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ALBION FINANCIAL GROUP /UT — 13F Holdings & Portfolio

CIK 1054677 · latest 13F-HR filed 2026-07-22

Backtest portfolio

ALBION FINANCIAL GROUP /UT manages $1.73B in 13F-reported U.S. long-equity assets across 652 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (13.73%), AAPL (5.53%), GOOGL (3.88%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 33 new positions and exited 118; 337 existing positions rose in reported value and 152 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.73B

Long-equity book

Holdings
652

Distinct positions

Period
2026-06-30

Filed 2026-07-22

Q/Q Activity
+33 / −118 / ↑337 / ↓152

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VOO13.7% · +2%AAPL5.5% · +1%GOOGL3.9% · +1%AMZN3.4% · -1%IWR3.3% · -39%NVDA3.2% · -2%MSFT2.7% · -2%IJR2.4% · -1%VGIT2.3% · +5%VEU2.2% · +0%SCHD2.1% · +15%SGOV2.1% · +85291%CSCO2.0% · -13%VCSH1.8% · +4%AVGO1.8% · -14%JAAA1.8% · +4%JMBS1.8% · +5%JPM1.7% · +0%SPY1.6% · -0%BLK1.4% · +0%QQQ1.4% · -1%V1.3% · -0%IBB1.3% · -0%COST1.2% · +0%GE1.1% · +0%BRK.B1.1% · +0%PWR1.1% · +1%C1.1% · +4%TJX1.0% · -2%APH0.9% · -0%VIG0.9% · +15%SBUX0.9% · +1%LMT0.8% · -1%SPYM0.8% · +739%GEV0.8% · -1%HD0.8% · +3%META0.8% · -0%JUST0.7% · +1%MS0.7% · -0%MUB0.7% · +2%UBER0.7% · +1%TMO0.7% · -1%DIS0.6% · +4%PEP0.6% · -35%TXN0.5% · +2%PWRD0.5% · +1%PABU0.5% · +4%AMGN0.5% · +1%UNP0.5% · +0%DGRW0.5% · -0%QCOM0.5% · +1%MCD0.4% · -0%WEC0.4% · +2%SO0.4% · +1%RSG0.4% · -32%SHE0.4% · +4%HON0.4% · -50%HONA0.4% · newPRFZ0.4% · 0%JMST0.4% · +4%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 42.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jun 24, 2026.

Assets Under Management
$2.01B
Discretionary
$1.91B
Employees
31
Accounts
2,298
Address
812 EAST 2100 SOUTH
SALT LAKE CITY, UT 84106
Phone
(801) 487-3700
Website
Name Title / Status Ownership Type
BIRD, JOHN, QUINCY ControlCHAIRMAN, CEO
since Jan 2020
25–50%Individual
Bernhard, Elizabeth, Ada ControlPRESIDENT
since Aug 2021
Less than 5%Individual
JACOBS, RYAN ControlCHIEF COMPLIANCE OFFICER
since Aug 2024
Less than 5%Individual
LEVITT, WILLIAM, TOBIAS ControlMEMBER OF BOARD OF DIRECTORS
since Jan 2020
50–75%Individual
Ownership & leadership changes · 6 filings with changes since Mar 30, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 26, 2024 filing
  • No longer listedWOOLF, MASON, LAIRD · CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Aug 2015
  • AddedJACOBS, RYAN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Aug 5, 2024 filing
  • ChangedLEVITT, WILLIAM, TOBIAS · ownership 25–50% → 50–75%
Mar 31, 2022 filing
  • AddedBernhard, Elizabeth, Ada · PRESIDENT · Less than 5% · control person
  • ChangedWOOLF, MASON, LAIRD · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER
Mar 31, 2020 filing
  • No longer listedKNOTTS, DEBRA, RAE · SECRETARY/TREASURER/VICE PRESIDENT · Less than 5% · control person · listed since Jul 1990
  • No longer listedWELLS, DOUGLAS, ALLEN · PARTNER · Less than 5% · control person · listed since Jan 2009
  • ChangedBIRD, JOHN, QUINCY · title PRESIDENT → CHAIRMAN, CEO
  • ChangedLEVITT, WILLIAM, TOBIAS · title CHAIRMAN, CEO → MEMBER OF BOARD OF DIRECTORS; ownership 50–75% → 25–50%
  • ChangedWOOLF, MASON, LAIRD · now a control person
Aug 26, 2015 filing
  • No longer listedBERGERSON, JOHN, P · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Mar 2005
  • AddedWOOLF, MASON, LAIRD · CHIEF COMPLIANCE OFFICER · Less than 5%
Mar 26, 2015 filing
  • ChangedKNOTTS, DEBRA, RAE · title SECRETARY/TREASURER → SECRETARY/TREASURER/VICE PRESIDENT
  • ChangedWELLS, DOUGLAS, ALLEN · title VICE PRESIDENT → PARTNER
Mar 30, 2012 filing (earliest on record)
  • ListedBERGERSON, JOHN, P · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ListedBIRD, JOHN, QUINCY · PRESIDENT · 25–50% · control person
  • ListedKNOTTS, DEBRA, RAE · SECRETARY/TREASURER · Less than 5% · control person
  • ListedLEVITT, WILLIAM, TOBIAS · CHAIRMAN, CEO · 50–75% · control person
  • ListedWELLS, DOUGLAS, ALLEN · VICE PRESIDENT · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 337 →

Top Trims

Show all 152 →

New Positions

Show all 33 →

Exited Positions

Show all 118 →

ALBION FINANCIAL GROUP /UT Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $237.0M 13.73% 345,129 SH
2 APPLE INC AAPL 037833100 $95.4M 5.53% 329,691 SH
3 ALPHABET INC GOOGL 02079K305 $67.0M 3.88% 187,496 SH
4 AMAZON COM INC AMZN 023135106 $58.2M 3.37% 244,260 SH
5 ISHARES TR IWR 464287499 $57.4M 3.32% 519,943 SH
6 NVIDIA CORPORATION NVDA 67066G104 $56.0M 3.25% 280,015 SH
7 MICROSOFT CORP MSFT 594918104 $46.6M 2.70% 124,796 SH
8 ISHARES TR IJR 464287804 $41.4M 2.40% 279,009 SH
9 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $39.5M 2.29% 670,080 SH
10 VANGUARD INTL EQUITY INDEX F VEU 922042775 $37.2M 2.16% 444,352 SH
11 SCHWAB STRATEGIC TR SCHD 808524797 $36.9M 2.14% 1,164,512 SH
12 ISHARES TR SGOV 46436E718 $35.7M 2.07% 354,373 SH
13 CISCO SYS INC CSCO 17275R102 $34.1M 1.98% 290,685 SH
14 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $31.4M 1.82% 397,569 SH
15 BROADCOM INC AVGO 11135F101 $30.9M 1.79% 81,864 SH
16 JANUS DETROIT STR TR JAAA 47103U845 $30.5M 1.77% 603,903 SH
17 JANUS DETROIT STR TR JMBS 47103U852 $30.4M 1.76% 676,034 SH
18 JPMORGAN CHASE & CO JPM 46625H100 $30.2M 1.75% 92,161 SH
19 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $28.4M 1.65% 38,077 SH
20 BLACKROCK INC BLK 09290D101 $24.3M 1.41% 25,268 SH
21 INVESCO QQQ TR QQQ 46090E103 $23.7M 1.37% 32,167 SH
22 VISA INC V 92826C839 $23.3M 1.35% 67,769 SH
23 ISHARES TR IBB 464287556 $22.8M 1.32% 119,635 SH
24 COSTCO WHOLESALE CORPORATION COST 22160K105 $20.6M 1.19% 21,987 SH
25 GE AEROSPACE GE 369604301 $19.8M 1.15% 53,088 SH
26 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $19.3M 1.12% 38,504 SH
27 QUANTA SVCS INC PWR 74762E102 $18.9M 1.10% 26,317 SH
28 CITIGROUP INC C 172967424 $18.8M 1.09% 134,675 SH
29 TJX COS INC NEW TJX 872540109 $16.9M 0.98% 111,566 SH
30 AMPHENOL CORP APH 032095101 $16.0M 0.93% 90,919 SH
31 VANGUARD SPECIALIZED FUNDS VIG 921908844 $15.8M 0.91% 66,703 SH
32 STARBUCKS CORP SBUX 855244109 $15.0M 0.87% 147,166 SH
33 LOCKHEED MARTIN CORP LMT 539830109 $14.5M 0.84% 28,377 SH
34 SPDR SERIES TRUST SPYM 78464A854 $14.1M 0.82% 160,482 SH
35 GE VERNOVA INC GEV 36828A101 $14.0M 0.81% 11,896 SH
36 HOME DEPOT INC HD 437076102 $13.4M 0.77% 37,861 SH
37 META PLATFORMS INC META 30303M102 $13.1M 0.76% 23,260 SH
38 GOLDMAN SACHS ETF TR JUST 381430396 $12.6M 0.73% 118,433 SH
39 MORGAN STANLEY MS 617446448 $12.5M 0.72% 59,619 SH
40 ISHARES TR MUB 464288414 $12.4M 0.72% 115,617 SH
41 UBER TECHNOLOGIES INC UBER 90353T100 $12.2M 0.71% 168,751 SH
42 THERMO FISHER SCIENTIFIC INC TMO 883556102 $12.1M 0.70% 24,162 SH
43 DISNEY WALT CO DIS 254687106 $10.6M 0.61% 109,744 SH
44 PEPSICO INC PEP 713448108 $10.3M 0.60% 76,187 SH
45 TEXAS INSTRS INC TXN 882508104 $9.0M 0.52% 30,337 SH
46 TCW ETF TRUST PWRD 29287L205 $8.9M 0.51% 72,216 SH
47 ISHARES TR PABU 46436E411 $8.8M 0.51% 115,661 SH
48 AMGEN INC AMGN 031162100 $8.8M 0.51% 24,267 SH
49 UNION PAC CORP UNP 907818108 $8.6M 0.50% 31,520 SH
50 WISDOMTREE TR DGRW 97717X669 $8.2M 0.47% 85,269 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-22 $1.73B 652 0001054677-26-000004
2026-03-31 2026-04-27 $1.55B 737 0001054677-26-000003
2025-12-31 2026-01-21 $1.61B 650 0001054677-26-000002
Filer Information
Address
812 EAST 2100 SOUTH
SALT LAKE CITY, UT 84106
Phone
(801) 487-3700
Filing Manager
ALBION FINANCIAL GROUP /UT
SALT LAKE CITY, UT
Signatory
Ryan Jacobs
Chief Compliance Officer