HOG · Insider Trading
Harley-Davidson, Inc.
Every open-market purchase and sale reported by HOG officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-05 | Jonathan R Root | CFO and CCO | Sell | −1,559 | −$38.09K |
| 2026-09-28 | Daniel J Nova | Director | M | +5,168 | — |
| 2026-09-02 | Jonathan R Root | CFO and CCO | Sell | −1,554 | −$42.67K |
| 2026-08-13 | Gayle Littleton | CLO, CCO, CAO & Corp Sec | Buy | +7,500 | +$197.85K |
| 2026-08-11 | Artie Starrs | President & CEO | Buy | +10,000 | +$258.94K |
| 2026-08-05 | Jonathan R Root | CFO and CCO | Sell | −1,554 | −$38.66K |
| 2026-08-03 | Daniel J Nova | Director | Buy | +40,000 | +$982.70K |
| 2026-07-28 | Gayle Littleton | CLO, CCO, CAO & Corp Sec | A | +39,232 deriv. | — |
| 2026-07-06 | Jonathan R Root | CFO and CCO | Sell | −1,554 | −$37.98K |
| 2026-06-03 | Jonathan R Root | CFO and CCO | Sell | −1,554 | −$37.09K |
| 2026-05-26 | Troy Alstead | Director | A | +6,250 deriv. | — |
| 2026-05-26 | Lori Ann Flees | Director | A | +8,621 deriv. | — |
| 2026-05-26 | Allan C. Golston | Director | A | +6,250 deriv. | — |
| 2026-05-26 | Rafeh Masood | Director | A | +11,207 deriv. | — |
| 2026-05-26 | Daniel J Nova | Director | A | +4,742 | — |
| 2026-05-26 | Matthew J Reintjes | Director | A | +2,479 | — |
| 2026-05-26 | Maryrose Sylvester | Director | A | +6,250 deriv. | — |
| 2026-05-21 | Jonathan R Root | CFO and CCO | Sell | −1,554 | −$37.62K |
| 2026-05-18 | Troy Alstead | Director | M | +6,015 | — |
| 2026-05-18 | Jr James D Farley | Director | M | +6,015 | — |
| 2026-05-18 | Lori Ann Flees | Director | M | +6,015 | — |
| 2026-05-18 | Allan C. Golston | Director | M | +3,008 | — |
| 2026-05-18 | Rafeh Masood | Director | M | +6,015 | — |
| 2026-05-18 | Maryrose Sylvester | Director | M | +6,015 | — |
| 2026-05-13 | Paul J Krause | Chief Legal Officer | Sell | −1,564 | −$40.66K |
| 2026-04-08 | Bryan Andrew Beck | — | A | +7,143 deriv. | — |
| 2026-03-16 | Charles Do | Sr. Vice President, HDFSI | Sell | −4,241 | −$76.74K |
| 2026-03-09 | Artie Starrs | President & CEO | Buy | +15,000 | +$286.50K |
| 2026-03-09 | Lori Ann Flees | Director | Buy | +4,000 | +$75.55K |
| 2026-03-02 | Rafeh Masood | Director | Buy | +2,775 | +$49.95K |
| 2026-02-26 | Glen Koval | SVP Motorcycle Development | MIXED | +1,545 | −$15.15K |
| 2026-02-26 | Tori Termaat | Chief Human Resources Officer | MIXED | +1,299 | −$25.30K |
| 2026-02-26 | Jonathan R Root | CFO and CCO | MIXED | +1,979 | −$16.76K |
| 2026-02-26 | Paul J Krause | Chief Legal Officer | MIXED | +1,991 | −$36.06K |
| 2026-02-26 | Bryan Andrew Beck | — | A | +9,550 deriv. | — |
| 2026-02-26 | Charles Do | Sr. Vice President, HDFSI | A | +20,471 deriv. | — |
| 2026-02-26 | Glen Koval | SVP Motorcycle Development | A | — | — |
| 2026-02-26 | Paul J Krause | Chief Legal Officer | A | — | — |
| 2026-02-26 | Bryan Niketh | Chief Operations Officer | A | — | — |
| 2026-02-26 | Jonathan R Root | CFO and CCO | A | — | — |
| 2026-02-26 | Artie Starrs | President & CEO | A | +159,158 deriv. | — |
| 2026-02-26 | Tori Termaat | Chief Human Resources Officer | A | — | — |
| 2026-02-26 | Matthew A Ryan | Chief Marketing & Tech. Off. | A | +19,589 deriv. | — |
| 2026-02-26 | Jr James D Farley | Director | Sell | −6,454 | −$120.78K |
| 2026-02-19 | Glen Koval | SVP Motorcycle Development | MIXED | +1,545 | −$15.15K |
| 2026-02-19 | Paul J Krause | Chief Legal Officer | MIXED | +1,991 | −$36.06K |
| 2026-02-19 | Jonathan R Root | CFO and CCO | MIXED | +1,979 | −$16.76K |
| 2026-02-19 | Tori Termaat | Chief Human Resources Officer | MIXED | +1,299 | −$25.30K |
| 2026-02-09 | Bryan Andrew Beck | — | MIXED | +1,377 | −$14.33K |
| 2026-02-09 | Charles Do | Sr. Vice President, HDFSI | MIXED | +4,241 | −$50.47K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Jochen Zeitz | President and CEO | 676,188 | $19.68M |
| Daniel J Nova | Director | 52,773 | $1.54M |
| Troy Alstead | Director | 41,248 | $1.20M |
| Jonathan R Root | CFO and CCO | 40,038 | $1.17M |
| Paul J Krause | Chief Legal Officer | 30,610 | $891.06K |
| Norman Thomas Linebarger | Director | 29,065 | $846.10K |
| Jagdish Krishnan | Chief Digital Officer | 28,711 | $835.78K |
| Maryrose Sylvester | Director | 27,889 | $811.87K |
| Artie Starrs | President & CEO | 25,000 | $727.75K |
| Jr James D Farley | Director | 22,220 | $646.84K |
| Lori Ann Flees | Director | 17,223 | $501.36K |
| Tori Termaat | Chief Human Resources Officer | 16,799 | $489.03K |
| Glen Koval | SVP Motorcycle Development | 16,483 | $479.83K |
| Bryan Niketh | Chief Operations Officer | 16,017 | $466.26K |
| Rafeh Masood | Director | 13,495 | $392.84K |
| Luke Christopher Mansfield | Chief Commercial Officer | 12,501 | $363.91K |
| Mark R Kornetzke | — | 11,038 | $321.32K |
| Gayle Littleton | CLO, CCO, CAO & Corp Sec | 7,500 | $218.32K |
| Allan C. Golston | Director | 7,310 | $212.79K |
| Sara L Levinson | Director | 4,647 | $135.27K |
| Matthew J Reintjes | Director | 2,479 | $72.16K |
| Bryan Andrew Beck | — | 590 | $17.17K |
| Charles Do | Sr. Vice President, HDFSI | 183 | $5.33K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the HOG quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.