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Keating Financial Advisory Services, Inc. — 13F Holdings & Portfolio

CIK 2103443 · latest 13F-HR filed 2026-08-11

Backtest portfolio

Keating Financial Advisory Services, Inc. manages $759.6M in 13F-reported U.S. long-equity assets across 2,608 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (18.15%), DFAU (7.27%), NVDA (4.20%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 172 new positions, exited 134, added to 1,681, and trimmed 485.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
1011 POYNTZ AVENUE
MANHATTAN, KS 66502
Phone
(785) 537-0366
Filing Manager
Keating Financial Advisory Services, Inc.
MANHATTAN, KS
Signatory
Jonathan Larsen
Chief Compliance Officer
Loading holdings…
AUM

$759.6M

Long-equity book

Holdings

2,608

Distinct positions

Period

2026-06-30

Filed 2026-08-11

Q/Q Activity

+172 / −134 / ↑1681 / ↓485

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • APPLE INC$17.3M +14.4%
  • DIMENSIONAL ETF TRUST$13.3M +31.8%
  • VANGUARD INDEX FDS$11.8M +65.7%
  • INVESCO EXCH TRADED FD TR II$11.1M +148.8%
  • PIMCO ETF TR$5.2M +26570.9%
Show all 1681 →

Top Trims

  • WISDOMTREE TR-$1.2M -66.9%
  • SOURCE CAPITAL-$864.3K -45.2%
  • WISDOMTREE TR-$510.7K -20.4%
  • FRANKLIN TEMPLETON ETF TR-$442.5K -13.6%
  • ISHARES INC-$351.9K -59.6%
Show all 485 →

New Positions

  • FIDELITY COVINGTON TRUST$1.1M
  • FIRST TR EXCHANGE-TRADED FD$352.1K
  • FIRST TR EXCHANGE-TRADED FD$347.4K
  • CARNIVAL CORP LTD$140.1K
  • HONEYWELL INTL INC$111.5K
Show all 172 →

Exited Positions

  • MONARCH CEM CO$5.2M
  • HONEYWELL INTL INC$219.2K
  • CARNIVAL CORP$119.6K
  • NEOS BITCOIN HIGH INCOME ETF$74.3K
  • DUPONT DE NEMOURS INC$33.6K
Show all 134 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $137.8M 18.15% 476,392 SH
2 DIMENSIONAL ETF TRUST DFAU 25434V104 $55.2M 7.27% 1,068,781 SH
3 NVIDIA CORPORATION NVDA 67066G104 $31.9M 4.20% 159,579 SH
4 VANGUARD INDEX FDS VOO 922908363 $29.7M 3.91% 43,237 SH
5 INVESCO EXCH TRADED FD TR II SPMO 46138E339 $18.6M 2.45% 114,970 SH
6 DIMENSIONAL ETF TRUST DUHP 25434V831 $16.2M 2.13% 388,031 SH
7 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $11.9M 1.57% 15,932 SH
8 DIMENSIONAL ETF TRUST DFCF 25434V872 $10.2M 1.34% 241,705 SH
9 DIMENSIONAL ETF TRUST DFAI 25434V203 $9.4M 1.24% 228,590 SH
10 INVESCO QQQ TR QQQ 46090E103 $9.1M 1.20% 12,409 SH
11 DIMENSIONAL ETF TRUST DCOR 25434V625 $8.5M 1.12% 103,984 SH
12 MICROSOFT CORP MSFT 594918104 $8.3M 1.09% 22,270 SH
13 DIMENSIONAL ETF TRUST DIHP 25434V765 $8.3M 1.09% 242,411 SH
14 AMAZON COM INC AMZN 023135106 $8.2M 1.08% 34,541 SH
15 SCHWAB STRATEGIC TR SCHG 808524300 $7.0M 0.92% 206,121 SH
16 INVESCO EXCH TRD SLF IDX FD OMFL 46138J619 $5.9M 0.78% 86,001 SH
17 ALPHABET INC GOOG 02079K107 $5.4M 0.71% 15,316 SH
18 PIMCO ETF TR PYLD 72201R585 $5.3M 0.69% 198,141 SH
19 DIMENSIONAL ETF TRUST DFAE 25434V302 $5.0M 0.66% 123,967 SH
20 INVESCO EXCHANGE TRADED FD T PWB 46137V746 $4.7M 0.62% 27,753 SH
21 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $4.5M 0.59% 33,606 SH
22 COSTCO WHOLESALE CORPORATION COST 22160K105 $4.4M 0.58% 4,714 SH
23 INVESCO EXCH TRADED FD TR II RWL 46138G698 $4.2M 0.56% 33,159 SH
24 DIMENSIONAL ETF TRUST DFAW 25434V617 $4.0M 0.53% 48,686 SH
25 INNOVATOR ETFS TRUST PFEB 45782C417 $4.0M 0.52% 92,080 SH
26 INNOVATOR ETFS TRUST PMAY 45782C318 $3.8M 0.50% 92,385 SH
27 INNOVATOR ETFS TRUST PMAR 45782C383 $3.8M 0.50% 79,385 SH
28 INNOVATOR ETFS TRUST PJUL 45782C813 $3.8M 0.50% 77,294 SH
29 INNOVATOR ETFS TRUST PJAN 45782C508 $3.7M 0.49% 75,131 SH
30 INNOVATOR ETFS TRUST PSEP 45782C656 $3.7M 0.49% 80,269 SH
31 INNOVATOR ETFS TRUST PJUN 45782C748 $3.7M 0.49% 85,262 SH
32 INNOVATOR ETFS TRUST PAUG 45782C680 $3.7M 0.48% 80,659 SH
33 AMPLIFY ETF TR DIVO 032108409 $3.7M 0.48% 80,416 SH
34 INNOVATOR ETFS TRUST PNOV 45782C573 $3.7M 0.48% 82,779 SH
35 INNOVATOR ETFS TRUST PAPR 45782C870 $3.6M 0.48% 86,435 SH
36 INNOVATOR ETFS TRUST POCT 45782C797 $3.6M 0.47% 77,729 SH
37 INNOVATOR ETFS TRUST PDEC 45782C540 $3.6M 0.47% 77,652 SH
38 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $3.5M 0.46% 43,550 SH
39 STATE STR SPDR DOW JONES IND DIA 78467X109 $3.4M 0.44% 6,465 SH
40 INVESCO EXCHANGE TRADED FD T XMMO 46137V464 $3.4M 0.44% 19,784 SH
41 MICRON TECHNOLOGY INC MU 595112103 $3.3M 0.44% 2,875 SH
42 FIDELITY COVINGTON TRUST FELC 316092113 $3.3M 0.43% 77,944 SH
43 DIMENSIONAL ETF TRUST DFGP 25434V583 $3.2M 0.42% 58,585 SH
44 VANGUARD INDEX FDS VTI 922908769 $3.1M 0.40% 8,305 SH
45 VANECK ETF TRUST SMH 92189F676 $3.1M 0.40% 4,663 SH
46 ALPHABET INC GOOGL 02079K305 $2.9M 0.39% 8,211 SH
47 DIMENSIONAL ETF TRUST DFSD 25434V864 $2.9M 0.38% 61,074 SH
48 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $2.9M 0.38% 58,549 SH
49 MFS ACTIVE EXCHANGE TRADED F MFSV 55286W504 $2.9M 0.38% 100,665 SH
50 ISHARES TR GARP 46436E403 $2.9M 0.38% 34,630 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-11 $759.6M 2,608 0002103443-26-000003
2026-03-31 2026-05-15 $618.8M 2,572 0002103443-26-000002
2025-12-31 2026-02-09 $737.0M 2,227 0002103443-26-000001