FIRST FOUNDATION ADVISORS — 13F Holdings & Portfolio
CIK 1086763 · latest 13F-HR filed 2026-05-04
FIRST FOUNDATION ADVISORS manages $2.48B in 13F-reported U.S. long-equity assets across 574 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are MSFT (14.59%), IVV (6.60%), GOOG (3.86%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 18 new positions, exited 21, added to 103, and trimmed 118.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$2.48B
Long-equity book
574
Distinct positions
2026-03-31
Filed 2026-05-04
+18 / −21 / ↑103 / ↓118
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- ISHARES INC$10.4M +23.9%
- ISHARES U S ETF TR$7.3M +1183.7%
- ISHARES TR$5.9M +6.3%
- ISHARES TR$5.5M +574.4%
- ISHARES TR$4.0M +72.6%
Top Trims
- MICROSOFT CORP-$113.6M -23.5%
- UNITED PARCEL SVCS INC-$13.9M -79.5%
- ALPHABET INC-$13.1M -10.7%
- SSGA ACTIVE ETF TR-$8.4M -62.1%
- AMAZON COM INC-$6.9M -10.3%
New Positions
- COHEN & STEERS ETF TRUST$5.4M
- BROADRIDGE FINL SOLUTIONS IN$3.8M
- ASTRAZENECA PLC$3.3M
- U HAUL HOLDING COMPANY$1.3M
- VANGUARD INDEX FDS$621.6K
Exited Positions
- ASTRAZENECA PLC$11.4M
- DELTA AIR LINES INC DEL$581.8K
- XCEL ENERGY INC$461.6K
- ZOETIS INC$400.7K
- CAPITOL SER TR$321.5K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | MICROSOFT CORP | MSFT | 594918104 | $362.5M | 14.59% | 979,172 | SH |
| 2 | ISHARES TR | IVV | 464287200 | $164.0M | 6.60% | 251,094 | SH |
| 3 | ALPHABET INC | GOOG | 02079K107 | $95.8M | 3.86% | 333,849 | SH |
| 4 | ISHARES TR | IEFA | 46432F842 | $92.2M | 3.71% | 1,018,925 | SH |
| 5 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $79.6M | 3.21% | 1,404,614 | SH |
| 6 | VANECK ETF TRUST | MOAT | 92189F643 | $66.9M | 2.69% | 692,084 | SH |
| 7 | APPLE INC | AAPL | 037833100 | $66.3M | 2.67% | 261,045 | SH |
| 8 | AMAZON COM INC | AMZN | 023135106 | $54.1M | 2.18% | 259,780 | SH |
| 9 | ISHARES TR | IWR | 464287499 | $49.7M | 2.00% | 510,865 | SH |
| 10 | ISHARES INC | IEMG | 46434G103 | $49.5M | 1.99% | 709,787 | SH |
| 11 | GOLDMAN SACHS ETF TR | GSLC | 381430503 | $49.5M | 1.99% | 395,428 | SH |
| 12 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $42.2M | 1.70% | 87,986 | SH |
| 13 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $36.9M | 1.49% | 181,357 | SH |
| 14 | GOLDMAN SACHS ETF TR | GSIE | 381430107 | $36.8M | 1.48% | 853,039 | SH |
| 15 | GOLDMAN SACHS ETF TR | GSSC | 381430602 | $34.6M | 1.39% | 463,639 | SH |
| 16 | NVIDIA CORPORATION | NVDA | 67066G104 | $30.4M | 1.22% | 174,132 | SH |
| 17 | INVESCO EXCHANGE TRADED FD T | PRFZ | 46137V597 | $30.3M | 1.22% | 659,800 | SH |
| 18 | ISHARES TR | IVV | 464287200 | $29.4M | 1.18% | 44,988 | SH |
| 19 | ISHARES GOLD TR | IAU | 464285204 | $28.6M | 1.15% | 324,038 | SH |
| 20 | ISHARES TR | IWM | 464287655 | $28.5M | 1.15% | 114,870 | SH |
| 21 | JPMORGAN CHASE & CO | JPM | 46625H100 | $26.3M | 1.06% | 89,247 | SH |
| 22 | AMPHENOL CORP | APH | 032095101 | $18.9M | 0.76% | 149,515 | SH |
| 23 | ISHARES TR | CMF | 464288356 | $17.4M | 0.70% | 306,344 | SH |
| 24 | SCHWAB CHARLES CORP | SCHW | 808513105 | $16.6M | 0.67% | 176,864 | SH |
| 25 | UBER TECHNOLOGIES INC | UBER | 90353T100 | $15.1M | 0.61% | 210,073 | SH |
| 26 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $14.9M | 0.60% | 77,727 | SH |
| 27 | GOLDMAN SACHS ETF TR | GEM | 381430206 | $14.9M | 0.60% | 344,772 | SH |
| 28 | MASTERCARD INCORPORATED | MA | 57636Q104 | $14.8M | 0.60% | 29,595 | SH |
| 29 | PHILIP MORRIS INTL INC | PM | 718172109 | $14.5M | 0.59% | 87,914 | SH |
| 30 | ALPHABET INC | GOOG | 02079K107 | $13.9M | 0.56% | 48,593 | SH |
| 31 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $13.5M | 0.54% | 13,572 | SH |
| 32 | WISDOMTREE TR | AGGY | 97717X511 | $13.3M | 0.54% | 307,166 | SH |
| 33 | ISHARES TR | IEF | 464287440 | $13.0M | 0.52% | 136,257 | SH |
| 34 | ISHARES TR | IWF | 464287614 | $12.5M | 0.50% | 29,325 | SH |
| 35 | LISTED FDS TR | INFL | 53656F623 | $12.2M | 0.49% | 235,032 | SH |
| 36 | J P MORGAN EXCHANGE TRADED F | JPRE | 46641Q126 | $11.7M | 0.47% | 242,557 | SH |
| 37 | ISHARES TR | AGG | 464287226 | $11.6M | 0.47% | 117,154 | SH |
| 38 | META PLATFORMS INC | META | 30303M102 | $11.4M | 0.46% | 19,889 | SH |
| 39 | ISHARES TR | ITOT | 464287150 | $10.7M | 0.43% | 74,942 | SH |
| 40 | JOHNSON & JOHNSON | JNJ | 478160104 | $10.6M | 0.43% | 43,294 | SH |
| 41 | CENCORA INC | COR | 03073E105 | $10.4M | 0.42% | 33,102 | SH |
| 42 | SSGA ACTIVE ETF TR | GAL | 78467V400 | $10.3M | 0.42% | 208,876 | SH |
| 43 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $9.7M | 0.39% | 171,440 | SH |
| 44 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $9.6M | 0.39% | 14,826 | SH |
| 45 | APPLIED MATLS INC | AMAT | 038222105 | $9.6M | 0.39% | 28,014 | SH |
| 46 | CANADIAN PACIFIC KANSAS CITY | CP | 13646K108 | $9.4M | 0.38% | 119,107 | SH |
| 47 | LOWES COS INC | LOW | 548661107 | $9.2M | 0.37% | 39,122 | SH |
| 48 | ISHARES TR | DGRO | 46434V621 | $8.7M | 0.35% | 124,275 | SH |
| 49 | INVESCO EXCH TRADED FD TR II | PWZ | 46138E206 | $8.2M | 0.33% | 345,257 | SH |
| 50 | ISHARES TR | QUAL | 46432F339 | $8.0M | 0.32% | 41,847 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-04 | $2.48B | 574 | 0001086763-26-000003 |
| 2025-12-31 | 2026-02-04 | $2.65B | 583 | 0001086763-26-000002 |