SONO (Sonos, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by SONO officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-07-30 | JULIUS GENACHOWSKI | Director | MIXED | — | — |
| 2026-07-24 | Thomas Conrad | Chief Executive Officer | MIXED | — | — |
| 2026-05-18 | Frank Barbieri | Chief Operating Officer | A | — | — |
| 2026-05-18 | Thomas Conrad | Chief Executive Officer | A | — | — |
| 2026-05-18 | Edward P Lazarus | Chief Legal Officer | MIXED | — | — |
| 2026-05-18 | Saori Casey | Chief Financial Officer | MIXED | — | — |
| 2026-05-08 | Carmine Arabia | Director | Buy | — | — |
| 2026-03-17 | COLISEUM CAPITAL PARTNERS, L.P. | 10%+ Owner | Buy | — | — |
| 2026-03-11 | COLISEUM CAPITAL PARTNERS, L.P. | 10%+ Owner | Buy | — | — |
| 2026-03-10 | JULIUS GENACHOWSKI | Director | G | — | — |
| 2026-03-06 | Karen Boone | Director | A | — | — |
| 2026-03-06 | Joseph Jude Kennedy | Director | A | — | — |
| 2026-03-06 | Hugo Barra | Director | A | — | — |
| 2026-03-06 | Joanna Coles | Director | A | — | — |
| 2026-03-06 | Carmine Arabia | Director | A | — | — |
| 2026-03-06 | MANDY J FIELDS | Director | A | — | — |
| 2026-03-06 | Jonathan Mildenhall | Director | A | — | — |
| 2026-03-06 | Bracken Darrell | Director | A | — | — |
| 2026-03-06 | JULIUS GENACHOWSKI | Director | A | — | — |
| 2026-02-25 | Coliseum Capital, LLC | 10%+ Owner | Buy | — | — |
| 2026-02-17 | Edward P Lazarus | Chief Legal & Bus Dev Officer | MIXED | — | — |
| 2026-02-17 | Saori Casey | Chief Financial Officer | MIXED | — | — |
| 2026-02-17 | Coliseum Capital Co-Invest IV, L.P. | 10%+ Owner | Buy | — | — |
| 2026-02-06 | Coliseum Capital Management, LLC | 10%+ Owner | Buy | — | — |
| 2026-01-14 | MANDY J FIELDS | Director | A | — | — |
| 2026-01-14 | Joseph Jude Kennedy | Director | A | — | — |
| 2026-01-14 | Carmine Arabia | Director | A | — | — |
| 2025-12-05 | Edward P Lazarus | Chief Legal & Bus Dev Officer | Sell | — | — |
| 2025-11-18 | Thomas Conrad | Chief Executive Officer | Buy | — | — |
| 2025-11-18 | Saori Casey | Chief Financial Officer | MIXED | — | — |
| 2025-11-18 | Edward P Lazarus | Chief Legal & Bus Dev Officer | MIXED | — | — |
| 2025-11-13 | Edward P Lazarus | Chief Legal & Bus Dev Officer | A | — | — |
| 2025-11-13 | Saori Casey | Chief Financial Officer | A | — | — |
| 2025-11-12 | JULIUS GENACHOWSKI | Director | G | — | — |
| 2025-09-04 | JULIUS GENACHOWSKI | Director | A | — | — |
| 2025-08-19 | Nicholas Millington | Chief Innovation Officer | MIXED | — | — |
| 2025-08-19 | Saori Casey | Chief Financial Officer | MIXED | — | — |
| 2025-08-19 | Edward P Lazarus | Chief Legal & Bus Dev Officer | MIXED | — | — |
| 2025-08-11 | JULIUS GENACHOWSKI | Director | Buy | — | — |
| 2025-08-11 | Saori Casey | Chief Financial Officer | Buy | — | — |
| 2025-08-11 | Bracken Darrell | Director | Buy | — | — |
| 2025-08-11 | Thomas Conrad | Chief Executive Officer | Buy | — | — |
| 2025-08-11 | Adam Gray | 10%+ Owner | Buy | — | — |
| 2025-08-05 | COLISEUM CAPITAL PARTNERS, L.P. | 10%+ Owner | Buy | — | — |
| 2025-07-29 | Christopher S Shackelton | 10%+ Owner | Buy | — | — |
| 2025-07-23 | Thomas Conrad | Chief Executive Officer | A | — | — |
| 2025-07-15 | Thomas Conrad | Interim CEO | MIXED | — | — |
| 2025-06-24 | Adam Gray | 10%+ Owner | Buy | — | — |
| 2025-06-16 | Thomas Conrad | Interim CEO | MIXED | — | — |
| 2025-06-16 | Coliseum Capital Management, LLC | 10%+ Owner | Buy | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 21,845,682 | — |
| — | 10%+ Owner | 21,845,682 | — |
| — | 10%+ Owner | 17,945,762 | — |
| — | 10%+ Owner | 16,921,842 | — |
| — | 10%+ Owner | 15,763,353 | — |
| — | 10%+ Owner | 15,636,529 | — |
| — | 10%+ Owner | 14,930,280 | — |
| — | 10%+ Owner | 14,505,191 | — |
| — | 10%+ Owner | 13,845,682 | — |
| — | 10%+ Owner | 12,023,830 | — |
| — | 10%+ Owner | 9,451,956 | — |
| — | 10%+ Owner | 9,347,360 | — |
| — | 10%+ Owner | 7,353,651 | — |
| — | Chief Executive Officer | 1,102,887 | — |
| — | Chief Legal Officer | 475,687 | — |
| — | Chief Innovation Officer | 437,943 | — |
| — | Chief Executive Officer | 343,765 | — |
| — | Director | 215,049 | — |
| — | Chief Financial Officer | 211,724 | — |
| — | Chief Financial Officer | 198,743 | — |
| — | Principal Accounting Officer | 182,560 | — |
| — | Chief Commercial Officer | 128,223 | — |
| — | Chief People Officer | 121,669 | — |
| — | Chief Commercial Officer | 102,903 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the SONO quote page; the site-wide leaderboard is on the insider transactions hub.