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Game Plan Financial Advisors, LLC — 13F Holdings & Portfolio

CIK 1802952 · latest 13F-HR filed 2026-08-07

Backtest portfolio

Game Plan Financial Advisors, LLC manages $269.2M in 13F-reported U.S. long-equity assets across 465 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are GOOG (6.64%), AAPL (5.45%), NVDA (5.34%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 153 new positions, exited 36, added to 180, and trimmed 79.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
26600
SUITE 270
WESTLAKE, OH 44145
Phone
(440) 209-6480
Filing Manager
Game Plan Financial Advisors, LLC
WESTLAKE, OH
Signatory
Michael Scott Norehad
CCO
Loading holdings…
AUM

$269.2M

Long-equity book

Holdings

465

Distinct positions

Period

2026-06-30

Filed 2026-08-07

Q/Q Activity

+153 / −36 / ↑180 / ↓79

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • CORNING INC$3.5M +1171.3%
  • ISHARES RUSSELL 2000 ETF$3.4M +135829.4%
  • ISHARES U.S. AEROSPACE DEFENSE ETF$3.2M +19786.2%
  • ISHARES U.S. HOME CONSTRUCTION ETF$3.1M +28015.2%
  • ALPHABET INC CLASS C$3.0M +20.1%
Show all 180 →

Top Trims

  • STATE STREET UTILITIES SELECT SECTOR SPDR ETF-$4.0M -99.0%
  • ISHARES U.S. BROKER-DEALERS SECURITIES EXCHANGES ETF-$2.9M -99.4%
  • AT&T INC-$2.7M -100.0%
  • US TREASUR NT 0.75 08/26UST NOTE DUE 08/31/26-$2.5M -94.3%
  • SCHWAB PRIME ADVANTAGE MONEY ULTRA-$2.2M -68.9%
Show all 79 →

New Positions

  • US TREASURY BILL26U S T BILL DUE 09/08/26$6.0M
  • US TREASURY BILL26U S T BILL DUE 12/10/26$2.9M
  • US TREASURY BILL26U S T BILL DUE 09/10/26$1.5M
  • US TREASURY BILL26U S T BILL DUE 10/01/26$990.4K
  • US TREASURY STRIP 0 26 DUE 11/15/26STRIP FM 0 11/15/26$985.9K
Show all 153 →

Exited Positions

  • US TREASURY BILL26U S T BILL DUE 05/14/26$2.4M
  • HONEYWELL INTL INC$2.0M
  • RH$1.2M
  • US TREASURY BILL26U S T BILL DUE 05/21/26$1.2M
  • US TREASURY BILL26U S T BILL DUE 06/11/26$496.4K
Show all 36 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ALPHABET INC CLASS C GOOG 02079K107 $17.9M 6.64% 50,558 SH
2 APPLE INC AAPL 037833100 $14.7M 5.45% 50,681 SH
3 NVIDIA CORP NVDA 67066G104 $14.4M 5.34% 71,857 SH
4 SCHWAB PRIME ADVANTAGE MONEY INVESTOR VALU 808515605 $13.7M 5.08% 13,674,886 SH
5 AMAZON.COM INC AMZN 023135106 $10.6M 3.94% 44,512 SH
6 EATON CORP PLC F ETN G29183103 $9.5M 3.54% 22,344 SH
7 GOLDMAN SACHS GROUP INC GS 38141G104 $8.7M 3.24% 8,636 SH
8 BERKSHIRE HATHAWAY CLASS B BRK.B 084670702 $8.4M 3.12% 16,809 SH
9 SCHWAB U.S. LARGE-CAP GROWTH ETF SCHG 808524300 $7.0M 2.58% 205,517 SH
10 STATE STREET FINANCIAL SELECT SECTOR SPDR ETF XLF 81369Y605 $6.9M 2.56% 128,614 SH
11 SCHWAB U.S. LARGE-CAP VALUE ETF SCHV 808524409 $6.7M 2.50% 193,444 SH
12 US TREASURY BILL26U S T BILL DUE 09/08/26 — 912797VB0 $6.0M 2.21% 6,000,000 PRN
13 JPMORGAN CHASE CO JPM 46625H100 $5.8M 2.14% 17,575 SH
14 SCHWAB U.S. MID-CAP ETF SCHM 808524508 $5.5M 2.04% 149,200 SH
15 STATE STREET SPDR SP SEMICONDUCTOR ETF XSD 78464A862 $5.2M 1.95% 8,398 SH
16 SCHWAB U.S. DIVIDEND EQUITY ETF SCHD 808524797 $4.9M 1.83% 155,045 SH
17 INVESCO QQQ TR QQQ 46090E103 $4.8M 1.79% 6,559 SH
18 RPM INTL INC RPM 749685103 $4.3M 1.58% 38,352 SH
19 AMERICAN EXPRESS CO AXP 025816109 $4.1M 1.54% 12,232 SH
20 ISHARES RUSSELL 1000 VALUE ETF IWD 464287598 $3.8M 1.41% 15,705 SH
21 CORNING INC GLW 219350105 $3.8M 1.41% 14,888 SH
22 FUNDSTRAT GRANNY SHOTS US SMALL- MID-CAP ETF GRNJ 45259A258 $3.8M 1.40% 120,269 SH
23 SCHWAB U.S. SMALL-CAP ETF SCHA 808524607 $3.5M 1.29% 95,931 SH
24 SCHWAB U.S. LARGE-CAP ETF SCHX 808524201 $3.5M 1.28% 117,489 SH
25 COSTCO WHSL CORP NEW COST 22160K105 $3.4M 1.26% 3,622 SH
26 SCHWAB U.S. BROAD MARKETETF SCHB 808524102 $3.4M 1.25% 116,467 SH
27 ISHARES RUSSELL 2000 ETF IWM 464287655 $3.4M 1.25% 11,220 SH
28 ISHARES U.S. AEROSPACE DEFENSE ETF IAI 464288794 $3.3M 1.21% 13,468 SH
29 ISHARES U.S. HOME CONSTRUCTION ETF ITB 464288752 $3.1M 1.16% 29,972 SH
30 ELI LILLY AND CO LLY 532457108 $3.1M 1.14% 2,563 SH
31 US TREASURY BILL26U S T BILL DUE 12/10/26 OBIL 912797VG9 $2.9M 1.10% 3,000,000 PRN
32 US TREASU NT 1.375 08/26UST NOTE DUE 08/31/26 — 912828YD6 $2.7M 1.01% 2,722,000 PRN
33 ISHARES U.S. REGIONAL BANKS ETF IAT 464288778 $2.7M 0.99% 42,649 SH
34 MICROSOFT CORP MSFT 594918104 $2.5M 0.95% 6,830 SH
35 FUNDSTRAT GRANNY SHOTS US LARGE CAP ETF GRNY 886364231 $2.5M 0.94% 91,733 SH
36 GE VERNOVA INC GEV 36828A101 $2.5M 0.93% 2,142 SH
37 VANECK SEMICONDUCTOR ETF SMH 92189F676 $2.4M 0.89% 3,648 SH
38 US TREASUR NT 1.5 08/26UST NOTE DUE 08/15/26 — 91282CHM6 $2.3M 0.86% 2,335,000 PRN
39 QUALCOMM INC QCOM 747525103 $2.1M 0.78% 11,310 SH
40 HOME DEPOT INC HD 437076102 $2.0M 0.75% 5,752 SH
41 STATE STREET SPDR SP REGIONAL BANKING ETF KRE 78464A698 $1.9M 0.71% 25,613 SH
42 CHUBB LTD F CB H1467J104 $1.9M 0.71% 5,624 SH
43 CISCO SYS INC CSCO 17275R102 $1.8M 0.69% 15,727 SH
44 WARBY PARKER INC CLASS A WRBY 93403J106 $1.7M 0.65% 57,363 SH
45 ADVANCED MICRO DEVICES I AMD 007903107 $1.6M 0.61% 2,826 SH
46 VISA INC CLASS A V 92826C839 $1.5M 0.56% 4,391 SH
47 BERKSHIRE HATHAWAY CLASS A BRK.A 084670108 $1.5M 0.56% 2 SH
48 US TREASURY BILL26U S T BILL DUE 09/10/26 — 912797UF2 $1.5M 0.55% 1,500,000 PRN
49 STATE STREET INDUSTRIAL SELECT SECTOR SPDR ETF XLI 81369Y704 $1.4M 0.51% 7,450 SH
50 VANGUARD INDUSTRIALS INDEX FUND ETF SHARES VIS 92204A603 $1.3M 0.50% 3,735 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-07 $269.2M 465 0001802952-26-000003
2026-03-31 2026-04-23 $222.2M 348 0001802952-26-000002
2025-12-31 2026-01-14 $248.7M 368 0001802952-26-000001