NATR Nature's Sunshine Products Inc.

XNAS 11.20 Delayed
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Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership. Iron condor setups Expected move IV rank history Fibonacci levels Insider trading

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.

NATR $11.20 —
Key stats
$11.20
52-Week Range
$9.38 – $28.14
YTD
-46.59%
IV Rank (30D)
100.0
Straddle Price
$9.10
P/C Vol Ratio
3.64
Market Cap
$0.2B
Open
$10.95
Day Range
$10.95 – $11.06
Volume
4,917
Prev Close
$10.93
Fair Value
MODEL: LONG

A blended fair-value estimate combining up to six valuation methods. Each method is weighted by how well it fits the company — DCF down-weights for unprofitable names; DDM only fires for steady dividend payers; comparables down-weight when peer multiples disagree.

  • DCF (quality-aware) — projects free cash flow with a horizon that scales to business quality. True compounders (quality 6/6) get 10 years explicit + 10 years fade before terminal; cyclical/struggling names (quality 0-1) get a 5-year terminal cliff. Quality is scored from ROE, gross margin, growth, FCF margin, debt load, and FCF consistency — the same factors that drive market premium for compounders.
  • Market-Implied Growth (in Model Inputs) — reverse-DCF that answers "what growth rate is the market pricing in?". Lets you sanity-check the deviation: if implied growth is plausible for the business, the model's bearish flag may be wrong; if implausible, the market may be over-extrapolating.
  • DDM (Gordon Growth Dividend Model) — values the stream of future dividends. Only used when trailing yield ≥ 2% and dividend payments are stable — below that the dividend is a token payout and Gordon (which values only the dividend stream) systematically underprices growth names, so those route to DCF + comparables + market anchor instead.
  • P/E, EV/EBITDA, P/B, P/S — applies the peer-group median multiple to this company's per-share metric. Peers come from the same set as the "Related symbols" card. Earnings/sales metrics are forward-tilted by the company's recent revenue growth (capped at 25%) so they're comparable to peers' growth-embedded multiples — mimics how analysts use NTM rather than TTM. Per-multiple weights are biased by company quality (e.g. P/B down-weighted for asset-light tech).
  • Market Anchor (SMA50) — the 50-day moving average, weighted by recent trading-range stability (tighter Bollinger bands → higher weight). Captures information fundamentals miss (forward consensus, sentiment, supply/demand) — but only when recent trading is steady enough that the market has converged on a view. During wild breakouts or breakdowns the anchor's weight collapses.
  • Options Expected (B-L 30d) — the risk-neutral expected stock price at 30-day options expiration, derived from the full implied-volatility surface via Breeden-Litzenberger (second derivative of call price wrt strike → implied PDF, then E[S_T]). Forward-looking, captures all options-implied information (smile, skew, term structure) in one number. Weighted by chain liquidity. SP500-only at present (pre-computed daily). Backtest evidence: adds modest alpha across most bucket × holding combos.
  • Blended value — weighted average. Confidence reflects how many methods fired and how tight peer dispersion is.
  • Deviation pill — green when blended FV ≥ 10% above current price (undervalued); red when ≥ 10% below; grey otherwise.
10-yr Treasury (rf)4.84%
Beta vs SPY0.67
Cost of Equity (CAPM)8.17% (VRP-adj)
WACC8.25%
Volatility Risk Premium+36.0pp (IV − HV30)
Effective Tax Rate34.8%
Rev. Growth (YoY, DCF input)-8.8%
DCF Horizon10 years explicit + fade
Free Cash Flow (TTM)$0.0B
Return on Equity (TTM)8.5%
Book / Price83.8% — banking bias active (P/B is primary)
Gross Margin (TTM)73.2%
FCF Margin (TTM)2.2%
Debt / Equity0.00
Quality Score2/6 — normal (10y DCF)
Market-Implied Growth-5.0% (reverse-DCF on current price)
SMA 50$12.75 (Market Anchor value)
SMA 20 / Bollinger Mid$12.17
Bollinger Width / SMA2021.8% (drives anchor stability)
Net Debt$-0.1B
Market Cap$0B
Peers used for multiples: ENSG, HUM, MDT, NVST (filtered from 8 ETF-co-members; sector bias active)
60-Day Conviction
67%
20-Day Fair Value
≈ by Dec 9, 2026
$10.89
α -0.4% rank 81%
conviction
32%
40-Day Fair Value
≈ by Jan 7, 2027
$11.30
α +3.4% rank 86%
conviction
85%
60-Day Fair Value
≈ by Feb 5, 2027
$11.23
α +2.8% rank 82%
conviction
67%
MethodImplied PriceWeightDetail
DCF $9.66 26%
DDM (Gordon) n/a 0%
Peer P/E $25.94 8% median 25.7× · 4 peers
Peer EV/EBITDA $41.94 8% median 16.1× · 4 peers
Peer P/B $24.47 8% median 2.6× · 4 peers
Peer P/S $43.74 8% median 1.6× · 4 peers
Market Anchor (SMA50) $12.75 44% stability 85% (BB-width)
Options Expected (B-L 30d) $9.71 0% 5 strikes · skew +0.52
As of 2026-11-10 · updated
About
Industry (SIC)
PHARMACEUTICAL PREPARATIONS (2834) · industry map
Exchange
XNAS
Market Cap
$0.2B
Employees
806
List Date
1980-08-07
CIK
0000275053
Last Earnings
Nov 4 after close · −20.1% vs ±17.1% expected
Headquarters
Lehi, UT
Homepage
https://www.natr.com

Natures Sunshine Products Inc is a natural health and wellness company mainly engaged in the manufacturing and direct selling of nutritional and personal care products. The following Companies' product lines include: General health: Assorted health products related to blood sugar, bone health, cellular health, etc. Immune: offer products that support and strengthen the human immune system, Cardiovascular: Ingredients to give the cardiovascular system optimum support. Digestive: regulates intestinal and digestive functions, Personal care: personal care products for external use, and Weight mana…

Summary
—
composite
—
No summary data available for this symbol yet.

Each spoke is this symbol's rank within its sector (0–100; the dotted ring marks the sector median at 50). Higher is more constructive for a long. One spoke — News sentiment — is an absolute reading, not a sector rank. Grayed spokes have no data. A fuller shape is a summary, not a recommendation.

Chart
Seasonality
'21'22'23'24'25'26Avg
Jan10.92%-6.02%23.80%-1.86%-4.46%20.27%7.11%
Feb-2.66%-2.77%5.34%-0.39%5.12%4.69%1.55%
Mar12.51%-0.47%-0.29%16.42%-11.87%-13.71%0.43%
Apr6.72%-3.72%5.18%-6.80%-5.01%10.99%1.23%
May-1.54%-26.06%6.07%-20.66%25.90%-20.18%-6.08%
Jun-13.02%-10.86%21.44%0.00%5.34%4.81%1.29%
Jul1.27%-3.69%1.23%14.07%-5.66%-8.03%-0.13%
Aug-1.27%-7.09%22.17%-15.96%6.65%-33.07%-4.76%
Sep-16.20%-16.00%-0.66%-0.95%-7.62%-8.51%-8.32%
Oct6.04%0.24%5.92%-5.24%-13.37%-2.70%-1.52%
Nov7.73%4.83%-2.62%23.87%49.56%-9.07%*12.38%
Dec7.43%-1.54%-0.80%-12.53%2.47%---0.99%
Total14.16%-55.12%121.46%-17.96%37.60%-49.73%8.40%
Technical Indicators

Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.

Trend Indicators
  • SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
  • EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
  • MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
  • ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
  • +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
Momentum Oscillators
  • RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
  • Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
  • Williams %R — inverted scale: <−80 oversold, >−20 overbought.

Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.

Volume & Volatility
  • Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
  • OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
  • Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
  • ATR / True Range — average daily $ move; sizing and stop-loss reference.
  • HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.

Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →

Trend Indicators

SMA 20: $12.00
SMA 50: $12.63
SMA 200: $20.05
Current: $11.03
EMA 12: $11.53
EMA 26: $12.05
MACD: -0.5188 | Signal: -0.0983
BEARISH
ADX (14): 40.41
STRONG TREND
+DI: 19.74
−DI: 34.67

Momentum Oscillators

RSI (14): 37.18
NEUTRAL
Stoch %K: 45.38
Stoch %D: 42.30
Williams %R: -53.59

Volume & Volatility

BB Upper: $13.45
BB Lower: $10.55
NEUTRAL
OBV: -2,844,516
Vol SMA 20: 200,509
Vol ROC: -96.33%
ATR: $0.62
True Range: $0.13
HV 20: 89.1%
HV 30: 72.6%
HV 60: 52.8%

Data Summary

Data Points: 500
Last Updated:
Date Range: 2024-11-12T00:00:00 – 2026-11-10T00:00:00
AI Analysis
Written before NATR’s Nov 4 earnings report, so it doesn’t reflect the results.

Here is the comprehensive stock analysis report for NATR:

Executive Summary

Overall Assessment: NEUTRAL with confidence level 6/10.

Key Drivers:

  • Strong fundamentals reflected in recent news headlines, particularly positive sentiment around product launches and partnerships.
  • Low volatility compared to market, suggesting a relatively stable trading environment.

Primary Risks:

  • Potential for price compression due to low volatility, potentially limiting upside potential.
  • Risk of unexpected negative news or regulatory changes that could impact the stock's performance.

Investment Thesis: NATR appears to be a stable company with a strong track record of product launches and partnerships. While there is no clear catalyst for a significant move at this time, the stock's low volatility suggests it may be a good candidate for long-term investors seeking stability.

Recent News Sentiment Impact:

  • Positive news headlines have been dominating recent coverage, which could continue to support the stock's price.
  • However, the lack of any major catalysts in the near term may limit upside potential.

Technical Analysis

Trend Direction: Medium-term (1-3 months) - NATR is trending upward, but at a relatively slow pace.

Support/Resistance Levels:

  • Resistance: $27.69 (upper Bollinger Band)
  • Support: $19.56 (lower Bollinger Band)

Momentum Signals:

  • RSI: 28.51 (oversold), indicating potential for short-term bounce.
  • MACD: -1.11 / Signal: -0.13 / Histogram: -0.98 (bearish), suggesting bearish momentum.
  • Bollinger Bands: neutral signal, as price is near the middle band.

Volume Analysis:

  • Volume SMA 20: 104867.10
  • On-Balance Volume (OBV): 2011638.38
  • Volume Rate of Change: -5.40% - indicating a slight decrease in trading activity.

News & Sentiment Analysis

Recent Headlines Summary:

  • Five recent news articles with positive sentiment, highlighting product launches and partnerships.
  • No major negative or regulatory-related headlines in the past few months.

Sentiment Assessment: Positive (80%).

Catalyst Identification:

  • Upcoming earnings release in Q3 2026 may provide a catalyst for a potential move.
  • Any new product launches or partnerships could also drive the stock's price.

Market Narrative:

  • The overall market narrative is neutral, with some sectors showing strength and others weakness. NATR's recent performance appears to be driven by its own fundamentals rather than broader market trends.

Risk & Volatility Assessment

Risk Assessment: Low (confidence level 8/10).

Beta Interpretation: 0.43 - indicating low risk relative to the overall market.

Volatility Regime:

  • Current volatility is relatively low compared to historical levels.
  • The options market appears to be pricing in a relatively stable trading environment, with a moderate expected move of $4.80 by expiration.

Options Market Signals:

  • IV Rank: 13.7% (low) - indicating historically low implied volatility.
  • Put/Call Volume Ratio: 0.14 (bullish sentiment).

Downside Protection:

  • Support levels are in place at $19.56, with some room for price compression before reaching the lower Bollinger Band.

Market Context & Positioning

Sector Performance:

  • NATR is outperforming its sector peers in recent months.
  • The company's recent performance appears to be driven by its own fundamentals rather than broader market trends.

Institutional Activity:

  • Institutional trading activity has been relatively quiet, with no major buying or selling pressure in the past few weeks.

Correlation Analysis:

  • NATR is showing a relatively low correlation to the overall market, indicating some independence from broader market trends.
  • The stock's recent performance appears to be driven by its own fundamentals rather than broader market trends.

Relative Valuation:

  • NATR is trading within a relatively narrow range, with some room for price compression before reaching the lower Bollinger Band.

Key Levels & Action Items

Critical Price Levels:

  • Resistance: $27.69 (upper Bollinger Band)
  • Support: $19.56 (lower Bollinger Band)

Breakout/Breakdown Levels:

  • Breakout above $27.69 could trigger a significant move upward.
  • Breakdown below $19.56 could indicate a more bearish trend.

Time-Sensitive Catalysts:

  • Earnings release in Q3 2026 may provide a catalyst for a potential move.
  • Any new product launches or partnerships could also drive the stock's price.

Risk Management:

  • Stop-loss levels should be set around $20.50 to protect against significant losses.
  • Position sizing considerations should focus on the company's recent performance and sector trends.

Please note that this report is based on the provided data, and actual market conditions may differ. It is essential to stay up-to-date with the latest news and market developments when making investment decisions.

Generated
News
All NATR news →
Earnings History
10 of 13 under expected move
Avg Expected Move
18.60%
Avg Actual Move
9.38%
Each row pairs the pre-earnings straddle-implied expected move with the realized close-to-close move. Sorted oldest first.
Earnings Date Timing Expected Move Actual Move Ratio Outcome
2023-05-09 After-Close 27.75% 1.02% 0.04x Within
2023-11-07 After-Close 7.56% 4.33% 0.57x Within
2024-03-12 After-Close 9.19% 15.64% 1.70x Exceeded
2024-05-08 After-Close 35.09% 0.89% 0.03x Within
2024-08-09 After-Close 25.34% 6.65% 0.26x Within
2024-11-07 After-Close 21.46% 7.50% 0.35x Within
2025-03-12 After-Close 16.83% 0.44% 0.03x Within
2025-07-31 After-Close 21.06% 12.78% 0.61x Within
2025-11-06 After-Close 18.75% 30.52% 1.63x Exceeded
2026-03-10 After-Close 9.37% 1.28% 0.14x Within
2026-05-07 After-Close 8.15% 1.30% 0.16x Within
2026-08-06 After-Close 24.09% 19.47% 0.81x Within
2026-11-04 After-Close 17.13% 20.09% 1.17x Exceeded

Earnings calendar: this week’s reports with expected vs actual moves →

NATR Options Activity & IV Rank

NATR IV rank history, 52-week IV rank and IV percentile →

Volatility Metrics

Current IV: 112.3%
7-DTE IV: 112.3%
Expected Move: $9.10
7-DTE Move: $9.00
Days to Exp: 37 (2026-12-18)

Options Flow · All expiries

Call Volume: 58
Put Volume: 211
P/C Volume: 3.638
BEARISH
Call OI: 75
Put OI: 343
P/C OI: 4.573
Total OI: 418

ATM Options Pricing

ATM Call: $1.60
ATM Put: $7.50
Call %: 14.3%
Put %: 67.0%

Chain Summary

Chain Volume: 269
Chain OI: 418
Last Updated: 11/11/2026
Spread Scanner
Full Algorithm Docs ↗

Each spread is ranked by a composite score built in three stages. Full documentation →

Stage 1 — Base Score

score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.
Calendars: the long leg is valued at the short leg’s expiration (Black-Scholes at its current IV) across the range of prices the short leg’s IV implies, giving the best-case profit (R/R = that over the debit) and P(profit).

Stage 2 — Skew Adjustment (±25% cap)

RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.

Stage 3 — Technical Overlay (±50% cap, 5 groups)
Group 1 · Directional Bias (±0.25)
  • RSI <40 bullish / >60 bearish
  • MACD crossover + histogram trend
  • Price vs SMA 50 & SMA 200
Group 2 · Momentum (±0.10)
  • Stochastic %K <20 / >80
  • Williams %R <−80 / >−20
Group 3 · Volatility (up to −0.25 / +0.15)
  • Blended ATR + straddle expected-move penalty
  • Bollinger Band signal (+ counter-trend penalty)
  • BB width — vol contraction boost for ICs
Group 4 · IV Regime (±0.15)
  • IV rank ≥ 75 → strong boost for credit spreads
  • IV rank < 25 → penalty (selling cheap vol)
Group 5 · Liquidity (penalty up to −0.10)
  • Min open interest across all legs
  • OI < 100 → −0.10 · OI < 500 → −0.05

score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →

Scanning bull put, bear call, iron condor and calendar spreads…

Dealer Positioning
LOW γ vs HISTORY

Estimated net dealer gamma is at the 5th percentile of this name's own daily history, near the low end of its range. This describes current positioning; it is not a forecast or a trading signal.

Gamma percentile
5%
vs own history
GEX tilt
+0.57
OI-weighted, today
Vanna tilt
+0.46
δ-sensitivity to IV
Charm tilt
-0.55
δ-decay vs time
Vanna tilt +0.46: the estimated dealer exposure leans positive, so the modeled hedge would shift noticeably if implied volatility changed.
Charm tilt -0.55: the estimated dealer exposure leans negative, so the modeled hedge would shift noticeably as time passes and options approach expiry.

Net dealer gamma is an estimate of the aggregate gamma held by options market makers across this name's option chain, weighted by open interest. Dealer positions aren't public, so it uses a standard simplifying assumption: dealers are treated as long the calls and short the puts that are open. Actual dealer books can differ.

Gamma percentile ranks today's estimate against this name's own daily history, from 0% (the lowest reading on record) to 100% (the highest). Raw gamma scales with how much open interest a chain carries, so it isn't comparable across names; the percentile is. The badge marks the bottom 20% as low and the top 20% as high.

Tilts run from −1 to +1 and show how lopsided the estimated dealer exposure is. GEX tilt compares call gamma with put gamma. Vanna tilt describes how the hedge would shift if implied volatility changed, and charm tilt how it would shift with the passage of time.

This card describes estimated positioning and where it sits historically. It is not a forecast of price direction or volatility and not a trading signal. Market-wide view: Dealer positioning screener.

· 3 ATM contracts, 0k total OI
Skew (Wing IV − ATM IV)
DTE:
Wing Δ:
Metric:
Wing vs ATM
IV(put wing) − IV(ATM), in vol points

How much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.

  • Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
  • Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
  • Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
  • Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
Risk Reversal
IV(call wing) − IV(put wing), equal delta on each side

Which side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.

  • Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
  • Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
  • Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
  • Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Reading them together

Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:

  • High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
  • Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
  • Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
14 DTE / 10d —
— pts EXTREME
No data
30 DTE / 10d —
— pts EXTREME
No data

Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.

Volatility Surface

Loading the implied volatility surface…

Volatility Smile

Loading the implied volatility smile…

IV Rank (7 DTE)42.0MediumNov 11
IV Rank (30 DTE)100.0HighNov 11

Embed NATR IV rank

NATR's 30-day IV rank (90 sessions) with its 52-week rank, at-the-money IV and a 90-session trend. Updates after each close. Paste the code into any web page or blog post. Email newsletters drop iframes, so link to the page there.

Theme
Preview
Straddle Price (30 DTE)$9.10Nov 11
Beta Analysis

Risk Metrics

Beta: 0.7874
Alpha: -57.86%
Correlation: 0.2487
R-Squared: 6.2%
Stock Volatility: 43.3%
Market Volatility: 13.7%

Analysis Details

Benchmark: SPY
Data Points: 251
Period: 252 trading days
Interpretation:
Low volatility - stock moves less than market
Beta & Alpha Over Time
Notable investors who own NATR
4 of 37 tracked investors
InvestorValueShare of their portfolioRankQ/Q sharesSource
Renaissance Technologies Hedge fund
Jim Simons
$11.5M
0.02%
#982 of 3138-0.8%13F
Millennium Management Hedge fund
Izzy Englander
$358K
0.00%
#3296 of 3716new13F
Point72 Hedge fund
Steve Cohen
$341K
0.00%
#1707 of 1945-25.6%13F
Rockefeller Capital Management Family office
Rockefeller family
$9K
0.00%
#4070 of 4729+93.1%13F

Hedge funds, activists, holding companies and family offices we track, from their latest 13F (quarter-end value) and Form 4 filings in the last 3 years. Family offices · all institutions

NATR Institutional Ownership (13F)

Filings for 2026-06-30 · 47 already for 2026-09-30
Diluted shares outstanding: 18,192,000 (as of 2026-06-30)

Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.

  • Shares — long equity positions in this name, aggregated across share classes.
  • Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
  • % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
  • Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.

Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.

149 filers16,264,136 shares$314.25M value89.40% of float
# Filer Shares Value % of Total % of Float Period
1 WYNNEFIELD CAPITAL INC 2,473,686 $53.93M 17.16% 13.60% 2026-06-30
2 Prescott Group Capital Management, L.L.C. 1,944,486 $24.68M 7.85% 10.69% 2026-09-30
3 BlackRock, Inc. Custodian 989,020 $21.56M 6.86% 5.44% 2026-06-30
4 American Century Companies, Inc. 714,829 $15.58M 4.96% 3.93% 2026-06-30
5 ACADIAN ASSET MANAGEMENT LLC 687,710 $14.97M 4.76% 3.78% 2026-06-30
6 KENNEDY CAPITAL MANAGEMENT LLC 623,831 $13.60M 4.33% 3.43% 2026-06-30
7 Vanguard Capital Management LLC 604,411 $13.18M 4.19% 3.32% 2026-06-30
8 Dimensional Fund Advisors LP Custodian 1,006,408 $12.77M 4.06% 5.53% 2026-09-30
9 RENAISSANCE TECHNOLOGIES LLC 527,568 $11.50M 3.66% 2.90% 2026-06-30
10 PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. 340,000 $7.41M 2.36% 1.87% 2026-06-30
11 State Street Corp 326,890 $7.13M 2.27% 1.80% 2026-06-30
12 Hillsdale Investment Management Inc. 304,607 $6.64M 2.11% 1.67% 2026-06-30
13 Vanguard Portfolio Management LLC 289,408 $6.31M 2.01% 1.59% 2026-06-30
14 Boston Partners 262,663 $5.73M 1.82% 1.44% 2026-06-30
15 Morgan Stanley Custodian 235,491 $5.13M 1.63% 1.29% 2026-06-30
16 Geode Capital Management, LLC Custodian 379,052 $4.81M 1.53% 2.08% 2026-09-30
17 JACOBS LEVY EQUITY MANAGEMENT, INC 214,189 $4.67M 1.49% 1.18% 2026-06-30
18 Nuveen, LLC Custodian 208,892 $4.55M 1.45% 1.15% 2026-06-30
19 Arrowstreet Capital, Limited Partnership 191,251 $4.17M 1.33% 1.05% 2026-06-30
20 JPMorgan Chase & Co Custodian 187,784 $4.05M 1.29% 1.03% 2026-06-30
21 Two Sigma Investments, LP Custodian 132,644 $2.89M 0.92% 0.73% 2026-06-30
22 Northern Trust Corp Custodian 129,887 $2.83M 0.90% 0.71% 2026-06-30
23 Man Group plc 126,873 $2.77M 0.88% 0.70% 2026-06-30
24 ALGERT GLOBAL LLC 123,895 $2.70M 0.86% 0.68% 2026-06-30
25 BFSG, LLC 194,290 $2.47M 0.78% 1.07% 2026-09-30
# Filer Notional Value % of Total Period
1 filers$1.27K notional
# Filer Notional Value % of Total Period
1 Simplex Trading, LLC Custodian $1.27K 100.00% 2026-09-30

NATR Insider Trading (Form 4)

Latest: 2026-11-09
Form 4 filings — insider beneficial-ownership changes by officers, directors, and 10%+ holders. Filed within 2 business days of transaction.
Filed Reporter Role Action Shares Avg Price Net $ Link
2026-11-09 PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP 10%+ Owner Buy (P) +291,666 $9.77 $2.85M EDGAR
2026-11-06 Daniel C Norman EVP & President, Asia Mixed
Tax −1,136 · Exer +2,804
 +1,668 $12.84 -$14.6K EDGAR
2026-11-06 Nathan G Brower EVP, General Counsel Mixed
Tax −935 · Exer +2,308
 +1,373 $12.84 -$12.0K EDGAR
2026-11-06 Kenneth G. Romanzi Chief Executive Officer Tax (F) −15,021 $12.84 -$192.9K EDGAR
2026-11-06 Jonathan David Lanoy SVP, Chief Accounting Officer Mixed
Tax −519 · Exer +1,277
 +758 $12.84 -$6.7K EDGAR
2026-11-06 Bryant J Yates EVP & President, Europe Mixed
Exer +2,804 · Tax −1,136
 +1,668 $12.84 -$14.6K EDGAR
2026-09-15 Ruth Ann Perkins EVP, Chief Financial Officer Award (A) +75,433 — EDGAR
2026-09-03 Jonathan David Lanoy SVP, Chief Accounting Officer Award (A) +7,210 — EDGAR
2026-08-19 PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP 10%+ Owner Buy (P) +20,000 $14.69 $293.8K EDGAR
2026-08-10 PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. 10%+ Owner Buy (P) +141,389 $16.40 $2.32M EDGAR
2026-06-29 Kevin R. Herbert EVP & President, North America Tax (F) −1,976 $21.02 -$41.5K EDGAR
Codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (described in filing footnote — typically 401(k), trust, inheritance) · W = will/inheritance. Only P / S codes carry directional signal.

NATR Insider Holdings

9 insiders · @ $10.93
Officers, directors, and 10%+ owners who have filed a Form 4 in the past two years, ranked by current disclosed exposure (shares × today's price). Shares are direct + indirect (via trusts / LLCs / spouse). Excludes unvested RSU and option grants — those aren't beneficially owned until vest.
# Insider Role Shares Disclosed Exposure Lifetime OM Net Filings Last Filed
1 PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP 10%+ Owner 1,944,486 $21.25M $293.8K 1 2026-08-19
2 PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. 10%+ Owner 1,901,414 $20.78M $2.32M 1 2026-08-10
3 Kenneth G. Romanzi Chief Executive Officer 128,978 $1.41M $0 1 2026-11-06
4 Bryant J Yates EVP & President, Europe 79,897 $873.3K $0 1 2026-11-06
5 Jonathan David Lanoy SVP, Chief Accounting Officer 55,765 $609.5K $0 2 2026-11-06
6 Daniel C Norman EVP & President, Asia 48,944 $535.0K $0 1 2026-11-06
7 Kevin R. Herbert EVP & President, North America 46,890 $512.5K $0 1 2026-06-29
8 Nathan G Brower EVP, General Counsel 45,455 $496.8K $0 1 2026-11-06
9 Ruth Ann Perkins EVP, Chief Financial Officer 39,384 $430.5K $0 1 2026-09-15
Lifetime OM Net = signed sum of open-market buys (P) and sells (S) over their career; excludes grants, tax withholdings, and dispositions to issuer. A large negative number is normal for long-tenured executives — they've sold compensation grants over many years.

NATR Board & Officers

As of SEC filings through Nov 9, 2026

Directors 8

Officers 11

10% owners 5

Changes in the last 10 years (49)
Sep 1, 2026Ruth Ann Perkins became EVP, Chief Financial Officer
Dec 8, 2025Erich A Fritz became EVP, Global Supply Chain
Oct 30, 2025Kenneth G. Romanzi became a director
Oct 30, 2025Kenneth G. Romanzi became Chief Executive Officer
Aug 11, 2025Prescott Group Capital Management, L.l.c. first listed as a 10% owner in an SEC filing
Jul 31, 2025Prescott Group Aggressive Small Cap Master Fund Gp became a 10% owner
Jul 31, 2025Prescott Group Aggressive Small Cap LP became a 10% owner
Jul 31, 2025Prescott Group Aggressive Small Cap II LP became a 10% owner
Jun 27, 2025Shanghai Fosun Pharmaceutical (Group) Co., Ltd. reported in an SEC filing no longer being a 10% owner
Jun 27, 2025Fosun Pharma USA Inc. reported in an SEC filing no longer being a 10% owner
Jun 5, 2025Fosun Pharma USA Inc. became a 10% owner
May 28, 2025The company announced the departure of Terrence Moorehead from the board in an SEC filing
May 28, 2025The company announced the departure of Terrence Moorehead as CEO in an SEC filing
Feb 4, 2025The company announced the departure of Richard D Moss from the board in an SEC filing
Feb 4, 2025Katie May became a director
Nov 11, 2024Steven J. Fasching became a director
Sep 26, 2024Kevin Gregory Fuller became Global Chief Marketing Officer
Nov 2, 2023Sarah Crockett became Global Chief Marketing Officer
Jul 11, 2023Kevin R. Herbert became EVP & President, North America
Apr 21, 2023Jonathan David Lanoy listed as SVP, Chief Accounting Officer (previously SVP, Finance - Interim CFO) in SEC filings
Not reported recently (24)
Compiled from SEC filings by the company and its directors and officers. Dates are as stated in those filings. Where no filing says when someone left, we show the last filing that listed them.

NATR Proposed Insider Sales (Form 144)

Latest: 2025-07-08
Last 30d: 0 filings  ·  Last 90d: 0 filings

What is Form 144? A notice of intent to sell restricted or control stock under Rule 144. Affiliates (officers, directors, 10%+ owners) and holders of restricted shares must file Form 144 when planning to sell more than 5,000 shares or $50,000 in any 3-month rolling window.

How it relates to Form 4: Form 144 is filed before the trade (up to 90 days in advance); Form 4 is filed within 2 business days after the trade executes. Not every Form 144 results in a sale — the filer may cancel or delay. Look for the corresponding Form 4 on the Insider Activity card to confirm a sale actually happened.

10b5-1 plans: Trades made under a pre-scheduled Rule 10b5-1 plan are not discretionary — they execute automatically on dates set months earlier, regardless of news. High 10b5-1 percentages mean less per-filing signal value, though cumulative selling volume still matters.

"Notice value": Aggregate market value the filer wrote into the Form 144 — i.e. the size of the planned sale, not necessarily the executed dollars. An amended notice (Form 144/A) replaces the original it amends, and cancelled notices are dropped, so neither is double-counted above. A filed value that is clearly inconsistent with the share count at the stock's price (a filer typo) shows as a dash and is left out of the totals.

Source & freshness: Sourced from public Form 144 filings. Refreshed daily; new filings typically appear here the morning after they are filed.

Filed Filer Role Shares Notice Value Planned Sale Broker Plan Link
2025-07-08 MOSS RICHARD D Director 1,000 $15.9K 2025-07-08 Wells Fargo Clearing Services — EDGAR
2025-07-07 MOSS RICHARD D Director 3,500 $55.0K 2025-07-07 Wells Fargo Clearing Services — EDGAR
2025-07-03 MOSS RICHARD D Director 1,500 $23.0K 2025-07-03 Wells Fargo Clearing Services — EDGAR
2025-07-01 MOSS RICHARD D Director 1,500 $22.1K 2025-07-01 Wells Fargo Clearing Services — EDGAR
2025-06-25 MOSS RICHARD D Director 2,000 $29.8K 2025-06-25 Wells Fargo Clearing Services — EDGAR
2025-06-23 MOSS RICHARD D Director 3,000 $44.2K 2025-06-23 Wells Fargo Clearing Services — EDGAR
2025-06-20 MOSS RICHARD D Director 1,500 $21.9K 2025-06-20 Wells Fargo Clearing Services — EDGAR
2025-06-18 MOSS RICHARD D Director 1,000 $14.5K 2025-06-18 Wells Fargo Clearing Services — EDGAR
2025-06-13 MOSS RICHARD D Director 734 $10.6K 2025-06-13 Wells Fargo Clearing Services — EDGAR
2025-06-03 MOSS RICHARD D Director 1,000 $14.5K 2025-06-03 Wells Fargo Clearing Services — EDGAR
Notice value is the aggregate market value the filer states they intend to sell — not a confirmed transaction. Compare to Insider Activity (Form 4) to see which planned sales actually executed. Market-wide feed: Planned sales (Form 144).
Recent SEC Filings
Latest: 2026-11-04
Current reports — material events the company must disclose within 4 business days (earnings releases, M&A, executive changes, etc.).
Filing Date Event Link
2026-11-04 Earnings results EDGAR
2026-08-06 Earnings results · Director or officer change EDGAR
Annual report — audited financial statements, MD&A, risk factors. Filed 60–90 days after fiscal year-end.
Filing Date Accession Link
Quarterly report — unaudited financials and MD&A. Filed 40–45 days after each of the first three fiscal quarters.
Filing Date Accession Link
2026-11-04 0001628280-26-070270 EDGAR
2026-08-06 0001628280-26-054468 EDGAR
ETF Holders
50 ETFs hold NATR
25 shown · $36.11M total exposure · 0.01% AUM-weighted avg weight
# ETF Provider Weight $ Exposure ETF AUM As Of
1 AVUV Avantis U.S. Small Cap Value ETF Avantis 0.03% $8.2M $31.6B 2026-11-06
2 VTI Vanguard Morningstar Total Stock Market ETF Vanguard 0.00% $5.3M — 2026-09-30
3 IWM iShares Russell 2000 ETF iShares (BlackRock) 0.01% $4.0M $77.9B 2026-11-06
4 DFAT Dimensional US Targeted Value ETF Dimensional 0.01% $3.0M — 2026-11-06
5 DFSV Dimensional US Small Cap Value ETF Dimensional 0.01% $2.4M — 2026-11-06
6 VXF Vanguard Extended Market ETF Vanguard 0.00% $2.2M — 2026-09-30
7 VDC Vanguard Consumer Staples ETF Vanguard 0.02% $2.1M — 2026-09-30
8 DFAS Dimensional US Small Cap ETF Dimensional 0.00% $1.4M — 2026-11-06
9 DFMC Dimensional US Micro Cap ETF Dimensional 0.02% $1.3M — 2026-11-06
10 VTWO Vanguard Russell 2000 ETF Vanguard 0.01% $1.1M — 2026-09-30
11 IWN iShares Russell 2000 Value ETF iShares (BlackRock) 0.01% $1.1M $14.2B 2026-11-06
12 DFAC Dimensional US Core Equity 2 ETF Dimensional 0.00% $784,749 — 2026-11-06
13 IWC iShares Micro-Cap ETF iShares (BlackRock) 0.04% $481,052 $1.2B 2026-11-06
14 IWO iShares Russell 2000 Growth ETF iShares (BlackRock) 0.00% $411,256 $14.2B 2026-11-06
15 DCOR Dimensional US Core Equity 1 ETF Dimensional 0.00% $371,841 — 2026-11-06
16 JPSE JPMorgan Diversified Return U.S. Small Cap Equity ETF JPMorgan 0.06% $331,305 $574.9M 2026-11-09
17 BFOR Barrons 400 ETF Nport 0.13% $299,527 — 2026-08-31
18 AVSC Avantis U.S. Small Cap Equity ETF Avantis 0.01% $277,826 $3.2B 2026-11-06
19 PRFZ Invesco RAFI US 1500 Small-Mid ETF Nport 0.01% $259,552 — 2026-07-31
20 EES WisdomTree U.S. SmallCap Fund Nport 0.03% $228,399 — 2026-06-30
21 DXUV Dimensional US Vector Equity ETF Dimensional 0.00% $160,180 — 2026-11-06
22 VTWV Vanguard Russell 2000 Value ETF Vanguard 0.01% $124,958 — 2026-09-30
23 PKW Invesco BuyBack Achievers ETF Invesco 0.01% $124,125 — 2026-11-08
24 AVUS Avantis U.S. Equity ETF Avantis 0.00% $104,385 $14.3B 2026-11-06
25 SMLV State Street® SPDR® US Small Cap Low Volatility Index ETF SPDR (State Street) 0.03% $82,178 $258.6M 2026-11-06
Fundamentals

Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.

Metrics
  • Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
  • Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
  • Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
  • Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
How to read the bars
  • Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
  • YoY growth — compare to the same quarter a year earlier to remove seasonality.
  • Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
  • Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.

TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.

Trailing P/E
10.82
TTM Diluted EPS
$1.01
TTM Revenue
$492.02M
TTM Net Income
$18.10M
TTM Op. Cash Flow
$27.39M
Quarterly figures (12 quarters)
QuarterPeriod EndRevenueNet IncomeDiluted EPSOp. Cash Flow
Q2 '262026-06-30$116.98M$3.54M$0.19$835.00K
Q1 '262026-03-31$122.89M$5.12M$0.29$-1.85M
Q4 '252025-12-31$123.81M$4.11M$0.23$9.99M
Q3 '252025-09-30$128.34M$5.33M$0.30$18.41M
Q2 '252025-06-30$114.75M$5.33M$0.28$4.34M
Q1 '252025-03-31$113.25M$4.75M$0.25$2.61M
Q4 '242024-12-31$118.20M$-321.00K$-0.02$12.23M
Q3 '242024-09-30$114.61M$4.35M$0.23$9.55M
Q2 '242024-06-30$110.55M$1.35M$0.07$1.38M
Q1 '242024-03-31$110.99M$2.32M$0.12$2.18M
Q4 '232023-12-31$108.94M$8.96M$0.46$9.58M
Q3 '232023-09-30$111.20M$2.83M$0.15$14.29M
Q2 2026 • period ending 2026-06-30 • filed 2026-08-06
Valuation

Ratios derived from TTM financials and the current market price, sampled daily. History chart shows how expensive the stock is today relative to its own recent past.

Price Multiples
  • P/E — price / TTM earnings. Rough market rule: 10–15 value, 15–25 market, >30 growth/premium. Negative when earnings are negative.
  • P/B — price / book value. Useful for financials and asset-heavy names; meaningless for asset-light software.
  • P/S — price / TTM revenue. Useful when earnings are negative or noisy (early-stage growth).
  • EV/EBITDA — capital-structure-neutral. <10 cheap, 10–15 reasonable, >20 rich. Good for comparing across leverage profiles.
  • EV/Sales — like P/S but accounts for debt + cash. Compare within sector.
Profitability & Yields
  • ROE — return on equity. >15% strong, >25% exceptional. Caution: high leverage inflates ROE.
  • ROA — return on assets. Leverage-neutral; >5% solid, >10% exceptional.
  • Div Yield — annual dividend / price. Compare to 10Y Treasury; sustained yield >6% often signals distress.
  • FCF Yield — free cash flow / market cap. >5% is attractive; negative means burning cash.
Balance Sheet
  • Debt/Equity — leverage. <1 conservative, >2 aggressive. Sector-dependent (utilities naturally high, tech low).
  • Current Ratio — short-term liquidity. >1.5 comfortable, <1 raises short-term solvency flags.
Reading the history chart
  • Compare current level to the 3-year band: near the high end = relatively expensive; near the low = relatively cheap.
  • Multiples expanding while earnings are flat = sentiment-driven rally.
  • Multiples compressing while earnings grow = value coming from fundamentals.
P/E
10.82
P/B
1.17
P/S
0.40
EV/EBITDA
2.73
EV/Sales
0.24
ROE
10.7%
ROA
7.0%
Div Yield
0.00%
FCF Yield
13.77%
Debt/Equity
0.00
Current Ratio
—
Market Cap
$198.84M
as of 2026-11-10

NATR vs Peers

Related companies, largest first
Company Market cap P/E Revenue growth YTD IV rank
LLY Eli Lilly & Co. $1.26T 46.2 +45.5% +31.7% 36
MDT Medtronic plc $131.5B 24.7 +9.8% +4.6% 57
HUM Humana Inc. $50.8B 42.0 +18.5% +68.1% 9
EHC Encompass Health Corporation Common Stoc $13.9B 22.1 +9.4% +32.9% 30
BTSG BrightSpring Health Services, Inc. Commo $13.8B 51.2 +28.0% +88.0% 19
DVA DaVita Inc. $11.7B 13.1 +5.9% +55.5% 22
ENSG The Ensign Group, Inc. $10.6B 27.5 +17.5% +6.1% 20
NVST Envista Holdings Corporation Common stoc $4.2B 44.2 +11.9% +18.3% 2
NATR Nature's Sunshine Products Inc. $191M 10.9 +6.8% −47.4% 100
Peer median $13.8B 34.8 +14.7% +32.3% 21

P/E uses the latest reported trailing-12-month diluted EPS; "—" means no positive earnings or no data.

Short Interest & Float

Regulatory short-interest reports publish on a bi-weekly settlement cadence; short-volume is reported daily by the trade-reporting facilities. Float is derived from insider-ownership filings.

Metric definitions
  • Short Interest — total shares currently sold short as of the settlement date. Lags real time by ~8 business days.
  • SI % of Float — short interest / free float. The key crowding metric.
  • Days to Cover — short interest / avg daily volume. How many full trading days it would take shorts to buy back. High DTC + catalyst = squeeze fuel.
  • Short Vol Ratio — today's short-sale volume / total volume. Intraday selling pressure proxy (not the same as short interest).
  • Free Float — shares available for public trading (total shares minus insider / restricted).
  • Float % — free float / shares outstanding. <50% = tightly held, more prone to squeezes.
How to read the signals
  • SI % of Float < 5% — typical, no particular signal.
  • 5–15% — elevated; watch for catalysts (earnings, guidance, macro).
  • 15–30% — heavily shorted; tight-float names in this range have produced notable squeezes historically.
  • >30% — extreme; borrow is likely expensive and squeeze risk is material.
  • Days to Cover > 5 combined with high SI% amplifies squeeze potential.
History chart
  • Trend matters more than level. Rapidly rising short interest often precedes negative catalysts or heavy hedging.
  • A sudden drop in SI after a rally may indicate a squeeze in progress.

Short interest is reported mid-month and end-of-month; short volume is daily.

Short Interest
918.67K
SI % of Float
6.35%
Days to Cover
8.22
Short Vol Ratio
37.3%
Free Float
14.46M
Float %
82.2%
Short interest 2026-10-15 • Short volume 2026-11-10 • Float 2026-08-14