CELH · Insider Trading
Celsius Holdings, Inc. Common Stock
Every open-market purchase and sale reported by CELH officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-16 | Hal Kravitz | Director | Buy | +12,000 | +$336.00K |
| 2026-09-15 | Damon DeSantis | Director | Buy | +36,000 | +$1.00M |
| 2026-09-10 | John Fieldly | Chief Executive Officer | Buy | +18,000 | +$493.84K |
| 2026-08-11 | Fletcher F Previn | Director | A | +3,812 | +$105.86K |
| 2026-08-03 | Deborah DeSantis | — | J | −300,000 | −$13.88M |
| 2026-08-03 | William H. Milmoe | — | J | −300,000 | −$13.88M |
| 2026-08-03 | Dean DeSantis | — | J | −300,000 | −$13.88M |
| 2026-07-30 | William H. Milmoe | — | J | −450,000 | −$20.81M |
| 2026-07-30 | Dean DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-30 | Deborah DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-28 | Deborah DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-28 | William H. Milmoe | — | J | −450,000 | −$20.81M |
| 2026-07-28 | Dean DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-22 | Deborah DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-22 | William H. Milmoe | — | J | −450,000 | −$20.81M |
| 2026-07-22 | Dean DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-17 | Dean DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-17 | William H. Milmoe | — | J | −450,000 | −$20.81M |
| 2026-07-17 | Deborah DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-14 | Deborah DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-14 | Dean DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-14 | William H. Milmoe | — | J | −450,000 | −$20.81M |
| 2026-07-09 | Deborah DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-09 | Dean DeSantis | — | J | −450,000 | −$20.81M |
| 2026-07-09 | William H. Milmoe | — | J | −450,000 | −$20.81M |
| 2026-06-01 | Eric Hanson | President & COO | F | −6,146 | −$204.48K |
| 2026-05-26 | John Fieldly | Chief Executive Officer | Buy | +8,475 | +$248.83K |
| 2026-05-26 | Hal Kravitz | Director | Buy | +8,400 | +$249.73K |
| 2026-05-26 | Eric Hanson | President & COO | Buy | +7,500 | +$217.80K |
| 2026-05-19 | John Fieldly | Chief Executive Officer | F | −1,058 | −$31.91K |
| 2026-05-06 | Paul H. Storey | Chief Supply Chain Officer | F | −2,025 | −$67.88K |
| 2026-04-20 | Jarrod Langhans | Chief Financial Officer | F | −4,391 | −$154.78K |
| 2026-03-03 | Thi Tuyet Trinh Lam | Chief Human Resources Officer | A | +9,238 | — |
| 2026-03-03 | Paul H. Storey | Chief Supply Chain Officer | MIXED | +5,506 | −$177.29K |
| 2026-03-03 | Richard Stephen Mattessich | Chief Legal Officer | MIXED | +5,397 | −$183.13K |
| 2026-03-03 | Eric Hanson | President & COO | A | +10,725 | — |
| 2026-03-03 | Jarrod Langhans | Chief Financial Officer | MIXED | +9,414 | −$300.27K |
| 2026-03-03 | John Fieldly | Chief Executive Officer | MIXED | +29,913 | −$646.32K |
| 2026-03-03 | Cheryl Miller | Director | A | +2,611 | — |
| 2026-03-03 | Caroline S Levy | Director | A | +2,611 | — |
| 2026-03-03 | Hans MJ Melotte | Director | A | +2,611 | — |
| 2026-03-03 | Hal Kravitz | Director | A | +2,611 | — |
| 2026-03-03 | Damon DeSantis | Director | A | +2,611 | — |
| 2026-03-03 | Nicholas Castaldo | Director | A | +2,611 | — |
| 2026-03-03 | Joyce Russell | Director | MIXED | −269 | −$147.77K |
| 2026-01-21 | Dean DeSantis | 10%+ Owner | J | −360,000 | −$13.96M |
| 2026-01-21 | Deborah DeSantis | 10%+ Owner | J | −360,000 | −$13.96M |
| 2026-01-21 | William H. Milmoe | 10%+ Owner | J | −360,000 | −$13.96M |
| 2026-01-15 | Dean DeSantis | 10%+ Owner | J | −360,000 | −$13.96M |
| 2026-01-15 | Deborah DeSantis | 10%+ Owner | J | −360,000 | −$13.96M |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Deborah DeSantis | — | 14,427,563 | $428.79M |
| Dean DeSantis | — | 13,013,761 | $386.77M |
| William H. Milmoe | — | 11,253,641 | $334.46M |
| Damon DeSantis | Director | 2,728,187 | $81.08M |
| John Fieldly | Chief Executive Officer | 956,063 | $28.41M |
| Nicholas Castaldo | Director | 689,761 | $20.50M |
| Hal Kravitz | Director | 239,158 | $7.11M |
| Jarrod Langhans | Chief Financial Officer | 107,158 | $3.18M |
| Kyle Audrey Watson | Chief Marketing Officer | 89,501 | $2.66M |
| Tony Guilfoyle | Chief Commercial Officer | 84,473 | $2.51M |
| Eric Hanson | President & COO | 70,246 | $2.09M |
| Paul H. Storey | Chief Supply Chain Officer | 45,752 | $1.36M |
| Caroline S Levy | Director | 45,367 | $1.35M |
| Richard Stephen Mattessich | Chief Legal Officer | 44,253 | $1.32M |
| Cheryl Miller | Director | 24,217 | $719.73K |
| Joyce Russell | Director | 18,837 | $559.84K |
| Hans MJ Melotte | Director | 9,336 | $277.47K |
| Thi Tuyet Trinh Lam | Chief Human Resources Officer | 9,238 | $274.55K |
| Fletcher F Previn | Director | 3,812 | $113.29K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the CELH quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.