WFCF · Insider Trading
Where Food Comes From, Inc. Common Stock
Every open-market purchase and sale reported by WFCF officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-02-27 | Leann Saunders | COO | A | +863 | — |
| 2026-02-27 | Dannette Henning | CFO | A | +863 | — |
| 2026-02-27 | John K Saunders | CEO | A | +863 | — |
| 2025-12-11 | John K Saunders | CEO | G | −2,800 | — |
| 2025-12-11 | Leann Saunders | President and COO | G | −2,800 | — |
| 2025-11-21 | Tom Heinen | Director | A | +500 | — |
| 2025-11-21 | Adam Larson | Director | A | +500 | — |
| 2025-11-21 | Graeme P. Rein | Director | A | +500 | — |
| 2025-11-21 | Pete Lapaseotes | Director | A | +500 | — |
| 2025-05-21 | John K Saunders | CEO | Buy | +1,750 | +$12.51K |
| 2025-05-21 | Leann Saunders | COO | Buy | +1,750 | +$12.51K |
| 2025-05-16 | Dannette Henning | CFO | Buy | +1,750 | +$12.51K |
| 2024-12-13 | John K Saunders | CEO | G | −2,500 | — |
| 2024-12-13 | Leann Saunders | President and COO | G | −2,500 | — |
| 2024-11-26 | Adam Larson | Director | A | +500 | — |
| 2024-11-26 | Tom Heinen | Director | A | +500 | — |
| 2024-11-26 | Graeme P. Rein | Director | A | +500 | — |
| 2024-11-26 | Pete Lapaseotes | Director | A | +500 | — |
| 2024-08-01 | Pete Lapaseotes | Director | Buy | +4,750 | +$52.25K |
| 2024-02-21 | Pete Lapaseotes | Director | Buy | +500 | +$6.45K |
| 2024-01-08 | Dannette Henning | CFO | Buy | +750 | +$5.55K |
| 2024-01-03 | John K Saunders | CEO | G | −2,600 | — |
| 2024-01-03 | Leann Saunders | President and COO | G | −2,600 | — |
| 2023-12-18 | Pete Lapaseotes | Director | Buy | +1,438 | +$18.33K |
| 2023-11-14 | Pete Lapaseotes | Director | A | +500 | — |
| 2023-11-14 | Michael Duane Smith | Director | A | +500 | — |
| 2023-11-14 | Tom Heinen | Director | A | +500 | — |
| 2023-11-14 | Adam Larson | Director | A | +500 | — |
| 2023-11-14 | Graeme P. Rein | Director | A | +500 | — |
| 2023-05-30 | Dannette Henning | CFO | Buy | +625 | +$3.75K |
| 2023-05-30 | Adam Larson | Director | A | +1,250 | +$6.15K |
| 2023-05-24 | Leann Saunders | President and COO | A | +1,250 | +$6.15K |
| 2023-05-24 | Tom Heinen | Director | A | +1,250 | +$6.15K |
| 2023-05-24 | John K Saunders | CEO | A | +1,250 | +$6.15K |
| 2023-05-18 | John K Saunders | CEO | A | −1,250 | −$6.15K |
| 2023-05-18 | Leann Saunders | President and COO | A | −1,250 | −$6.15K |
| 2023-05-17 | Dannette Henning | CFO | A | +3,750 | +$16.50K |
| 2023-05-17 | Pete Lapaseotes | Director | A | +416 | +$2.05K |
| 2023-01-03 | Leann Saunders | President and COO | G | −2,500 | — |
| 2023-01-03 | John K Saunders | CEO | G | −2,500 | — |
| 2022-12-13 | Michael Duane Smith | Director | A | +500 | — |
| 2022-12-13 | Pete Lapaseotes | Director | A | +500 | — |
| 2022-12-13 | Graeme P. Rein | Director | A | +500 | — |
| 2022-12-13 | Tom Heinen | Director | A | +500 | — |
| 2022-12-13 | Adam Larson | Director | A | +500 | — |
| 2022-10-11 | Dannette Henning | CFO | A | +1,250 | +$5.75K |
| 2022-10-11 | Tom Heinen | Director | A | +5,000 | +$23.00K |
| 2022-10-11 | Adam Larson | Director | M | +1,200 | +$5.52K |
| 2022-02-10 | John K Saunders | CEO | G | −3,000 | — |
| 2022-02-10 | Leann Saunders | President and COO | G | −3,000 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| John K Saunders | CEO | 1,740,952 | $27.30M |
| Leann Saunders | COO | 1,740,952 | $27.30M |
| Graeme P. Rein | Director | 668,802 | $10.49M |
| Pete Lapaseotes | Director | 184,965 | $2.90M |
| Dannette Henning | CFO | 52,738 | $826.93K |
| Tom Heinen | Director | 31,250 | $490.00K |
| Adam Larson | Director | 24,500 | $384.16K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the WFCF quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.