MAX · Insider Trading
MediaAlpha, Inc.
Every open-market purchase and sale reported by MAX officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-28 | Eugene Nonko | Director | Sell | −30,103 | −$354.71K |
| 2026-10-21 | Keith Cramer | Chief Revenue Officer | Sell | −12,000 | −$136.65K |
| 2026-10-21 | Eugene Nonko | Director | Sell | −27,639 | −$319.86K |
| 2026-10-19 | Kuanling Amy Yeh | Chief Technology Officer | Sell | −3,000 | −$35.31K |
| 2026-10-14 | Eugene Nonko | Director | Sell | −23,202 | −$236.97K |
| 2026-10-09 | Steven Yi | See Remarks | Sell | −26,033 | −$263.32K |
| 2026-10-02 | Tigran Sinanyan | See Remarks | MIXED | +23,162 | −$10.41K |
| 2026-09-25 | Kuanling Amy Yeh | Chief Technology Officer | Sell | −3,000 | −$28.20K |
| 2026-09-23 | Eugene Nonko | Director | Sell | −15,468 | −$164.82K |
| 2026-09-16 | Keith Cramer | Chief Revenue Officer | Sell | −13,000 | −$149.42K |
| 2026-09-16 | Eugene Nonko | Director | Sell | −28,871 | −$334.47K |
| 2026-09-10 | Eugene Nonko | Director | Sell | −27,639 | −$320.21K |
| 2026-09-09 | Kuanling Amy Yeh | Chief Technology Officer | Sell | −3,000 | −$36.00K |
| 2026-09-02 | Steven Yi | See Remarks | Sell | −48,000 | −$594.36K |
| 2026-09-02 | Eugene Nonko | Director | Sell | −31,335 | −$389.06K |
| 2026-08-26 | Eugene Nonko | Director | Sell | −33,419 | −$428.23K |
| 2026-08-19 | Eugene Nonko | Director | Sell | −34,461 | −$446.83K |
| 2026-08-17 | Keith Cramer | Chief Revenue Officer | MIXED | −3,225 | −$165.92K |
| 2026-08-17 | Kuanling Amy Yeh | Chief Technology Officer | MIXED | −1,894 | −$162.62K |
| 2026-08-17 | Patrick Ryan Thompson | See Remarks | F | −24,209 | −$318.83K |
| 2026-08-17 | Jeffrey B Coyne | GENERAL COUNSEL AND SECRETARY | F | −14,182 | −$186.78K |
| 2026-08-12 | Eugene Nonko | Director | Sell | −34,461 | −$454.60K |
| 2026-08-05 | Steven Yi | See Remarks | Sell | −72,000 | −$909.99K |
| 2026-08-05 | Eugene Nonko | Director | Sell | −32,377 | −$402.24K |
| 2026-07-29 | Eugene Nonko | Director | Sell | −43,428 | −$597.01K |
| 2026-07-22 | Eugene Nonko | Director | Sell | −43,428 | −$606.79K |
| 2026-07-17 | Kuanling Amy Yeh | Chief Technology Officer | Sell | −13,000 | −$186.93K |
| 2026-07-17 | Steven Yi | See Remarks | Sell | −94,790 | −$1.36M |
| 2026-07-15 | Steven Yi | See Remarks | Sell | −161,489 | −$2.28M |
| 2026-07-15 | Keith Cramer | Chief Revenue Officer | Sell | −13,000 | −$184.49K |
| 2026-07-15 | Eugene Nonko | Director | Sell | −46,417 | −$645.78K |
| 2026-07-08 | Steven Yi | See Remarks | Sell | −43,721 | −$614.23K |
| 2026-07-08 | Eugene Nonko | Director | Sell | −76,307 | −$1.06M |
| 2026-07-01 | Steven Yi | See Remarks | Sell | −96,000 | −$1.24M |
| 2026-07-01 | Eugene Nonko | Director | Sell | −34,461 | −$427.82K |
| 2026-06-26 | Kuanling Amy Yeh | Chief Technology Officer | Sell | −3,000 | −$33.48K |
| 2026-06-24 | Eugene Nonko | Director | Sell | −23,202 | −$237.86K |
| 2026-06-18 | Eugene Nonko | Director | Sell | −23,202 | −$232.09K |
| 2026-06-18 | Steven Yi | See Remarks | Sell | −24,000 | −$240.18K |
| 2026-06-15 | Keith Cramer | Chief Revenue Officer | Sell | −13,000 | −$123.11K |
| 2026-06-12 | Eugene Nonko | Director | Sell | −23,202 | −$232.05K |
| 2026-06-05 | Kuanling Amy Yeh | Chief Technology Officer | Sell | −3,000 | −$26.67K |
| 2026-05-22 | Lauren StClair | Director | A | +20,900 | — |
| 2026-05-19 | Kuanling Amy Yeh | Chief Technology Officer | MIXED | −1,894 | −$96.64K |
| 2026-05-19 | Keith Cramer | Chief Revenue Officer | MIXED | −3,226 | −$104.69K |
| 2026-05-19 | Jeffrey B Coyne | GENERAL COUNSEL AND SECRETARY | MIXED | −14,231 | −$114.79K |
| 2026-05-19 | Patrick Ryan Thompson | See Remarks | F | −20,294 | −$163.37K |
| 2026-05-07 | Bradley William Hunt | Director | A | +20,750 | — |
| 2026-05-07 | Ramon Jones | Director | A | +20,750 | — |
| 2026-05-07 | Kathy P Vrabeck | Director | A | +20,750 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Steven Yi | See Remarks | 2,959,584 | $43.65M |
| Eugene Nonko | Director | 1,576,367 | $23.25M |
| Patrick Ryan Thompson | See Remarks | 1,099,078 | $16.21M |
| Jeffrey B Coyne | GENERAL COUNSEL AND SECRETARY | 589,577 | $8.70M |
| Kuanling Amy Yeh | Chief Technology Officer | 543,091 | $8.01M |
| Tigran Sinanyan | See Remarks | 254,781 | $3.76M |
| Keith Cramer | Chief Revenue Officer | 239,303 | $3.53M |
| Kathy P Vrabeck | Director | 150,407 | $2.22M |
| Venmal (Raji) Arasu | Director | 119,407 | $1.76M |
| Lara Sweet | Director | 98,657 | $1.46M |
| Bradley William Hunt | Director | 46,200 | $681.45K |
| Ramon Jones | Director | 28,000 | $413.00K |
| Lauren StClair | Director | 20,900 | $308.27K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the MAX quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.