REED Reed's, Inc.
XASE
Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership. Iron condor setups Fibonacci levels Insider trading
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
REED
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What changed
Recent filings, trades and movesKey stats
Related
About
- Industry (SIC)
- BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS (2086) · industry map
- Exchange
- XASE
- Market Cap
- $0.0B
- Employees
- 44
- List Date
- 2006-12-29
- CIK
- 0001140215
- Next Earnings
- 2026-11-10 (After-Close)
- EPS Forecast
- ($0.26)
- Headquarters
- Norwalk, CT
- Homepage
- https://www.drinkreeds.com
Reed's Inc is a branded beverage company offering a portfolio of natural, premium, and functional beverages under the Reed's and Virgil's brands. The company's portfolio of handcrafted, all-natural beverages is sold in outlets nationwide, including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations, including bars and restaurants. The company operates in a single reportable segment, which consists of manufacturing carbonated beverages under Reed's and Virgil's brand names.
Summary
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composite
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No summary data available for this symbol yet.
Each spoke is this symbol's rank within its sector (0–100; the dotted ring marks the sector median at 50). Higher is more constructive for a long. One spoke — News sentiment — is an absolute reading, not a sector rank. Grayed spokes have no data. A fuller shape is a summary, not a recommendation.
Chart
Seasonality
| Month | '21 | '22 | '23 | '24 | '25 | '26 | Avg |
|---|---|---|---|---|---|---|---|
| Jan | 34.87% | -12.82% | 8.93% | 1.59% | 69.01% | 13.33% | 19.15% |
| Feb | 23.73% | -11.64% | -3.87% | -8.47% | 15.19% | 3.95% | 3.15% |
| Mar | 6.36% | 2.21% | -13.75% | -8.43% | 5.64% | 59.56% | 8.60% |
| Apr | -16.53% | -3.38% | -24.64% | -17.72% | 30.85% | -4.99% | -6.07% |
| May | -1.00% | -17.51% | 25.91% | 20.38% | -46.40% | -53.78% | -12.07% |
| Jun | 2.01% | -23.34% | -4.82% | 8.38% | 0.00% | -29.83% | -7.93% |
| Jul | -21.02% | -0.44% | 6.62% | -7.28% | 2.04% | -32.52% | -8.77% |
| Aug | -15.05% | 2.49% | 24.54% | -6.11% | 26.86% | 10.48% | 7.20% |
| Sep | -10.45% | -43.51% | -1.81% | 4.51% | -4.63% | -24.40% | -13.38% |
| Oct | 11.32% | 1.02% | -17.04% | -2.05% | 100.00% | 10.57% | 17.30% |
| Nov | -35.32% | 4.75% | -27.50% | -50.36% | -- | 74.22%* | -6.84% |
| Dec | -13.15% | -37.17% | -20.00% | 0.03% | -66.62% | -- | -27.38% |
| Total | -43.79% | -81.56% | -48.83% | -59.55% | 18.88% | -37.11% | -41.99% |
Technical Indicators
Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.
Trend Indicators
- SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
- EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
- MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
- ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
- +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
Momentum Oscillators
- RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
- Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
- Williams %R — inverted scale: <−80 oversold, >−20 overbought.
Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.
Volume & Volatility
- Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
- OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
- Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
- ATR / True Range — average daily $ move; sizing and stop-loss reference.
- HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.
Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →
Trend Indicators
SMA 20: $0.69
SMA 50: $0.73
SMA 200: $1.85
Current: $1.31
EMA 12: $0.90
EMA 26: $0.78
MACD: 0.1154 | Signal: 0.0729
BULLISH
ADX (14): 49.60
STRONG TREND
+DI: 46.34
−DI: 5.99
Momentum Oscillators
RSI (14): 77.87
OVERBOUGHT
Stoch %K: 89.70
Stoch %D: 89.21
Williams %R: -6.40
Volume & Volatility
BB Upper: $1.20
BB Lower: $0.19
OVERBOUGHT
OBV: -30,479,987
Vol SMA 20: 3,396,036
Vol ROC: -81.93%
ATR: $0.16
True Range: $0.38
HV 20: 219.0%
HV 30: 184.4%
HV 60: 154.4%
Data Summary
Data Points: 500
Last Updated:
Date Range: 2024-09-20T00:00:00 – 2026-11-06T00:00:00
AI Analysis
Written before REED’s Aug 11 earnings report, so it doesn’t reflect the results.
LLM Stock Analysis Report: REED
Executive Summary
BULLISH (Confidence Level: 7/10)
Key drivers:
- Recent positive news headlines, including the pricing of a $10 million public offering and uplisting to NYSE American Stock Exchange.
- Technical indicators suggest a potential reversal from a downtrend.
Primary risks:
- High volatility and negative sentiment in recent news headlines.
- Bearish momentum signals from MACD and RSI.
2-3 sentence investment thesis: REED appears to be nearing a potential bottom, driven by positive news and technical momentum. While there are still significant risks, the stock's beta and historical volatility suggest that it may be due for a mean reversion. As such, I am cautiously bullish on REED, but recommend further research and monitoring of market conditions before making any investment decisions.
Recent news sentiment impact: The recent positive news headlines have had a moderate impact on the stock price, with a 10% increase over the past week. However, this is largely due to the uplisting announcement, which has attracted attention from institutional investors.
Technical Analysis
Trend Direction:
- Short-term: NEUTRAL (1-4 weeks)
- Medium-term: BEARISH (1-3 months)
- Long-term: NEUTRAL (3-12 months)
Support/Resistance Levels: The stock is trading below its short-term SMA 20 and EMA 12, but above its long-term SMA 200. The Bollinger Bands are neutral, indicating a lack of significant price movement.
Momentum Signals:
- RSI interpretation: NEUTRAL (32.43)
- MACD signal: BEARISH (-0.31 / Signal: 0.01 / Histogram: -0.31)
- Bollinger Bands position: NEUTRAL
Volume Analysis: The stock's volume is increasing, with a Volume SMA 20 of $25785.47 and a Volume Rate of Change of 336.64%. This suggests growing institutional interest.
News & Sentiment Analysis
Recent Headlines Summary: The past two weeks have seen positive news headlines about REED, including the pricing of a $10 million public offering and uplisting to NYSE American Stock Exchange. However, earlier in the year there were negative news headlines regarding sales drops and earnings misses.
Sentiment Assessment: The overall sentiment is MIXED, with both positive and negative news headlines contributing to the stock's volatility.
Catalyst Identification: Upcoming catalysts include the company's Q2 earnings release and potential product launches or partnerships that could drive growth.
Market Narrative: The recent positive news headlines align with the technical momentum signals, suggesting a potential reversal from the downtrend. However, the negative sentiment in earlier news headlines suggests that there is still significant risk to the stock price.
Risk & Volatility Assessment
Risk:
- Beta: -0.02 (vs SPY) - high risk due to inverse correlation with market.
- Volatility: 1.42 - high volatility suggesting potential for large price movements.
Downside Protection: The stock's long-term SMA 200 provides support, while the Bollinger Bands are neutral, indicating a lack of significant price movement.
Market Context & Positioning
Sector Performance: REED is trading within its sector's overall performance, with no notable outperformance or underperformance.
Institutional Activity: Volume patterns suggest growing institutional interest, with an increasing Volume Rate of Change and Volume SMA 20.
Correlation Analysis: The stock has a low correlation (R-squared interpretation) to the market, suggesting that it may be more sensitive to company-specific news and fundamentals than broader market trends.
Relative Valuation: REED is trading within its sector's overall valuation range, with no notable outperformance or underperformance.
Key Levels & Action Items
Critical Price Levels:
- Support: $1.25 (current price)
- Resistance: $2.04 (Bollinger Bands upper band)
Breakout/Breakdown Levels: A breakout above the Bollinger Bands upper band ($2.04) could signal a potential reversal, while a breakdown below the current price level ($1.25) could suggest further downside.
Time-Sensitive Catalysts:
- Upcoming Q2 earnings release
- Potential product launches or partnerships
Risk Management: Stop-loss levels and position sizing considerations should be based on individual risk tolerance and market conditions.
Note: This report is intended to provide a comprehensive analysis of REED's stock performance, technical indicators, and news sentiment. It does not constitute investment advice, nor does it take into account individual circumstances or risk tolerance.
Generated
News
All REED news →
REED Options Activity & IV Rank
Loading options activity...
Spread Scanner
Each spread is ranked by a composite score built in three stages. Full documentation →
Stage 1 — Base Score
score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.
Calendars: the long leg is valued at the short leg’s expiration (Black-Scholes at its current IV) across the range of prices the short leg’s IV implies, giving the best-case profit (R/R = that over the debit) and P(profit).
Stage 2 — Skew Adjustment (±25% cap)
RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.
Stage 3 — Technical Overlay (±50% cap, 5 groups)
Group 1 · Directional Bias (±0.25)
- RSI <40 bullish / >60 bearish
- MACD crossover + histogram trend
- Price vs SMA 50 & SMA 200
Group 2 · Momentum (±0.10)
- Stochastic %K <20 / >80
- Williams %R <−80 / >−20
Group 3 · Volatility (up to −0.25 / +0.15)
- Blended ATR + straddle expected-move penalty
- Bollinger Band signal (+ counter-trend penalty)
- BB width — vol contraction boost for ICs
Group 4 · IV Regime (±0.15)
- IV rank ≥ 75 → strong boost for credit spreads
- IV rank < 25 → penalty (selling cheap vol)
Group 5 · Liquidity (penalty up to −0.10)
- Min open interest across all legs
- OI < 100 → −0.10 · OI < 500 → −0.05
score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →
Scanning bull put, bear call, iron condor and calendar spreads…
Skew (Wing IV − ATM IV)
DTE:
Wing Δ:
Wing vs ATM
IV(put wing) − IV(ATM), in vol pointsHow much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.
- Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
- Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
- Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
- Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
Risk Reversal
IV(call wing) − IV(put wing), equal delta on each sideWhich side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.
- Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
- Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
- Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
- Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Reading them together
Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:
- High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
- Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
- Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
14 DTE / 10d
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pts
EXTREME
ATM — / Wing —
30 DTE / 10d
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—
pts
EXTREME
ATM — / Wing —
Extreme reading.
Historically these have been contrarian — on the small set of observed earnings-day cases, large negative wing-vs-ATM gaps (calls pricing much richer than puts at the same delta) preceded sharp drops in the underlying within 1-12 days. Not financial advice and the dataset is small.
Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.
Volatility Surface
Loading the implied volatility surface…
Volatility Smile
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IV Rank (7 DTE)
IV Rank (30 DTE)
Straddle Price (30 DTE)
Beta Analysis
Risk Metrics
Beta: 0.2115
Alpha: -121.47%
Correlation: 0.0199
R-Squared: 0.0%
Stock Volatility: 145.3%
Market Volatility: 13.7%
Analysis Details
Benchmark: SPY
Data Points: 236
Period: 252 trading days
Data Points: 236
Period: 252 trading days
Interpretation:
Low volatility - stock moves less than market
Low volatility - stock moves less than market
Beta & Alpha Over Time
REED Institutional Ownership (13F)
Filings for 2026-06-30 · 5 already for 2026-09-30Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.
- Shares — long equity positions in this name, aggregated across share classes.
- Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
- % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
- Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.
Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.
| # | Filer | Notional Value | % of Total | Period |
|---|
| # | Filer | Notional Value | % of Total | Period |
|---|
REED Insider Trading (Form 4)
Latest: 2025-06-11Form 4 filings — insider beneficial-ownership changes by officers, directors, and 10%+ holders. Filed within 2 business days of transaction.
| Filed | Reporter | Role | Action | Shares | Avg Price | Net $ | Link |
|---|---|---|---|---|---|---|---|
| 2025-06-11 | D&D Source of Life Holding Ltd. | 10%+ Owner | Buy (P) | +1,075,269 | — | EDGAR | |
| 2025-01-28 | Shufen DENG | Director | Other (J) | −27,139,519 | — | EDGAR | |
| 2024-12-06 | D&D Source of Life Holding Ltd. | 10%+ Owner | Other (J) | +22,478,074 | $1.00 | $22.48M | EDGAR |
| 2024-11-18 | Union Square Park Capital Management, LLC | 10%+ Owner | Sell (S) | −10,525 | $1.12 | -$11.8K | EDGAR |
| 2024-10-08 | John Bello | Director | Conv (C) | +200,000 | $1.50 | $300.0K | EDGAR |
| 2024-09-24 | Union Square Park GP, LLC | 10%+ Owner | Buy (P) | +531,205 | $1.50 | $796.8K | EDGAR |
| 2024-09-13 | D&D Source of Life Holding Ltd. | 10%+ Owner | Buy (P) | +4,429,337 | $1.78 | $7.90M | EDGAR |
| 2024-06-10 | Christopher Scott Burleson | CCO | Buy (P) | +5,209 | — | EDGAR | |
| 2024-05-09 | Joann Christine Tinnelly | CFO | Buy (P) | +17,334 | — | EDGAR | |
| 2024-05-09 | Norman E. Snyder Jr. | CEO | Buy (P) | +37,605 | — | EDGAR | |
| 2024-04-04 | John Bello | Director | Buy (P) | +1 RSU | — | EDGAR | |
| 2024-04-02 | John Bello | CFO | Buy (P) | +1 RSU | — | EDGAR | |
| 2023-12-13 | John Bello | Director | Buy (P) | +5,000 | $1.80 | $9.0K | EDGAR |
| 2023-12-01 | Christopher Scott Burleson | CCO | Award (A) | +18,160 | — | EDGAR | |
| 2023-11-29 | John Bello | Director | Buy (P) | +5,000 | $2.04 | $10.2K | EDGAR |
Codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (described in filing footnote — typically 401(k), trust, inheritance) · W = will/inheritance. Only P / S codes carry directional signal.
REED Insider Holdings
2 insiders · @ $1.31
Officers, directors, and 10%+ owners who have filed a Form 4 in the past two years, ranked by current disclosed exposure (shares × today's price). Shares are direct + indirect (via trusts / LLCs / spouse). Excludes unvested RSU and option grants — those aren't beneficially owned until vest.
| # | Insider | Role | Shares | Disclosed Exposure | Lifetime OM Net | Filings | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | D&D Source of Life Holding Ltd. | 10%+ Owner | 4,702,465 | $6.16M | $7.90M | 3 | 2025-06-11 |
| 2 | Union Square Park Capital Management, LLC | Director | 204,118 | $267.4K | -$11.8K | 2 | 2024-11-18 |
Lifetime OM Net = signed sum of open-market buys (P) and sells (S) over their career; excludes grants, tax withholdings, and dispositions to issuer. A large negative number is normal for long-tenured executives — they've sold compensation grants over many years.
REED Board & Officers
As of SEC filings through May 4, 2026Directors 4
- Shufen DENG · listed since Sep 2024
- Sam Van · since Oct 21, 2024
- Rudolf Johannes Maria Bakker · since Apr 14, 2025
- Michael Carl Tu · since Sep 15, 2025
Officers 4
- Damian Francis Warshall · Chief Operating Officer · since Apr 27, 2026
- Neal Cohane · Chief Sales Officer · listed since Jun 2019
- Tina Suman Reejsinghani · Chief Marketing Officer · since Sep 15, 2025
- Keith William Johnson · Chf. Go-To-Market & Cust. Ofcr · since Nov 3, 2025
10% owners 2
- D&D Source of Life Holding Ltd. (entity) · since May 25, 2023
- Era Regenerative Medicine Ltd (entity) · since Dec 31, 2024
Changes in the last 10 years (69)
| Apr 27, 2026 | Damian Francis Warshall became Chief Operating Officer |
| Mar 23, 2026 | The company announced the departure of Cyril Arthur Wallace from the board in an SEC filing |
| Mar 23, 2026 | The company announced the departure of Cyril Arthur Wallace as CEO in an SEC filing |
| Nov 3, 2025 | Keith William Johnson became Chf. Go-To-Market & Cust. Ofcr |
| Sep 15, 2025 | Tina Suman Reejsinghani became Chief Marketing Officer |
| Sep 15, 2025 | Michael Carl Tu became a director |
| Apr 16, 2025 | Cyril Arthur Wallace became a director |
| Apr 16, 2025 | Cyril Arthur Wallace became CEO |
| Apr 14, 2025 | Rudolf Johannes Maria Bakker became a director |
| Feb 10, 2025 | Douglas Walter McCurdy became CFO |
| Jan 22, 2025 | Yumin Dai became Reed's (Asia) Exec Officer |
| Dec 31, 2024 | Era Regenerative Medicine Ltd became a 10% owner |
| Oct 28, 2024 | The company announced the departure of John Bello from the board in an SEC filing |
| Oct 21, 2024 | Sam Van became a director |
| Sep 24, 2024 | Union Square Park Capital Management, LLC no longer listed as a director in SEC filings |
| Sep 13, 2024 | Shufen DENG first listed as a director in an SEC filing |
| Aug 1, 2024 | The company announced the departure of Jerry Lewin from the board in an SEC filing |
| Jul 12, 2024 | Jerry Lewin became a director |
| Apr 4, 2024 | John Bello no longer listed as CFO in SEC filings |
| Apr 2, 2024 | John Bello first listed as CFO in an SEC filing |
| Dec 12, 2023 | Randle Lee Edwards became a director |
| Jul 7, 2023 | The company announced the departure of Leon Michael Zaltzman from the board in an SEC filing |
| Jun 1, 2023 | Union Square Park Partners, LP no longer listed as a director in SEC filings |
| Jun 1, 2023 | Union Square Park Partners, LP first listed as a 10% owner in an SEC filing |
| Jun 1, 2023 | Union Square Park GP, LLC no longer listed as a director in SEC filings |
| Jun 1, 2023 | Union Square Park GP, LLC first listed as a 10% owner in an SEC filing |
| Jun 1, 2023 | Union Square Park Capital Management, LLC first listed as a 10% owner in an SEC filing |
| Jun 1, 2023 | Leon Michael Zaltzman first listed as a 10% owner in an SEC filing |
| Jun 1, 2023 | John Bello first listed as a 10% owner in an SEC filing |
| May 25, 2023 | Shufen DENG became a 10% owner |
| May 25, 2023 | D&D Source of Life Holding Ltd. became a 10% owner |
| Mar 1, 2023 | The company announced the departure of Thomas J. Spisak as CFO in an SEC filing |
| Feb 1, 2023 | Christopher Scott Burleson became Cco |
| Jul 1, 2022 | Thomas Wayne Kosler became a director |
| May 28, 2022 | The company announced the departure of Rhonda Kallman from the board in an SEC filing |
| Mar 10, 2022 | Union Square Park Partners, LP became a director |
| Mar 10, 2022 | Union Square Park GP, LLC became a director |
| Mar 10, 2022 | Union Square Park Capital Management, LLC became a director |
| Mar 10, 2022 | Leon Michael Zaltzman became a director |
| Dec 30, 2021 | Rhonda Kallman became a director |
| Oct 28, 2021 | The company announced the departure of Scott R. Grossman from the board in an SEC filing |
| Dec 15, 2020 | Raptor/Harbor Reeds SPV LLC reported in an SEC filing no longer being a 10% owner |
| Sep 28, 2020 | Richard H. Hubli became COO |
| May 28, 2020 | Norman E. Snyder Jr. first listed as a director in an SEC filing |
| Apr 3, 2020 | Norman E. Snyder Jr. listed as Chief Executive Officer (previously COO) in SEC filings |
| Mar 18, 2020 | John Bello no longer listed as Interim CEO in SEC filings |
| Dec 2, 2019 | Thomas J. Spisak became CFO |
| Nov 22, 2019 | Joann Christine Tinnelly became Interim CFO 11/22/19 -12/1/19 |
| Oct 29, 2019 | John Bello first listed as Interim CEO in an SEC filing |
| Sep 30, 2019 | Norman E. Snyder Jr. became COO |
| Aug 7, 2019 | Louis Imbrogno Jr. became a director |
| Jun 4, 2019 | Neal Cohane listed as Chief Sales Officer (previously SVP Sales) in SEC filings |
| Dec 6, 2018 | Christopher J Reed no longer listed as a 10% owner in SEC filings |
| Dec 6, 2018 | Christopher J Reed listed as CIO (previously Chairman and CEO) in SEC filings |
| Jul 31, 2018 | Daniel V. Miles left as Chief Financial Officer, per their own SEC filing |
| Jul 30, 2018 | Snyder Iris became Chief Financial Officer |
| Jun 28, 2018 | Stefan Freeman no longer listed as a director in SEC filings |
| Jun 28, 2018 | Stefan Freeman first listed as COO in an SEC filing |
| Jan 10, 2018 | Daniel Joseph Doherty III became a director |
| Jan 10, 2018 | Daniel Joseph Doherty III became a 10% owner |
| Nov 29, 2017 | James C Bass became a director |
| Sep 29, 2017 | Scott R. Grossman became a director |
| Aug 19, 2017 | Raptor/Harbor Reeds SPV LLC became a 10% owner |
| Jul 7, 2017 | Val Stalowir became a director |
| Jul 7, 2017 | Val Stalowir became Chief Executive Officer |
| Apr 5, 2017 | Christopher J Reed first listed as a 10% owner in an SEC filing |
| Dec 1, 2016 | John Bello became a director |
| Nov 29, 2016 | Stefan Freeman became a director |
| Nov 29, 2016 | Charles F Cargile became a director |
Not reported recently (22)
- Douglas Walter McCurdy · Last reported as CFO in an SEC filing dated Feb 19, 2025
- Yumin Dai · Last reported as Reed's (Asia) Exec Officer in an SEC filing dated Jan 31, 2025
- Union Square Park Capital Management, LLC · Last reported as a 10% owner in an SEC filing dated Nov 18, 2024
- Union Square Park Partners, LP · Last reported as a 10% owner in an SEC filing dated Nov 18, 2024
- Union Square Park GP, LLC · Last reported as a 10% owner in an SEC filing dated Nov 18, 2024
- Leon Michael Zaltzman · Last reported as a 10% owner in an SEC filing dated Nov 18, 2024
- Christopher Scott Burleson · Last reported as Cco in an SEC filing dated Jun 10, 2024
- Norman E. Snyder Jr. · Last reported as Chief Executive Officer in an SEC filing dated May 9, 2024
- Joann Christine Tinnelly · Last reported as Interim CFO 11/22/19 -12/1/19 in an SEC filing dated May 9, 2024
- John Bello · Last reported as a 10% owner in an SEC filing dated Apr 4, 2024
- Randle Lee Edwards · Last reported as a director in an SEC filing dated Jan 8, 2024
- Lewis Jaffe · Last reported as a director in an SEC filing dated Oct 5, 2022
- James C Bass · Last reported as a director in an SEC filing dated Oct 5, 2022
- Louis Imbrogno Jr. · Last reported as a director in an SEC filing dated Oct 5, 2022
- Thomas Wayne Kosler · Last reported as a director in an SEC filing dated Oct 5, 2022
- Daniel Joseph Doherty III · Last reported as a director in an SEC filing dated Dec 15, 2020
- Richard H. Hubli · Last reported as COO in an SEC filing dated Nov 30, 2020
- Snyder Iris · Last reported as Chief Financial Officer in an SEC filing dated Oct 29, 2019
- Christopher J Reed · Last reported as a director in an SEC filing dated Jul 24, 2019
- Stefan Freeman · Last reported as COO in an SEC filing dated Jul 12, 2018
- Val Stalowir · Last reported as a director in an SEC filing dated May 18, 2018
- Charles F Cargile · Last reported as a director in an SEC filing dated Aug 28, 2017
Compiled from SEC filings by the company and its directors and officers. Dates are as stated in those filings. Where no filing says when someone left, we show the last filing that listed them.
Recent SEC Filings
Latest: 2026-11-06
Current reports — material events the company must disclose within 4 business days (earnings releases, M&A, executive changes, etc.).
| Filing Date | Event | Link |
|---|---|---|
| 2026-11-06 | Material agreement · New debt obligation | EDGAR |
| 2026-11-03 | Material agreement · Unregistered share sale | EDGAR |
| 2026-09-30 | Material agreement · New debt obligation | EDGAR |
| 2026-08-14 | Listing standards notice · Other events | EDGAR |
| 2026-08-11 | Earnings results | EDGAR |
| 2026-06-11 | Director or officer change · Shareholder vote results | EDGAR |
| 2026-06-03 | Listing standards notice · Other events | EDGAR |
Annual report — audited financial statements, MD&A, risk factors. Filed 60–90 days after fiscal year-end.
| Filing Date | Accession | Link |
|---|
Quarterly report — unaudited financials and MD&A. Filed 40–45 days after each of the first three fiscal quarters.
| Filing Date | Accession | Link |
|---|---|---|
| 2026-08-12 | 0001493152-26-037365 | EDGAR |
ETF Holders
2 ETFs hold REED
Fundamentals
Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.
Metrics
- Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
- Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
- Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
- Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
How to read the bars
- Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
- YoY growth — compare to the same quarter a year earlier to remove seasonality.
- Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
- Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.
TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.
REED vs Peers
Related companies, largest first| Company | Market cap | P/E | Revenue growth | YTD | IV rank |
|---|---|---|---|---|---|
| MNST Monster Beverage Corporation | $89.5B | 22.0 | +18.1% | +19.3% | 36 |
| CCEP Coca-Cola Europacific Partners plc Ordin | $51.0B | — | — | +33.3% | 49 |
| FMX FOMENTO ECONOMICO MEXICANO, S.A.B. DE C. | $44.2B | — | — | +29.2% | 29 |
| KOF Coca-Cola FEMSA, S.A.B DE C.V | $24.0B | — | — | +22.9% | 51 |
| COKE Coca-Cola Consolidated, Inc. Common Stoc | $13.8B | 27.3 | +10.7% | +37.0% | 19 |
| CELH Celsius Holdings, Inc. Common Stock | $8.1B | 37.3 | +49.1% | −30.4% | 8 |
| AKO.B Embotelladora Andina S.A. Series B | $4.6B | — | — | +3.3% | — |
| AKO.A Embotelladora Andina S.A. Series A | $4.0B | — | — | +21.4% | — |
| REED Reed's, Inc. | $12M | — | — | −37.6% | — |
| Peer median | $18.9B | 27.3 | +18.1% | +22.1% | 32 |
P/E uses the latest reported trailing-12-month diluted EPS; "—" means no positive earnings or no data.