U (Unity Software Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by U officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-27 | Alexander Blum | SVP, Chief Operating Officer | Sell | — | — |
| 2026-08-26 | Matthew S Bromberg | President and CEO | Sell | — | — |
| 2026-08-26 | Rebecca Berenice Boyden | SVP, Chief Legal Officer | Sell | — | — |
| 2026-08-26 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | — | — |
| 2026-08-19 | Matthew S Bromberg | President and CEO | A | — | — |
| 2026-08-11 | Egon Durban | Director | J | — | — |
| 2026-08-10 | ROELOF BOTHA | Director | J | — | — |
| 2026-08-06 | Michael Lieb | Chief Accounting Officer | A | — | — |
| 2026-08-06 | Michael Lieb | Chief Accounting Officer | A | — | — |
| 2026-05-28 | Mark Barrysmith | Chief Accounting Officer | Sell | — | — |
| 2026-05-28 | Alexander Blum | SVP, Chief Operating Officer | Sell | — | — |
| 2026-05-28 | Rebecca Berenice Boyden | SVP, Chief Legal Officer | Sell | — | — |
| 2026-05-28 | Matthew S Bromberg | CEO and President | Sell | — | — |
| 2026-05-28 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | — | — |
| 2026-05-15 | Keisha Smith | Director | A | — | — |
| 2026-05-15 | Daly Robynne Sisco | Director | A | — | — |
| 2026-05-15 | Shlomo Dovrat | Director | A | — | — |
| 2026-05-15 | Bernard Jin Kim | Director | A | — | — |
| 2026-05-15 | James M Whitehurst | Director | A | — | — |
| 2026-05-15 | Silver Lake Partners IV, L.P. | Director | A | — | — |
| 2026-05-15 | Barry Schuler | Director | A | — | — |
| 2026-05-15 | ROELOF BOTHA | Director | A | — | — |
| 2026-05-05 | Bernard Jin Kim | Director | A | — | — |
| 2026-03-06 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | — | — |
| 2026-03-04 | Rebecca Berenice Boyden | SVP, Chief Legal Officer | A | — | — |
| 2026-03-04 | Alexander Blum | SVP, Chief Operating Officer | A | — | — |
| 2026-03-04 | Matthew S Bromberg | CEO and President | A | — | — |
| 2026-03-04 | Jarrod Yahes | SVP, Chief Financial Officer | A | — | — |
| 2026-02-27 | Alexander Blum | SVP, Chief Operating Officer | Sell | — | — |
| 2026-02-27 | Mark Barrysmith | Chief Accounting Officer | Sell | — | — |
| 2026-02-27 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | — | — |
| 2025-12-15 | Tomer Bar-Zeev | Director | Sell | — | — |
| 2025-12-12 | Mark Barrysmith | Chief Accounting Officer | Sell | — | — |
| 2025-12-12 | David Helgason | Director | Sell | — | — |
| 2025-12-02 | Alexander Blum | SVP, Chief Operating Officer | Sell | — | — |
| 2025-12-02 | Tomer Bar-Zeev | Director | Sell | — | — |
| 2025-11-26 | Mark Barrysmith | Chief Accounting Officer | Sell | — | — |
| 2025-11-26 | Matthew S Bromberg | CEO and President | Sell | — | — |
| 2025-11-26 | Alexander Blum | SVP, Chief Operating Officer | Sell | — | — |
| 2025-11-26 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | — | — |
| 2025-11-19 | Mark Barrysmith | Chief Accounting Officer | Sell | — | — |
| 2025-11-13 | Shlomo Dovrat | Director | Sell | — | — |
| 2025-11-10 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | — | — |
| 2025-11-07 | Jarrod Yahes | SVP, Chief Financial Officer | Sell | — | — |
| 2025-11-04 | Tomer Bar-Zeev | Director | Sell | — | — |
| 2025-10-17 | Mark Barrysmith | Chief Accounting Officer | Sell | — | — |
| 2025-10-17 | Anirma Gupta | SVP, Chief Legal Officer | Sell | — | — |
| 2025-10-02 | Tomer Bar-Zeev | Director | Sell | — | — |
| 2025-09-17 | Tomer Bar-Zeev | Director | Sell | — | — |
| 2025-09-17 | Mark Barrysmith | Chief Accounting Officer | Sell | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 28,476,797 | — |
| — | Director | 20,082,918 | — |
| — | Director | 20,057,765 | — |
| — | Director | 20,057,765 | — |
| — | Director | 19,943,044 | — |
| — | Director | 18,489,407 | — |
| — | 10%+ Owner | 13,543,369 | — |
| — | Director | 6,332,220 | — |
| — | 10%+ Owner | 6,019,273 | — |
| — | Director | 5,746,808 | — |
| — | 10%+ Owner | 3,933,670 | — |
| — | President and CEO | 3,211,394 | — |
| — | 10%+ Owner | 2,288,320 | — |
| — | 10%+ Owner | 2,141,300 | — |
| — | Director | 1,633,007 | — |
| — | EVP and CFO | 1,598,345 | — |
| — | President and CEO | 1,541,131 | — |
| — | Director | 1,109,415 | — |
| — | Chief Prod & Tech Officer | 948,836 | — |
| — | SVP, Chief Operating Officer | 708,515 | — |
| — | SVP, Chief Financial Officer | 678,343 | — |
| — | SVP, Chief Legal Officer | 625,719 | — |
| — | Director | 522,453 | — |
| — | SVP Product & Technology, Grow | 514,467 | — |
| — | Director | 509,566 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the U quote page; the site-wide leaderboard is on the insider transactions hub.