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ARMSTRONG ADVISORY GROUP, INC — 13F Holdings & Portfolio

CIK 1932952 · latest 13F-HR filed 2026-10-09

Backtest portfolio

ARMSTRONG ADVISORY GROUP, INC manages $1.66B in 13F-reported U.S. long-equity assets across 1,041 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (14.72%), BND (12.62%), SCHK (12.33%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 114 new positions and exited 59; 240 existing positions rose in reported value and 408 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.66B

Long-equity book

Holdings
1,041

Distinct positions

Period
2026-09-30

Filed 2026-10-09

Q/Q Activity
+114 / −59 / ↑240 / ↓408

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
IVV14.7% · +5%BND12.6% · +244%SCHK12.3% · -14%VGT7.8% · +0%SCHP5.5% · +3%IEF3.4% · +4437%EWZ2.8% · +68%RSP2.8% · +62%VHT2.2% · +0%VOX2.2% · +1%XLY1.9% · +1%XLI1.6% · +1%SPY1.6% · -0%AAPL1.6% · +2%SPYV1.5% · +3%GDX1.5% · +4711%IEI1.2% · -73%XLF1.1% · +1%XLP1.0% · +1%XLE0.9% · +0%MSFT0.8% · -1%BRK.B0.7% · -1%XAR0.7% · +1%AMZN0.5% · +1%VOO0.5% · -0%LLY0.5% · +2%XLU0.5% · +0%QQQ0.4% · +0%NVDA0.4% · +2%XLRE0.4% · +2%SPYM0.4% · -0%DE0.4% · -0%XLB0.3% · +2%SGOV0.3% · +63%VYM0.3% · +0%JEPI0.3% · +1%TJX0.3% · 0%VXF0.2% · -6%VIG0.2% · 0%KO0.2% · -3%VXUS0.2% · +5%VTI0.2% · +1%XOM0.2% · -15%TLTW0.2% · +6%VCSH0.2% · +0%GLD0.2% · -3%AIQ0.2% · -0%CPRT0.2% · -5%ABBV0.2% · +12%GOVT0.2% · -4%UPS0.2% · +1%AGG0.1% · +19%LQDW0.1% · +4%PFF0.1% · +1%XYLD0.1% · -1%GOOGL0.1% · +11%VTEB0.1% · +14%AMD0.1% · +24%GSLC0.1% · -2%GOOG0.1% · +0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 66.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jul 10, 2026.

Assets Under Management
$1.67B
Discretionary
$1.67B
Employees
22
Accounts
4,071
Address
144 GOULD STREET
SUITE 210
NEEDHAM, MA 02494
Phone
(781) 433-0001
Website
Name Title / Status Ownership Type
ARMSTRONG, MICHAEL, SARGENT ControlPRESIDENT / SENIOR MANAGING PARTNER
since Feb 2022
50–75%Individual
Berline, Leonid ControlCHIEF COMPLIANCE OFFICER
since Feb 2022
Less than 5%Individual
HAYES, BRENDAN, KEVIN ControlMANAGING PARTNER, FINANCIAL ADVISOR
since Feb 2022
10–25%Individual
POWERS, SUSAN, DAWN ControlMANAGING PARTNER, FINANCIAL ADVISOR
since Feb 2022
10–25%Individual
WILSON, SCOTT, EVERETT ControlMANAGING PARTNER. FINANCIAL ADVISOR.
since Jan 2024
Less than 5%Individual
ZODDA, CHARLES ControlMANAGING PARTNER, CHIEF INVESTMENT OFFICER
since Feb 2022
10–25%Individual
Ownership & leadership changes · 1 filing with changes since Mar 9, 2022

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 8, 2024 filing
  • AddedWILSON, SCOTT, EVERETT · MANAGING PARTNER. FINANCIAL ADVISOR. · Less than 5% · control person
Mar 9, 2022 filing (earliest on record)
  • ListedARMSTRONG, MICHAEL, SARGENT · PRESIDENT / SENIOR MANAGING PARTNER · 50–75% · control person
  • ListedBerline, Leonid · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedHAYES, BRENDAN, KEVIN · MANAGING PARTNER, FINANCIAL ADVISOR · 10–25% · control person
  • ListedPOWERS, SUSAN, DAWN · MANAGING PARTNER, FINANCIAL ADVISOR · 10–25% · control person
  • ListedZODDA, CHARLES · MANAGING PARTNER, CHIEF INVESTMENT OFFICER · 10–25% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 240 →

Top Trims

Show all 408 →

New Positions

Show all 114 →

Exited Positions

Show all 59 →

ARMSTRONG ADVISORY GROUP, INC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $244.6M 14.72% 319,321 SH
2 VANGUARD BD INDEX FDS BND 921937835 $209.7M 12.62% 2,989,249 SH
3 SCHWAB STRATEGIC TR SCHK 808524722 $204.8M 12.33% 5,586,285 SH
4 VANGUARD WORLD FD VGT 92204A702 $129.4M 7.79% 1,029,699 SH
5 SCHWAB STRATEGIC TR SCHP 808524870 $91.2M 5.49% 3,629,675 SH
6 ISHARES TR IEF 464287440 $55.6M 3.35% 623,109 SH
7 ISHARES INC EWZ 464286400 $47.2M 2.84% 1,266,204 SH
8 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $46.9M 2.82% 225,453 SH
9 VANGUARD WORLD FD VHT 92204A504 $37.2M 2.24% 117,799 SH
10 VANGUARD WORLD FD VOX 92204A884 $36.8M 2.21% 192,879 SH
11 SELECT SECTOR SPDR TR XLY 81369Y407 $31.9M 1.92% 293,353 SH
12 SELECT SECTOR SPDR TR XLI 81369Y704 $27.2M 1.64% 163,085 SH
13 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $26.5M 1.59% 34,709 SH
14 APPLE INC AAPL 037833100 $26.0M 1.57% 78,125 SH
15 SPDR SERIES TRUST SPYV 78464A508 $25.5M 1.53% 416,551 SH
16 VANECK ETF TRUST GDX 92189F106 $25.3M 1.52% 287,930 SH
17 ISHARES TR IEI 464288661 $20.2M 1.22% 178,126 SH
18 SELECT SECTOR SPDR TR XLF 81369Y605 $18.7M 1.12% 349,320 SH
19 SELECT SECTOR SPDR TR XLP 81369Y308 $16.2M 0.98% 200,944 SH
20 SELECT SECTOR SPDR TR XLE 81369Y506 $15.1M 0.91% 244,862 SH
21 MICROSOFT CORP MSFT 594918104 $13.6M 0.82% 26,473 SH
22 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $11.6M 0.70% 23,311 SH
23 SPDR SERIES TRUST XAR 78464A631 $11.3M 0.68% 48,916 SH
24 AMAZON COM INC AMZN 023135106 $9.0M 0.54% 36,287 SH
25 VANGUARD INDEX FDS VOO 922908363 $8.2M 0.50% 11,764 SH
26 ELI LILLY & CO LLY 532457108 $7.9M 0.48% 6,825 SH
27 SELECT SECTOR SPDR TR XLU 81369Y886 $7.5M 0.45% 189,576 SH
28 INVESCO QQQ TR QQQ 46090E103 $7.2M 0.44% 9,783 SH
29 NVIDIA CORPORATION NVDA 67066G104 $6.8M 0.41% 29,984 SH
30 SELECT SECTOR SPDR TR XLRE 81369Y860 $6.1M 0.37% 148,702 SH
31 SPDR SERIES TRUST SPYM 78464A854 $6.0M 0.36% 66,728 SH
32 DEERE & CO DE 244199105 $5.9M 0.36% 8,785 SH
33 SELECT SECTOR SPDR TR XLB 81369Y100 $5.8M 0.35% 119,154 SH
34 ISHARES TR SGOV 46436E718 $5.3M 0.32% 53,099 SH
35 VANGUARD WHITEHALL FDS VYM 921946406 $5.2M 0.31% 33,220 SH
36 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $4.3M 0.26% 76,338 SH
37 TJX COS INC NEW TJX 872540109 $4.2M 0.25% 31,912 SH
38 VANGUARD INDEX FDS VXF 922908652 $3.8M 0.23% 16,394 SH
39 VANGUARD SPECIALIZED FUNDS VIG 921908844 $3.5M 0.21% 15,084 SH
40 COCA COLA CO KO 191216100 $3.5M 0.21% 40,207 SH
41 VANGUARD STAR FDS VXUS 921909768 $3.2M 0.19% 37,137 SH
42 VANGUARD INDEX FDS VTI 922908769 $3.1M 0.19% 8,217 SH
43 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $2.9M 0.18% 17,967 SH
44 ISHARES TR TLTW 46436E338 $2.9M 0.17% 143,406 SH
45 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $2.9M 0.17% 37,105 SH
46 SPDR GOLD TR GLD 78463V107 $2.8M 0.17% 7,371 SH
47 GLOBAL X FDS AIQ 37954Y632 $2.7M 0.16% 41,902 SH
48 COPART INC CPRT 217204106 $2.7M 0.16% 99,249 SH
49 ABBVIE INC ABBV 00287Y109 $2.7M 0.16% 10,276 SH
50 ISHARES TR GOVT 46429B267 $2.7M 0.16% 122,564 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-09 $1.66B 1,041 0001932952-26-000006
2026-06-30 2026-07-13 $1.64B 987 0001932952-26-000004
2026-03-31 2026-04-10 $1.49B 959 0001932952-26-000002
2025-12-31 2026-01-08 $1.48B 954 0001932952-26-000001
Filer Information
Address
144 GOULD ST
210
NEEDHAM, MA 02494
Phone
(781) 433-0001
Filing Manager
ARMSTRONG ADVISORY GROUP, INC
NEEDHAM, MA
Signatory
LEONID BERLINE
CHIEF COMPLIANCE OFFICER