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Second Half Financial Partners, LLC — 13F Holdings & Portfolio

CIK 1946654 · latest 13F-HR filed 2026-07-17

Backtest portfolio

Second Half Financial Partners, LLC manages $243.9M in 13F-reported U.S. long-equity assets across 109 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BIL (17.63%), QQQI (11.63%), SPYI (8.81%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 26 new positions and exited 13; 53 existing positions rose in reported value and 8 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$243.9M

Long-equity book

Holdings
109

Distinct positions

Period
2026-06-30

Filed 2026-07-17

Q/Q Activity
+26 / −13 / ↑53 / ↓8

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
BIL17.6% · 0%QQQI11.6% · 0%SPYI8.8% · 0%DIVO7.7% · 0%RDVI7.6% · 0%OMAH6.5% · 0%SPY5.0% · -8%QQQ2.2% · +7%IYW1.5% · +1%AAPL1.5% · +0%ACIO1.5% · -4%DRSK1.4% · -1%IWM1.1% · -6%SCHD1.1% · +2%XLU1.0% · +23%DIA1.0% · -1%RSP0.9% · +5%NVDA0.8% · -1%DUBS0.8% · -6%IDUB0.8% · -4%JUCY0.7% · -4%STRV0.6% · -1%DFAI0.6% · -2%ADME0.5% · -4%DEFR0.5% · -2%TLT0.5% · +78%PDP0.5% · +8%QDPL0.5% · newAMZN0.4% · +13%GD0.4% · 0%OSCV0.4% · +1%LHX0.3% · 0%RKT0.3% · -10%EXPE0.3% · +12%MSFT0.3% · -6%JPM0.3% · -5%CAT0.3% · -2%RCL0.3% · -3%LAMR0.3% · newANET0.3% · -0%WMT0.3% · -1%MO0.3% · +15%GOOGL0.3% · -12%STRL0.3% · 0%XLF0.3% · newTSLA0.3% · -4%XLV0.3% · newNFLX0.3% · -4%BMY0.3% · +18%SHOP0.3% · newAVGO0.3% · -4%FTI0.3% · newBRK.B0.2% · +23%VOD0.2% · newNEE0.2% · +2%ABBV0.2% · 0%LLY0.2% · +48%IGF0.2% · +36%DAL0.2% · +15%AGX0.2% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 70.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Apr 22, 2026.

Assets Under Management
$128.0M
Discretionary
$128.0M
Employees
5
Accounts
717
Address
145 WEST CENTER AVENUE
SEBRING, FL 33870
Phone
(863) 385-1101
Website
This firm reports 1 disclosure item on its registration.
Name Title / Status Ownership Type
LEIDEL, GEORGE, DAVID ControlFOUNDER
since Feb 2021
Less than 5%Individual
SWAINE, JOHN, WILLIAM ControlFOUNDER
since Feb 2021
Less than 5%Individual
JOHN 3:30 LLCOWNER
since Feb 2021
50–75%Domestic Entity
LEIDEL CAPITAL, INC.OWNER
since Feb 2021
50–75%Domestic Entity
SHAVER, LEILA, MEHRIZICHIEF COMPLIANCE OFFICER
since Aug 2024
Less than 5%Individual
LEIDEL, GEORGE, DAVID Control
Indirect owner via LEIDEL CAPITAL, INC.
OWNER
since Oct 2015
75% or moreIndividual
SWAINE, JOHN, WILLIAM Control
Indirect owner via JOHN 3:30 LLC
OWNER
since May 2018
75% or moreIndividual
Ownership & leadership changes · 9 filings with changes since Jun 3, 2018

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Apr 15, 2026 filing
  • Listed againLEIDEL, GEORGE, DAVID · FOUNDER · Less than 5% · control person
  • Listed againSWAINE, JOHN, WILLIAM · FOUNDER · Less than 5% · control person
Mar 10, 2026 filing
  • No longer listedFITCH GLOBAL, LLC · OWNER · 50–75% · control person · listed since Feb 2021
Feb 20, 2026 filing
  • No longer listedFITCH, MICHAEL, DONALD · OWNER · 75% or more · indirect via FITCH GLOBAL, LLC · control person · listed since Apr 2010
  • ChangedJOHN 3:30 LLC · ownership 10–25% → 50–75%
  • ChangedLEIDEL CAPITAL, INC. · ownership 10–25% → 50–75%
Oct 1, 2024 filing
  • No longer listedPAGANO, MALLORY, Z.D. · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since May 2024
  • Listed againSHAVER, LEILA, MEHRIZI · CHIEF COMPLIANCE OFFICER · Less than 5%
May 31, 2024 filing
  • No longer listedCOSGROVE, BOBBIE, LEE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2024
  • AddedPAGANO, MALLORY, Z.D. · CHIEF COMPLIANCE OFFICER · Less than 5%
Mar 25, 2024 filing
  • No longer listedVEENSTRA, JILL, ANNE · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Sep 2022
  • AddedCOSGROVE, BOBBIE, LEE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Sep 1, 2022 filing
  • No longer listedSHAVER, LEILA, MEHRIZI · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Aug 2020
  • AddedVEENSTRA, JILL, ANNE · CHIEF COMPLIANCE OFFICER · Less than 5%
Mar 30, 2021 filing
  • No longer listedFITCH, MICHAEL, DONALD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2019
  • No longer listedLEIDEL, GEORGE, DAVID · MANAGING MEMBER · 50–75% · control person · listed since May 2012
  • No longer listedSWAINE, JOHN, WILLIAM · MANAGING MEMBER · 50–75% · control person · listed since May 2012
  • AddedFITCH GLOBAL, LLC · OWNER · 50–75% · control person
  • AddedFITCH, MICHAEL, DONALD · OWNER · 75% or more · indirect via FITCH GLOBAL, LLC · control person
  • AddedJOHN 3:30 LLC · OWNER · 10–25%
  • AddedLEIDEL CAPITAL, INC. · OWNER · 10–25%
  • AddedLEIDEL, GEORGE, DAVID · OWNER · 75% or more · indirect via LEIDEL CAPITAL, INC. · control person
  • AddedSHAVER, LEILA, MEHRIZI · CHIEF COMPLIANCE OFFICER · Less than 5%
  • AddedSWAINE, JOHN, WILLIAM · OWNER · 75% or more · indirect via JOHN 3:30 LLC · control person
Oct 10, 2019 filing
  • AddedFITCH, MICHAEL, DONALD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedSWAINE, JOHN, WILLIAM · title MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
Jun 3, 2018 filing (earliest on record)
  • ListedLEIDEL, GEORGE, DAVID · MANAGING MEMBER · 50–75% · control person
  • ListedSWAINE, JOHN, WILLIAM · MANAGING MEMBER/CHIEF COMPLIANCE OFFICER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 53 →

Top Trims

Show all 8 →

New Positions

Show all 26 →

Exited Positions

Show all 13 →

Second Half Financial Partners, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SPDR SERIES TRUST BIL 78468R663 $43.0M 17.63% 469,315 SH
2 NEOS ETF TRUST QQQI 78433H675 $28.4M 11.63% 499,503 SH
3 NEOS ETF TRUST SPYI 78433H303 $21.5M 8.81% 404,802 SH
4 AMPLIFY ETF TR DIVO 032108409 $18.9M 7.73% 412,651 SH
5 FIRST TR EXCHANGE-TRADED FD RDVI 33738D879 $18.5M 7.57% 628,118 SH
6 TIDAL TRUST III OMAH 45259A514 $16.0M 6.54% 865,716 SH
7 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $12.3M 5.05% 16,496 SH
8 INVESCO QQQ TR QQQ 46090E103 $5.4M 2.23% 7,386 SH
9 ISHARES TR IYW 464287721 $3.8M 1.55% 14,955 SH
10 APPLE INC AAPL 037833100 $3.7M 1.52% 12,789 SH
11 ETF SER SOLUTIONS ACIO 26922A222 $3.7M 1.50% 79,291 SH
12 ETF SER SOLUTIONS DRSK 26922A388 $3.4M 1.38% 116,967 SH
13 ISHARES TR IWM 464287655 $2.7M 1.12% 9,062 SH
14 SCHWAB STRATEGIC TR SCHD 808524797 $2.6M 1.07% 82,292 SH
15 SELECT SECTOR SPDR TR XLU 81369Y886 $2.5M 1.04% 55,864 SH
16 STATE STR SPDR DOW JONES IND DIA 78467X109 $2.4M 0.98% 4,557 SH
17 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $2.1M 0.87% 9,922 SH
18 NVIDIA CORPORATION NVDA 67066G104 $2.1M 0.84% 10,257 SH
19 ETF SER SOLUTIONS DUBS 26922B535 $2.0M 0.84% 49,195 SH
20 ETF SER SOLUTIONS IDUB 26922B709 $1.9M 0.78% 69,594 SH
21 ETF SER SOLUTIONS JUCY 26922B642 $1.6M 0.65% 72,168 SH
22 EA SERIES TRUST STXF 02072L680 $1.4M 0.59% 29,659 SH
23 DIMENSIONAL ETF TRUST DFAI 25434V203 $1.3M 0.55% 32,518 SH
24 ETF SER SOLUTIONS ADME 26922A784 $1.3M 0.54% 23,773 SH
25 ETF SER SOLUTIONS DEFR 26922B451 $1.3M 0.52% 47,497 SH
26 ISHARES TR TLT 464287432 $1.2M 0.51% 14,370 SH
27 INVESCO EXCHANGE TRADED FD T PDP 46137V837 $1.2M 0.50% 8,044 SH
28 PACER FDS TR QDPL 69374H436 $1.2M 0.49% 26,286 SH
29 AMAZON COM INC AMZN 023135106 $1.1M 0.44% 4,468 SH
30 GENERAL DYNAMICS CORP GD 369550108 $1.0M 0.43% 2,936 SH
31 ETF SER SOLUTIONS OSCV 26922A446 $861.9K 0.35% 20,429 SH
32 L3HARRIS TECHNOLOGIES INC LHX 502431109 $852.6K 0.35% 2,934 SH
33 ROCKET COS INC RKT 77311W101 $836.8K 0.34% 53,129 SH
34 EXPEDIA GROUP INC EXPE 30212P303 $835.2K 0.34% 3,264 SH
35 MICROSOFT CORP MSFT 594918104 $828.8K 0.34% 2,222 SH
36 JPMORGAN CHASE & CO JPM 46625H100 $828.1K 0.34% 2,530 SH
37 CATERPILLAR INC CAT 149123101 $821.3K 0.34% 771 SH
38 ROYAL CARIBBEAN GROUP RCL V7780T103 $802.4K 0.33% 2,527 SH
39 LAMAR ADVERTISING CO LAMR 512816109 $795.8K 0.33% 5,102 SH
40 ARISTA NETWORKS INC ANET 040413205 $785.9K 0.32% 4,626 SH
41 WALMART INC WMT 931142103 $750.1K 0.31% 6,623 SH
42 ALTRIA GROUP INC MO 02209S103 $738.4K 0.30% 10,263 SH
43 ALPHABET INC GOOGL 02079K305 $725.8K 0.30% 2,031 SH
44 STERLING INFRASTRUCTURE INC STRL 859241101 $718.5K 0.29% 856 SH
45 SELECT SECTOR SPDR TR XLF 81369Y605 $696.2K 0.29% 12,986 SH
46 TESLA INC TSLA 88160R101 $691.0K 0.28% 1,643 SH
47 SELECT SECTOR SPDR TR XLV 81369Y209 $687.0K 0.28% 4,330 SH
48 NETFLIX INC. NFLX 64110L106 $681.6K 0.28% 9,546 SH
49 BRISTOL-MYERS SQUIBB CO BMY 110122108 $665.2K 0.27% 11,545 SH
50 SHOPIFY INC SHOP 82509L107 $657.8K 0.27% 5,761 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-17 $243.9M 109 0001946654-26-000004
2026-03-31 2026-05-12 $222.1M 96 0001946654-26-000002
2025-12-31 2026-01-26 $225.2M 102 0001946654-26-000001
2025-09-30 2025-11-12 $227.0M 96 0001946654-25-000009
Filer Information
Address
145 WEST CENTER AVENUE
SEBRING, FL 33870
Phone
(863) 385-1101
Filing Manager
Second Half Financial Partners, LLC
SEBRING, FL
Signatory
LEILA SHAVER
CCO