | Niraj Shah | Chief Executive Officer | Sell | — | — |
| 2026-02-27 | Steven Conine | Co-Founder | Sell | — | — |
| 2026-02-25 | Fiona Tan | Chief Technology Officer | G | — | — |
| 2026-02-25 | Niraj Shah | Chief Executive Officer | Sell | — | — |
| 2026-02-25 | Steven Conine | Co-Founder | Sell | — | — |
| 2026-02-04 | Diana Frost | Director | F | — | — |
| 2026-01-27 | Niraj Shah | Chief Executive Officer | Sell | — | — |
| 2026-01-27 | Steven Conine | Co-Founder | Sell | — | — |
| 2026-01-15 | Fiona Tan | Chief Technology Officer | Sell | — | — |
| 2026-01-05 | Kate Gulliver | CFO and Chief Admin Officer | MIXED | — | — |
| 2026-01-05 | Jon Blotner | Pres., Commercial & Operations | MIXED | — | — |
| 2026-01-05 | Fiona Tan | Chief Technology Officer | MIXED | — | — |
| 2025-12-29 | Niraj Shah | Chief Executive Officer | Sell | — | — |
| 2025-12-29 | Steven Conine | Co-Founder | Sell | — | — |
| 2025-12-22 | Jon Blotner | Pres., Commercial & Operations | A | — | — |
| 2025-12-22 | Kate Gulliver | CFO and Chief Admin Officer | A | — | — |
| 2025-12-22 | Fiona Tan | Chief Technology Officer | A | — | — |
| 2025-11-26 | Niraj Shah | Chief Executive Officer | MIXED | — | — |
| 2025-11-26 | Steven Conine | Co-Founder | MIXED | — | — |
| 2025-11-14 | Michael E Sneed | Director | A | — | — |
| 2025-11-14 | III Harry A Lawton | Director | A | — | — |
| 2025-11-12 | Fiona Tan | Chief Technology Officer | Sell | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 8,250,000 | — |
| — | 10%+ Owner | 7,250,000 | — |
| — | 10%+ Owner | 7,121,800 | — |
| — | 10%+ Owner | 6,977,193 | — |
| — | 10%+ Owner | 6,839,992 | — |
| — | 10%+ Owner | 3,799,673 | — |
| — | Director | 3,104,911 | — |
| — | 10%+ Owner | 2,330,247 | — |
| — | 10%+ Owner | 2,295,047 | — |
| — | 10%+ Owner | 2,247,647 | — |
| — | 10%+ Owner | 1,775,290 | — |
| — | — | 650,492 | — |
| — | — | 612,431 | — |
| — | 10%+ Owner | 552,233 | — |
| — | Chief Operating Officer | 484,919 | — |
| — | — | 434,788 | — |
| — | Director | 383,105 | — |
| — | Chief Executive Officer | 382,994 | — |
| — | — | 371,013 | — |
| — | — | 318,039 | — |
| — | Director | 267,753 | — |
| — | Chief Product/Marketing | 258,040 | — |
| — | Chief Commercial Officer | 246,587 | — |
| — | — | 239,893 | — |
| — | Chief Technology Officer | 238,833 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the W quote page; the site-wide leaderboard is on the insider transactions hub.