HOG (Harley-Davidson, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by HOG officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-02 | Jonathan R Root | CFO and CCO | Sell | — | — |
| 2026-08-13 | Gayle Littleton | CLO, CCO, CAO & Corp Sec | Buy | — | — |
| 2026-08-11 | Artie Starrs | President & CEO | Buy | — | — |
| 2026-08-05 | Jonathan R Root | CFO and CCO | Sell | — | — |
| 2026-08-03 | DANIEL J NOVA | Director | Buy | — | — |
| 2026-07-28 | Gayle Littleton | CLO, CCO, CAO & Corp Sec | A | — | — |
| 2026-07-06 | Jonathan R Root | CFO and CCO | Sell | — | — |
| 2026-06-03 | Jonathan R Root | CFO and CCO | Sell | — | — |
| 2026-05-26 | Troy Alstead | Director | A | — | — |
| 2026-05-26 | Lori Ann Flees | Director | A | — | — |
| 2026-05-26 | Allan C. Golston | Director | A | — | — |
| 2026-05-26 | Rafeh Masood | Director | A | — | — |
| 2026-05-26 | DANIEL J NOVA | Director | A | — | — |
| 2026-05-26 | Matthew J Reintjes | Director | A | — | — |
| 2026-05-26 | Maryrose Sylvester | Director | A | — | — |
| 2026-05-21 | Jonathan R Root | CFO and CCO | Sell | — | — |
| 2026-05-18 | Troy Alstead | Director | M | — | — |
| 2026-05-18 | JR JAMES D FARLEY | Director | M | — | — |
| 2026-05-18 | Lori Ann Flees | Director | M | — | — |
| 2026-05-18 | Allan C. Golston | Director | M | — | — |
| 2026-05-18 | Rafeh Masood | Director | M | — | — |
| 2026-05-18 | Maryrose Sylvester | Director | M | — | — |
| 2026-05-13 | Paul J Krause | Chief Legal Officer | Sell | — | — |
| 2026-04-08 | Bryan Andrew Beck | — | A | — | — |
| 2026-03-16 | Charles Do | Sr. Vice President, HDFSI | Sell | — | — |
| 2026-03-09 | Artie Starrs | President & CEO | Buy | — | — |
| 2026-03-09 | Lori Ann Flees | Director | Buy | — | — |
| 2026-03-02 | Rafeh Masood | Director | Buy | — | — |
| 2026-02-26 | Glen Koval | SVP Motorcycle Development | MIXED | — | — |
| 2026-02-26 | Tori Termaat | Chief Human Resources Officer | MIXED | — | — |
| 2026-02-26 | Jonathan R Root | CFO and CCO | MIXED | — | — |
| 2026-02-26 | Paul J Krause | Chief Legal Officer | MIXED | — | — |
| 2026-02-26 | Bryan Andrew Beck | — | A | — | — |
| 2026-02-26 | Charles Do | Sr. Vice President, HDFSI | A | — | — |
| 2026-02-26 | Glen Koval | SVP Motorcycle Development | A | — | — |
| 2026-02-26 | Paul J Krause | Chief Legal Officer | A | — | — |
| 2026-02-26 | Bryan Niketh | Chief Operations Officer | A | — | — |
| 2026-02-26 | Jonathan R Root | CFO and CCO | A | — | — |
| 2026-02-26 | Artie Starrs | President & CEO | A | — | — |
| 2026-02-26 | Tori Termaat | Chief Human Resources Officer | A | — | — |
| 2026-02-26 | Matthew A Ryan | Chief Marketing & Tech. Off. | A | — | — |
| 2026-02-26 | JR JAMES D FARLEY | Director | Sell | — | — |
| 2026-02-19 | Glen Koval | SVP Motorcycle Development | MIXED | — | — |
| 2026-02-19 | Paul J Krause | Chief Legal Officer | MIXED | — | — |
| 2026-02-19 | Jonathan R Root | CFO and CCO | MIXED | — | — |
| 2026-02-19 | Tori Termaat | Chief Human Resources Officer | MIXED | — | — |
| 2026-02-09 | Bryan Andrew Beck | — | MIXED | — | — |
| 2026-02-09 | Charles Do | Sr. Vice President, HDFSI | MIXED | — | — |
| 2026-02-09 | Glen Koval | SVP Motorcycle Development | MIXED | — | — |
| 2026-02-09 | Paul J Krause | Chief Legal Officer | MIXED | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | President and CEO | 676,188 | — |
| — | Director | 217,310 | — |
| — | President & CEO | 165,682 | — |
| — | Chairman, President & CEO | 163,972 | — |
| — | President & CEO | 91,214 | — |
| — | SVP & CFO | 79,449 | — |
| — | Director | 52,573 | — |
| — | Director | 47,605 | — |
| — | CFO and CCO | 41,469 | — |
| — | Director | 41,248 | — |
| — | Chief Commercial Officer | 40,430 | — |
| — | VP/Treasurer | 32,131 | — |
| — | Director | 31,304 | — |
| — | Chief Legal Officer | 30,610 | — |
| — | Director | 29,396 | — |
| — | Director | 29,065 | — |
| — | Chief Digital Officer | 28,711 | — |
| — | Director | 27,889 | — |
| — | Exec VP, Gen Counsel & Secy | 25,997 | — |
| — | President & CEO | 25,000 | — |
| — | Director | 22,220 | — |
| — | SVP, Chief Mktg Officer | 22,176 | — |
| — | VP & Chief Communications Ofcr | 20,883 | — |
| — | SVP, Motor Co. Product & Ops | 20,319 | — |
| — | Sr. VP, Manufacturing | 20,245 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the HOG quote page; the site-wide leaderboard is on the insider transactions hub.