AFFINITY WEALTH LLC — 13F Holdings & Portfolio
CIK 2111764 · latest 13F-HR filed 2026-08-26
AFFINITY WEALTH LLC manages $186.2M in 13F-reported U.S. long-equity assets across 27 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SCHG (30.16%), JVAL (19.75%), FNDF (12.29%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 3 new positions and exited 1; 11 existing positions rose in reported value and 5 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-08-26
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
2 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 99.6%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Apr 10, 2026.
SUITE 110
WILMINGTON, DE 19808
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| HEISEY, CHARLES, NEY Control | CHIEF COMPLIANCE OFFICER since Mar 2026 | Less than 5% | Individual |
| Sicuranza, Michael, Joseph Control | CHIEF EXECUTIVE OFFICER since Jun 2021 | Less than 5% | Individual |
| THE WEALTH DESIGN GROUP, INC. Control | MEMBER since Nov 2017 | 75% or more | Domestic Entity |
| SICURANZA, MICHAEL, JOSEPH Control Indirect owner via THE WEALTH DESIGN GROUP, INC. | PRESIDENT since Nov 2017 | 75% or more | Individual |
Ownership & leadership changes · 4 filings with changes since Nov 29, 2017
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- AddedHEISEY, CHARLES, NEY · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedSicuranza, Michael, Joseph · title CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER → CHIEF EXECUTIVE OFFICER
- No longer listedAFFINITY WEALTH MANAGEMENT, INC. · MEMBER · 50–75% · control person · listed since Nov 2017
- No longer listedHall, James, Edwin · PRESIDENT · 75% or more · indirect via AFFINITY WEALTH MANAGEMENT, INC. · control person · listed since Jun 2021
- ChangedTHE WEALTH DESIGN GROUP, INC. · ownership 25–50% → 75% or more
- ChangedHall, James, Edwin · indirect via AFFINITY WEALTH MANAGEMENT, INC.: title CHAIRMAN OF THE BOARD → PRESIDENT
- No longer listedALEXITCH, VICTORIA, MICHELE · CHIEF OPERATING OFFICER AND CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Nov 2017
- AddedSicuranza, Michael, Joseph · CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedHall, James, Edwin · indirect via AFFINITY WEALTH MANAGEMENT, INC.: title CHIEF EXECUTIVE OFFICER → CHAIRMAN OF THE BOARD
- ListedAFFINITY WEALTH MANAGEMENT, INC. · MEMBER · 50–75% · control person
- ListedALEXITCH, VICTORIA, MICHELE · CHIEF OPERATING OFFICER AND CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedHall, James, Edwin · CHIEF EXECUTIVE OFFICER · 75% or more · indirect via AFFINITY WEALTH MANAGEMENT, INC. · control person
- ListedSICURANZA, MICHAEL, JOSEPH · PRESIDENT · 75% or more · indirect via THE WEALTH DESIGN GROUP, INC. · control person
- ListedTHE WEALTH DESIGN GROUP, INC. · MEMBER · 25–50% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- Schwab U.S. Large-Cap Growth ETF$10.9M +24.0%
- JPMorgan US Value Factor ETF$7.5M +25.8%
- Invesco S&P MidCap Momentum ET$3.8M +22.0%
- Invesco S&P International Developed Momentum ETF$2.9M +16.5%
- Schwab Fundamental International Large Company Index$2.2M +10.7%
Top Trims
- Exxon Mobil Corp-$59.8K -19.4%
- Northrop Grumman Corp-$46.3K -25.3%
- Huntington Ingalls Industries Inc-$4.4K -26.3%
- Halliburton Co-$504 -12.9%
- Pfizer Inc-$300 -14.2%
AFFINITY WEALTH LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | Schwab U.S. Large-Cap Growth ETF | SCHG | 808524300 | $56.2M | 30.16% | 1,659,345 | SH |
| 2 | JPMorgan US Value Factor ETF | JVAL | 46641Q753 | $36.8M | 19.75% | 627,106 | SH |
| 3 | Schwab Fundamental International Large Company Index | FNDF | 808524755 | $22.9M | 12.29% | 433,901 | SH |
| 4 | Invesco S&P MidCap Momentum ET | XMMO | 46137V464 | $21.2M | 11.40% | 124,759 | SH |
| 5 | Invesco S&P International Developed Momentum ETF | IDMO | 46138E222 | $20.6M | 11.05% | 341,315 | SH |
| 6 | iShares 1-5 Year Investment Grade Corporate Bond ETF | IGSB | 464288646 | $13.3M | 7.12% | 252,844 | SH |
| 7 | State Street SPDR Dow Jones REIT ETF | RWR | 78464A607 | $10.4M | 5.58% | 91,986 | SH |
| 8 | iShares Bitcoin Trust ETF | IBIT | 46438F101 | $3.6M | 1.93% | 108,123 | SH |
| 9 | NVR Inc | NVR | 62944T105 | $279.3K | 0.15% | 41 | SH |
| 10 | Exxon Mobil Corp | XOM | 30231G102 | $248.3K | 0.13% | 1,816 | SH |
| 11 | Timken Co/The | TKR | 887389104 | $230.2K | 0.12% | 1,584 | SH |
| 12 | Northrop Grumman Corp | NOC | 666807102 | $136.5K | 0.07% | 268 | SH |
| 13 | Procter & Gamble CO/THE | PG | 742718109 | $134.9K | 0.07% | 920 | SH |
| 14 | Thermo Fisher Scientific Inc | TMO | 883556102 | $85.2K | 0.05% | 170 | SH |
| 15 | Amazon.com Inc | AMZN | 023135106 | $76.0K | 0.04% | 319 | SH |
| 16 | Boston Scientific Corp | BSX | 101137107 | $75.9K | 0.04% | 1,779 | SH |
| 17 | Deere & Co | DE | 244199105 | $23.5K | 0.01% | 37 | SH |
| 18 | Huntington Ingalls Industries Inc | HII | 446413106 | $12.3K | 0.01% | 44 | SH |
| 19 | Valero Energy Corp | VLO | 91913Y100 | $11.2K | 0.01% | 43 | SH |
| 20 | American Electric Power Co Inc | AEP | 025537101 | $5.9K | 0.00% | 43 | SH |
| 21 | Bristol-Myers Squibb Co | BMY | 110122108 | $3.7K | 0.00% | 64 | SH |
| 22 | Halliburton Co | HAL | 406216101 | $3.4K | 0.00% | 100 | SH |
| 23 | Pfizer Inc | PFE | 717081103 | $1.8K | 0.00% | 75 | SH |
| 24 | Invesco Nasdaq 100 ETF | QQQM | 46138G649 | $909 | 0.00% | 3 | SH |
| 25 | Schwab US Dividend Equity ETF | SCHD | 808524797 | $666 | 0.00% | 21 | SH |
| 26 | Xtrackers MSCI EAFE Hedged Equity ETF | DBEF | 233051200 | $273 | 0.00% | 5 | SH |
| 27 | Vanguard S&P Small-Cap 600 Value ETF | VIOV | 921932778 | $235 | 0.00% | 2 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-26 | $186.2M | 27 | 0002111764-26-000007 |
| 2026-03-31 | 2026-08-26 | $156.7M | 25 | 0002111764-26-000006 |
CANTON, OH 44718