U · Insider Trading
Unity Software Inc.
Every open-market purchase and sale reported by U officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-15 | Roelof Botha | Director | J | +1,164,658 | — |
| 2026-09-01 | Alexander Blum | SVP, Chief Operating Officer | Sell | −43,556 | −$1.90M |
| 2026-08-27 | Alexander Blum | SVP, Chief Operating Officer | Sell | −22,559 | −$1.02M |
| 2026-08-26 | Matthew S Bromberg | President and CEO | Sell | −16,383 | −$742.28K |
| 2026-08-26 | Rebecca Berenice Boyden | SVP, Chief Legal Officer | Sell | −1,032 | −$46.77K |
| 2026-08-26 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | −26,017 | −$1.18M |
| 2026-08-19 | Matthew S Bromberg | President and CEO | A | +880,000 deriv. | — |
| 2026-08-11 | Egon Durban | Director | J | +21,537 | — |
| 2026-08-10 | Roelof Botha | Director | J | +461,106 | — |
| 2026-08-06 | Michael Lieb | Chief Accounting Officer | A | +38,948 | — |
| 2026-08-06 | Michael Lieb | Chief Accounting Officer | A | +38,948 | — |
| 2026-05-28 | Mark Barrysmith | Chief Accounting Officer | Sell | −13,247 | −$360.05K |
| 2026-05-28 | Alexander Blum | SVP, Chief Operating Officer | Sell | −21,108 | −$574.11K |
| 2026-05-28 | Rebecca Berenice Boyden | SVP, Chief Legal Officer | Sell | −952 | −$25.89K |
| 2026-05-28 | Matthew S Bromberg | CEO and President | Sell | −138,993 | −$3.78M |
| 2026-05-28 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | −24,021 | −$652.89K |
| 2026-05-15 | Keisha Smith | Director | A | +10,226 | — |
| 2026-05-15 | Daly Robynne Sisco | Director | A | +7,995 | — |
| 2026-05-15 | Shlomo Dovrat | Director | A | +12,086 | — |
| 2026-05-15 | Bernard Jin Kim | Director | A | +7,995 | — |
| 2026-05-15 | James M Whitehurst | Director | A | +8,181 | — |
| 2026-05-15 | Silver Lake Partners IV, L.P. | Director | A | +129,408 | — |
| 2026-05-15 | Barry Schuler | Director | A | +13,015 | — |
| 2026-05-15 | Roelof Botha | Director | A | +13,201 | — |
| 2026-05-05 | Bernard Jin Kim | Director | A | +14,743 | — |
| 2026-03-06 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | −6,205 | −$130.49K |
| 2026-03-04 | Rebecca Berenice Boyden | SVP, Chief Legal Officer | A | +45,146 | — |
| 2026-03-04 | Alexander Blum | SVP, Chief Operating Officer | A | +200,653 | — |
| 2026-03-04 | Matthew S Bromberg | CEO and President | A | +503,966 | — |
| 2026-03-04 | Jarrod Yahes | SVP, Chief Financial Officer | A | +200,653 | — |
| 2026-02-27 | Alexander Blum | SVP, Chief Operating Officer | Sell | −12,705 | −$231.33K |
| 2026-02-27 | Mark Barrysmith | Chief Accounting Officer | Sell | −10,578 | −$191.14K |
| 2026-02-27 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | −12,196 | −$220.38K |
| 2025-12-15 | Tomer Bar-Zeev | Director | Sell | −175,000 | −$8.71M |
| 2025-12-12 | Mark Barrysmith | Chief Accounting Officer | Sell | −14,407 | −$720.49K |
| 2025-12-12 | David Helgason | Director | Sell | −708,347 | −$35.32M |
| 2025-12-02 | Alexander Blum | SVP, Chief Operating Officer | Sell | −1,988 | −$84.43K |
| 2025-12-02 | Tomer Bar-Zeev | Director | Sell | −250,000 | −$10.48M |
| 2025-11-26 | Mark Barrysmith | Chief Accounting Officer | Sell | −43,283 | −$1.79M |
| 2025-11-26 | Matthew S Bromberg | CEO and President | Sell | −41,025 | −$1.70M |
| 2025-11-26 | Alexander Blum | SVP, Chief Operating Officer | Sell | −40,693 | −$1.68M |
| 2025-11-26 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | −62,461 | −$2.62M |
| 2025-11-19 | Mark Barrysmith | Chief Accounting Officer | Sell | −817 | −$29.90K |
| 2025-11-13 | Shlomo Dovrat | Director | Sell | −30,000 | −$1.29M |
| 2025-11-10 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | −14,914 | −$637.57K |
| 2025-11-07 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | −15,000 | −$617.24K |
| 2025-11-04 | Tomer Bar-Zeev | Director | Sell | −250,000 | −$9.49M |
| 2025-10-17 | Mark Barrysmith | Chief Accounting Officer | Sell | −802 | −$29.05K |
| 2025-10-17 | Anirma Gupta | SVP, Chief Legal Officer | Sell | −2,734 | −$103.48K |
| 2025-10-02 | Tomer Bar-Zeev | Director | Sell | −250,000 | −$9.96M |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| David Helgason | Director | 5,746,808 | $232.17M |
| Tomer Bar-Zeev | Director | 1,633,007 | $65.97M |
| Matthew S Bromberg | President and CEO | 1,541,131 | $62.26M |
| Roelof Botha | Director | 1,109,415 | $44.82M |
| Jarrod Yahes | SVP, Chief Financial Officer | 678,343 | $27.41M |
| Alexander Blum | SVP, Chief Operating Officer | 661,855 | $26.74M |
| Anirma Gupta | SVP, Chief Legal Officer | 625,719 | $25.28M |
| Felix The | SVP Product & Technology, Grow | 514,467 | $20.78M |
| SLP Union GP, L.L.C. | Director | 509,566 | $20.59M |
| Mark Barrysmith | Chief Accounting Officer | 370,654 | $14.97M |
| Rebecca Berenice Boyden | SVP, Chief Legal Officer | 308,505 | $12.46M |
| James M Whitehurst | Exec Chairman and Sr. Advisor | 240,311 | $9.71M |
| Shlomo Dovrat | Director | 220,684 | $8.92M |
| Egon Durban | Director | 161,411 | $6.52M |
| Silver Lake Partners IV, L.P. | Director | 144,692 | $5.85M |
| Barry Schuler | Director | 89,273 | $3.61M |
| Keisha Smith | Director | 50,340 | $2.03M |
| Bernard Jin Kim | Director | 47,238 | $1.91M |
| Campbell Mary Schmidt | Director | 45,739 | $1.85M |
| Michael Lieb | Chief Accounting Officer | 38,948 | $1.57M |
| Daly Robynne Sisco | Director | 26,123 | $1.06M |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the U quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.