SONO · Insider Trading
Sonos, Inc. Common Stock
Every open-market purchase and sale reported by SONO officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-28 | Karen Boone | Director | MIXED | −15,000 | −$416.89K |
| 2026-09-03 | Karen Boone | Director | Sell | −10,000 | −$153.90K |
| 2026-08-17 | Thomas Conrad | Chief Executive Officer | MIXED | +9,666 | −$178.31K |
| 2026-08-17 | Saori Casey | Chief Financial Officer | MIXED | +22,047 | −$406.75K |
| 2026-08-17 | Edward P Lazarus | Chief Legal Officer | MIXED | +21,669 | −$353.60K |
| 2026-07-30 | Julius Genachowski | Director | MIXED | — | −$126.67K |
| 2026-07-24 | Thomas Conrad | Chief Executive Officer | MIXED | +38,662 | −$635.84K |
| 2026-05-18 | Frank Barbieri | Chief Operating Officer | A | +102,447 deriv. | — |
| 2026-05-18 | Thomas Conrad | Chief Executive Officer | A | +218,553 deriv. | — |
| 2026-05-18 | Edward P Lazarus | Chief Legal Officer | MIXED | +24,730 | −$268.12K |
| 2026-05-18 | Saori Casey | Chief Financial Officer | MIXED | +25,943 | −$302.94K |
| 2026-05-08 | Carmine Arabia | Director | Buy | +50 | +$724 |
| 2026-03-17 | COLISEUM CAPITAL PARTNERS, L.P. | 10%+ Owner | Buy | +228,920 | +$3.07M |
| 2026-03-11 | COLISEUM CAPITAL PARTNERS, L.P. | 10%+ Owner | Buy | +920,000 | +$12.96M |
| 2026-03-10 | Julius Genachowski | Director | G | — | — |
| 2026-03-06 | Karen Boone | Director | A | +12,725 | — |
| 2026-03-06 | Joseph Jude Kennedy | Director | A | +12,725 | — |
| 2026-03-06 | Hugo Barra | Director | A | +12,725 | — |
| 2026-03-06 | Joanna Coles | Director | A | +12,725 | — |
| 2026-03-06 | Carmine Arabia | Director | A | +12,725 | — |
| 2026-03-06 | Mandy J Fields | Director | A | +12,725 | — |
| 2026-03-06 | Jonathan Mildenhall | Director | A | +12,725 | — |
| 2026-03-06 | Bracken Darrell | Director | A | +12,725 | — |
| 2026-03-06 | Julius Genachowski | Director | A | +17,497 | — |
| 2026-02-25 | Coliseum Capital, LLC | 10%+ Owner | Buy | +611,279 | +$9.14M |
| 2026-02-17 | Edward P Lazarus | Chief Legal & Bus Dev Officer | MIXED | +27,738 | −$248.29K |
| 2026-02-17 | Saori Casey | Chief Financial Officer | MIXED | +30,088 | −$268.41K |
| 2026-02-17 | Coliseum Capital Co-Invest IV, L.P. | 10%+ Owner | Buy | +647,210 | +$10.18M |
| 2026-02-06 | Coliseum Capital Management, LLC | 10%+ Owner | Buy | +733,073 | +$11.56M |
| 2026-01-14 | Mandy J Fields | Director | A | +1,639 | — |
| 2026-01-14 | Joseph Jude Kennedy | Director | A | +1,639 | — |
| 2026-01-14 | Carmine Arabia | Director | A | +1,639 | — |
| 2025-12-05 | Edward P Lazarus | Chief Legal & Bus Dev Officer | Sell | −12,000 | −$228.00K |
| 2025-11-18 | Thomas Conrad | Chief Executive Officer | Buy | +62,325 | +$1.01M |
| 2025-11-18 | Saori Casey | Chief Financial Officer | MIXED | +17,856 | −$291.16K |
| 2025-11-18 | Edward P Lazarus | Chief Legal & Bus Dev Officer | MIXED | +21,109 | −$344.22K |
| 2025-11-13 | Edward P Lazarus | Chief Legal & Bus Dev Officer | A | +100,503 deriv. | — |
| 2025-11-13 | Saori Casey | Chief Financial Officer | A | +185,444 deriv. | — |
| 2025-11-12 | Julius Genachowski | Director | G | — | — |
| 2025-09-04 | Julius Genachowski | Director | A | +5,916 | — |
| 2025-08-19 | Nicholas Millington | Chief Innovation Officer | MIXED | +9,492 | −$66.15K |
| 2025-08-19 | Saori Casey | Chief Financial Officer | MIXED | +17,856 | −$231.45K |
| 2025-08-19 | Edward P Lazarus | Chief Legal & Bus Dev Officer | MIXED | +21,109 | −$273.63K |
| 2025-08-11 | Julius Genachowski | Director | Buy | +22,850 | +$250.21K |
| 2025-08-11 | Saori Casey | Chief Financial Officer | Buy | +22,727 | +$248.69K |
| 2025-08-11 | Bracken Darrell | Director | Buy | +22,412 | +$250.00K |
| 2025-08-11 | Thomas Conrad | Chief Executive Officer | Buy | +92,300 | +$1.02M |
| 2025-08-11 | Adam Gray | 10%+ Owner | Buy | +182,406 | +$1.97M |
| 2025-08-05 | COLISEUM CAPITAL PARTNERS, L.P. | 10%+ Owner | Buy | +242,683 | +$2.59M |
| 2025-07-29 | Christopher S Shackelton | 10%+ Owner | Buy | +1,312,087 | +$14.80M |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| COLISEUM CAPITAL PARTNERS, L.P. | 10%+ Owner | 17,931,842 | $292.29M |
| Coliseum Capital, LLC | 10%+ Owner | 16,803,822 | $273.90M |
| Coliseum Capital Co-Invest IV, L.P. | 10%+ Owner | 15,763,353 | $256.94M |
| Coliseum Capital Management, LLC | 10%+ Owner | 15,636,529 | $254.88M |
| Adam Gray | 10%+ Owner | 14,875,280 | $242.47M |
| Christopher S Shackelton | 10%+ Owner | 13,830,191 | $225.43M |
| Patrick Spence | Chief Executive Officer | 1,102,887 | $17.98M |
| Edward P Lazarus | Chief Legal Officer | 497,356 | $8.11M |
| Nicholas Millington | Chief Innovation Officer | 437,943 | $7.14M |
| Thomas Conrad | Chief Executive Officer | 364,179 | $5.94M |
| Saori Casey | Chief Financial Officer | 220,790 | $3.60M |
| Christopher Scott Mason | Principal Accounting Officer | 182,560 | $2.98M |
| Deirdre Findlay | Chief Commercial Officer | 102,903 | $1.68M |
| Karen Boone | Director | 84,271 | $1.37M |
| Shamayne Braman | Chief People Officer | 66,819 | $1.09M |
| Bracken Darrell | Director | 62,177 | $1.01M |
| Julius Genachowski | Director | 55,325 | $901.80K |
| Joanna Coles | Director | 48,196 | $785.59K |
| Jonathan Mildenhall | Director | 40,272 | $656.43K |
| Hugo Barra | Director | 29,351 | $478.42K |
| Maxime Bouvat-Merlin | Chief Product Officer | 22,799 | $371.62K |
| Carmine Arabia | Director | 14,364 | $234.13K |
| Joseph Jude Kennedy | Director | 14,364 | $234.13K |
| Mandy J Fields | Director | 14,364 | $234.13K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the SONO quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.