Herold Advisors, Inc. — 13F Holdings & Portfolio
CIK 1891713 · latest 13F-HR filed 2026-05-15
Herold Advisors, Inc. manages $455.3M in 13F-reported U.S. long-equity assets across 263 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are AAPL (4.68%), NVDA (4.36%), MSFT (2.98%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 23 new positions, exited 7, added to 98, and trimmed 83.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$455.3M
Long-equity book
263
Distinct positions
2026-03-31
Filed 2026-05-15
+23 / −7 / ↑98 / ↓83
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- EXXON MOBIL CORP$3.2M +40.4%
- CHEVRON CORPORATION$1.4M +33.4%
- AMERICAN CENTY ETF TR$944.2K +15.5%
- VERIZON COMMUNICATIONS INC$904.1K +26.4%
- SELECT SECTOR SPDR TR$876.4K +31.6%
Top Trims
- MICROSOFT CORP-$4.0M -22.7%
- ELI LILLY & CO-$1.8M -16.5%
- NVIDIA CORPORATION-$1.4M -6.7%
- INTUIT-$983.6K -34.9%
- ALPHABET INC-$960.8K -11.8%
New Positions
- BONDBLOXX ETF TRUST$829.6K
- ISHARES TR$704.5K
- BWX TECHNOLOGIES INC$631.5K
- EMCOR GROUP INC$570.0K
- BLACKROCK MUNIYIELD N Y QUAL$530.5K
Exited Positions
- SALESFORCE INC$495.9K
- UBER TECHNOLOGIES INC$253.3K
- UNITED RENTALS INC$242.8K
- AXON ENTERPRISE INC$224.3K
- BLACKROCK MUNIHLDGS NY QLTY$222.6K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $21.3M | 4.68% | 83,949 | SH |
| 2 | NVIDIA CORPORATION | NVDA | 67066G104 | $19.8M | 4.36% | 113,791 | SH |
| 3 | MICROSOFT CORP | MSFT | 594918104 | $13.6M | 2.98% | 36,636 | SH |
| 4 | EXXON MOBIL CORP | XOM | 30231G102 | $11.1M | 2.43% | 65,330 | SH |
| 5 | ELI LILLY & CO | LLY | 532457108 | $9.4M | 2.06% | 10,193 | SH |
| 6 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $9.4M | 2.06% | 84,322 | SH |
| 7 | DIMENSIONAL ETF TRUST | DFUS | 25434V401 | $9.4M | 2.06% | 132,085 | SH |
| 8 | WALMART INC | WMT | 931142103 | $8.8M | 1.92% | 70,475 | SH |
| 9 | JPMORGAN CHASE & CO | JPM | 46625H100 | $8.5M | 1.87% | 28,902 | SH |
| 10 | MASTERCARD INCORPORATED | MA | 57636Q104 | $7.9M | 1.73% | 15,793 | SH |
| 11 | ABBVIE INC | ABBV | 00287Y109 | $7.6M | 1.68% | 35,090 | SH |
| 12 | DIMENSIONAL ETF TRUST | DFCF | 25434V872 | $7.3M | 1.61% | 173,993 | SH |
| 13 | AMERICAN CENTY ETF TR | AVIG | 025072562 | $7.2M | 1.59% | 174,440 | SH |
| 14 | ALPHABET INC | GOOGL | 02079K305 | $7.2M | 1.57% | 24,907 | SH |
| 15 | AMERICAN CENTY ETF TR | AVLC | 025072158 | $7.0M | 1.54% | 90,586 | SH |
| 16 | VISA INC | V | 92826C839 | $6.8M | 1.50% | 22,655 | SH |
| 17 | CHEVRON CORPORATION | CVX | 166764100 | $5.7M | 1.25% | 27,492 | SH |
| 18 | AMPHENOL CORP | APH | 032095101 | $5.2M | 1.13% | 40,788 | SH |
| 19 | ISHARES TR | IGIB | 464288638 | $5.2M | 1.13% | 96,818 | SH |
| 20 | FLEXSHARES TR | SKOR | 33939L761 | $4.8M | 1.05% | 98,157 | SH |
| 21 | INTERNATIONAL BUSINESS MACHS | IBM | 459200101 | $4.8M | 1.04% | 19,616 | SH |
| 22 | AMAZON COM INC | AMZN | 023135106 | $4.5M | 0.99% | 21,722 | SH |
| 23 | FLEXSHARES TR | QLC | 33939L746 | $4.4M | 0.97% | 56,744 | SH |
| 24 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $4.3M | 0.95% | 86,347 | SH |
| 25 | FLEXSHARES TR | IQDY | 33939L829 | $4.3M | 0.94% | 113,433 | SH |
| 26 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $4.2M | 0.93% | 80,163 | SH |
| 27 | HOME DEPOT INC | HD | 437076102 | $4.2M | 0.93% | 12,807 | SH |
| 28 | META PLATFORMS INC | META | 30303M102 | $4.0M | 0.88% | 7,011 | SH |
| 29 | ETF SER SOLUTIONS | DSTL | 26922A321 | $4.0M | 0.88% | 68,847 | SH |
| 30 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $3.9M | 0.87% | 46,426 | SH |
| 31 | MERCK & CO INC | MRK | 58933Y105 | $3.8M | 0.84% | 31,656 | SH |
| 32 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $3.8M | 0.83% | 74,506 | SH |
| 33 | JOHNSON & JOHNSON | JNJ | 478160104 | $3.8M | 0.83% | 15,405 | SH |
| 34 | TESLA INC | TSLA | 88160R101 | $3.8M | 0.83% | 10,121 | SH |
| 35 | SELECT SECTOR SPDR TR | XLE | 81369Y506 | $3.6M | 0.80% | 59,555 | SH |
| 36 | BROOKFIELD INFRASTRUCTURE PA | BIP | G16252101 | $3.4M | 0.75% | 94,211 | SH |
| 37 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $3.4M | 0.75% | 59,879 | SH |
| 38 | PROCTER & GAMBLE CO | PG | 742718109 | $3.4M | 0.74% | 23,395 | SH |
| 39 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $3.3M | 0.73% | 30,128 | SH |
| 40 | WISDOMTREE TR | QGRW | 97717Y477 | $3.2M | 0.71% | 60,598 | SH |
| 41 | INTUITIVE SURGICAL INC | ISRG | 46120E602 | $3.0M | 0.65% | 6,450 | SH |
| 42 | AT&T INC | T | 00206R102 | $2.9M | 0.65% | 101,670 | SH |
| 43 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $2.9M | 0.65% | 6,146 | SH |
| 44 | CHUBB LTD SWITZ | CB | H1467J104 | $2.9M | 0.65% | 9,019 | SH |
| 45 | PHILLIPS 66 | PSX | 718546104 | $2.9M | 0.64% | 16,121 | SH |
| 46 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $2.9M | 0.63% | 35,473 | SH |
| 47 | EATON CORP PLC | ETN | G29183103 | $2.8M | 0.62% | 7,889 | SH |
| 48 | SPDR GOLD TR | GLD | 78463V107 | $2.7M | 0.59% | 6,284 | SH |
| 49 | WISDOMTREE TR | DGRW | 97717X669 | $2.6M | 0.56% | 29,154 | SH |
| 50 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $2.6M | 0.56% | 2,567 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-15 | $455.3M | 263 | 0001172661-26-001982 |
| 2025-12-31 | 2026-02-17 | $447.5M | 247 | 0001172661-26-001090 |
| 2025-09-30 | 2025-11-13 | $431.5M | 248 | 0001172661-25-004762 |