NorthRock Partners, LLC — 13F Holdings & Portfolio

CIK 1632097 · latest 13F-HR filed 2026-05-15

NorthRock Partners, LLC manages $6.20B in 13F-reported U.S. long-equity assets across 678 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are JMTG (8.01%), VOO (5.67%), SPYM (5.14%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 95 new positions, exited 42, added to 216, and trimmed 178.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM

$6.20B

Long-equity book

Holdings

678

Distinct positions

Period

2026-03-31

Filed 2026-05-15

Q/Q Activity

+95 / −42 / ↑216 / ↓178

vs 2025-12-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES TR$90.2M +101.7%
  • J P MORGAN EXCHANGE TRADED F$33.8M +7.3%
  • ISHARES TR$23.1M +11.4%
  • ISHARES TR$18.5M +16.5%
  • J P MORGAN EXCHANGE TRADED F$15.7M +26.1%
Show all 216

Top Trims

  • ISHARES TR-$22.4M -92.7%
  • MICROSOFT CORP-$13.7M -19.0%
  • STATE STR SPDR S&P 500 ETF T-$12.5M -6.3%
  • BLACKROCK ETF TRUST-$9.7M -27.9%
  • ISHARES GOLD TR-$6.0M -59.4%
Show all 178

New Positions

  • WISDOMTREE TR$3.9M
  • ISHARES TR$2.6M
  • COLUMBIA ETF TR I$2.3M
  • NEW YORK LIFE INVESTMENTS ET$2.3M
  • LUMENTUM HLDGS INC$2.2M
Show all 95

Exited Positions

  • COMERICA INC$1.3M
  • MSC INDL DIRECT INC$1.1M
  • ON HLDG AG$965.9K
  • VANGUARD INTL EQUITY INDEX F$579.3K
  • GOLDMAN SACHS ETF TR$480.3K
Show all 42
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 J P MORGAN EXCHANGE TRADED F JMTG 46654Q575 $497.0M 8.01% 9,745,400 SH
2 VANGUARD INDEX FDS VOO 922908363 $351.6M 5.67% 588,417 SH
3 SPDR SERIES TRUST SPYM 78464A854 $318.8M 5.14% 4,164,509 SH
4 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $285.0M 4.59% 4,867,688 SH
5 SPDR SERIES TRUST SPYV 78464A508 $259.5M 4.18% 4,586,305 SH
6 ISHARES TR SGOV 46436E718 $225.8M 3.64% 2,242,910 SH
7 INVESCO QQQ TR QQQ 46090E103 $225.0M 3.63% 389,838 SH
8 SPDR SERIES TRUST SPYG 78464A409 $214.9M 3.46% 2,194,615 SH
9 APPLE INC AAPL 037833100 $196.4M 3.17% 774,012 SH
10 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $185.3M 2.99% 284,894 SH
11 ISHARES TR IGF 464288372 $178.8M 2.88% 2,668,843 SH
12 ISHARES TR HEFA 46434V803 $130.7M 2.11% 3,074,762 SH
13 SPDR SERIES TRUST MDYV 78464A839 $114.4M 1.84% 1,343,748 SH
14 ISHARES TR IWB 464287622 $106.3M 1.71% 298,262 SH
15 SPDR SERIES TRUST MDYG 78464A821 $104.0M 1.68% 1,083,341 SH
16 J P MORGAN EXCHANGE TRADED F JMST 46641Q654 $76.0M 1.23% 1,491,349 SH
17 SPDR SERIES TRUST SLYV 78464A300 $75.5M 1.22% 797,912 SH
18 LATTICE STRATEGIES TR ROUS 518416409 $75.3M 1.21% 1,274,569 SH
19 ISHARES TR IWR 464287499 $68.8M 1.11% 707,769 SH
20 ISHARES TR EFA 464287465 $66.4M 1.07% 683,676 SH
21 ISHARES INC IEMG 46434G103 $66.0M 1.06% 945,629 SH
22 SPDR SERIES TRUST SLYG 78464A201 $65.9M 1.06% 682,296 SH
23 NVIDIA CORPORATION NVDA 67066G104 $58.8M 0.95% 337,012 SH
24 MICROSOFT CORP MSFT 594918104 $58.2M 0.94% 157,278 SH
25 ISHARES TR IUSB 46434V613 $55.1M 0.89% 1,191,852 SH
26 SPDR INDEX SHS FDS SPEM 78463X509 $52.8M 0.85% 1,124,639 SH
27 ISHARES TR IEF 464287440 $50.0M 0.81% 524,082 SH
28 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $48.3M 0.78% 1,429,232 SH
29 ISHARES TR IWM 464287655 $47.5M 0.77% 191,351 SH
30 VANGUARD SCOTTSDALE FDS VMBS 92206C771 $44.9M 0.72% 957,078 SH
31 ISHARES TR MBB 464288588 $44.3M 0.71% 466,390 SH
32 ISHARES TR IWF 464287614 $41.1M 0.66% 385,930 SH
33 ISHARES TR IJR 464287804 $34.2M 0.55% 274,803 SH
34 ISHARES TR IVE 464287408 $32.9M 0.53% 155,844 SH
35 SPDR SERIES TRUST SPTI 78464A672 $31.7M 0.51% 1,107,517 SH
36 AB ACTIVE ETFS INC TAFM 00039J889 $31.4M 0.51% 1,242,535 SH
37 ISHARES TR AGG 464287226 $30.8M 0.50% 309,931 SH
38 VANGUARD WHITEHALL FDS VYMI 921946794 $30.5M 0.49% 323,544 SH
39 VANGUARD TAX-MANAGED FDS VEA 921943858 $29.6M 0.48% 461,341 SH
40 MONDELEZ INTL INC MDLZ 609207105 $29.5M 0.48% 512,580 SH
41 PHILIP MORRIS INTL INC PM 718172109 $29.0M 0.47% 175,418 SH
42 SCHWAB STRATEGIC TR SCHZ 808524839 $28.1M 0.45% 1,209,030 SH
43 AMAZON COM INC AMZN 023135106 $27.0M 0.44% 129,681 SH
44 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $26.7M 0.43% 112,440 SH
45 BLACKROCK ETF TRUST BDYN 09290C723 $26.7M 0.43% 1,097,932 SH
46 PROGRESSIVE CORP PGR 743315103 $26.6M 0.43% 134,202 SH
47 VANGUARD INDEX FDS VTI 922908769 $26.0M 0.42% 81,046 SH
48 BLACKROCK ETF TRUST DYNF 09290C103 $25.1M 0.40% 431,747 SH
49 PROCTER & GAMBLE CO PG 742718109 $23.7M 0.38% 164,427 SH
50 ISHARES TR STIP 46429B747 $23.6M 0.38% 227,876 SH
Filing History
Period Filed AUM Holdings Accession
2026-03-31 2026-05-15 $6.20B 678 0001172661-26-002224
2025-12-31 2026-02-17 $5.93B 619 0001172661-26-001063
2025-06-30 2025-11-14 $3.84B 682 0001172661-25-004912