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Heritage Wealth Advisors — 13F Holdings & Portfolio

CIK 1591122 · latest 13F-HR filed 2026-08-14

Backtest portfolio

Heritage Wealth Advisors manages $2.91B in 13F-reported U.S. long-equity assets across 703 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (19.33%), SPHQ (15.40%), IEFA (11.75%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 69 new positions and exited 58; 339 existing positions rose in reported value and 145 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$2.91B

Long-equity book

Holdings
703

Distinct positions

Period
2026-06-30

Filed 2026-08-14

Q/Q Activity
+69 / −58 / ↑339 / ↓145

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
IVV19.3% · +11%SPHQ15.4% · +6%IEFA11.7% · +15%PHYS4.9% · -2%IEMG3.3% · +16%IWS3.0% · -2%GOOG2.8% · -3%AAPL2.4% · -1%MSFT2.2% · +15%JNJ2.1% · -2%RTX2.0% · -2%BN1.8% · -1%BRK.B1.7% · -2%AMZN1.6% · -2%MA1.6% · -0%WMT1.5% · -2%JPM1.4% · -2%ITOT1.4% · -5%COP1.4% · -3%PGR1.3% · +3%UNP1.2% · -3%DUK1.1% · -2%HD1.0% · -2%VT0.9% · -0%VOO0.9% · -1%MCD0.9% · -3%WMB0.8% · -0%ACWX0.8% · 0%MKL0.5% · 0%SPY0.4% · +2%EPD0.4% · -0%PM0.4% · -6%GOOGL0.4% · +11%IVW0.3% · -7%VIG0.3% · -9%XLK0.2% · +0%MO0.2% · -8%AMAT0.2% · +23%ESGD0.2% · +10%XOM0.2% · +3%GLDM0.2% · +86%IVE0.1% · 0%OEF0.1% · -0%V0.1% · -18%IJJ0.1% · 0%NVDA0.1% · +2%CSX0.1% · -2%AVGO0.1% · +61%MU0.1% · +39%TSM0.1% · +123%VO0.1% · +277%MRK0.1% · -62%ESGE0.1% · -2%BRK.A0.1% · 0%LOW0.1% · -4%COST0.1% · -2%J0.1% · -5%VTI0.1% · +2%RJF0.1% · 0%CSCO0.1% · +4%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 67.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jul 30, 2026.

Assets Under Management
$4.86B
Discretionary
$4.71B
Employees
36
Accounts
1,616
Address
919 EAST MAIN STREET
SUITE 950
RICHMOND, VA 23219
Phone
(804) 643-4080
Website
Name Title / Status Ownership Type
BARONIAN, CAROLINE, ELIZABETH ControlMANAGING DIRECTOR OF INVESTMENTS
since Jan 2025
5–10%Individual
CHAMBERS, MARSHALL, OGDEN ControlDIRECTOR OF CLIENT STRATEGY AND DEVELOPMENT
since Jan 2011
5–10%Individual
HILL, CHARLES, THOMAS ControlCHIEF FINANCIAL OFFICER AND SENIOR WEALTH ADVISOR
since Jan 2006
10–25%Individual
JORDAN, JOHN, GWYN ControlCHIEF INVESTMENT OFFICER, CHIEF COMPLIANCE OFFICER AND MANAGING DIRECTOR
since Oct 2012
10–25%Individual
REMO HERITAGE VENTURE, LLC ControlMEMBER
since Aug 2022
25–50%Domestic Entity
REMO, DELORES, ANN ControlCHIEF EXECUTIVE OFFICER AND MANAGING DIRECTOR
since Sep 2005
10–25%Individual
Roberts, Meagan, Elizabeth ControlMANAGING DIRECTOR OF FINANCIAL PLANNING AND TAX
since Jan 2025
Less than 5%Individual
SIMMER, SARAH, CHRISTINE ControlMANAGING DIRECTOR OF CLIENT EXPERIENCE
since Jan 2022
5–10%Individual
HENDERSON, STEVEN, COLESMANAGING DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES
since Jan 2025
Less than 5%Individual
REMO, DELORES, ANN Control
Indirect owner via REMO HERITAGE VENTURE, LLC
MANAGING MEMBER
since Jul 2021
50–75%Individual
Remo, James, Frank Control
Indirect owner via REMO HERITAGE VENTURE, LLC
MEMBER
since Jul 2021
50–75%Individual
Ownership & leadership changes · 16 filings with changes since Mar 21, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jul 30, 2026 filing
  • No longer listedGOCHENOUR, SARA, FRAZIER · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Mar 2024
  • No longer listedLEITER, TINA, MARIE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2024
  • ChangedJORDAN, JOHN, GWYN · title CHIEF INVESTMENT OFFICER AND MANAGING DIRECTOR → CHIEF INVESTMENT OFFICER, CHIEF COMPLIANCE OFFICER AND MANAGING DIRECTOR
Mar 26, 2026 filing
  • ChangedHILL, CHARLES, THOMAS · title DIRECTOR OF TAX SERVICES → CHIEF FINANCIAL OFFICER AND SENIOR WEALTH ADVISOR
  • ChangedJORDAN, JOHN, GWYN · title CHIEF INVESTMENT OFFICER → CHIEF INVESTMENT OFFICER AND MANAGING DIRECTOR
  • ChangedLEITER, TINA, MARIE · title CHIEF COMPLIANCE OFFICER AND CHIEF ADMINISTRATIVE OFFICER → CHIEF COMPLIANCE OFFICER
  • ChangedRoberts, Meagan, Elizabeth · title MANAGING DIRECTOR CLIENT SERVICES → MANAGING DIRECTOR OF FINANCIAL PLANNING AND TAX
Mar 27, 2025 filing
  • AddedRoberts, Meagan, Elizabeth · MANAGING DIRECTOR CLIENT SERVICES · Less than 5% · control person
  • ChangedBARONIAN, CAROLINE, ELIZABETH · title DIRECTOR OF INVESTMENTS → MANAGING DIRECTOR OF INVESTMENTS
  • ChangedHENDERSON, STEVEN, COLES · title DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES → MANAGING DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES
  • ChangedSIMMER, SARAH, CHRISTINE · title PARTNER AND SENIOR WEALTH ADVISER → MANAGING DIRECTOR OF CLIENT EXPERIENCE
Mar 27, 2024 filing
  • AddedGOCHENOUR, SARA, FRAZIER · CHIEF OPERATING OFFICER · Less than 5% · control person
  • AddedHENDERSON, STEVEN, COLES · DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES · Less than 5%
  • AddedLEITER, TINA, MARIE · CHIEF COMPLIANCE OFFICER AND CHIEF ADMINISTRATIVE OFFICER · Less than 5% · control person
  • ChangedBARONIAN, CAROLINE, ELIZABETH · title DIRECTOR OF RESEARCH → DIRECTOR OF INVESTMENTS; ownership Less than 5% → 5–10%
  • ChangedJORDAN, JOHN, GWYN · title CHIEF INVESTMENT OFFICER, CHIEF COMPLIANCE OFFICER → CHIEF INVESTMENT OFFICER; ownership 25–50% → 10–25%
  • ChangedREMO, DELORES, ANN · title CHIEF EXECUTIVE OFFICER, MANAGING DIRECTOR → CHIEF EXECUTIVE OFFICER AND MANAGING DIRECTOR
  • ChangedSIMMER, SARAH, CHRISTINE · ownership Less than 5% → 5–10%
Apr 4, 2023 filing
  • ChangedBARONIAN, CAROLINE, ELIZABETH · title RESEARCH MANAGER → DIRECTOR OF RESEARCH
  • ChangedCHAMBERS, MARSHALL, OGDEN · title LEAD ADVISOR → DIRECTOR OF CLIENT STRATEGY AND DEVELOPMENT
  • ChangedHILL, CHARLES, THOMAS · title DIRECTOR OF CLIENT SERVICES → DIRECTOR OF TAX SERVICES
Mar 29, 2023 filing
  • ChangedBARONIAN, CAROLINE, ELIZABETH · now a control person
  • ChangedCHAMBERS, MARSHALL, OGDEN · ownership Less than 5% → 5–10%
  • ChangedSIMMER, SARAH, CHRISTINE · now a control person
Aug 22, 2022 filing
  • AddedREMO HERITAGE VENTURE, LLC · MEMBER · 25–50% · control person
  • AddedREMO, DELORES, ANN · MANAGING MEMBER · 50–75% · indirect via REMO HERITAGE VENTURE, LLC · control person
  • AddedRemo, James, Frank · MEMBER · 50–75% · indirect via REMO HERITAGE VENTURE, LLC · control person
  • ChangedREMO, DELORES, ANN · ownership 50–75% → 10–25%
Mar 17, 2022 filing
  • AddedSIMMER, SARAH, CHRISTINE · PARTNER AND SENIOR WEALTH ADVISER · Less than 5%
  • ChangedCHAMBERS, MARSHALL, OGDEN · now a control person
Aug 12, 2020 filing
  • No longer listedFORTIN, JONATHAN, MICHAEL · TAX DIRECTOR · Less than 5% · listed since Jan 2019
Mar 4, 2020 filing
  • AddedBARONIAN, CAROLINE, ELIZABETH · RESEARCH MANAGER · Less than 5%
  • AddedFORTIN, JONATHAN, MICHAEL · TAX DIRECTOR · Less than 5%
Older changes (7 more filings)
Mar 30, 2018 filing
  • No longer listedBACON, LAURA, BENTLEY · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Feb 2016
Oct 4, 2016 filing
  • No longer listedPROUTT, MARTHA, ORR · DIRECTOR OF MARKETING AND SPECIAL PROJECTS, LEAD ADVISOR · 5–10% · listed since Jan 2007
Mar 28, 2016 filing
  • AddedBACON, LAURA, BENTLEY · CHIEF OPERATING OFFICER · Less than 5% · control person
  • ChangedCHAMBERS, MARSHALL, OGDEN · title SENIOR RELATIONSHIP MANAGER → LEAD ADVISOR
  • ChangedHILL, CHARLES, THOMAS · title SENIOR RELATIONSHIP MANAGER, CHIEF OPERATING OFFICER → DIRECTOR OF CLIENT SERVICES
  • ChangedJORDAN, JOHN, GWYN · title INVESTMENT MANAGEMENT DIRECTOR, CHIEF COMPLIANCE OFFICER → CHIEF INVESTMENT OFFICER, CHIEF COMPLIANCE OFFICER
  • ChangedPROUTT, MARTHA, ORR · title SENIOR RELATIONSHIP MANAGER → DIRECTOR OF MARKETING AND SPECIAL PROJECTS, LEAD ADVISOR
  • ChangedREMO, DELORES, ANN · title MANAGING DIRECTOR → CHIEF EXECUTIVE OFFICER, MANAGING DIRECTOR
Mar 26, 2015 filing
  • No longer listedSISISKY, MARK, BROWN · MANAGING DIRECTOR · Less than 5% · listed since Jul 2013
  • ChangedCHAMBERS, MARSHALL, OGDEN · title RELATIONSHIP MANAGER → SENIOR RELATIONSHIP MANAGER
  • ChangedHILL, CHARLES, THOMAS · title SENIOR RELATIONSHIP MANAGER, CHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER → SENIOR RELATIONSHIP MANAGER, CHIEF OPERATING OFFICER
  • ChangedJORDAN, JOHN, GWYN · title INVESTMENT MANAGEMENT DIRECTOR → INVESTMENT MANAGEMENT DIRECTOR, CHIEF COMPLIANCE OFFICER
  • ChangedPROUTT, MARTHA, ORR · title RELATIONSHIP MANAGER → SENIOR RELATIONSHIP MANAGER
Mar 10, 2014 filing
  • AddedJORDAN, JOHN, GWYN · INVESTMENT MANAGEMENT DIRECTOR · 25–50% · control person
  • AddedSISISKY, MARK, BROWN · MANAGING DIRECTOR · Less than 5%
  • ChangedHILL, CHARLES, THOMAS · title CHIEF COMPLIANCE OFFICER → SENIOR RELATIONSHIP MANAGER, CHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER; ownership 5–10% → 10–25%
  • ChangedPROUTT, MARTHA, ORR · ownership Less than 5% → 5–10%
  • ChangedREMO, DELORES, ANN · ownership 75% or more → 50–75%
Mar 26, 2013 filing
  • AddedPROUTT, MARTHA, ORR · RELATIONSHIP MANAGER · Less than 5%
Mar 21, 2012 filing (earliest on record)
  • ListedCHAMBERS, MARSHALL, OGDEN · RELATIONSHIP MANAGER · Less than 5%
  • ListedHILL, CHARLES, THOMAS · CHIEF COMPLIANCE OFFICER · 5–10% · control person
  • ListedREMO, DELORES, ANN · MANAGING DIRECTOR · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Heritage Wealth Advisors Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 IShares S&P 500 Index IVV 464287200 $563.2M 19.33% 752,076 SH
2 Invesco S&P 500 Quality ETF SPHQ 46137V241 $448.6M 15.40% 4,978,794 SH
3 iShares Core MSCI EAFE IEFA 46432F842 $342.3M 11.75% 3,543,932 SH
4 Sprott Physical Gold Trust Unit PHYS 85207H104 $142.0M 4.87% 4,706,640 SH
5 iShares Core MSCI Emerging Markets ETF IEMG 46434G103 $96.1M 3.30% 1,159,805 SH
6 iShares Russell Midcap Value IWS 464287473 $88.0M 3.02% 534,456 SH
7 Alphabet Inc. Class C GOOG 02079K107 $81.5M 2.80% 230,790 SH
8 Apple Inc. AAPL 037833100 $69.7M 2.39% 240,896 SH
9 Microsoft Corp MSFT 594918104 $65.1M 2.23% 174,468 SH
10 Johnson & Johnson JNJ 478160104 $62.2M 2.13% 244,804 SH
11 RTX Corporation RTX 75513E101 $59.3M 2.04% 312,800 SH
12 Brookfield Corporation BN 11271J107 $52.9M 1.82% 1,242,540 SH
13 Berkshire Hathaway Cl B BRK.B 084670702 $49.4M 1.70% 98,726 SH
14 Amazon Com Inc AMZN 023135106 $47.0M 1.61% 197,145 SH
15 Mastercard Inc MA 57636Q104 $45.7M 1.57% 88,915 SH
16 Walmart Inc. WMT 931142103 $42.5M 1.46% 375,055 SH
17 Jpmorgan Chase & Co JPM 46625H100 $40.3M 1.38% 123,143 SH
18 iShares Core S&P Total US Stock Mkt ITOT 464287150 $40.1M 1.38% 244,091 SH
19 Conocophillips COP 20825C104 $39.8M 1.37% 382,667 SH
20 Progressive Corp Ohio PGR 743315103 $37.1M 1.27% 169,958 SH
21 Union Pacific Corp UNP 907818108 $35.3M 1.21% 129,834 SH
22 Duke Energy New DUK 26441C204 $31.8M 1.09% 251,426 SH
23 Home Depot Inc HD 437076102 $28.9M 0.99% 81,949 SH
24 Vanguard Total World Stock ETF VT 922042742 $25.8M 0.89% 164,556 SH
25 Vanguard 500 ETF VOO 922908363 $25.6M 0.88% 37,206 SH
26 Mc Donalds Corp MCD 580135101 $25.5M 0.88% 94,452 SH
27 Williams Companies WMB 969457100 $23.7M 0.81% 318,516 SH
28 iShares MSCI ACWI ex US ETF ACWX 464288240 $23.5M 0.81% 308,971 SH
29 Markel Group Inc MKL 570535104 $14.2M 0.49% 7,272 SH
30 SPDR S&P 500 Index SPY 78462F103 $13.1M 0.45% 17,513 SH
31 Enterprise Prd Prtnrs Lp EPD 293792107 $12.6M 0.43% 343,269 SH
32 Philip Morris Intl Inc PM 718172109 $11.1M 0.38% 61,281 SH
33 Alphabet Inc. Class A GOOGL 02079K305 $11.0M 0.38% 30,732 SH
34 Ishares S&P 500 Growth IVW 464287309 $7.7M 0.27% 56,324 SH
35 Vanguard Dividend Appreciation VIG 921908844 $7.3M 0.25% 31,024 SH
36 Sector Spdr Tech Select XLK 81369Y803 $6.3M 0.21% 32,855 SH
37 Altria Group Inc MO 02209S103 $5.4M 0.19% 75,482 SH
38 Applied Materials Inc AMAT 038222105 $4.7M 0.16% 6,562 SH
39 iShares ESG Aware MSCI EAFE ETF ESGD 46435G516 $4.5M 0.16% 44,198 SH
40 Exxon Mobil Corporation XOM 30233Q108 $4.5M 0.15% 32,827 SH
41 SPDR Gold MiniShares GLDM 98149E303 $4.5M 0.15% 56,161 SH
42 Ishares S&P 500 Value IVE 464287408 $4.3M 0.15% 19,058 SH
43 iShares S&P 100 OEF 464287101 $4.2M 0.14% 11,465 SH
44 Visa Inc V 92826C839 $4.2M 0.14% 12,221 SH
45 Ishares S&P Midcap IJJ 464287705 $3.8M 0.13% 28,654 SH
46 Nvidia Corp NVDA 67066G104 $3.7M 0.13% 18,444 SH
47 C S X Corp CSX 126408103 $3.5M 0.12% 74,010 SH
48 Broadcom Inc AVGO 11135F101 $3.4M 0.12% 8,909 SH
49 Micron Technology Inc MU 595112103 $3.3M 0.11% 2,832 SH
50 Taiwan Semiconductr Adrf TSM 874039100 $2.9M 0.10% 6,156 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-14 $2.91B 703 0001591122-26-000008
2026-03-31 2026-05-14 $2.56B 692 0001591122-26-000003
2025-12-31 2026-02-13 $2.62B 609 0001591122-26-000002
2025-09-30 2025-11-13 $2.28B 600 0001591122-25-000010
Filer Information
Address
919 E MAIN STREET
SUITE 950
RICHMOND, VA 23219
Phone
(804) 643-4080
Filing Manager
Heritage Wealth Advisors
RICHMOND, VA
Signatory
John G. Jordan, III
CCO, CIO, and Managing Director