LULU · Insider Trading
lululemon athletica inc.
Every open-market purchase and sale reported by LULU officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-13 | Meghan Frank | Chief Financial Officer | A | +42,328 | — |
| 2026-09-11 | Heidi O'Neill | CEO | A | +173,597 deriv. | — |
| 2026-06-29 | Jon McNeill | Director | A | +1,606 | — |
| 2026-06-29 | Esi Eggleston Bracey | Director | A | +1,606 | — |
| 2026-06-29 | Kathryn Henry | Director | A | +1,606 | — |
| 2026-06-29 | Emily White | Director | A | +1,606 | — |
| 2026-06-29 | Charles V Bergh | Director | A | +1,606 | — |
| 2026-06-29 | Teri List | Director | A | +1,606 | — |
| 2026-06-29 | Marc Maurer | Director | A | +1,606 | — |
| 2026-06-29 | Alison Loehnis | Director | A | +1,606 | — |
| 2026-06-29 | Laura Gentile | Director | A | +1,606 | — |
| 2026-06-29 | Martha A M Morfitt | Director | A | +1,606 | — |
| 2026-06-29 | Isabel Mahe | Director | A | +1,606 | — |
| 2014-06-30 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-06-18 | — | — | — | — | — |
| 2014-04-17 | — | — | — | — | — |
| 2014-04-17 | — | — | — | — | — |
| 2014-04-17 | — | — | — | — | — |
| 2014-04-17 | — | — | — | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Martha A M Morfitt | Director | 89,346 | $8.62M |
| Meghan Frank | Chief Financial Officer | 74,292 | $7.17M |
| Emily White | Director | 20,840 | $2.01M |
| Charles V Bergh | Director | 12,243 | $1.18M |
| Jon McNeill | Director | 10,928 | $1.05M |
| Kathryn Henry | Director | 7,122 | $687.49K |
| Isabel Mahe | Director | 4,125 | $398.19K |
| Alison Loehnis | Director | 3,808 | $367.59K |
| Teri List | Director | 2,839 | $274.05K |
| Laura Gentile | Director | 2,606 | $251.56K |
| Esi Eggleston Bracey | Director | 1,853 | $178.87K |
| Marc Maurer | Director | 1,606 | $155.03K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LULU quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.