W · Insider Trading
Wayfair Inc.
Every open-market purchase and sale reported by W officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-14 | Steven Conine | Director | Sell | −69,000 | −$7.30M |
| 2026-10-14 | Niraj Shah | Chief Executive Officer | Sell | −69,000 | −$7.30M |
| 2026-10-05 | Fiona Tan | Chief Technology Officer | MIXED | +6,915 | −$2.17M |
| 2026-10-05 | Jon Blotner | Pres., Commercial & Operations | MIXED | +6,055 | −$1.78M |
| 2026-10-05 | Kate Gulliver | CFO and Chief Admin Officer | MIXED | +12,120 | −$1.15M |
| 2026-09-16 | Steven Conine | Director | Sell | −69,000 | −$7.13M |
| 2026-09-16 | Niraj Shah | Chief Executive Officer | Sell | −69,000 | −$7.13M |
| 2026-09-10 | Jon Blotner | Pres., Commercial & Operations | Sell | −6,968 | −$698.33K |
| 2026-08-14 | Jeremy King | Director | A | +2,422 | — |
| 2026-08-14 | Andrea Jung | Director | A | +2,422 | — |
| 2026-08-14 | Niraj Shah | Chief Executive Officer | Sell | −69,000 | −$7.13M |
| 2026-08-14 | Steven Conine | Director | Sell | −69,000 | −$7.13M |
| 2026-07-06 | Kate Gulliver | CFO and Chief Admin Officer | MIXED | +12,119 | −$1.08M |
| 2026-07-06 | Jon Blotner | Pres., Commercial & Operations | MIXED | +6,186 | −$1.65M |
| 2026-07-06 | Fiona Tan | Chief Technology Officer | MIXED | +13,914 | −$1.37M |
| 2026-05-04 | Fiona Tan | Chief Technology Officer | A | +108,292 deriv. | — |
| 2026-05-04 | Jon Blotner | Pres., Commercial & Operations | A | +91,768 deriv. | — |
| 2026-05-04 | Kate Gulliver | CFO and Chief Admin Officer | A | +89,714 deriv. | — |
| 2026-04-27 | Jon Blotner | Pres., Commercial & Operations | W | +100 | — |
| 2026-04-27 | Niraj Shah | Chief Executive Officer | Sell | −120,000 | −$9.31M |
| 2026-04-27 | Steven Conine | Director | Sell | −120,000 | −$9.31M |
| 2026-04-21 | Niraj Shah | Chief Executive Officer | C | +500,000 | — |
| 2026-04-21 | Steven Conine | Director | C | +500,000 | — |
| 2026-04-03 | Jon Blotner | Pres., Commercial & Operations | MIXED | +5,051 | −$1.04M |
| 2026-04-03 | Kate Gulliver | CFO and Chief Admin Officer | MIXED | +9,833 | −$692.90K |
| 2026-04-03 | Fiona Tan | Chief Technology Officer | MIXED | +11,366 | −$882.46K |
| 2026-03-26 | Niraj Shah | Chief Executive Officer | Sell | −10,611 | −$834.93K |
| 2026-03-26 | Steven Conine | Director | Sell | −10,394 | −$817.59K |
| 2026-03-25 | Steven Conine | Director | Sell | −109,606 | −$8.46M |
| 2026-03-25 | Niraj Shah | Chief Executive Officer | Sell | −109,389 | −$8.44M |
| 2026-03-20 | Jon Blotner | Pres., Commercial & Operations | A | +18,549 deriv. | — |
| 2026-03-20 | Kate Gulliver | CFO and Chief Admin Officer | A | +17,848 deriv. | — |
| 2026-03-20 | Fiona Tan | Chief Technology Officer | A | +21,457 deriv. | — |
| 2026-03-06 | Michael Andrew Kumin | Director | A | +3,176 | — |
| 2026-03-06 | Jeffrey G Naylor | Director | A | +3,176 | — |
| 2026-03-06 | Diana Frost | Director | A | +3,176 | — |
| 2026-02-27 | Niraj Shah | Chief Executive Officer | Sell | −27,000 | −$2.13M |
| 2026-02-27 | Steven Conine | Co-Founder | Sell | −26,950 | −$2.13M |
| 2026-02-25 | Fiona Tan | Chief Technology Officer | G | — | — |
| 2026-02-25 | Niraj Shah | Chief Executive Officer | Sell | −93,000 | −$6.94M |
| 2026-02-25 | Steven Conine | Co-Founder | Sell | −93,050 | −$6.94M |
| 2026-02-04 | Diana Frost | Director | F | −548 | −$57.39K |
| 2026-01-27 | Niraj Shah | Chief Executive Officer | Sell | −150,000 | −$16.33M |
| 2026-01-27 | Steven Conine | Co-Founder | Sell | −150,000 | −$16.33M |
| 2026-01-15 | Fiona Tan | Chief Technology Officer | Sell | −9,000 | −$1.07M |
| 2026-01-05 | Kate Gulliver | CFO and Chief Admin Officer | MIXED | −26,259 | −$4.84M |
| 2026-01-05 | Jon Blotner | Pres., Commercial & Operations | MIXED | +5,251 | −$1.48M |
| 2026-01-05 | Fiona Tan | Chief Technology Officer | MIXED | +11,370 | −$1.27M |
| 2025-12-29 | Niraj Shah | Chief Executive Officer | Sell | −150,000 | −$15.10M |
| 2025-12-29 | Steven Conine | Co-Founder | Sell | −150,000 | −$15.10M |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Michael Andrew Kumin | Director | 267,753 | $29.98M |
| Niraj Shah | Chief Executive Officer | 261,185 | $29.25M |
| Steven Conine | Director | 245,524 | $27.49M |
| Fiona Tan | Chief Technology Officer | 231,177 | $25.89M |
| Kate Gulliver | CFO and Chief Admin Officer | 194,658 | $21.80M |
| Thomas Netzer | Chief Operating Officer | 171,790 | $19.24M |
| Jon Blotner | Pres., Commercial & Operations | 110,803 | $12.41M |
| Jeffrey G Naylor | Director | 33,052 | $3.70M |
| Michael E Sneed | Director | 24,543 | $2.75M |
| Andrea Jung | Director | 22,857 | $2.56M |
| Jeremy King | Director | 19,965 | $2.24M |
| Anke Schaferkordt | Director | 14,689 | $1.64M |
| Diana Frost | Director | 8,304 | $929.88K |
| III Harry A Lawton | Director | 2,261 | $253.19K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the W quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.