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Game Plan Financial Advisors, LLC — 13F Holdings & Portfolio

CIK 1802952 · latest 13F-HR filed 2026-08-07

Backtest portfolio

Game Plan Financial Advisors, LLC manages $269.2M in 13F-reported U.S. long-equity assets across 465 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are GOOG (6.64%), AAPL (5.45%), NVDA (5.34%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 153 new positions and exited 36; 180 existing positions rose in reported value and 79 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$269.2M

Long-equity book

Holdings
465

Distinct positions

Period
2026-06-30

Filed 2026-08-07

Q/Q Activity
+153 / −36 / ↑180 / ↓79

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
GOOG6.6% · -2%SGVT5.5% · newAAPL5.4% · -1%NVDA5.3% · -4%AMZN3.9% · -2%ETN3.5% · -0%GS3.2% · +12%BRK.B3.1% · -1%SCHG2.6% · -17%XLF2.6% · +1%SCHV2.5% · -4%US TREASURY2.2% · newJPM2.1% · +2%SCHM2.0% · -1%XSD1.9% · -4%SCHD1.8% · +0%QQQ1.8% · -3%RPM1.6% · -0%AXP1.5% · +8%IWD1.4% · -0%GLW1.4% · +577%GRNJ1.4% · +5%SCHA1.3% · -2%SCHX1.3% · -1%OBIL1.3% · newCOST1.3% · -6%SCHB1.3% · -18%IWM1.3% · +112100%IAI1.2% · +13368%ITB1.2% · +24268%LLY1.1% · +252%US TREASU1.0% · +10788%IAT1.0% · +2%MSFT0.9% · +20%GRNY0.9% · +3%GEV0.9% · +874%SMH0.9% · -55%US TREASUR0.9% · +4570%QCOM0.8% · -3%HD0.8% · +1954%KRE0.7% · +64%CB0.7% · +734%CSCO0.7% · -63%WRBY0.6% · +504%AMD0.6% · -1%V0.6% · +0%BRK.A0.6% · 0%US TREASURY0.6% · newXLI0.5% · -42%VIS0.5% · 0%XLK0.5% · -8%AVGO0.5% · -15%RSP0.4% · +9%PLTR0.4% · -0%IVW0.4% · -6%US TREASURY0.4% · newTRSY0.4% · newIYF0.4% · +1%WMT0.3% · +49%ARM0.3% · -11%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 41.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 18, 2026.

Assets Under Management
$254.7M
Discretionary
$254.7M
Employees
5
Accounts
515
Address
26600 DETROIT ROAD
SUITE 270
WESTLAKE, OH, OH 44145
Phone
(440) 209-6480
Website
This firm reports 1 disclosure item on its registration.
Name Title / Status Ownership Type
BECKMAN, THEODORE, DAVID ControlPRINCIPAL/MEMBER
since Mar 2009
50–75%Individual
NOREHAD, MICHAEL, S ControlPRINCIPAL - CHIEF COMPLIANCE OFFICER/MEMBER
since Mar 2009
50–75%Individual
Ownership & leadership changes · 2 filings with changes since Jan 13, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 29, 2023 filing
  • No longer listedBURKE, JONATHAN, DREW · PRINCIPAL/MEMBER · 25–50% · control person · listed since May 2008
  • ChangedBECKMAN, THEODORE, DAVID · ownership 25–50% → 50–75%
  • ChangedNOREHAD, MICHAEL, S · ownership 25–50% → 50–75%
Jan 31, 2018 filing
  • ChangedBECKMAN, THEODORE, DAVID · title PRINCIPAL → PRINCIPAL/MEMBER
  • ChangedBURKE, JONATHAN, DREW · title PRINCIPAL → PRINCIPAL/MEMBER
  • ChangedNOREHAD, MICHAEL, S · title PRINCIPAL - CHIEF COMPLIANCE OFFICER → PRINCIPAL - CHIEF COMPLIANCE OFFICER/MEMBER
Jan 13, 2012 filing (earliest on record)
  • ListedBECKMAN, THEODORE, DAVID · PRINCIPAL · 25–50% · control person
  • ListedBURKE, JONATHAN, DREW · PRINCIPAL · 25–50% · control person
  • ListedNOREHAD, MICHAEL, S · PRINCIPAL - CHIEF COMPLIANCE OFFICER · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 180 →

Top Trims

Show all 79 →

New Positions

  • US TREASURY BILL26U S T BILL DUE 09/08/26$6.0M
  • US TREASURY BILL26U S T BILL DUE 12/10/26$2.9M
  • US TREASURY BILL26U S T BILL DUE 09/10/26$1.5M
  • US TREASURY BILL26U S T BILL DUE 10/01/26$990.4K
  • US TREASURY STRIP 0 26 DUE 11/15/26STRIP FM 0 11/15/26$985.9K
Show all 153 →

Exited Positions

  • US TREASURY BILL26U S T BILL DUE 05/14/26$2.4M
  • HONEYWELL INTL INC$2.0M
  • RH$1.2M
  • US TREASURY BILL26U S T BILL DUE 05/21/26$1.2M
  • US TREASURY BILL26U S T BILL DUE 06/11/26$496.4K
Show all 36 →

Game Plan Financial Advisors, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ALPHABET INC CLASS C GOOG 02079K107 $17.9M 6.64% 50,558 SH
2 APPLE INC AAPL 037833100 $14.7M 5.45% 50,681 SH
3 NVIDIA CORP NVDA 67066G104 $14.4M 5.34% 71,857 SH
4 SCHWAB PRIME ADVANTAGE MONEY INVESTOR — 808515605 $13.7M 5.08% 13,674,886 SH
5 AMAZON.COM INC AMZN 023135106 $10.6M 3.94% 44,512 SH
6 EATON CORP PLC F ETN G29183103 $9.5M 3.54% 22,344 SH
7 GOLDMAN SACHS GROUP INC GS 38141G104 $8.7M 3.24% 8,636 SH
8 BERKSHIRE HATHAWAY CLASS B BRK.B 084670702 $8.4M 3.12% 16,809 SH
9 SCHWAB U.S. LARGE-CAP GROWTH ETF SCHG 808524300 $7.0M 2.58% 205,517 SH
10 STATE STREET FINANCIAL SELECT SECTOR SPDR ETF XLF 81369Y605 $6.9M 2.56% 128,614 SH
11 SCHWAB U.S. LARGE-CAP VALUE ETF SCHV 808524409 $6.7M 2.50% 193,444 SH
12 US TREASURY BILL26U S T BILL DUE 09/08/26 — 912797VB0 $6.0M 2.21% 6,000,000 PRN
13 JPMORGAN CHASE CO JPM 46625H100 $5.8M 2.14% 17,575 SH
14 SCHWAB U.S. MID-CAP ETF SCHM 808524508 $5.5M 2.04% 149,200 SH
15 STATE STREET SPDR SP SEMICONDUCTOR ETF XSD 78464A862 $5.2M 1.95% 8,398 SH
16 SCHWAB U.S. DIVIDEND EQUITY ETF SCHD 808524797 $4.9M 1.83% 155,045 SH
17 INVESCO QQQ TR QQQ 46090E103 $4.8M 1.79% 6,559 SH
18 RPM INTL INC RPM 749685103 $4.3M 1.58% 38,352 SH
19 AMERICAN EXPRESS CO AXP 025816109 $4.1M 1.54% 12,232 SH
20 ISHARES RUSSELL 1000 VALUE ETF IWD 464287598 $3.8M 1.41% 15,705 SH
21 CORNING INC GLW 219350105 $3.8M 1.41% 14,888 SH
22 FUNDSTRAT GRANNY SHOTS US SMALL- MID-CAP ETF GRNJ 45259A258 $3.8M 1.40% 120,269 SH
23 SCHWAB U.S. SMALL-CAP ETF SCHA 808524607 $3.5M 1.29% 95,931 SH
24 SCHWAB U.S. LARGE-CAP ETF SCHX 808524201 $3.5M 1.28% 117,489 SH
25 COSTCO WHSL CORP NEW COST 22160K105 $3.4M 1.26% 3,622 SH
26 SCHWAB U.S. BROAD MARKETETF SCHB 808524102 $3.4M 1.25% 116,467 SH
27 ISHARES RUSSELL 2000 ETF IWM 464287655 $3.4M 1.25% 11,220 SH
28 ISHARES U.S. AEROSPACE DEFENSE ETF IAI 464288794 $3.3M 1.21% 13,468 SH
29 ISHARES U.S. HOME CONSTRUCTION ETF ITB 464288752 $3.1M 1.16% 29,972 SH
30 ELI LILLY AND CO LLY 532457108 $3.1M 1.14% 2,563 SH
31 US TREASURY BILL26U S T BILL DUE 12/10/26 — 912797VG9 $2.9M 1.10% 3,000,000 PRN
32 US TREASU NT 1.375 08/26UST NOTE DUE 08/31/26 — 912828YD6 $2.7M 1.01% 2,722,000 PRN
33 ISHARES U.S. REGIONAL BANKS ETF IAT 464288778 $2.7M 0.99% 42,649 SH
34 MICROSOFT CORP MSFT 594918104 $2.5M 0.95% 6,830 SH
35 FUNDSTRAT GRANNY SHOTS US LARGE CAP ETF GRNY 886364231 $2.5M 0.94% 91,733 SH
36 GE VERNOVA INC GEV 36828A101 $2.5M 0.93% 2,142 SH
37 VANECK SEMICONDUCTOR ETF SMH 92189F676 $2.4M 0.89% 3,648 SH
38 US TREASUR NT 1.5 08/26UST NOTE DUE 08/15/26 — 91282CHM6 $2.3M 0.86% 2,335,000 PRN
39 QUALCOMM INC QCOM 747525103 $2.1M 0.78% 11,310 SH
40 HOME DEPOT INC HD 437076102 $2.0M 0.75% 5,752 SH
41 STATE STREET SPDR SP REGIONAL BANKING ETF KRE 78464A698 $1.9M 0.71% 25,613 SH
42 CHUBB LTD F CB H1467J104 $1.9M 0.71% 5,624 SH
43 CISCO SYS INC CSCO 17275R102 $1.8M 0.69% 15,727 SH
44 WARBY PARKER INC CLASS A WRBY 93403J106 $1.7M 0.65% 57,363 SH
45 ADVANCED MICRO DEVICES I AMD 007903107 $1.6M 0.61% 2,826 SH
46 VISA INC CLASS A V 92826C839 $1.5M 0.56% 4,391 SH
47 BERKSHIRE HATHAWAY CLASS A BRK.A 084670108 $1.5M 0.56% 2 SH
48 US TREASURY BILL26U S T BILL DUE 09/10/26 — 912797UF2 $1.5M 0.55% 1,500,000 PRN
49 STATE STREET INDUSTRIAL SELECT SECTOR SPDR ETF XLI 81369Y704 $1.4M 0.51% 7,450 SH
50 VANGUARD INDUSTRIALS INDEX FUND ETF SHARES VIS 92204A603 $1.3M 0.50% 3,735 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-07 $269.2M 465 0001802952-26-000003
2026-03-31 2026-04-23 $222.2M 348 0001802952-26-000002
2025-12-31 2026-01-14 $248.7M 368 0001802952-26-000001
Filer Information
Address
26600
SUITE 270
WESTLAKE, OH 44145
Phone
(440) 209-6480
Filing Manager
Game Plan Financial Advisors, LLC
WESTLAKE, OH
Signatory
Michael Scott Norehad
CCO