HNST · Insider Trading
The Honest Company, Inc. Common Stock
Every open-market purchase and sale reported by HNST officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-09 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sell | −25,000 | −$122.50K |
| 2026-09-15 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sell | −25,000 | −$137.00K |
| 2026-08-24 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sell | −6,403 | −$31.95K |
| 2026-08-24 | Etienne von Kunssberg | SVP, Supply Chain | MIXED | +98,604 | −$35.99K |
| 2026-08-24 | Curtiss James Bruce III | Chief Fin. & Operating Officer | Sell | −3,129 | −$15.61K |
| 2026-08-24 | Jonathan Mayle | SVP, Customer Sales | MIXED | +99,638 | −$30.74K |
| 2026-08-24 | Brendan Sheehey | General Counsel | MIXED | +96,135 | −$48.22K |
| 2026-08-24 | Carla Vernon | Chief Executive Officer | MIXED | +244,175 | −$588.29K |
| 2026-08-24 | Dorria L. Ball | Chief People Officer | Sell | −6,812 | −$33.99K |
| 2026-08-11 | Jonathan Mayle | SVP, Customer Sales | Sell | −79,000 | −$412.38K |
| 2026-08-11 | Andrea Turner | Director | Sell | −64,295 | −$338.07K |
| 2026-05-26 | Curtiss James Bruce III | Chief Financial Officer | A | +59,958 | — |
| 2026-05-22 | Stephen Winchell | Chief Innovation Officer | Sell | −12,886 | −$40.46K |
| 2026-05-22 | Jack Hartung | Director | A | +41,970 | — |
| 2026-05-22 | James D White | Director | A | +41,970 | — |
| 2026-05-22 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sell | −6,673 | −$20.95K |
| 2026-05-22 | Etienne von Kunssberg | SVP, Supply Chain | Sell | −2,651 | −$8.32K |
| 2026-05-22 | Brendan Sheehey | General Counsel | Sell | −9,784 | −$30.72K |
| 2026-05-22 | Jonathan Mayle | SVP, Customer Sales | Sell | −6,236 | −$19.58K |
| 2026-05-22 | Etienne von Kunssberg | SVP, Supply Chain | Sell | −4,544 | −$15.18K |
| 2026-05-22 | Curtiss James Bruce III | Chief Financial Officer | Sell | −12,669 | −$39.78K |
| 2026-05-22 | Andrea Turner | Director | A | +41,970 | — |
| 2026-05-22 | Alissa Hsu Lynch | Director | A | +41,970 | — |
| 2026-05-22 | Michael J. Barkley | Director | A | +41,970 | — |
| 2026-05-22 | Katie J Bayne | Director | A | +41,970 | — |
| 2026-05-22 | Carla Vernon | Chief Executive Officer | Sell | −119,389 | −$374.88K |
| 2026-05-22 | Susan Gentile | Director | A | +41,970 | — |
| 2026-05-22 | Dorria L. Ball | Chief People Officer | Sell | −6,899 | −$21.66K |
| 2026-05-22 | Jessica Warren | Director | A | +41,970 | — |
| 2026-05-21 | Carla Vernon | Chief Executive Officer | Sell | −129,041 | −$367.77K |
| 2026-03-10 | Etienne von Kunssberg | SVP, Supply Chain | Sell | −16,602 | −$45.66K |
| 2026-03-09 | Carla Vernon | Chief Executive Officer | Sell | −129,335 | −$368.60K |
| 2026-03-09 | Dorria L. Ball | Chief People Officer | Sell | −15,099 | −$43.03K |
| 2026-03-09 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sell | −14,866 | −$42.37K |
| 2026-03-09 | Stephen Winchell | Chief Innovation Officer | Sell | −21,287 | −$60.67K |
| 2026-03-09 | Brendan Sheehey | General Counsel | Sell | −22,556 | −$64.28K |
| 2026-03-09 | Jonathan Mayle | SVP, Customer Sales | Sell | −12,725 | −$36.27K |
| 2026-03-09 | Etienne von Kunssberg | SVP, Supply Chain | Sell | −12,179 | −$34.71K |
| 2026-03-04 | Stephen Winchell | Chief Innovation Officer | Sell | −73,685 | −$209.27K |
| 2026-02-26 | Dorria L. Ball | Chief People Officer | A | +184,770 | — |
| 2026-02-26 | Etienne von Kunssberg | SVP, Supply Chain | A | +205,767 | — |
| 2026-02-26 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | A | +196,528 | — |
| 2026-02-26 | Curtiss James Bruce III | Chief Financial Officer | A | +335,946 | — |
| 2026-02-26 | Carla Vernon | Chief Executive Officer | A | +1,293,393 | — |
| 2026-02-26 | Brendan Sheehey | General Counsel | A | +191,489 | — |
| 2026-02-26 | Stephen Winchell | Chief Innovation Officer | A | +191,489 | — |
| 2026-02-26 | Jonathan Mayle | SVP, Customer Sales | A | +174,692 | — |
| 2026-01-02 | Jack Hartung | Director | A | +29,418 | +$80.02K |
| 2026-01-02 | Katie J Bayne | Director | A | +27,580 | +$75.02K |
| 2026-01-02 | Andrea Turner | Director | A | +26,660 | +$72.52K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Jessica Warren | Chief Creative Officer | 5,503,316 | $24.43M |
| Carla Vernon | Chief Executive Officer | 3,828,558 | $17.00M |
| David Loretta | Chief Financial Officer | 883,153 | $3.92M |
| Katherine Barton | Chief Growth Officer | 863,698 | $3.83M |
| Brendan Sheehey | General Counsel | 812,023 | $3.61M |
| Curtiss James Bruce III | Chief Fin. & Operating Officer | 582,986 | $2.59M |
| Stephen Winchell | Chief Innovation Officer | 483,293 | $2.15M |
| Jonathan Mayle | SVP, Customer Sales | 469,793 | $2.09M |
| Jack Hartung | Director | 444,043 | $1.97M |
| Dorria L. Ball | Chief People Officer | 418,584 | $1.86M |
| Katie J Bayne | Director | 415,812 | $1.85M |
| Thomas Sternweis | SVP, Enterprise Dev. & Strat. | 404,394 | $1.80M |
| Etienne von Kunssberg | SVP, Supply Chain | 388,095 | $1.72M |
| James D White | Director | 364,465 | $1.62M |
| Susan Gentile | Director | 347,761 | $1.54M |
| Alissa Hsu Lynch | Director | 314,706 | $1.40M |
| Michael J. Barkley | Director | 305,358 | $1.36M |
| Andrea Turner | Director | 252,405 | $1.12M |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the HNST quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.