Top Institutional Investors

Herold Advisors, Inc. — 13F Holdings & Portfolio

CIK 1891713 · latest 13F-HR filed 2026-07-22

Backtest portfolio

Herold Advisors, Inc. manages $505.9M in 13F-reported U.S. long-equity assets across 273 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (4.72%), NVDA (4.51%), MSFT (2.75%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 18 new positions, exited 8, added to 157, and trimmed 56.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
711 THIRD AVENUE
SUITE 1802
NEW YORK, NY 10017
Phone
(212) 371-3950
Filing Manager
Herold Advisors, Inc.
New York, NY
Signatory
Larry Herold
Chief Operating Officer
Loading holdings…
AUM

$505.9M

Long-equity book

Holdings

273

Distinct positions

Period

2026-06-30

Filed 2026-07-22

Q/Q Activity

+18 / −8 / ↑157 / ↓56

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ELI LILLY & CO$3.3M +35.0%
  • NVIDIA CORPORATION$3.0M +15.0%
  • DIMENSIONAL ETF TRUST$2.8M +30.2%
  • AMERICAN CENTY ETF TR$2.8M +39.2%
  • APPLE INC$2.6M +12.1%
Show all 157 →

Top Trims

  • EXXON MOBIL CORP-$2.1M -19.3%
  • ETF SER SOLUTIONS-$1.0M -25.8%
  • WALMART INC-$789.6K -9.0%
  • CHEVRON CORPORATION-$754.9K -13.3%
  • AT&T INC-$700.4K -23.8%
Show all 56 →

New Positions

  • DIMENSIONAL ETF TRUST$551.0K
  • AMERICAN ELEC PWR CO INC$366.0K
  • PALO ALTO NETWORKS INC$358.0K
  • CITIZENS FINL GROUP INC$285.0K
  • QNITY ELECTRONICS INC$250.0K
Show all 18 →

Exited Positions

  • ZOETIS INC$293.2K
  • WISDOMTREE TR$258.2K
  • WISDOMTREE TR$248.1K
  • CONSTELLATION ENERGY CORP$248.0K
  • FLEXSHARES TR$234.9K
Show all 8 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $23.9M 4.72% 82,587 SH
2 NVIDIA CORPORATION NVDA 67066G104 $22.8M 4.51% 114,077 SH
3 MICROSOFT CORP MSFT 594918104 $13.9M 2.75% 37,327 SH
4 ELI LILLY & CO LLY 532457108 $12.7M 2.50% 10,550 SH
5 DIMENSIONAL ETF TRUST DFUS 25434V401 $12.2M 2.41% 148,859 SH
6 AMERICAN CENTY ETF TR AVUS 025072885 $10.4M 2.06% 81,375 SH
7 AMERICAN CENTY ETF TR AVLC 025072158 $9.8M 1.93% 108,644 SH
8 JPMORGAN CHASE & CO JPM 46625H100 $9.6M 1.89% 29,211 SH
9 ALPHABET INC GOOGL 02079K305 $9.0M 1.77% 25,060 SH
10 EXXON MOBIL CORP XOM 30231G102 $8.9M 1.77% 65,431 SH
11 ABBVIE INC ABBV 00287Y109 $8.8M 1.75% 35,123 SH
12 MASTERCARD INCORPORATED MA 57636Q104 $8.2M 1.61% 15,902 SH
13 WALMART INC WMT 931142103 $8.0M 1.58% 70,340 SH
14 DIMENSIONAL ETF TRUST DFCF 25434V872 $7.9M 1.57% 188,195 SH
15 AMERICAN CENTY ETF TR AVIG 025072562 $7.8M 1.54% 188,219 SH
16 VISA INC V 92826C839 $7.6M 1.51% 22,213 SH
17 AMPHENOL CORP APH 032095101 $7.2M 1.42% 40,777 SH
18 ISHARES TR IGIB 464288638 $5.8M 1.15% 109,570 SH
19 FLEXSHARES TR QLC 33939L746 $5.8M 1.15% 64,695 SH
20 INTERNATIONAL BUSINESS MACHS IBM 459200101 $5.5M 1.10% 19,748 SH
21 FLEXSHARES TR IQDY 33939L829 $5.5M 1.09% 128,882 SH
22 FLEXSHARES TR SKOR 33939L761 $5.3M 1.05% 109,600 SH
23 AMAZON COM INC AMZN 023135106 $5.2M 1.02% 21,589 SH
24 CHEVRON CORPORATION CVX 166764100 $4.9M 0.97% 29,727 SH
25 DIMENSIONAL ETF TRUST DFIV 25434V807 $4.8M 0.95% 89,364 SH
26 HOME DEPOT INC HD 437076102 $4.6M 0.91% 13,017 SH
27 WISDOMTREE TR QGRW 97717Y477 $4.5M 0.88% 67,404 SH
28 TESLA INC TSLA 88160R101 $4.3M 0.85% 10,280 SH
29 META PLATFORMS INC META 30303M102 $4.1M 0.81% 7,259 SH
30 MERCK & CO INC MRK 58933Y105 $4.1M 0.80% 31,620 SH
31 AMERICAN CENTY ETF TR AVDE 025072703 $4.0M 0.79% 44,832 SH
32 AMERICAN CENTY ETF TR AVUV 025072877 $4.0M 0.78% 31,860 SH
33 VERIZON COMMUNICATIONS INC VZ 92343V104 $3.9M 0.77% 91,531 SH
34 JOHNSON & JOHNSON JNJ 478160104 $3.9M 0.77% 15,267 SH
35 AMERICAN CENTY ETF TR AVLV 025072349 $3.8M 0.74% 41,231 SH
36 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $3.5M 0.70% 62,700 SH
37 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $3.4M 0.68% 67,880 SH
38 PROCTER & GAMBLE CO PG 742718109 $3.4M 0.66% 22,951 SH
39 BROOKFIELD INFRASTRUCTURE PA BIP G16252101 $3.3M 0.65% 90,061 SH
40 EATON CORP PLC ETN G29183103 $3.3M 0.64% 7,649 SH
41 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $3.2M 0.63% 6,404 SH
42 SELECT SECTOR SPDR TR XLE 81369Y506 $3.1M 0.62% 59,269 SH
43 CHUBB LIMITED CB H1467J104 $3.1M 0.61% 9,020 SH
44 BROADCOM INC AVGO 11135F101 $3.0M 0.59% 7,946 SH
45 ETF SER SOLUTIONS DSTL 26922A321 $3.0M 0.58% 49,321 SH
46 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $2.9M 0.58% 47,728 SH
47 CORNING INC GLW 219350105 $2.9M 0.58% 11,415 SH
48 DIMENSIONAL ETF TRUST DFAU 25434V104 $2.8M 0.55% 54,267 SH
49 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $2.8M 0.55% 56,091 SH
50 PHILLIPS 66 PSX 718546104 $2.7M 0.53% 15,842 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-22 $505.9M 273 0001172661-26-002737
2026-03-31 2026-05-15 $455.3M 263 0001172661-26-001982
2025-12-31 2026-02-17 $447.5M 247 0001172661-26-001090
2025-09-30 2025-11-13 $431.5M 248 0001172661-25-004762