MAX · Insider Trading

MediaAlpha, Inc.

Every open-market purchase and sale reported by MAX officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.

Form 4 Filings
50
most recent
Open-Market Buys
0
code P
Sales
37
code S
Reporting Insiders
13
current holders
MAX — Recent Form 4 Transactions (latest 2026-10-28)
FiledInsiderRole TypeSharesValue
2026-10-28 Eugene Nonko Director Sell −30,103 −$354.71K
2026-10-21 Keith Cramer Chief Revenue Officer Sell −12,000 −$136.65K
2026-10-21 Eugene Nonko Director Sell −27,639 −$319.86K
2026-10-19 Kuanling Amy Yeh Chief Technology Officer Sell −3,000 −$35.31K
2026-10-14 Eugene Nonko Director Sell −23,202 −$236.97K
2026-10-09 Steven Yi See Remarks Sell −26,033 −$263.32K
2026-10-02 Tigran Sinanyan See Remarks MIXED +23,162 −$10.41K
2026-09-25 Kuanling Amy Yeh Chief Technology Officer Sell −3,000 −$28.20K
2026-09-23 Eugene Nonko Director Sell −15,468 −$164.82K
2026-09-16 Keith Cramer Chief Revenue Officer Sell −13,000 −$149.42K
2026-09-16 Eugene Nonko Director Sell −28,871 −$334.47K
2026-09-10 Eugene Nonko Director Sell −27,639 −$320.21K
2026-09-09 Kuanling Amy Yeh Chief Technology Officer Sell −3,000 −$36.00K
2026-09-02 Steven Yi See Remarks Sell −48,000 −$594.36K
2026-09-02 Eugene Nonko Director Sell −31,335 −$389.06K
2026-08-26 Eugene Nonko Director Sell −33,419 −$428.23K
2026-08-19 Eugene Nonko Director Sell −34,461 −$446.83K
2026-08-17 Keith Cramer Chief Revenue Officer MIXED −3,225 −$165.92K
2026-08-17 Kuanling Amy Yeh Chief Technology Officer MIXED −1,894 −$162.62K
2026-08-17 Patrick Ryan Thompson See Remarks F −24,209 −$318.83K
2026-08-17 Jeffrey B Coyne GENERAL COUNSEL AND SECRETARY F −14,182 −$186.78K
2026-08-12 Eugene Nonko Director Sell −34,461 −$454.60K
2026-08-05 Steven Yi See Remarks Sell −72,000 −$909.99K
2026-08-05 Eugene Nonko Director Sell −32,377 −$402.24K
2026-07-29 Eugene Nonko Director Sell −43,428 −$597.01K
2026-07-22 Eugene Nonko Director Sell −43,428 −$606.79K
2026-07-17 Kuanling Amy Yeh Chief Technology Officer Sell −13,000 −$186.93K
2026-07-17 Steven Yi See Remarks Sell −94,790 −$1.36M
2026-07-15 Steven Yi See Remarks Sell −161,489 −$2.28M
2026-07-15 Keith Cramer Chief Revenue Officer Sell −13,000 −$184.49K
2026-07-15 Eugene Nonko Director Sell −46,417 −$645.78K
2026-07-08 Steven Yi See Remarks Sell −43,721 −$614.23K
2026-07-08 Eugene Nonko Director Sell −76,307 −$1.06M
2026-07-01 Steven Yi See Remarks Sell −96,000 −$1.24M
2026-07-01 Eugene Nonko Director Sell −34,461 −$427.82K
2026-06-26 Kuanling Amy Yeh Chief Technology Officer Sell −3,000 −$33.48K
2026-06-24 Eugene Nonko Director Sell −23,202 −$237.86K
2026-06-18 Eugene Nonko Director Sell −23,202 −$232.09K
2026-06-18 Steven Yi See Remarks Sell −24,000 −$240.18K
2026-06-15 Keith Cramer Chief Revenue Officer Sell −13,000 −$123.11K
2026-06-12 Eugene Nonko Director Sell −23,202 −$232.05K
2026-06-05 Kuanling Amy Yeh Chief Technology Officer Sell −3,000 −$26.67K
2026-05-22 Lauren StClair Director A +20,900 —
2026-05-19 Kuanling Amy Yeh Chief Technology Officer MIXED −1,894 −$96.64K
2026-05-19 Keith Cramer Chief Revenue Officer MIXED −3,226 −$104.69K
2026-05-19 Jeffrey B Coyne GENERAL COUNSEL AND SECRETARY MIXED −14,231 −$114.79K
2026-05-19 Patrick Ryan Thompson See Remarks F −20,294 −$163.37K
2026-05-07 Bradley William Hunt Director A +20,750 —
2026-05-07 Ramon Jones Director A +20,750 —
2026-05-07 Kathy P Vrabeck Director A +20,750 —
MAX — Current Insider Holders
InsiderRole Shares HeldValue
Steven Yi See Remarks 2,959,584 $43.65M
Eugene Nonko Director 1,576,367 $23.25M
Patrick Ryan Thompson See Remarks 1,099,078 $16.21M
Jeffrey B Coyne GENERAL COUNSEL AND SECRETARY 589,577 $8.70M
Kuanling Amy Yeh Chief Technology Officer 543,091 $8.01M
Tigran Sinanyan See Remarks 254,781 $3.76M
Keith Cramer Chief Revenue Officer 239,303 $3.53M
Kathy P Vrabeck Director 150,407 $2.22M
Venmal (Raji) Arasu Director 119,407 $1.76M
Lara Sweet Director 98,657 $1.46M
Bradley William Hunt Director 46,200 $681.45K
Ramon Jones Director 28,000 $413.00K
Lauren StClair Director 20,900 $308.27K
MAX Insider Trading FAQ
Who are the insiders at MAX?
13 officers, directors and 10%+ beneficial owners currently report holdings in MAX via SEC Form 4.
Are MAX insiders buying or selling?
Across the 50 most recent Form 4 filings for MAX, 0 were open-market purchases (code P) and 37 were sales (code S). Sales frequently reflect scheduled 10b5-1 plans or tax withholding rather than a view on the stock.
How current is MAX insider data?
Form 4 must be filed within two business days of the transaction, so this is close to real time. The most recent MAX filing is dated 2026-10-28.
How to read Form 4 activity

Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.

Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.

Full filing history and per-insider positions are on the MAX quote page; the site-wide leaderboard is on the insider transactions hub.

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.