REED · Insider Trading
Reed's, Inc.
Every open-market purchase and sale reported by REED officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2025-06-11 | D&D Source of Life Holding Ltd. | 10%+ Owner | Buy | +1,075,269 | — |
| 2025-01-28 | Shufen DENG | Director | J | −27,139,519 | — |
| 2024-12-06 | D&D Source of Life Holding Ltd. | 10%+ Owner | J | +22,478,074 | +$22.48M |
| 2024-11-18 | Union Square Park Capital Management, LLC | 10%+ Owner | Sell | −10,525 | −$11.80K |
| 2024-10-08 | John Bello | Director | C | +200,000 | +$300.00K |
| 2024-09-24 | Union Square Park GP, LLC | 10%+ Owner | Buy | +531,205 | +$796.81K |
| 2024-09-13 | D&D Source of Life Holding Ltd. | 10%+ Owner | Buy | +4,429,337 | +$7.90M |
| 2024-06-10 | Christopher Scott Burleson | CCO | Buy | +5,209 | — |
| 2024-05-09 | Joann Christine Tinnelly | CFO | Buy | +17,334 | — |
| 2024-05-09 | Norman E. Snyder Jr. | CEO | Buy | +37,605 | — |
| 2024-04-04 | John Bello | Director | Buy | +1 deriv. | — |
| 2024-04-02 | John Bello | CFO | Buy | +1 deriv. | — |
| 2023-12-13 | John Bello | Director | Buy | +5,000 | +$9.01K |
| 2023-12-01 | Christopher Scott Burleson | CCO | A | +18,160 | — |
| 2023-11-29 | John Bello | Director | Buy | +5,000 | +$10.20K |
| 2023-06-01 | John Bello | Director | Buy | +193,424 | — |
| 2023-06-01 | Union Square Park Capital Management, LLC | Director | Buy | +193,424 | — |
| 2022-12-19 | John Bello | Director | Buy | +250,000 | +$18.25K |
| 2022-11-25 | John Bello | Director | Buy | +250,000 | +$26.15K |
| 2022-07-27 | Thomas Wayne Kosler | Director | A | +40,172 | — |
| 2022-05-18 | Norman E. Snyder Jr. | CEO | Buy | +285,550 | — |
| 2022-05-05 | Lewis Jaffe | Director | A | +80,344 | — |
| 2022-04-18 | James C Bass | Director | A | +80,344 | — |
| 2022-04-18 | Louis Imbrogno Jr. | Director | MIXED | +187,426 | — |
| 2022-04-06 | Rhonda Kallman | Director | A | +80,344 | — |
| 2021-10-01 | Norman E. Snyder Jr. | Chief Executive Officer | Buy | +50,000 | +$29.50K |
| 2021-10-01 | Thomas J. Spisak | CFO | Buy | +16,000 | +$9.63K |
| 2021-09-16 | John Bello | Director | Buy | +100,000 | +$56.00K |
| 2021-08-24 | John Bello | Director | Buy | +135,000 | +$97.20K |
| 2021-04-26 | John Bello | Director | J | +400,000 | +$472.00K |
| 2021-02-04 | Louis Imbrogno Jr. | Director | A | +49,180 | — |
| 2021-02-01 | Lewis Jaffe | Director | A | +49,180 | — |
| 2021-02-01 | Scott R. Grossman | Director | A | +49,180 | — |
| 2021-02-01 | Louis Imbrogno Jr. | Director | A | +49,180 | — |
| 2021-02-01 | James C Bass | Director | A | +49,180 | — |
| 2021-02-01 | John Bello | Director | A | +49,180 | — |
| 2020-12-15 | Raptor/Harbor Reeds SPV LLC | 10%+ Owner | C | +1,339,286 | +$750.00K |
| 2020-12-15 | Daniel Joseph Doherty III | Director | C | +1,339,286 | +$750.00K |
| 2020-11-30 | Scott R. Grossman | Director | J | +8,035 | +$4.50K |
| 2020-11-30 | James C Bass | Director | J | +89,285 | +$50.00K |
| 2020-11-30 | Lewis Jaffe | Director | J | +26,785 | +$15.00K |
| 2020-11-30 | Richard H. Hubli | VP Operations | J | +17,857 | +$10.00K |
| 2020-11-30 | Thomas J. Spisak | CFO | J | +50,000 | +$28.00K |
| 2020-11-30 | Norman E. Snyder Jr. | Chief Executive Officer | J | +89,285 | +$50.00K |
| 2020-11-30 | John Bello | Director | J | +714,285 | +$400.00K |
| 2020-11-30 | Louis Imbrogno Jr. | Director | J | +22,321 | +$12.50K |
| 2020-11-10 | John Bello | Director | A | +15,790 | — |
| 2020-11-04 | Louis Imbrogno Jr. | Director | A | +15,790 | — |
| 2020-11-04 | Scott R. Grossman | Director | A | +15,790 | — |
| 2020-11-03 | Lewis Jaffe | Director | A | +15,790 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| D&D Source of Life Holding Ltd. | 10%+ Owner | 4,702,465 | $6.21M |
| Union Square Park Capital Management, LLC | Director | 204,118 | $269.44K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the REED quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.