BFH (Bread Financial Holdings, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by BFH officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-07-29 | Praniti Lakhwara | Director | Sell | — | — |
| 2026-07-17 | John C Gerspach | Director | A | — | — |
| 2026-06-17 | John C Gerspach | Director | A | — | — |
| 2026-06-17 | SHAREN J TURNEY | Director | A | — | — |
| 2026-06-17 | TIMOTHY J THERIAULT | Director | A | — | — |
| 2026-06-17 | Rajesh Natarajan | Director | A | — | — |
| 2026-06-17 | John J. Fawcett | Director | A | — | — |
| 2026-06-17 | Joyce St Clair | Director | A | — | — |
| 2026-06-17 | Praniti Lakhwara | Director | A | — | — |
| 2026-06-17 | Laurie Anne Tucker | Director | A | — | — |
| 2026-06-01 | Ralph J Andretta | President and CEO | Sell | — | — |
| 2026-05-22 | John J. Fawcett | Director | Buy | — | — |
| 2026-04-27 | ROGER H BALLOU | Director | Sell | — | — |
| 2026-04-17 | John C Gerspach | Director | A | — | — |
| 2026-03-04 | Allegra S Driscoll | EVP, Chief Technology Officer | F | — | — |
| 2026-03-04 | Perry S Beberman | EVP, Chief Financial Officer | F | — | — |
| 2026-02-20 | ROGER H BALLOU | Director | G | — | — |
| 2026-02-20 | Jonathan Bryan Campbell | SVP, Chief Accounting Officer | A | — | — |
| 2026-02-19 | Tammy M McConnaughey | EVP, Operations & Credit Risk | MIXED | — | — |
| 2026-02-19 | Jonathan Bryan Campbell | SVP, Chief Accounting Officer | MIXED | — | — |
| 2026-02-19 | Allegra S Driscoll | EVP, Chief Technology Officer | MIXED | — | — |
| 2026-02-19 | Joseph L III Motes | EVP, CAO, Gen Counsel & Secy | MIXED | — | — |
| 2026-02-19 | Ralph J Andretta | President and CEO | MIXED | — | — |
| 2026-02-19 | Valerie E Greer | EVP, Chief Commercial Officer | MIXED | — | — |
| 2026-02-19 | Perry S Beberman | EVP, Chief Financial Officer | MIXED | — | — |
| 2026-01-20 | John C Gerspach | Director | A | — | — |
| 2025-12-15 | Ralph J Andretta | President and CEO | F | — | — |
| 2025-12-15 | Joseph L III Motes | EVP, CAO, Gen Counsel & Secy | F | — | — |
| 2025-12-15 | Valerie E Greer | EVP, Chief Commercial Officer | F | — | — |
| 2025-10-17 | John C Gerspach | Director | A | — | — |
| 2025-08-01 | John J. Fawcett | Director | Buy | — | — |
| 2025-07-17 | John C Gerspach | Director | A | — | — |
| 2025-06-18 | Joyce St Clair | Director | A | — | — |
| 2025-06-18 | ROGER H BALLOU | Director | A | — | — |
| 2025-06-18 | SHAREN J TURNEY | Director | A | — | — |
| 2025-06-18 | John J. Fawcett | Director | A | — | — |
| 2025-06-18 | Rajesh Natarajan | Director | A | — | — |
| 2025-06-18 | Praniti Lakhwara | Director | A | — | — |
| 2025-06-18 | John C Gerspach | Director | A | — | — |
| 2025-06-18 | TIMOTHY J THERIAULT | Director | A | — | — |
| 2025-06-18 | Laurie Anne Tucker | Director | A | — | — |
| 2025-04-17 | John C Gerspach | Director | A | — | — |
| 2025-02-20 | Valerie E Greer | EVP, Chief Commercial Officer | MIXED | — | — |
| 2025-02-20 | Joseph L III Motes | EVP, CAO, Gen Counsel & Secy | MIXED | — | — |
| 2025-02-20 | Jonathan Bryan Campbell | SVP, Chief Accounting Officer | MIXED | — | — |
| 2025-02-20 | Perry S Beberman | EVP, Chief Financial Officer | MIXED | — | — |
| 2025-02-20 | Ralph J Andretta | President and CEO | MIXED | — | — |
| 2025-02-20 | Tammy M McConnaughey | EVP, Operations & Credit Risk | MIXED | — | — |
| 2025-02-20 | Allegra S Driscoll | EVP, Chief Technology Officer | MIXED | — | — |
| 2025-01-16 | John C Gerspach | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | President and CEO | 595,741 | — |
| — | 10%+ Owner | 293,092 | — |
| — | EVP, Chief Commercial Officer | 157,355 | — |
| — | EVP, Chief Financial Officer | 142,061 | — |
| — | EVP, CAO, Gen Counsel & Secy | 131,087 | — |
| — | EVP, Operations & Credit Risk | 126,956 | — |
| — | EVP, Chief Technology Officer | 60,780 | — |
| — | Director | 55,574 | — |
| — | SVP, Chief Accounting Officer | 38,877 | — |
| — | Director | 35,459 | — |
| — | Director | 30,079 | — |
| — | Director | 27,384 | — |
| — | Director | 23,174 | — |
| — | Director | 21,442 | — |
| — | Director | 12,638 | — |
| — | Director | 11,307 | — |
| — | Director | 4,889 | — |
| — | Director | 4,458 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the BFH quote page; the site-wide leaderboard is on the insider transactions hub.