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Fiduciary Alliance LLC — 13F Holdings & Portfolio

CIK 1954805 · latest 13F-HR filed 2026-10-13

Backtest portfolio

Fiduciary Alliance LLC manages $1.33B in 13F-reported U.S. long-equity assets across 503 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (4.07%), SPYM (3.29%), MSFT (3.04%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 36 new positions and exited 68; 104 existing positions rose in reported value and 241 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.33B

Long-equity book

Holdings
503

Distinct positions

Period
2026-09-30

Filed 2026-10-13

Q/Q Activity
+36 / −68 / ↑104 / ↓241

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
AAPL4.1% · -7%SPYM3.3% · +5%MSFT3.0% · -11%NVDA2.4% · -9%SPDW2.1% · +1%IJR2.1% · +8%JPM2.1% · -16%AMZN2.1% · -2%SPY1.4% · -5%SCHG1.3% · -1%JNJ1.2% · -10%BRK.B1.2% · -8%GOOGL1.1% · -14%TSM1.0% · -7%WWJD1.0% · -3%MS1.0% · -5%LLY1.0% · -2%BIL1.0% · +14%COP1.0% · -28%SCHR0.9% · +2%XOM0.9% · +60%COWZ0.9% · +18%SCHV0.8% · -0%AMGN0.8% · -2%VOO0.8% · +0%PYLD0.8% · -2%GRID0.7% · -6%KMI0.7% · +3%XBI0.7% · +9%EMXC0.7% · -16%JPIB0.7% · +7%VUG0.7% · -3%ETN0.7% · -12%TXN0.7% · -7%ABBV0.7% · +54%WMT0.6% · -18%GOOG0.6% · -9%NEE0.6% · -26%MGV0.6% · -0%DGRO0.6% · -3%HD0.6% · +0%QQQ0.6% · -4%SGOV0.6% · -0%MLPX0.5% · -16%SCHD0.5% · -31%SPEM0.5% · -2%HELO0.5% · -6%SGOL0.5% · -10%SSO0.5% · newCOST0.5% · -7%JQUA0.5% · +64%STIP0.5% · +1142%SPHQ0.5% · +9%FCX0.5% · +81%CIBR0.5% · +108%NANR0.5% · +2%DHR0.5% · -6%AVGO0.5% · -14%RSG0.5% · -1%MA0.5% · -6%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 23.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 4, 2026.

Assets Under Management
$2.53B
Discretionary
$2.48B
Employees
76
Accounts
9,155
Address
135 S MAIN ST
SUITE 600
GREENVILLE, SC 29601
Phone
(864) 385-7999
Website
Name Title / Status Ownership Type
BOUGHNER, BRIAN, JAMES ControlMANAGING MEMBER
since Aug 2016
75% or moreIndividual
HARVELL, SUSAN, S ControlCHIEF COMPLIANCE OFFICER
since Feb 2026
Less than 5%Individual
TOWNER, GREGORY, MILLER ControlCHIEF INVESTMENT OFFICER
since Aug 2016
Less than 5%Individual
Ownership & leadership changes · 4 filings with changes since Aug 12, 2016

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 9, 2026 filing
  • No longer listedLATHAM, VICTORIA, REGINA · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2022
  • No longer listedMAHFOOD, ANTHONY, RICHARD · MANAGING MEMBER · 50–75% · control person · listed since Aug 2016
  • AddedHARVELL, SUSAN, S · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedBOUGHNER, BRIAN, JAMES · ownership 50–75% → 75% or more
Mar 23, 2023 filing
  • AddedLATHAM, VICTORIA, REGINA · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • AddedTOWNER, GREGORY, MILLER · CHIEF INVESTMENT OFFICER · Less than 5% · control person
  • ChangedBOUGHNER, BRIAN, JAMES · title CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
Sep 9, 2019 filing
  • No longer listedCANZERI, STUART, SOMMERVILLE · MANAGING MEMBER · 25–50% · control person · listed since Aug 2016
  • No longer listedCULLEN, JAMES, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Feb 2017
  • No longer listedHUGHES, DAVID, PARKER · MANAGING MEMBER · 25–50% · control person · listed since Aug 2016
  • ChangedBOUGHNER, BRIAN, JAMES · title MANAGING MEMBER → CHIEF COMPLIANCE OFFICER; ownership 25–50% → 50–75%
  • ChangedMAHFOOD, ANTHONY, RICHARD · ownership 25–50% → 50–75%
Feb 8, 2017 filing
  • AddedCULLEN, JAMES, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedMAHFOOD, ANTHONY, RICHARD · title MANAGING MEMBER AND CCO → MANAGING MEMBER
Aug 12, 2016 filing (earliest on record)
  • ListedBOUGHNER, BRIAN, JAMES · MANAGING MEMBER · 25–50% · control person
  • ListedCANZERI, STUART, SOMMERVILLE · MANAGING MEMBER · 25–50% · control person
  • ListedHUGHES, DAVID, PARKER · MANAGING MEMBER · 25–50% · control person
  • ListedMAHFOOD, ANTHONY, RICHARD · MANAGING MEMBER AND CCO · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Fiduciary Alliance LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 Apple AAPL 037833100 $53.9M 4.07% 161,958 SH
2 STATE STREET SPDR PORTFOLIO S&P 500 ETF SPYM 78464A854 $43.7M 3.29% 486,658 SH
3 Microsoft MSFT 594918104 $40.3M 3.04% 78,588 SH
4 NVIDIA CORPORATION COM NVDA 67066G104 $32.0M 2.41% 140,222 SH
5 SPDR S&P World ex-US SPDW 78463X889 $28.4M 2.14% 566,011 SH
6 iShares S&P Small Cap ETF IJR 464287804 $28.2M 2.12% 207,184 SH
7 JPMorgan Chase JPM 46625H100 $28.1M 2.12% 84,937 SH
8 Amazon AMZN 023135106 $27.5M 2.07% 110,255 SH
9 STATE STREET SPDR S&P 500 ETF SPY 78462F103 $18.3M 1.38% 23,936 SH
10 Schwab U.S. Large-Cap Growth SCHG 808524300 $16.9M 1.27% 468,992 SH
11 Johnson & Johnson JNJ 478160104 $16.5M 1.24% 62,376 SH
12 BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B 084670702 $16.4M 1.24% 32,908 SH
13 Alphabet CL A GOOGL 02079K305 $15.0M 1.13% 43,500 SH
14 Taiwan Semiconductor TSM 874039100 $13.4M 1.01% 29,438 SH
15 INSPIRE INTERNATIONAL ETF WWJD 66538H419 $13.4M 1.01% 345,633 SH
16 Morgan Stanley MS 617446448 $13.3M 1.00% 70,823 SH
17 ELI LILLY & CO COM LLY 532457108 $13.2M 1.00% 11,439 SH
18 STATE STREET SPDR BLOOMBERG 1-3 MONTH T-BILL ETF BIL 78468R663 $12.8M 0.97% 139,808 SH
19 Conocophillips COP 20825C104 $12.7M 0.96% 101,603 SH
20 Schwab Intermediate-Term US Treasury SCHR 808524854 $12.4M 0.93% 522,570 SH
21 Exxon Mobil XOM 30233Q108 $12.2M 0.92% 75,088 SH
22 Pacer US Cash Cows 100 ETF COWZ 69374H881 $12.2M 0.92% 182,408 SH
23 Schwab U.S. Large-Cap Value SCHV 808524409 $10.8M 0.81% 324,306 SH
24 Amgen AMGN 031162100 $10.7M 0.81% 25,378 SH
25 VANGUARD S&P 500 ETF VOO 922908363 $10.5M 0.79% 14,940 SH
26 PIMCO MULTISECTOR BOND ACTIVE EXCHANGE-TRADED FUND PYLD 72201R585 $10.0M 0.75% 393,425 SH
27 First Trust Clean Edge Smart Grid ETF GRID 33737A108 $9.8M 0.74% 55,238 SH
28 Kinder Morgan Inc KMI 49456B101 $9.6M 0.72% 317,542 SH
29 Biotech ETF XBI 78464A870 $9.4M 0.71% 59,844 SH
30 iShares Emerging Markets ex China ETF EMXC 46434G764 $9.3M 0.70% 94,145 SH
31 JPMORGAN INTERNATIONAL BOND OPPORTUNITIES FUND JPIB 46641Q852 $9.2M 0.70% 198,051 SH
32 VANGUARD MORNINGSTAR GROWTH ETF VUG 922908736 $9.2M 0.69% 102,161 SH
33 Eaton Corp ETN G29183103 $9.0M 0.68% 20,899 SH
34 Texas Instruments TXN 882508104 $8.8M 0.67% 31,570 SH
35 Abbvie ABBV 00287Y109 $8.8M 0.67% 33,771 SH
36 WALMART INC COM WMT 931142103 $8.6M 0.65% 82,646 SH
37 Alphabet CL C GOOG 02079K107 $8.4M 0.63% 24,522 SH
38 NEXTERA ENERGY INC COM NEE 65339F101 $8.3M 0.62% 109,364 SH
39 VANGUARD MORNINGSTAR MEGA CAP VALUE ETF MGV 921910840 $8.1M 0.61% 50,040 SH
40 ISHARES CORE DIVIDEND GROWTH ETF DGRO 46434V621 $7.8M 0.59% 104,114 SH
41 Home Depot HD 437076102 $7.8M 0.59% 27,387 SH
42 INVESCO QQQ TRUST SERIES I QQQ 46090E103 $7.7M 0.58% 10,463 SH
43 ISHARES 0-3 MONTH TREASURY BOND ETF SGOV 46436E718 $7.4M 0.56% 73,409 SH
44 Global X MLP & Energy Infrastructure ETF MLPX 37954Y293 $7.1M 0.54% 102,405 SH
45 SCHWAB US DIVIDEND EQUITY ETF SCHD 808524797 $7.1M 0.53% 217,420 SH
46 SPDR S&P Emerging Markets SPEM 78463X509 $7.0M 0.53% 135,874 SH
47 JPMorgan Hedged Equity Laddered Overlay ETF HELO 46654Q724 $6.9M 0.52% 100,000 SH
48 Gold ETF SGOL 00326A104 $6.9M 0.52% 173,198 SH
49 PROSHARES ULTRA S&P 500 SSO 74347R107 $6.8M 0.52% 98,600 SH
50 Costco COST 22160K105 $6.7M 0.51% 7,406 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-13 $1.33B 503 0001954805-26-000006
2026-06-30 2026-07-20 $1.48B 535 0001954805-26-000004
2026-03-31 2026-04-20 $1.66B 547 0001954805-26-000003
2025-12-31 2026-01-22 $1.53B 510 0001954805-26-000001
Filer Information
Address
135 S MAIN STREET
SUITE 600
GREENVILLE, SC 29601
Phone
(864) 385-7999
Filing Manager
Fiduciary Alliance LLC
GREENVILLE, SC
Signatory
Susan Harvell
Chief Compliance Officer