IBUY vs ISHP
Amplify Online Retail ETF against First Trust Exchange-Traded Fund VI First Trust S-Network E-Commerce ETF: cost, size, returns, what they hold and how much of it is the same.
Overlap by weight
29%
26 shared positions
Fee gap
5 bp
ISHP is cheaper
1-year return gap
8.1 pts
IBUY is ahead
Larger fund
IBUY
$124M
Side by side
| IBUY | ISHP | |
|---|---|---|
| Fund | Amplify Online Retail ETF | First Trust Exchange-Traded Fund VI First Trust S-Network E-Commerce ETF |
| Issuer | Amplify | First Trust |
| Category | Internet & Innovation | Internet & Innovation |
| Expense ratio | 0.65% | 0.60% |
| Assets | $124M | $5.2M |
| Average daily dollar volume | $869K | $3K |
| Listed | Apr 19, 2016 | Sep 20, 2016 |
| FrenzyCap score | 43 | 30 |
| 1-month return | +1.8% | +0.4% |
| 3-month return | −2.5% | +0.7% |
| Year to date | −7.5% | −11.5% |
| 1-year return | −8.8% | −16.9% |
| 30-day volatility | 19.3% | 17.3% |
| Worst drawdown, 1 year | −21.7% | −23.8% |
| Trailing 12-month yield | 0.12% | 1.26% |
| Holdings | 84 | 62 |
| Top 10 weight | 28.3% | 20.5% |
| Look-through P/E | 82.2 | 24.8 |
| Holdings vs fair value | +12.4% | +14.7% |
| Holdings above 200-day average | 61% | 52% |
| Net flow, latest 3 reported months | −$14M thru Jun 2026 | $0 thru Jun 2026 |
| 30-day implied volatility | 36.0% | 57.7% |
| Holdings as of | as of Jun 30, 2026SEC filing | as of Jun 30, 2026SEC filing |
Returns are price returns and exclude distributions. Flows are each fund's own latest reported months and may not cover the same period.
Largest shared holdings
35% of IBUY · 44% of ISHP| Holding | IBUY | ISHP |
|---|---|---|
| W | 3.30% | 2.16% |
| DASH | 2.59% | 2.04% |
| EBAY | 2.44% | 1.99% |
| EXPE | 2.44% | 1.89% |
| ABNB | 2.41% | 1.89% |
| AMZN | 2.04% | 1.74% |
| BKNG | 2.50% | 1.72% |
| CVNA | 1.99% | 1.72% |
| UBER | 2.15% | 1.71% |
| PYPL | 2.20% | 1.60% |
| CPRT | 1.99% | 1.46% |
| Allegro.eu SA | 0.82% | 2.31% |
| SHOP | 0.76% | 1.73% |
| BBY | 0.75% | 2.01% |
| WSM | 0.73% | 2.08% |
| CPNG | 0.68% | 1.51% |
| MELI | 0.65% | 1.61% |
| Prosus NV | 0.62% | 1.51% |
| JD | 0.60% | 1.53% |
| Meituan | 0.58% | 1.32% |
| BEKE | 0.54% | 1.59% |
| PDD | 0.52% | 1.29% |
| WMT | 0.51% | 1.50% |
| LULU | 0.50% | 1.17% |
| JD Health International Inc | 0.50% | 1.11% |
Sector mix of the stock holdings
| Sector | IBUY | ISHP | Gap |
|---|---|---|---|
| Industrials | 31.7% | 31.2% | +0.5% |
| Consumer Discretionary | 31.1% | 16.9% | +14.2% |
| Technology | 8.2% | 12.7% | −4.5% |
| Real Estate | 0.5% | 3.3% | −2.7% |
| Health Care | 3.0% | 0.0% | +3.0% |
| Financials | 2.9% | 0.0% | +2.9% |
| Materials | 1.1% | 0.0% | +1.1% |
More: full overlap table · IBUY holdings · ISHP holdings
Fund data comes from each fund's SEC filings and issuer disclosures and is shown with the date it is as of. SEC portfolio and flow filings become public about 60 days after the period they cover. Nothing here is investment advice; see Terms.