HNST (The Honest Company, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by HNST officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-26 | Curtiss James III Bruce | Chief Financial Officer | A | — | — |
| 2026-05-22 | Stephen Winchell | Chief Innovation Officer | Sell | — | — |
| 2026-05-22 | Jack Hartung | Director | A | — | — |
| 2026-05-22 | JAMES D WHITE | Director | A | — | — |
| 2026-05-22 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sell | — | — |
| 2026-05-22 | Etienne von Kunssberg | SVP, Supply Chain | Sell | — | — |
| 2026-05-22 | Brendan Sheehey | General Counsel | Sell | — | — |
| 2026-05-22 | Jonathan Mayle | SVP, Customer Sales | Sell | — | — |
| 2026-05-22 | Etienne von Kunssberg | SVP, Supply Chain | Sell | — | — |
| 2026-05-22 | Curtiss James III Bruce | Chief Financial Officer | Sell | — | — |
| 2026-05-22 | Andrea Turner | Director | A | — | — |
| 2026-05-22 | Alissa Hsu Lynch | Director | A | — | — |
| 2026-05-22 | MICHAEL J. BARKLEY | Director | A | — | — |
| 2026-05-22 | KATIE J BAYNE | Director | A | — | — |
| 2026-05-22 | Carla Vernon | Chief Executive Officer | Sell | — | — |
| 2026-05-22 | Susan Gentile | Director | A | — | — |
| 2026-05-22 | Dorria L. Ball | Chief People Officer | Sell | — | — |
| 2026-05-22 | Jessica Warren | Director | A | — | — |
| 2026-05-21 | Carla Vernon | Chief Executive Officer | Sell | — | — |
| 2026-03-10 | Etienne von Kunssberg | SVP, Supply Chain | Sell | — | — |
| 2026-03-09 | Carla Vernon | Chief Executive Officer | Sell | — | — |
| 2026-03-09 | Dorria L. Ball | Chief People Officer | Sell | — | — |
| 2026-03-09 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sell | — | — |
| 2026-03-09 | Stephen Winchell | Chief Innovation Officer | Sell | — | — |
| 2026-03-09 | Brendan Sheehey | General Counsel | Sell | — | — |
| 2026-03-09 | Jonathan Mayle | SVP, Customer Sales | Sell | — | — |
| 2026-03-09 | Etienne von Kunssberg | SVP, Supply Chain | Sell | — | — |
| 2026-03-04 | Stephen Winchell | Chief Innovation Officer | Sell | — | — |
| 2026-02-26 | Dorria L. Ball | Chief People Officer | A | — | — |
| 2026-02-26 | Etienne von Kunssberg | SVP, Supply Chain | A | — | — |
| 2026-02-26 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | A | — | — |
| 2026-02-26 | Curtiss James III Bruce | Chief Financial Officer | A | — | — |
| 2026-02-26 | Carla Vernon | Chief Executive Officer | A | — | — |
| 2026-02-26 | Brendan Sheehey | General Counsel | A | — | — |
| 2026-02-26 | Stephen Winchell | Chief Innovation Officer | A | — | — |
| 2026-02-26 | Jonathan Mayle | SVP, Customer Sales | A | — | — |
| 2026-01-02 | Jack Hartung | Director | A | — | — |
| 2026-01-02 | KATIE J BAYNE | Director | A | — | — |
| 2026-01-02 | Andrea Turner | Director | A | — | — |
| 2026-01-02 | Susan Gentile | Director | A | — | — |
| 2025-11-21 | Jonathan Mayle | SVP, Customer Sales | Sell | — | — |
| 2025-11-21 | Katherine Barton | Chief Growth Officer | Sell | — | — |
| 2025-11-21 | Katherine Barton | Chief Growth Officer | Sell | — | — |
| 2025-11-21 | Brendan Sheehey | General Counsel | Sell | — | — |
| 2025-11-21 | Stephen Winchell | Chief Innovation Officer | Sell | — | — |
| 2025-11-21 | Dorria L. Ball | Chief People Officer | Sell | — | — |
| 2025-11-21 | Carla Vernon | Chief Executive Officer | Sell | — | — |
| 2025-11-21 | Thomas Sternweis | SVP, Enterprise Dev. & Strat. | Sell | — | — |
| 2025-08-21 | Dorria L. Ball | Chief People Officer | Sell | — | — |
| 2025-08-21 | Carla Vernon | Chief Executive Officer | Sell | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 26,086,958 | — |
| — | 10%+ Owner | 11,596,904 | — |
| — | 10%+ Owner | 11,596,904 | — |
| — | 10%+ Owner | 10,396,904 | — |
| — | 10%+ Owner | 10,396,904 | — |
| — | 10%+ Owner | 10,322,896 | — |
| — | Director | 9,978,877 | — |
| — | 10%+ Owner | 9,565,436 | — |
| — | 10%+ Owner | 8,883,948 | — |
| — | Chief Creative Officer | 5,503,316 | — |
| — | Chief Executive Officer | 3,946,451 | — |
| — | Chief Executive Officer | 1,301,154 | — |
| — | EVP and CFO | 922,715 | — |
| — | Chief Financial Officer | 883,153 | — |
| — | Chief Growth Officer | 863,698 | — |
| — | General Counsel | 715,888 | — |
| — | Chief Financial Officer | 586,115 | — |
| — | Chief Innovation Officer | 483,293 | — |
| — | SVP, Enterprise Dev. & Strat. | 460,797 | — |
| — | SVP, Customer Sales | 449,155 | — |
| — | Chief Revenue Officer | 445,752 | — |
| — | Director | 444,043 | — |
| — | Chief People Officer | 425,396 | — |
| — | Director | 415,812 | — |
| — | Chief Digital & Strat. Officer | 414,203 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the HNST quote page; the site-wide leaderboard is on the insider transactions hub.