MediaAlpha, Inc.(MAX)
Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
- 52-Week Range
- $7.09 – $13.92
- YTD
- -16.24%
- IV Rank (30D)
- 19.09
- Straddle Price
- $1.62
- P/C Vol Ratio
- 0.00
- Market Cap
- $0.5B
A blended fair-value estimate combining up to six valuation methods. Each method is weighted by how well it fits the company — DCF down-weights for unprofitable names; DDM only fires for steady dividend payers; comparables down-weight when peer multiples disagree.
- DCF (quality-aware) — projects free cash flow with a horizon that scales to business quality. True compounders (quality 6/6) get 10 years explicit + 10 years fade before terminal; cyclical/struggling names (quality 0-1) get a 5-year terminal cliff. Quality is scored from ROE, gross margin, growth, FCF margin, debt load, and FCF consistency — the same factors that drive market premium for compounders.
- Market-Implied Growth (in Model Inputs) — reverse-DCF that answers "what growth rate is the market pricing in?". Lets you sanity-check the deviation: if implied growth is plausible for the business, the model's bearish flag may be wrong; if implausible, the market may be over-extrapolating.
- DDM (Gordon Growth Dividend Model) — values the stream of future dividends. Only used when trailing yield ≥ 0.5% and dividend payments are stable.
- P/E, EV/EBITDA, P/B, P/S — applies the peer-group median multiple to this company's per-share metric. Peers come from the same set as the "Related symbols" card. Earnings/sales metrics are forward-tilted by the company's recent revenue growth (capped at 25%) so they're comparable to peers' growth-embedded multiples — mimics how analysts use NTM rather than TTM. Per-multiple weights are biased by company quality (e.g. P/B down-weighted for asset-light tech).
- Market Anchor (SMA50) — the 50-day moving average, weighted by recent trading-range stability (tighter Bollinger bands → higher weight). Captures information fundamentals miss (forward consensus, sentiment, supply/demand) — but only when recent trading is steady enough that the market has converged on a view. During wild breakouts or breakdowns the anchor's weight collapses.
- Options Expected (B-L 30d) — the risk-neutral expected stock price at 30-day options expiration, derived from the full implied-volatility surface via Breeden-Litzenberger (second derivative of call price wrt strike → implied PDF, then E[S_T]). Forward-looking, captures all options-implied information (smile, skew, term structure) in one number. Weighted by chain liquidity. SP500-only at present (pre-computed daily). Backtest evidence: adds modest alpha across most bucket × holding combos.
- Blended value — weighted average. Confidence reflects how many methods fired and how tight peer dispersion is.
- Deviation pill — green when blended FV ≥ 10% above current price (undervalued); red when ≥ 10% below; grey otherwise.
| 10-yr Treasury (rf) | 4.45% |
| Beta vs SPY | 1.00 |
| Cost of Equity (CAPM) | 9.95% (VRP-adj) |
| WACC | 8.83% |
| Volatility Risk Premium | +68.8pp (IV − HV30), ERP adj +50bps |
| Effective Tax Rate | 21.0% |
| Rev. Growth (YoY, DCF input) | +23.2% |
| DCF Horizon | 10 years explicit + fade |
| Forward Tilt (NTM/TTM) | ×1.10 (applied to P/E, EV/EBITDA, P/S) |
| Free Cash Flow (TTM) | $0.0B |
| Return on Equity (TTM) | 2036.4% |
| Book / Price | -5.0% |
| Gross Margin (TTM) | 14.9% |
| FCF Margin (TTM) | 3.5% |
| Quality Score | 2/6 — normal (10y DCF) |
| Market-Implied Growth | +4.0% (reverse-DCF on current price) |
| SMA 50 | $9.15 (Market Anchor value) |
| SMA 20 / Bollinger Mid | $8.88 |
| Bollinger Width / SMA20 | 242.7% (drives anchor stability) |
| Net Debt | $0.1B |
| Market Cap | $1B |
| Method | Implied Price | Weight | Detail |
|---|---|---|---|
| DCF | $34.38 | 29% | |
| DDM (Gordon) | n/a | 0% | |
| Peer P/E | $51.55 | 26% | median 73.2× · 4 peers |
| Peer EV/EBITDA | $44.36 | 26% | median 53.4× · 4 peers |
| Peer P/B | n/a | 0% | median 12.6× · 6 peers |
| Peer P/S | $444.45 | 18% | median 20.5× · 6 peers |
| Market Anchor (SMA50) | $9.15 | 0% | stability 0% (BB-width) |
| Options Expected (B-L 30d) | n/a | 0% |
- Industry (SIC)
- SERVICES-BUSINESS SERVICES, NEC (7389)
- Exchange
- XNYS
- Market Cap
- $0.5B
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
| Month | Avg Return | Years of Data |
|---|---|---|
| Jan | +2.13% | 6 |
| Feb | +6.73% | 6 |
| Mar | +1.90% | 6 |
| Apr | -13.52% | 6 |
| May | -1.71% | 6 |
| Jun | +0.10% | 6 |
| Jul | +3.34% | 5 |
| Aug | -16.58% | 5 |
| Sep | -4.32% | 5 |
| Oct | +14.23% | 5 |
| Nov | -7.03% | 5 |
| Dec | -0.24% | 5 |
Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.
- SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
- EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
- MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
- ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
- +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
- RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
- Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
- Williams %R — inverted scale: <−80 oversold, >−20 overbought.
Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.
- Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
- OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
- Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
- ATR / True Range — average daily $ move; sizing and stop-loss reference.
- HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.
Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →
Trend Indicators
Momentum Oscillators
Volume & Volatility
Data Summary
Choose Frenzy-Fast™ for quick analysis or Frenzy-Pro™ for comprehensive analysis.
Analysis includes technical indicators, news sentiment, risk assessment, and specific price levels to watch.
| Earnings Date | Timing | Expected Move | Actual Move | Ratio | Outcome |
|---|---|---|---|---|---|
| 2024-07-31 | After-Close | 22.85% | 0.90% | 0.04x | Within |
| 2024-10-30 | After-Close | 21.36% | 17.76% | 0.83x | Within |
| 2025-02-24 | After-Close | 23.62% | 14.59% | 0.62x | Within |
| 2025-04-30 | After-Close | 23.05% | 14.92% | 0.65x | Within |
| 2025-08-06 | After-Close | 13.53% | 10.05% | 0.74x | Within |
| 2025-10-29 | After-Close | 20.23% | 9.98% | 0.49x | Within |
| 2026-02-23 | After-Close | 24.14% | 15.11% | 0.63x | Within |
| 2026-04-29 | After-Close | 22.01% | 14.06% | 0.64x | Within |
- IV Rank (30D)
- 19.09
- IV Rank (7D)
- 100
- Avg IV
- 111.0%
- Straddle (30D)
- $1.62
- Straddle (7D)
- $0.78
- P/C Volume
- 0.00
Each spread is ranked by a composite score built in three stages. Full documentation →
score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.
RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.
- RSI <40 bullish / >60 bearish
- MACD crossover + histogram trend
- Price vs SMA 50 & SMA 200
- Stochastic %K <20 / >80
- Williams %R <−80 / >−20
- Blended ATR + straddle expected-move penalty
- Bollinger Band signal (+ counter-trend penalty)
- BB width — vol contraction boost for ICs
- IV rank ≥ 75 → strong boost for credit spreads
- IV rank < 25 → penalty (selling cheap vol)
- Min open interest across all legs
- OI < 100 → −0.10 · OI < 500 → −0.05
score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →
Enter a ticker to scan for optimal spread opportunities.
Evaluates all bull put, bear call, iron condor, and calendar spread combinations using GPU-accelerated analysis.
IV(put wing) − IV(ATM), in vol pointsHow much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.
- Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
- Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
- Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
- Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
IV(call wing) − IV(put wing), equal delta on each sideWhich side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.
- Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
- Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
- Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
- Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:
- High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
- Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
- Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.
Enter a ticker to render the implied volatility surface.
- Beta (1Y vs SPY)
- 0.71
- Correlation (SPY)
- 16.4%
- R²
- 0.03
- Ann. Volatility
- 53.2%
- SPY Volatility
- 12.4%
Low volatility - stock moves less than market
Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.
- Shares — long equity positions in this name, aggregated across share classes.
- Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
- % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
- Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.
Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | J. Goldman & Co LP | $6.40M | 74.29% | 2026-03-31 |
| 2 | SUSQUEHANNA INTERNATIONAL GROUP, LLP Custodian | $1.01M | 11.73% | 2026-03-31 |
| 3 | CITADEL ADVISORS LLC Custodian | $590.55K | 6.85% | 2026-03-31 |
| 4 | JANE STREET GROUP, LLC Custodian | $514.29K | 5.97% | 2026-03-31 |
| 5 | SIMPLEX TRADING, LLC Custodian | $67.89K | 0.79% | 2026-03-31 |
| 6 | GROUP ONE TRADING LLC Custodian | $31.62K | 0.37% | 2026-03-31 |
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | SIMPLEX TRADING, LLC Custodian | $156.24K | 32.62% | 2026-03-31 |
| 2 | SUSQUEHANNA INTERNATIONAL GROUP, LLP Custodian | $119.97K | 25.05% | 2026-03-31 |
| 3 | JANE STREET GROUP, LLC Custodian | $109.74K | 22.91% | 2026-03-31 |
| 4 | Jefferies Financial Group Inc. | $93.00K | 19.42% | 2026-03-31 |
| Filed | Reporter | Role | Action | Shares | Avg Price | Net $ | Link |
|---|---|---|---|---|---|---|---|
| 2026-06-15 | Keith Cramer | Chief Revenue Officer | Sell (S) | −13,000 | $9.47 | -$123.1K | EDGAR |
| 2026-06-12 | Eugene Nonko | Director | Sell (S) | −23,202 | $10.00 | -$232.0K | EDGAR |
| 2026-06-05 | Kuanling Amy Yeh | Chief Technology Officer | Sell (S) | −3,000 | $8.89 | -$26.7K | EDGAR |
| 2026-05-22 | Lauren StClair | Director | Award (A) | +20,900 | — | EDGAR | |
| 2026-05-19 | Kuanling Amy Yeh | Chief Technology Officer | Mixed | −1,894 | $8.05 | -$96.6K | EDGAR |
| 2026-05-19 | Keith Cramer | Chief Revenue Officer | Mixed | −3,226 | $8.05 | -$104.7K | EDGAR |
| 2026-05-19 | JEFFREY B COYNE | GENERAL COUNSEL AND SECRETARY | Mixed | −14,231 | $8.07 | -$114.8K | EDGAR |
| 2026-05-19 | Patrick Ryan Thompson | See Remarks | Tax (F) | −20,294 | $8.05 | -$163.4K | EDGAR |
| 2026-05-07 | Bradley William Hunt | Director | Award (A) | +20,750 | — | EDGAR | |
| 2026-05-07 | Ramon Jones | Director | Award (A) | +20,750 | — | EDGAR | |
| 2026-05-07 | KATHY P VRABECK | Director | Award (A) | +20,750 | — | EDGAR | |
| 2026-05-07 | Venmal (Raji) Arasu | Director | Award (A) | +20,750 | — | EDGAR | |
| 2026-05-06 | Steven Yi | See Remarks | Sell (S) | −12,000 | $9.04 | -$108.5K | EDGAR |
| 2026-04-29 | Steven Yi | See Remarks | Sell (S) | −66,967 | $9.99 | -$669.2K | EDGAR |
| 2026-04-29 | Eugene Nonko | Director | Sell (S) | −115,132 | $10.02 | -$1.15M | EDGAR |
| # | Insider | Role | Shares | Disclosed Exposure | Lifetime OM Net | Filings | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Insignia Capital Partners (Parallel A), L.P. | 10%+ Owner | 10,635,407 | $106.25M | $0 | 1 | 2020-11-02 |
| 2 | INSIGNIA QL HOLDINGS, LLC | 10%+ Owner | 5,774,694 | $57.69M | -$513.56M | 2 | 2024-03-05 |
| 3 | Steven Yi | See Remarks | 3,527,534 | $35.24M | -$58.19M | 72 | 2026-05-06 |
| 4 | Eugene Nonko | Director | 2,183,847 | $21.82M | -$58.65M | 67 | 2026-06-12 |
| 5 | Patrick Ryan Thompson | See Remarks | 1,121,377 | $11.20M | $354.2K | 27 | 2026-05-19 |
| 6 | JEFFREY B COYNE | GENERAL COUNSEL AND SECRETARY | 604,187 | $6.04M | -$142.8K | 24 | 2026-05-19 |
| 7 | Kuanling Amy Yeh | Chief Technology Officer | 569,985 | $5.69M | -$4.53M | 25 | 2026-06-05 |
| 8 | Ambrose Wang | CO-FOUNDER | 466,081 | $4.66M | -$26.91M | 6 | 2021-08-03 |
| 9 | Keith Cramer | Chief Revenue Officer | 293,528 | $2.93M | -$5.24M | 26 | 2026-05-19 |
| 10 | KATHY P VRABECK | Director | 150,407 | $1.50M | $297.6K | 20 | 2026-05-07 |
| 11 | Venmal (Raji) Arasu | Director | 119,407 | $1.19M | $0 | 19 | 2026-05-07 |
| 12 | Lara Sweet | Director | 98,657 | $985.6K | $0 | 18 | 2025-05-16 |
| 13 | INSIGNIA CAPITAL PARTNERS (AIV), L.P. | 10%+ Owner | 50,000 | $499.5K | -$351.35M | 1 | 2024-03-12 |
| 14 | Bradley William Hunt | Director | 46,200 | $461.5K | $0 | 3 | 2026-05-07 |
| 15 | Cort Allan Carlson | See Remarks | 41,441 | $414.0K | $0 | 2 | 2021-11-24 |
| 16 | Robert Perine | VICE PRESIDENT, PRODUCT | 39,869 | $398.3K | -$2.46M | 11 | 2021-11-03 |
| 17 | Tigran Sinanyan | See Remarks | 36,779 | $367.4K | -$4.63M | 15 | 2021-09-21 |
| 18 | Jeff Sweetser | See Remarks | 35,183 | $351.5K | -$2.58M | 10 | 2021-11-03 |
| 19 | Ramon Jones | Director | 28,000 | $279.7K | $0 | 2 | 2026-05-07 |
| 20 | Serge Topjian | VICE PRESIDENT, MEDIA | 21,172 | $211.5K | -$2.66M | 11 | 2021-11-03 |
| 21 | Lauren StClair | Director | 20,900 | $208.8K | $0 | 1 | 2026-05-22 |
| 22 | Lance Martinez | GENERAL COUNSEL AND SECRETARY | 20,419 | $204.0K | -$1.18M | 4 | 2021-05-04 |
| 23 | Catherine Hull Cunningham | Chief People Officer | 14,572 | $145.6K | $0 | 5 | 2023-02-17 |
| 24 | Brian Mikalis | See Remarks | 11,908 | $119.0K | -$2.47M | 11 | 2021-11-03 |
| # | ETF | Provider | Weight | $ Exposure | ETF AUM | As Of |
|---|
Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.
- Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
- Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
- Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
- Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
- Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
- YoY growth — compare to the same quarter a year earlier to remove seasonality.
- Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
- Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.
TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.
| P/E Ratio | 15.6 |
| P/B Ratio | 277.5 |
| P/S Ratio | 0.5 |
| EV/EBITDA | 14.3 |
| TTM Revenue | $1.2B |
| TTM Net Income | $0.0B |
| TTM EPS | $0.64 |
| ROE | 2036.4% |
| Dividend Yield | 0.31% |
| Debt/Equity | 85.29 |