ZBRA · Insider Trading
Zebra Technologies Corporation
Every open-market purchase and sale reported by ZBRA officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-11-05 | Richard Edward Hudson | Chief Revenue Officer | F | −695 | −$229.00K |
| 2026-08-11 | Michael Cho | Chief Strategy Officer | Sell | −3,500 | −$1.31M |
| 2026-08-11 | Linda Connly | Director | Sell | −500 | −$188.84K |
| 2026-08-05 | Loizides Melissa Luff | Chief People Officer | F | −46 | −$13.42K |
| 2026-05-28 | Loizides Melissa Luff | Chief People Officer | Sell | −500 | −$126.97K |
| 2026-05-21 | Loizides Melissa Luff | Chief People Officer | A | +239 | — |
| 2026-05-21 | Bill Burns | Chief Executive Officer | A | +12,387 | — |
| 2026-05-21 | Michael Cho | Chief Strategy Officer | A | +1,550 | — |
| 2026-05-21 | Cristen L Kogl | Chief Legal Officer | A | +2,395 | — |
| 2026-05-21 | Colleen M O'Sullivan | Chief Accounting Officer | A | +532 | — |
| 2026-05-21 | Michael A Smith | Director | A | +951 | +$235.04K |
| 2026-05-21 | Mary T McDowell | Director | A | +951 | +$235.04K |
| 2026-05-21 | Linda Connly | Director | A | +951 | +$235.04K |
| 2026-05-21 | Nelda J Connors | Director | A | +951 | +$235.04K |
| 2026-05-21 | Anders Gustafsson | Director | A | +951 | +$235.04K |
| 2026-05-21 | Kenneth Bradley Miller | Director | A | +951 | +$235.04K |
| 2026-05-21 | Janice M Roberts | Director | A | +951 | +$235.04K |
| 2026-05-21 | Ross W Manire | Director | A | +951 | +$235.04K |
| 2026-05-21 | Frank Blaise Modruson | Director | A | +951 | +$235.04K |
| 2026-05-21 | Satish Dhanasekaran | Director | A | +951 | +$235.04K |
| 2026-05-15 | Janice M Roberts | Director | Sell | −3,000 | −$748.62K |
| 2026-05-05 | Richard Edward Hudson | Chief Revenue Officer | F | −257 | −$57.50K |
| 2026-05-05 | Robert John Armstrong Jr | Chief Marketing Officer | F | −514 | −$115.49K |
| 2026-05-05 | Tamara Dionne Froese | Chief Supply Chain Officer | F | −654 | −$146.79K |
| 2026-05-05 | Nathan Andrew Winters | Chief Financial Officer | F | −3,380 | −$758.61K |
| 2026-05-05 | Michael Cho | Chief Strategy Officer | F | −941 | −$211.07K |
| 2026-05-05 | Loizides Melissa Luff | Chief People Officer | F | −164 | −$36.83K |
| 2026-05-05 | Colleen M O'Sullivan | Chief Accounting Officer | F | −421 | −$94.48K |
| 2026-05-05 | Cristen L Kogl | Chief Legal Officer | F | −1,892 | −$424.61K |
| 2026-05-05 | Bill Burns | Chief Executive Officer | F | −8,190 | −$1.84M |
| 2026-04-09 | Anders Gustafsson | Director | MIXED | +18,962 | −$1.15M |
| 2026-04-09 | Bill Burns | Chief Executive Officer | MIXED | +174 | +$32.31K |
| 2026-03-18 | Robert John Armstrong Jr | Chief Marketing Officer | F | −157 | −$32.02K |
| 2026-03-16 | Satish Dhanasekaran | Director | Buy | +200 | +$41.08K |
| 2026-03-05 | Michael Cho | Chief Strategy Officer | MIXED | +2,679 | −$41.66K |
| 2026-03-05 | Tamara Dionne Froese | Chief Supply Chain Officer | MIXED | +2,173 | −$55.31K |
| 2026-03-05 | Colleen M O'Sullivan | Chief Accounting Officer | MIXED | +971 | −$23.37K |
| 2026-03-05 | Richard Edward Hudson | Chief Revenue Officer | MIXED | +4,784 | −$133.30K |
| 2026-03-05 | Loizides Melissa Luff | Chief People Officer | MIXED | +2,280 | −$9.95K |
| 2026-03-05 | Bill Burns | Chief Executive Officer | MIXED | +18,768 | −$514.22K |
| 2026-03-05 | Robert John Armstrong Jr | Chief Marketing Officer | MIXED | +2,077 | −$57.35K |
| 2026-03-05 | Nathan Andrew Winters | Chief Financial Officer | MIXED | +6,976 | −$184.82K |
| 2026-03-05 | Cristen L Kogl | Chief Legal Officer | MIXED | +4,207 | −$110.04K |
| 2026-03-03 | Satish Dhanasekaran | Director | Buy | +500 | +$112.62K |
| 2026-03-03 | Bill Burns | Chief Executive Officer | F | −1,548 | −$346.69K |
| 2026-02-25 | Tamara Dionne Froese | Chief Supply Chain Officer | F | −109 | −$25.21K |
| 2026-02-05 | Michael Cho | Chief Strategy Officer | A | +1,575 | — |
| 2026-02-05 | Tamara Dionne Froese | Chief Supply Chain Officer | A | +787 | — |
| 2026-02-05 | Robert John Armstrong Jr | Chief Marketing Officer | A | +841 | — |
| 2026-02-05 | Nathan Andrew Winters | Chief Financial Officer | A | +4,073 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Anders Gustafsson | Director | 227,492 | $73.11M |
| Bill Burns | Chief Executive Officer | 58,292 | $18.73M |
| Nathan Andrew Winters | Chief Financial Officer | 25,763 | $8.28M |
| Michael A Smith | Director | 24,996 | $8.03M |
| Cristen L Kogl | Chief Legal Officer | 19,431 | $6.24M |
| Ross W Manire | Director | 16,759 | $5.39M |
| Frank Blaise Modruson | Director | 15,360 | $4.94M |
| Joseph Ramsey White | Chief Product & Solutions | 12,142 | $3.90M |
| Jeffrey F Schmitz | Chief People Officer | 11,255 | $3.62M |
| Richard Edward Hudson | Chief Revenue Officer | 10,088 | $3.24M |
| Michael Cho | Chief Strategy Officer | 8,670 | $2.79M |
| Robert John Armstrong Jr | Chief Marketing Officer | 7,826 | $2.52M |
| Tamara Dionne Froese | Chief Supply Chain Officer | 7,241 | $2.33M |
| Colleen M O'Sullivan | Chief Accounting Officer | 6,939 | $2.23M |
| Janice M Roberts | Director | 6,183 | $1.99M |
| Satish Dhanasekaran | Director | 5,007 | $1.61M |
| Linda Connly | Director | 4,208 | $1.35M |
| Nelda J Connors | Director | 4,128 | $1.33M |
| Loizides Melissa Luff | Chief People Officer | 3,702 | $1.19M |
| Kenneth Bradley Miller | Director | 2,482 | $797.67K |
| Mary T McDowell | Director | 569 | $182.87K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the ZBRA quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.