BFH · Insider Trading
Bread Financial Holdings, Inc.
Every open-market purchase and sale reported by BFH officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-16 | Dennis James McCarthy | EVP, Chief Revenue Officer | Buy | +15 | +$1.72K |
| 2026-07-29 | Praniti Lakhwara | Director | Sell | −2,802 | −$297.35K |
| 2026-07-17 | John C Gerspach | Director | A | +730 | — |
| 2026-06-17 | John C Gerspach | Director | A | +1,638 | — |
| 2026-06-17 | Sharen J Turney | Director | A | +1,638 | — |
| 2026-06-17 | Timothy J Theriault | Director | A | +1,638 | — |
| 2026-06-17 | Rajesh Natarajan | Director | A | +1,638 | — |
| 2026-06-17 | John J. Fawcett | Director | A | +1,638 | — |
| 2026-06-17 | Joyce St Clair | Director | A | +1,638 | — |
| 2026-06-17 | Praniti Lakhwara | Director | A | +1,638 | — |
| 2026-06-17 | Laurie Anne Tucker | Director | A | +1,638 | — |
| 2026-06-01 | Ralph J Andretta | President and CEO | Sell | −15,000 | −$1.34M |
| 2026-05-22 | John J. Fawcett | Director | Buy | +698 | +$60.33K |
| 2026-04-27 | Roger H Ballou | Director | Sell | −9,687 | −$874.93K |
| 2026-04-17 | John C Gerspach | Director | A | +483 | — |
| 2026-03-04 | Allegra S Driscoll | EVP, Chief Technology Officer | F | −1,752 | −$129.19K |
| 2026-03-04 | Perry S Beberman | EVP, Chief Financial Officer | F | −22,516 | −$1.64M |
| 2026-02-20 | Roger H Ballou | Director | G | −1,351 | — |
| 2026-02-20 | Jonathan Bryan Campbell | SVP, Chief Accounting Officer | A | +1,728 | — |
| 2026-02-19 | Tammy M McConnaughey | EVP, Operations & Credit Risk | MIXED | +4,262 | −$1.42M |
| 2026-02-19 | Jonathan Bryan Campbell | SVP, Chief Accounting Officer | MIXED | +922 | −$312.17K |
| 2026-02-19 | Allegra S Driscoll | EVP, Chief Technology Officer | MIXED | +12,421 | −$392.66K |
| 2026-02-19 | Joseph L Motes III | EVP, CAO, Gen Counsel & Secy | MIXED | +5,883 | −$1.34M |
| 2026-02-19 | Ralph J Andretta | President and CEO | MIXED | +62,244 | −$4.55M |
| 2026-02-19 | Valerie E Greer | EVP, Chief Commercial Officer | MIXED | +3,401 | −$1.89M |
| 2026-02-19 | Perry S Beberman | EVP, Chief Financial Officer | MIXED | −13,151 | −$3.29M |
| 2026-01-20 | John C Gerspach | Director | A | +499 | — |
| 2025-12-15 | Ralph J Andretta | President and CEO | F | −4,116 | −$303.02K |
| 2025-12-15 | Joseph L Motes III | EVP, CAO, Gen Counsel & Secy | F | −346 | −$25.47K |
| 2025-12-15 | Valerie E Greer | EVP, Chief Commercial Officer | F | −1,256 | −$92.47K |
| 2025-10-17 | John C Gerspach | Director | A | +670 | — |
| 2025-08-01 | John J. Fawcett | Director | Buy | +1,027 | +$63.46K |
| 2025-07-17 | John C Gerspach | Director | A | +671 | — |
| 2025-06-18 | Joyce St Clair | Director | A | +2,802 | — |
| 2025-06-18 | Roger H Ballou | Director | A | +2,802 | — |
| 2025-06-18 | Sharen J Turney | Director | A | +2,802 | — |
| 2025-06-18 | John J. Fawcett | Director | A | +2,802 | — |
| 2025-06-18 | Rajesh Natarajan | Director | A | +2,802 | — |
| 2025-06-18 | Praniti Lakhwara | Director | A | +2,802 | — |
| 2025-06-18 | John C Gerspach | Director | A | +2,802 | — |
| 2025-06-18 | Timothy J Theriault | Director | A | +2,802 | — |
| 2025-06-18 | Laurie Anne Tucker | Director | A | +2,802 | — |
| 2025-04-17 | John C Gerspach | Director | A | +842 | — |
| 2025-02-20 | Valerie E Greer | EVP, Chief Commercial Officer | MIXED | +16,233 | −$927.15K |
| 2025-02-20 | Joseph L Motes III | EVP, CAO, Gen Counsel & Secy | MIXED | +13,237 | −$741.23K |
| 2025-02-20 | Jonathan Bryan Campbell | SVP, Chief Accounting Officer | MIXED | +4,566 | −$244.18K |
| 2025-02-20 | Perry S Beberman | EVP, Chief Financial Officer | MIXED | +14,567 | −$1.07M |
| 2025-02-20 | Ralph J Andretta | President and CEO | MIXED | +76,620 | −$2.78M |
| 2025-02-20 | Tammy M McConnaughey | EVP, Operations & Credit Risk | MIXED | +10,383 | −$776.37K |
| 2025-02-20 | Allegra S Driscoll | EVP, Chief Technology Officer | MIXED | +16,638 | −$173.07K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Ralph J Andretta | President and CEO | 595,741 | $61.10M |
| Valerie E Greer | EVP, Chief Commercial Officer | 157,355 | $16.14M |
| Perry S Beberman | EVP, Chief Financial Officer | 142,061 | $14.57M |
| Joseph L Motes III | EVP, CAO, Gen Counsel & Secy | 131,087 | $13.44M |
| Tammy M McConnaughey | EVP, Operations & Credit Risk | 126,956 | $13.02M |
| Allegra S Driscoll | EVP, Chief Technology Officer | 60,780 | $6.23M |
| John C Gerspach | Director | 55,574 | $5.70M |
| Jonathan Bryan Campbell | SVP, Chief Accounting Officer | 38,877 | $3.99M |
| Laurie Anne Tucker | Director | 35,459 | $3.64M |
| Roger H Ballou | Director | 30,079 | $3.08M |
| Dennis James McCarthy | EVP, Chief Revenue Officer | 29,546 | $3.03M |
| Timothy J Theriault | Director | 27,384 | $2.81M |
| Sharen J Turney | Director | 23,174 | $2.38M |
| Rajesh Natarajan | Director | 21,442 | $2.20M |
| John J. Fawcett | Director | 12,638 | $1.30M |
| Joyce St Clair | Director | 11,307 | $1.16M |
| Praniti Lakhwara | Director | 4,458 | $457.21K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the BFH quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.