CELH (Celsius Holdings, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by CELH officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-11 | Fletcher F Previn | Director | A | — | — |
| 2026-08-03 | Deborah DeSantis | — | J | — | — |
| 2026-08-03 | William H. Milmoe | — | J | — | — |
| 2026-08-03 | Dean DeSantis | — | J | — | — |
| 2026-07-30 | William H. Milmoe | — | J | — | — |
| 2026-07-30 | Dean DeSantis | — | J | — | — |
| 2026-07-30 | Deborah DeSantis | — | J | — | — |
| 2026-07-28 | Deborah DeSantis | — | J | — | — |
| 2026-07-28 | William H. Milmoe | — | J | — | — |
| 2026-07-28 | Dean DeSantis | — | J | — | — |
| 2026-07-22 | Deborah DeSantis | — | J | — | — |
| 2026-07-22 | William H. Milmoe | — | J | — | — |
| 2026-07-22 | Dean DeSantis | — | J | — | — |
| 2026-07-17 | Dean DeSantis | — | J | — | — |
| 2026-07-17 | William H. Milmoe | — | J | — | — |
| 2026-07-17 | Deborah DeSantis | — | J | — | — |
| 2026-07-14 | Deborah DeSantis | — | J | — | — |
| 2026-07-14 | Dean DeSantis | — | J | — | — |
| 2026-07-14 | William H. Milmoe | — | J | — | — |
| 2026-07-09 | Deborah DeSantis | — | J | — | — |
| 2026-07-09 | Dean DeSantis | — | J | — | — |
| 2026-07-09 | William H. Milmoe | — | J | — | — |
| 2026-06-01 | Eric Hanson | President & COO | F | — | — |
| 2026-05-26 | John Fieldly | Chief Executive Officer | Buy | — | — |
| 2026-05-26 | Hal Kravitz | Director | Buy | — | — |
| 2026-05-26 | Eric Hanson | President & COO | Buy | — | — |
| 2026-05-19 | John Fieldly | Chief Executive Officer | F | — | — |
| 2026-05-06 | Paul H. Storey | Chief Supply Chain Officer | F | — | — |
| 2026-04-20 | Jarrod Langhans | Chief Financial Officer | F | — | — |
| 2026-03-03 | Thi Tuyet Trinh Lam | Chief Human Resources Officer | A | — | — |
| 2026-03-03 | Paul H. Storey | Chief Supply Chain Officer | MIXED | — | — |
| 2026-03-03 | Richard Stephen Mattessich | Chief Legal Officer | MIXED | — | — |
| 2026-03-03 | Eric Hanson | President & COO | A | — | — |
| 2026-03-03 | Jarrod Langhans | Chief Financial Officer | MIXED | — | — |
| 2026-03-03 | John Fieldly | Chief Executive Officer | MIXED | — | — |
| 2026-03-03 | CHERYL MILLER | Director | A | — | — |
| 2026-03-03 | Caroline S Levy | Director | A | — | — |
| 2026-03-03 | Hans MJ Melotte | Director | A | — | — |
| 2026-03-03 | Hal Kravitz | Director | A | — | — |
| 2026-03-03 | Damon DeSantis | Director | A | — | — |
| 2026-03-03 | Nicholas Castaldo | Director | A | — | — |
| 2026-03-03 | Joyce Russell | Director | MIXED | — | — |
| 2026-01-21 | Dean DeSantis | 10%+ Owner | J | — | — |
| 2026-01-21 | Deborah DeSantis | 10%+ Owner | J | — | — |
| 2026-01-21 | William H. Milmoe | 10%+ Owner | J | — | — |
| 2026-01-15 | Dean DeSantis | 10%+ Owner | J | — | — |
| 2026-01-15 | Deborah DeSantis | 10%+ Owner | J | — | — |
| 2026-01-15 | William H. Milmoe | 10%+ Owner | J | — | — |
| 2026-01-12 | William H. Milmoe | 10%+ Owner | J | — | — |
| 2026-01-12 | Deborah DeSantis | 10%+ Owner | J | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 23,040,969 | — |
| — | 10%+ Owner | 19,965,408 | — |
| — | 10%+ Owner | 15,285,231 | — |
| — | — | 14,427,563 | — |
| — | — | 13,013,761 | — |
| — | Director | 11,917,977 | — |
| — | — | 11,253,641 | — |
| — | Director | 2,692,187 | — |
| — | Chief Executive Officer | 937,540 | — |
| — | Director | 689,761 | — |
| — | Director | 276,543 | — |
| — | Director | 227,158 | — |
| — | Chief Financial Officer | 107,158 | — |
| — | Executive Vice President | 104,292 | — |
| — | Chief Marketing Officer | 89,501 | — |
| — | Chief Commercial Officer | 84,473 | — |
| — | President & COO | 70,246 | — |
| — | Director | 48,991 | — |
| — | Chief Supply Chain Officer | 45,752 | — |
| — | Director | 45,367 | — |
| — | Chief Legal Officer | 44,253 | — |
| — | Director | 24,217 | — |
| — | CFO | 22,842 | — |
| — | Director | 18,837 | — |
| — | Director | 11,055 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the CELH quote page; the site-wide leaderboard is on the insider transactions hub.