Reed's, Inc.(REED)
Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
- Industry (SIC)
- BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS (2086)
- Exchange
- XASE
- Market Cap
- $0.0B
Reed's Inc is a branded beverage company offering a portfolio of natural, premium, and functional beverages under the Reed's and Virgil's brands. The company's portfolio of handcrafted, all-natural beverages is sold in outlets nationwide, including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations, including bars and restaurants. The company operates in a single reportable segment, which consists of manufacturing carbonated beverages under Reed's and Virgil's brand names.
Each spoke is this symbol's rank within its sector (0–100; the dotted ring marks the sector median at 50). Higher is more constructive for a long. One spoke — News sentiment — is an absolute reading, not a sector rank. Grayed spokes have no data. A fuller shape is a summary, not a recommendation.
| Month | Avg Return | Years of Data |
|---|---|---|
| Jan | +8.24% | 19 |
| Feb | -1.46% | 19 |
| Mar | -1.21% | 19 |
| Apr | +4.95% | 19 |
| May | -1.64% | 19 |
| Jun | -1.97% | 19 |
| Jul | -0.22% | 19 |
| Aug | +5.24% | 19 |
| Sep | -8.79% | 19 |
| Oct | +2.32% | 18 |
| Nov | -13.72% | 18 |
| Dec | -11.17% | 19 |
Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.
- SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
- EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
- MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
- ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
- +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
- RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
- Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
- Williams %R — inverted scale: <−80 oversold, >−20 overbought.
Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.
- Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
- OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
- Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
- ATR / True Range — average daily $ move; sizing and stop-loss reference.
- HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.
Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →
Trend Indicators
Momentum Oscillators
Volume & Volatility
Data Summary
LLM Stock Analysis Report: REED
Executive Summary
BULLISH (Confidence Level: 7/10)
Key drivers:
- Recent positive news headlines, including the pricing of a $10 million public offering and uplisting to NYSE American Stock Exchange.
- Technical indicators suggest a potential reversal from a downtrend.
Primary risks:
- High volatility and negative sentiment in recent news headlines.
- Bearish momentum signals from MACD and RSI.
2-3 sentence investment thesis: REED appears to be nearing a potential bottom, driven by positive news and technical momentum. While there are still significant risks, the stock's beta and historical volatility suggest that it may be due for a mean reversion. As such, I am cautiously bullish on REED, but recommend further research and monitoring of market conditions before making any investment decisions.
Recent news sentiment impact: The recent positive news headlines have had a moderate impact on the stock price, with a 10% increase over the past week. However, this is largely due to the uplisting announcement, which has attracted attention from institutional investors.
Technical Analysis
Trend Direction:
- Short-term: NEUTRAL (1-4 weeks)
- Medium-term: BEARISH (1-3 months)
- Long-term: NEUTRAL (3-12 months)
Support/Resistance Levels: The stock is trading below its short-term SMA 20 and EMA 12, but above its long-term SMA 200. The Bollinger Bands are neutral, indicating a lack of significant price movement.
Momentum Signals:
- RSI interpretation: NEUTRAL (32.43)
- MACD signal: BEARISH (-0.31 / Signal: 0.01 / Histogram: -0.31)
- Bollinger Bands position: NEUTRAL
Volume Analysis: The stock's volume is increasing, with a Volume SMA 20 of $25785.47 and a Volume Rate of Change of 336.64%. This suggests growing institutional interest.
News & Sentiment Analysis
Recent Headlines Summary: The past two weeks have seen positive news headlines about REED, including the pricing of a $10 million public offering and uplisting to NYSE American Stock Exchange. However, earlier in the year there were negative news headlines regarding sales drops and earnings misses.
Sentiment Assessment: The overall sentiment is MIXED, with both positive and negative news headlines contributing to the stock's volatility.
Catalyst Identification: Upcoming catalysts include the company's Q2 earnings release and potential product launches or partnerships that could drive growth.
Market Narrative: The recent positive news headlines align with the technical momentum signals, suggesting a potential reversal from the downtrend. However, the negative sentiment in earlier news headlines suggests that there is still significant risk to the stock price.
Risk & Volatility Assessment
Risk:
- Beta: -0.02 (vs SPY) - high risk due to inverse correlation with market.
- Volatility: 1.42 - high volatility suggesting potential for large price movements.
Downside Protection: The stock's long-term SMA 200 provides support, while the Bollinger Bands are neutral, indicating a lack of significant price movement.
Market Context & Positioning
Sector Performance: REED is trading within its sector's overall performance, with no notable outperformance or underperformance.
Institutional Activity: Volume patterns suggest growing institutional interest, with an increasing Volume Rate of Change and Volume SMA 20.
Correlation Analysis: The stock has a low correlation (R-squared interpretation) to the market, suggesting that it may be more sensitive to company-specific news and fundamentals than broader market trends.
Relative Valuation: REED is trading within its sector's overall valuation range, with no notable outperformance or underperformance.
Key Levels & Action Items
Critical Price Levels:
- Support: $1.25 (current price)
- Resistance: $2.04 (Bollinger Bands upper band)
Breakout/Breakdown Levels: A breakout above the Bollinger Bands upper band ($2.04) could signal a potential reversal, while a breakdown below the current price level ($1.25) could suggest further downside.
Time-Sensitive Catalysts:
- Upcoming Q2 earnings release
- Potential product launches or partnerships
Risk Management: Stop-loss levels and position sizing considerations should be based on individual risk tolerance and market conditions.
Note: This report is intended to provide a comprehensive analysis of REED's stock performance, technical indicators, and news sentiment. It does not constitute investment advice, nor does it take into account individual circumstances or risk tolerance.
Each spread is ranked by a composite score built in three stages. Full documentation →
score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.
RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.
- RSI <40 bullish / >60 bearish
- MACD crossover + histogram trend
- Price vs SMA 50 & SMA 200
- Stochastic %K <20 / >80
- Williams %R <−80 / >−20
- Blended ATR + straddle expected-move penalty
- Bollinger Band signal (+ counter-trend penalty)
- BB width — vol contraction boost for ICs
- IV rank ≥ 75 → strong boost for credit spreads
- IV rank < 25 → penalty (selling cheap vol)
- Min open interest across all legs
- OI < 100 → −0.10 · OI < 500 → −0.05
score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →
Enter a ticker to scan for optimal spread opportunities.
Evaluates all bull put, bear call, iron condor, and calendar spread combinations using GPU-accelerated analysis.
IV(put wing) − IV(ATM), in vol pointsHow much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.
- Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
- Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
- Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
- Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
IV(call wing) − IV(put wing), equal delta on each sideWhich side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.
- Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
- Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
- Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
- Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:
- High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
- Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
- Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.
Enter a ticker to render the implied volatility surface.
Enter a ticker to render the implied volatility smile.
- Beta (1Y vs SPY)
- -0.30
- Correlation (SPY)
- -2.7%
- R²
- 0.00
- Ann. Volatility
- 143.3%
- SPY Volatility
- 12.8%
Negative beta - stock moves opposite to market
Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.
- Shares — long equity positions in this name, aggregated across share classes.
- Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
- % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
- Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.
Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.
| # | Filer | Notional Value | % of Total | Period |
|---|
| # | Filer | Notional Value | % of Total | Period |
|---|
| Filed | Reporter | Role | Action | Shares | Avg Price | Net $ | Link |
|---|---|---|---|---|---|---|---|
| 2025-06-11 | D&D Source of Life Holding Ltd. | 10%+ Owner | Buy (P) | +2,150,538 | — | EDGAR | |
| 2025-01-28 | Shufen DENG | Director | Other (J) | −27,139,519 | — | EDGAR | |
| 2024-12-06 | D&D Source of Life Holding Ltd. | 10%+ Owner | Other (J) | +44,956,148 | $1.00 | $44.96M | EDGAR |
| 2024-11-18 | Union Square Park Capital Management, LLC | 10%+ Owner | Sell (S) | −42,100 | $1.12 | -$47.2K | EDGAR |
| 2024-10-08 | John Bello | Director | Conv (C) | +200,000 | $1.50 | $300.0K | EDGAR |
| 2024-09-24 | Union Square Park GP, LLC | 10%+ Owner | Buy (P) | +2,124,820 | $1.50 | $3.19M | EDGAR |
| 2024-09-13 | D&D Source of Life Holding Ltd. | 10%+ Owner | Buy (P) | +8,858,674 | $1.78 | $15.81M | EDGAR |
| 2024-06-10 | Christopher Scott Burleson | CCO | Buy (P) | +5,209 | — | EDGAR | |
| 2024-05-09 | Joann Christine Tinnelly | CFO | Buy (P) | +17,334 | — | EDGAR | |
| 2024-05-09 | Norman E. Snyder Jr. | CEO | Buy (P) | +37,605 | — | EDGAR | |
| 2024-04-04 | John Bello | Director | Buy (P) | +1 RSU | — | EDGAR | |
| 2024-04-02 | John Bello | CFO | Buy (P) | +1 RSU | — | EDGAR | |
| 2023-12-13 | John Bello | Director | Buy (P) | +5,000 | $1.80 | $9.0K | EDGAR |
| 2023-12-01 | Christopher Scott Burleson | CCO | Award (A) | +18,160 | — | EDGAR | |
| 2023-11-29 | John Bello | Director | Buy (P) | +5,000 | $2.04 | $10.2K | EDGAR |
| # | Insider | Role | Shares | Disclosed Exposure | Lifetime OM Net | Filings | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | D&D Source of Life Holding Ltd. | 10%+ Owner | 4,702,465 | $3.02M | $15.81M | 3 | 2025-06-11 |
| 2 | Union Square Park GP, LLC | 10%+ Owner | 205,116 | $131.7K | $3.19M | 1 | 2024-09-24 |
| 3 | Union Square Park Capital Management, LLC | Director | 203,362 | $130.6K | -$47.2K | 2 | 2024-11-18 |
| 4 | John Bello | CFO | 107,336 | $68.9K | $3.41M | 31 | 2024-10-08 |
| 5 | Norman E. Snyder Jr. | CEO | 16,645 | $10.7K | $179.5K | 9 | 2024-05-09 |
| 6 | Daniel Joseph Doherty III | Director | 12,981 | $8.3K | -$2.92M | 6 | 2020-12-15 |
| 7 | Raptor/Harbor Reeds SPV LLC | 10%+ Owner | 12,695 | $8.2K | $1.08M | 6 | 2020-12-15 |
| 8 | JUDIE HOLLOWAY REED | Director | 7,947 | $5.1K | $0 | 4 | 2013-04-11 |
| 9 | Joann Christine Tinnelly | CFO | 6,339 | $4.1K | $0 | 1 | 2024-05-09 |
| 10 | CHRISTOPHER J REED | CIO | 4,923 | $3.2K | $401.31M | 26 | 2019-07-24 |
| # | ETF | Provider | Weight | $ Exposure | ETF AUM | As Of |
|---|
Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.
- Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
- Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
- Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
- Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
- Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
- YoY growth — compare to the same quarter a year earlier to remove seasonality.
- Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
- Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.
TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.