FRPT · Insider Trading
Freshpet, Inc.
Every open-market purchase and sale reported by FRPT officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-23 | Nicola J. Baty | President & COO | A | +58,245 | — |
| 2026-09-16 | Walter N. George | Director | Buy | +1,000 | +$64.92K |
| 2026-09-03 | Nicola J. Baty | Chief Operating Officer | F | −2,082 | −$146.70K |
| 2026-08-28 | William B. Cyr | Chief Executive Officer | MIXED | +36,337 | −$2.19M |
| 2026-08-25 | William B. Cyr | Chief Executive Officer | MIXED | +80,095 | −$4.86M |
| 2026-08-21 | William B. Cyr | Chief Executive Officer | MIXED | +39,922 | −$2.43M |
| 2026-08-19 | William B. Cyr | Chief Executive Officer | MIXED | +39,933 | −$2.35M |
| 2026-08-18 | William B. Cyr | Chief Executive Officer | MIXED | +39,931 | −$2.35M |
| 2026-05-27 | William B. Cyr | Chief Executive Officer | MIXED | +37,186 | −$1.53M |
| 2026-05-22 | Craig D. Steeneck | Director | Buy | +2,000 | +$95.66K |
| 2026-05-22 | Daryl G Brewster | Director | Buy | +211 | +$10.03K |
| 2026-05-22 | William B. Cyr | Chief Executive Officer | MIXED | +36,418 | −$1.42M |
| 2026-05-20 | Jacki Sue Kelley | Director | Buy | +1,000 | +$48.05K |
| 2026-05-20 | David Biegger | Director | Buy | +1,000 | +$49.14K |
| 2026-05-20 | Timothy R McLevish | Director | Buy | +3,000 | +$146.01K |
| 2026-05-19 | William B. Cyr | Chief Executive Officer | MIXED | +73,636 | −$2.92M |
| 2026-05-15 | William B. Cyr | Chief Executive Officer | MIXED | +37,182 | −$1.43M |
| 2026-05-13 | William B. Cyr | Chief Executive Officer | MIXED | +37,498 | −$1.50M |
| 2026-05-11 | Walter N. George | Director | Buy | +2,000 | +$109.34K |
| 2026-03-17 | Lisa Axt Alexander | GC & Corp. Sec. | F | −289 | −$22.14K |
| 2026-03-17 | Nicola J. Baty | Chief Operating Officer | F | −418 | −$32.02K |
| 2026-03-17 | William B. Cyr | Chief Executive Officer | F | −2,508 | −$192.11K |
| 2026-03-17 | Thembeka Machaba | Chief Human Resources Officer | F | −166 | −$12.72K |
| 2026-03-17 | Scott James Morris | President | F | −496 | −$37.99K |
| 2026-03-17 | Nishu D. Patel | Chief Accounting Officer | F | −189 | −$14.48K |
| 2026-03-17 | Cathal Walsh | SVP-Managing Director, Europe | F | −1,104 | −$84.57K |
| 2026-03-12 | Craig D. Steeneck | Director | A | +1,589 | — |
| 2026-03-12 | Cathal Walsh | SVP-Managing Director, Europe | A | +1,299 | — |
| 2026-03-12 | David Biegger | Director | A | +1,589 | — |
| 2026-03-12 | Daryl G Brewster | Director | A | +1,589 | — |
| 2026-03-12 | David J West | Director | A | +1,589 | — |
| 2026-03-12 | Jacki Sue Kelley | Director | A | +1,589 | — |
| 2026-03-12 | John Gregory O'Connor | Chief Financial Officer | A | +4,814 | — |
| 2026-03-12 | Joseph Scalzo | Director | A | +1,589 | — |
| 2026-03-12 | Lisa Axt Alexander | GC & Corp. Sec. | A | +1,222 | — |
| 2026-03-12 | Lauri Kien Kotcher | Director | A | +1,589 | — |
| 2026-03-12 | Leta D Priest | Director | A | +1,589 | — |
| 2026-03-12 | Nicola J. Baty | Chief Operating Officer | A | +5,382 | — |
| 2026-03-12 | Nishu D. Patel | Chief Accounting Officer | A | +983 | — |
| 2026-03-12 | Olufunlayo Olurinde Fajemirokun-Beck | Director | A | +1,589 | — |
| 2026-03-12 | Scott James Morris | President | A | +5,456 | — |
| 2026-03-12 | Thembeka Machaba | Chief Human Resources Officer | A | +1,968 | — |
| 2026-03-12 | Timothy R McLevish | Director | A | +1,589 | — |
| 2026-03-12 | Walter N. George | Director | A | +1,589 | — |
| 2026-03-12 | William B. Cyr | Chief Executive Officer | A | +23,688 | — |
| 2026-02-26 | Walter N. George | Director | Buy | +630 | +$49.80K |
| 2026-02-17 | John Gregory O'Connor | Chief Financial Officer | A | +7,500 | — |
| 2026-01-06 | Scott James Morris | President | F | −1,574 | −$94.68K |
| 2026-01-06 | Thembeka Machaba | Chief Human Resources Officer | F | −779 | −$46.86K |
| 2026-01-06 | William B. Cyr | Chief Executive Officer | F | −2,874 | −$172.87K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| William B. Cyr | Chief Executive Officer | 437,363 | $29.47M |
| Scott James Morris | President | 230,356 | $15.52M |
| Nicola J. Baty | President & COO | 94,461 | $6.36M |
| Daryl G Brewster | Director | 59,545 | $4.01M |
| Walter N. George | Director | 51,746 | $3.49M |
| Timothy R McLevish | Director | 39,879 | $2.69M |
| Todd E Cunfer | Chief Financial Officer | 37,520 | $2.53M |
| Craig D. Steeneck | Director | 37,500 | $2.53M |
| Jacki Sue Kelley | Director | 14,496 | $976.74K |
| Leta D Priest | Director | 13,756 | $926.88K |
| John Gregory O'Connor | Chief Financial Officer | 12,314 | $829.72K |
| Olufunlayo Olurinde Fajemirokun-Beck | Director | 11,204 | $754.93K |
| Thembeka Machaba | Chief Human Resources Officer | 9,893 | $666.59K |
| Ivan Garcia | Interim CFO | 9,527 | $641.93K |
| David Biegger | Director | 8,178 | $551.03K |
| Cathal Walsh | SVP-Managing Director, Europe | 6,819 | $459.46K |
| David J West | Director | 5,953 | $401.11K |
| Joseph Scalzo | Director | 5,629 | $379.28K |
| Lauri Kien Kotcher | Director | 5,067 | $341.41K |
| Lisa Axt Alexander | GC & Corp. Sec. | 3,883 | $261.64K |
| Nishu D. Patel | Chief Accounting Officer | 3,774 | $254.29K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the FRPT quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.