REED (Reed's, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by REED officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2025-06-11 | D&D Source of Life Holding Ltd. | 10%+ Owner | Buy | — | — |
| 2025-01-28 | Shufen DENG | Director | J | — | — |
| 2024-12-06 | D&D Source of Life Holding Ltd. | 10%+ Owner | J | — | — |
| 2024-11-18 | Union Square Park Capital Management, LLC | 10%+ Owner | Sell | — | — |
| 2024-10-08 | John Bello | Director | C | — | — |
| 2024-09-24 | Union Square Park GP, LLC | 10%+ Owner | Buy | — | — |
| 2024-09-13 | D&D Source of Life Holding Ltd. | 10%+ Owner | Buy | — | — |
| 2024-06-10 | Christopher Scott Burleson | CCO | Buy | — | — |
| 2024-05-09 | Joann Christine Tinnelly | CFO | Buy | — | — |
| 2024-05-09 | Norman E. Jr. Snyder | CEO | Buy | — | — |
| 2024-04-04 | John Bello | Director | Buy | — | — |
| 2024-04-02 | John Bello | CFO | Buy | — | — |
| 2023-12-13 | John Bello | Director | Buy | — | — |
| 2023-12-01 | Christopher Scott Burleson | CCO | A | — | — |
| 2023-11-29 | John Bello | Director | Buy | — | — |
| 2023-06-01 | John Bello | Director | Buy | — | — |
| 2023-06-01 | Union Square Park Capital Management, LLC | Director | Buy | — | — |
| 2022-12-19 | John Bello | Director | Buy | — | — |
| 2022-11-25 | John Bello | Director | Buy | — | — |
| 2022-07-27 | Thomas Wayne Kosler | Director | A | — | — |
| 2022-05-18 | Norman E. Jr. Snyder | CEO | Buy | — | — |
| 2022-05-05 | LEWIS JAFFE | Director | A | — | — |
| 2022-04-18 | James C Bass | Director | A | — | — |
| 2022-04-18 | Louis Jr. Imbrogno | Director | MIXED | — | — |
| 2022-04-06 | Rhonda Kallman | Director | A | — | — |
| 2021-10-01 | Norman E. Jr. Snyder | Chief Executive Officer | Buy | — | — |
| 2021-10-01 | Thomas J. Spisak | CFO | Buy | — | — |
| 2021-09-16 | John Bello | Director | Buy | — | — |
| 2021-08-24 | John Bello | Director | Buy | — | — |
| 2021-04-26 | John Bello | Director | J | — | — |
| 2021-02-04 | Louis Jr. Imbrogno | Director | A | — | — |
| 2021-02-01 | LEWIS JAFFE | Director | A | — | — |
| 2021-02-01 | Scott R. Grossman | Director | A | — | — |
| 2021-02-01 | Louis Jr. Imbrogno | Director | A | — | — |
| 2021-02-01 | James C Bass | Director | A | — | — |
| 2021-02-01 | John Bello | Director | A | — | — |
| 2020-12-15 | Raptor/Harbor Reeds SPV LLC | 10%+ Owner | C | — | — |
| 2020-12-15 | Daniel Joseph III Doherty | Director | C | — | — |
| 2020-11-30 | Scott R. Grossman | Director | J | — | — |
| 2020-11-30 | James C Bass | Director | J | — | — |
| 2020-11-30 | LEWIS JAFFE | Director | J | — | — |
| 2020-11-30 | Richard H. Hubli | VP Operations | J | — | — |
| 2020-11-30 | Thomas J. Spisak | CFO | J | — | — |
| 2020-11-30 | Norman E. Jr. Snyder | Chief Executive Officer | J | — | — |
| 2020-11-30 | John Bello | Director | J | — | — |
| 2020-11-30 | Louis Jr. Imbrogno | Director | J | — | — |
| 2020-11-10 | John Bello | Director | A | — | — |
| 2020-11-04 | Louis Jr. Imbrogno | Director | A | — | — |
| 2020-11-04 | Scott R. Grossman | Director | A | — | — |
| 2020-11-03 | LEWIS JAFFE | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 4,702,465 | — |
| — | 10%+ Owner | 205,116 | — |
| — | Director | 203,362 | — |
| — | CFO | 107,336 | — |
| — | CEO | 16,645 | — |
| — | Director | 12,981 | — |
| — | 10%+ Owner | 12,695 | — |
| — | Director | 7,947 | — |
| — | CFO | 6,339 | — |
| — | CIO | 4,923 | — |
| — | CCO | 4,895 | — |
| — | Director | 1,856 | — |
| — | Director | 1,424 | — |
| — | Director | 1,332 | — |
| — | CFO | 1,269 | — |
| — | Director | 820 | — |
| — | Chief Sales Officer | 671 | — |
| — | Chief Financial Officer | 449 | — |
| — | CFO | 425 | — |
| — | Director | 268 | — |
| — | Chief Operating Officer | 240 | — |
| — | CFO | 161 | — |
| — | Director | 134 | — |
| — | COO | 123 | — |
| — | Director | 65 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the REED quote page; the site-wide leaderboard is on the insider transactions hub.