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Keating Financial Advisory Services, Inc. — 13F Holdings & Portfolio

CIK 2103443 · latest 13F-HR filed 2026-08-11

Backtest portfolio

Keating Financial Advisory Services, Inc. manages $759.6M in 13F-reported U.S. long-equity assets across 2,608 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (18.15%), DFAU (7.27%), NVDA (4.20%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 172 new positions and exited 134; 1,681 existing positions rose in reported value and 485 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$759.6M

Long-equity book

Holdings
2,608

Distinct positions

Period
2026-06-30

Filed 2026-08-11

Q/Q Activity
+172 / −134 / ↑1681 / ↓485

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
AAPL18.1% · +0%DFAU7.3% · +15%NVDA4.2% · +2%VOO3.9% · +44%SPMO2.4% · +73%DUHP2.1% · +14%SPY1.6% · -0%DFCF1.3% · +36%DFAI1.2% · +15%QQQ1.2% · +4%DCOR1.1% · +15%MSFT1.1% · +9%DIHP1.1% · +16%AMZN1.1% · +5%SCHG0.9% · -15%OMFL0.8% · +83%GOOG0.7% · +5%PYLD0.7% · +26248%DFAE0.7% · +16%PWB0.6% · +69%AIRR0.6% · -1%COST0.6% · +1%RWL0.6% · +73%DFAW0.5% · +33%PFEB0.5% · -1%PMAY0.5% · +4%PMAR0.5% · -2%PJUL0.5% · -1%PJAN0.5% · -1%PSEP0.5% · -1%PJUN0.5% · +4%PAUG0.5% · +0%DIVO0.5% · +43%PNOV0.5% · -1%PAPR0.5% · +5%POCT0.5% · -1%PDEC0.5% · -1%RDVY0.5% · +11%DIA0.4% · -0%XMMO0.4% · +191%MU0.4% · +4%FELC0.4% · -4%DFGP0.4% · +48%VTI0.4% · -1%SMH0.4% · +38%GOOGL0.4% · +12%DFSD0.4% · +26%CGDV0.4% · -1%MFSV0.4% · +6%GARP0.4% · -11%DIVI0.4% · -20%FTLS0.4% · +2%META0.3% · +4%AVGO0.3% · +19%DBEF0.3% · +73%XLK0.3% · -12%DFAC0.3% · -0%FIXD0.3% · +6%VTV0.3% · -6%AGG0.3% · -0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 43.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 31, 2026.

Assets Under Management
$1.45B
Discretionary
$905.2M
Employees
65
Accounts
6,516
Address
1011 POYNTZ AVENUE
MANHATTAN, KS 66502
Phone
(785) 537-0366
Website
Name Title / Status Ownership Type
JACOBS, QUINN, MARIE ControlSECRETARY/TREASURER
since Jan 2023
Less than 5%Individual
KEATING, PATRICK, JEROME ControlPRESIDENT
since Nov 2006
75% or moreIndividual
LARSEN, JONATHAN, WILLIAM ControlVICE PRESIDENT AND CHIEF COMPLIANCE OFFICER
since Jan 2023
Less than 5%Individual
MANN, JOHN, RYAN ControlCHIEF OPERATIONS OFFICER
since Nov 2013
Less than 5%Individual
Ownership & leadership changes · 2 filings with changes since Sep 21, 2022

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 31, 2025 filing
  • No longer listedKasting, Jonathan, G · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Aug 2022
  • ChangedLARSEN, JONATHAN, WILLIAM · title VICE PRESIDENT → VICE PRESIDENT AND CHIEF COMPLIANCE OFFICER
Feb 13, 2023 filing
  • AddedJACOBS, QUINN, MARIE · SECRETARY/TREASURER · Less than 5% · control person
  • AddedLARSEN, JONATHAN, WILLIAM · VICE PRESIDENT · Less than 5% · control person
  • ChangedMANN, JOHN, RYAN · title VICE PRESIDENT → CHIEF OPERATIONS OFFICER
Sep 21, 2022 filing (earliest on record)
  • ListedKEATING, PATRICK, JEROME · PRESIDENT · 75% or more · control person
  • ListedKasting, Jonathan, G · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ListedMANN, JOHN, RYAN · VICE PRESIDENT · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Keating Financial Advisory Services, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $137.8M 18.15% 476,392 SH
2 DIMENSIONAL ETF TRUST DFAU 25434V104 $55.2M 7.27% 1,068,781 SH
3 NVIDIA CORPORATION NVDA 67066G104 $31.9M 4.20% 159,579 SH
4 VANGUARD INDEX FDS VOO 922908363 $29.7M 3.91% 43,237 SH
5 INVESCO EXCH TRADED FD TR II SPMO 46138E339 $18.6M 2.45% 114,970 SH
6 DIMENSIONAL ETF TRUST DUHP 25434V831 $16.2M 2.13% 388,031 SH
7 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $11.9M 1.57% 15,932 SH
8 DIMENSIONAL ETF TRUST DFCF 25434V872 $10.2M 1.34% 241,705 SH
9 DIMENSIONAL ETF TRUST DFAI 25434V203 $9.4M 1.24% 228,590 SH
10 INVESCO QQQ TR QQQ 46090E103 $9.1M 1.20% 12,409 SH
11 DIMENSIONAL ETF TRUST DCOR 25434V625 $8.5M 1.12% 103,984 SH
12 MICROSOFT CORP MSFT 594918104 $8.3M 1.09% 22,270 SH
13 DIMENSIONAL ETF TRUST DIHP 25434V765 $8.3M 1.09% 242,411 SH
14 AMAZON COM INC AMZN 023135106 $8.2M 1.08% 34,541 SH
15 SCHWAB STRATEGIC TR SCHG 808524300 $7.0M 0.92% 206,121 SH
16 INVESCO EXCH TRD SLF IDX FD OMFL 46138J619 $5.9M 0.78% 86,001 SH
17 ALPHABET INC GOOG 02079K107 $5.4M 0.71% 15,316 SH
18 PIMCO ETF TR PYLD 72201R585 $5.3M 0.69% 198,141 SH
19 DIMENSIONAL ETF TRUST DFAE 25434V302 $5.0M 0.66% 123,967 SH
20 INVESCO EXCHANGE TRADED FD T PWB 46137V746 $4.7M 0.62% 27,753 SH
21 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $4.5M 0.59% 33,606 SH
22 COSTCO WHOLESALE CORPORATION COST 22160K105 $4.4M 0.58% 4,714 SH
23 INVESCO EXCH TRADED FD TR II RWL 46138G698 $4.2M 0.56% 33,159 SH
24 DIMENSIONAL ETF TRUST DFAW 25434V617 $4.0M 0.53% 48,686 SH
25 INNOVATOR ETFS TRUST PFEB 45782C417 $4.0M 0.52% 92,080 SH
26 INNOVATOR ETFS TRUST PMAY 45782C318 $3.8M 0.50% 92,385 SH
27 INNOVATOR ETFS TRUST PMAR 45782C383 $3.8M 0.50% 79,385 SH
28 INNOVATOR ETFS TRUST PJUL 45782C813 $3.8M 0.50% 77,294 SH
29 INNOVATOR ETFS TRUST PJAN 45782C508 $3.7M 0.49% 75,131 SH
30 INNOVATOR ETFS TRUST PSEP 45782C656 $3.7M 0.49% 80,269 SH
31 INNOVATOR ETFS TRUST PJUN 45782C748 $3.7M 0.49% 85,262 SH
32 INNOVATOR ETFS TRUST PAUG 45782C680 $3.7M 0.48% 80,659 SH
33 AMPLIFY ETF TR DIVO 032108409 $3.7M 0.48% 80,416 SH
34 INNOVATOR ETFS TRUST PNOV 45782C573 $3.7M 0.48% 82,779 SH
35 INNOVATOR ETFS TRUST PAPR 45782C870 $3.6M 0.48% 86,435 SH
36 INNOVATOR ETFS TRUST POCT 45782C797 $3.6M 0.47% 77,729 SH
37 INNOVATOR ETFS TRUST PDEC 45782C540 $3.6M 0.47% 77,652 SH
38 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $3.5M 0.46% 43,550 SH
39 STATE STR SPDR DOW JONES IND DIA 78467X109 $3.4M 0.44% 6,465 SH
40 INVESCO EXCHANGE TRADED FD T XMMO 46137V464 $3.4M 0.44% 19,784 SH
41 MICRON TECHNOLOGY INC MU 595112103 $3.3M 0.44% 2,875 SH
42 FIDELITY COVINGTON TRUST FELC 316092113 $3.3M 0.43% 77,944 SH
43 DIMENSIONAL ETF TRUST DFGP 25434V583 $3.2M 0.42% 58,585 SH
44 VANGUARD INDEX FDS VTI 922908769 $3.1M 0.40% 8,305 SH
45 VANECK ETF TRUST SMH 92189F676 $3.1M 0.40% 4,663 SH
46 ALPHABET INC GOOGL 02079K305 $2.9M 0.39% 8,211 SH
47 DIMENSIONAL ETF TRUST DFSD 25434V864 $2.9M 0.38% 61,074 SH
48 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $2.9M 0.38% 58,549 SH
49 MFS ACTIVE EXCHANGE TRADED F MFSV 55286W504 $2.9M 0.38% 100,665 SH
50 ISHARES TR GARP 46436E403 $2.9M 0.38% 34,630 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-11 $759.6M 2,608 0002103443-26-000003
2026-03-31 2026-05-15 $618.8M 2,572 0002103443-26-000002
2025-12-31 2026-02-09 $737.0M 2,227 0002103443-26-000001
Filer Information
Address
1011 POYNTZ AVENUE
MANHATTAN, KS 66502
Phone
(785) 537-0366
Filing Manager
Keating Financial Advisory Services, Inc.
MANHATTAN, KS
Signatory
Jonathan Larsen
Chief Compliance Officer